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Small Business Casual

Where small business meets your favorite pair of slippers.A little quirky, not too buttoned up, one less accessory, ahhh… just right. Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter! I’m here to walk alongside you as we make running our businesses less of a

business entrepreneurship

All Episodes

33:23

Business Owner Guilt Trip: Overcoming False Guilt

Small Business Casual ·

2026/04/07

Text Emily! Do you feel guilty if you don't post or engage on social media for a week? Do you feel like you did something WRONG if you just spent an hour scrolling instead of being productive? I recently asked this question about social media guilt on LinkedIn, asking people to share their experience with this no-win guilt phenomenon, and the comments and solidarity totally surprised me! Lots of people felt equally guilty posting as they did NOT posting! People felt just as bad being ON it a...

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55:08

Human vs. Search Engine: A modern SEO strategy with...

Small Business Casual ·

2026/03/31

Text Emily! Over 80% of internet users rely on search engines regularly, and billions of searches happen every day! If you're not thinking about how people find you through search, you're missing a massive opportunity for your business. In this episode of Small Business Casual, I’m joined by Marketing and Business Strategy Consultant, Sarah Moon, for a deep dive into what’s working in search in 2026 We go beyond keywords and algorithm hacks and instead look at building a solid foundati...

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26:33

DO Sweat the Small Stuff: Tiny Writing Shifts that...

Small Business Casual ·

2026/03/24

Text Emily! Calling all word nerds!! And, of course, non-word nerds who are ready to start writing with more impact. This episode is for you! We’re getting tactical and hands-on as I share tiny writing shifts that make a massive difference in how your emails, social posts, web copy, and marketing land. These aren’t complicated shifts. You don’t need an MFA in Creative Writing or to spend the next year curled up with your dictionary... these are simple, small, specific...

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30:42

Words that Build Trust

Small Business Casual ·

2026/03/17

Text Emily! In the world of AI, misinformation, and a whole lot of suspicious stuff out there in the ether... building trust matters more than ever as small business owners and creators! In this episode, we’re going to get into what you can do to build it apart from simply saying, “Trust me!” We're laying a foundation of trust by addressing 5 important pillars you can't afford to overlook. Plus, a bonus one that so many people neglect to strengthen! Inside the episode: What...

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25:51

Entrepreneur vs. Small Business Owner: What's in a Name?

Small Business Casual ·

2026/03/10

Text Emily! Entrepreneur, Freelancer, Self-Employed, Business Owner, Small Business Owner, Founder, CEO... what's in a name? Don't they all just mean the same thing? Does it even matter what we call ourselves? Does it matter what we call our clients? In this episode, we’ll explore why "entrepreneur" vs. "small business owner" feel a bit different. We'll get into what they actually each MEAN on paper, and we’ll identify together which one YOU might be while giving you permiss...

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27:29

A Matter of "Semantics": Dirty Word or Secret Weapon?

Small Business Casual ·

2026/03/03

Text Emily! Words aren't neutral. The specific words you choose shape how people perceive you, your business, and your message. Sometimes, it's just a word, and trying to find the exact right one is just overthinking in disguise, and sometimes... the tiniest words matter. Two words, two different ways of saying the same thing, can feel completely different and set a totally different tone. Semantics is defined as: the branch of linguistics concerned with meaning. You get into wor...

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10:22

If it Takes 10, Do it Then! Weekly Love Note with...

Small Business Casual ·

2026/02/27

Text Emily! You know what I'm talking about... That ONE thing that's been sitting on your to-do list for weeks, taking up mental real estate, making you feel behind. I can all but guarantee that the mental weight of NOT doing it takes WAY more energy than just doing the damn thing! In this week's Love Note, I share with you the results of my mini-four-week Love Notes Experiment and challenge you to pick your one 10-minute (or less) task that's been haunting you. Together, let's knock i...

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21:06

Your Best Isn't Perfect: How to lean into your...

Small Business Casual ·

2026/02/24

Text Emily! We're wrapping up our series exploring Don Miguel Ruiz’s book and philosophy, The Four Agreements, and applying it to our modern businesses and creative endeavors. Marketing, content creation, client relationships, boundaries, and perhaps most importantly, your relationship with YOURSELF, we’re going to examine what it means to do your best, not to be confused with "be perfect". This is Part the final episode of the four-part series, so make sure you catch each one and enjo...

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17:13

Weekly Love Note from Emily! (5 ways to burn brighter...

Small Business Casual ·

2026/02/20

Text Emily! OOPS! I already failed on my ten-minute self-induced time cap for these weekly love notes. Forgive me this once, and I will try not to let it happen again! I had too much GOOD stuff to share with you this week! I'm sharing five perhaps uncommon things that have been helping me feel happier lately. Big time happiness boosters sans dopamine crash and without the cost of selling your soul to the social media scroll. Inside the episode: What it means to be a 2%-erH...

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35:36

Stop Guessing, Start Asking: The Cost of Making...

Small Business Casual ·

2026/02/17

Text Emily! Today, we’re digging into the wisdom from Don Miguel Ruiz’s book and philosophy, The Four Agreements, and applying it to our modern businesses and creative endeavors. Marketing, content creation, client relationships, boundaries, and perhaps most importantly, your relationship with YOURSELF, we’re going to examine what it means to stop making assumptions and how freeing it can be. This is Part III in a four-part series, so make sure you catch each one and enjoy the journali...

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9:17

Weekly Love Note from Emily! (like a voice memo, only...

Small Business Casual ·

2026/02/13

Text Emily! Just like I'm always encouraging YOU to do, I'm experimenting here on Small Business Casual! For the month of February, each Friday I'm going to give a little love note, an extra helping, a brief, to-the-point weekly episode where I'll share something along the lines of: A lesson learned or challenge faced and the outcome A cool new tool or resourceA podcast episode I loved, was featured on, or just sparked my curiousityA fun word device, language tool, or quick copy t...

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31:27

It’s Not About You: The Freedom of Not Taking it...

Small Business Casual ·

2026/02/10

Text Emily! Today, we’re digging into the wisdom from Don Miguel Ruiz’s book and philosophy, The Four Agreements, and applying it to our modern businesses and creative endeavors. Marketing, content creation, client relationships, boundaries, and perhaps most importantly, your relationship with YOURSELF, we’re going to examine what it means to not take things personally and how freeing it can be. This is Part II in a four-part series, so make sure you catch each one and enjoy the journa...

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17:38

An Extra Helping: Resources & Updates from Emily

Small Business Casual ·

2026/02/06

Text Emily! I'm breaking all the cardinal rules of podcasting and marketing in this one and giving you a grab bag of things that've been on my heart and mind as many of us face what to say, how to help, and what our role is in the world right now. In the episode: 3 Resources I've found helpful in navigating the current news climateMy new PodMatch network member status and what that means for YOU 3 Local events you're invited to join me forOodles of gratitude for YOU And...

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26:43

The Hidden Cost of Broken Promises: Being Impeccable...

Small Business Casual ·

2026/02/03

Text Emily! Today, we’re digging into the ancient wisdom from Don Miguel Ruiz’s book and philosophy, The Four Agreements, and applying it to our modern businesses and creative endeavors. Marketing, content creation, client relationships, boundaries, and perhaps most importantly, your relationship with YOURSELF, we’re going to examine what it means to not take things personally and how freeing it can be. This is Part I in a four-part series, so make sure you catch each one and enjoy the...

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28:27

Discover Your Brand Personality: Amplify your message...

Small Business Casual ·

2026/01/27

Text Emily! AI is snatching personalities left and right... trends are threatening originality, and uniformity beckons at every turn. Ok, so maybe it's not that bleak out there, but personality is a fundamental piece to every piece of content you share. It's the signature and imprint of YOU in your business. It's how you stand out instead of blending in. In this episode, we talk about infusing your brand personality into everything you create. Because you can have the clearest me...

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32:41

Clarity Over Cleverness: Writing Titles People...

Small Business Casual ·

2026/01/20

Text Emily! What makes a good subject line? How do you write podcast titles, website headlines, and taglines that actually work and get people to take action? In this episode, we cover simple dos (and dont's) for writing titles, headlines, subject lines, and more without overthinking it. I'll show you why clarity beats cleverness (almost) every time. You don't need the "perfect" title to create great content. Sometimes "good enough" is perfect, because it gets you creating and sharing ...

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60:02

Slowing Your Scroll: Digital Minimalism Practices...

Small Business Casual ·

2026/01/16

Text Emily! In a world where we're constantly choosing between analog vs. digital experiences, Kelsey Green offers simple practices and habits that help reduce your reliance on tech. In this episode, we explore digital minimalism and how going screen-free can help you find focus, build stronger relationships, and create space for what truly matters. What is digital minimalism? How to be more intentional with technology and make impactful changes as we switch from digital to ...

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32:45

More than "Just Words": Crafting a Message that Goes...

Small Business Casual ·

2026/01/13

Text Emily! Stop trying to find just the right hook, quippy headline, or witty tagline, and start HERE first! Your Brand Messaging goes a lot deeper than just clever copy and a heaping serving of your personality; it needs to come from the inside out. In this episode, I share some of the elements of Brand Messaging so you can start gaining clarity on yours. Inside this episode on Brand Messaging: Why we fall into the Tagline Trap What actually is Brand Messaging and wh...

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36:14

Deeper, Not Wider: 3 Unexpected Ways to Niche Down

Small Business Casual ·

2026/01/06

Text Emily! To Niche or not to Niche? It’s the question more often than we’d probably like it to be. That's the case for me anyway (no one puts THIS baby in a corner!) In this episode, we’ll get into three unexpected ways to define your niche and, of course, how to do it YOUR way. Is it pronounced, "neesh" or "nitch"? What is a niche, really? What can a niche provide your business with? How can you grow by niching DOWN? How to niche by who you're no...

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27:42

Decluttering & Deprioritizing: 5 things to leave in...

Small Business Casual ·

2025/12/30

Text Emily! What if the secret to a better life and business is doing LESS? Not less of everything. But less of the wrong things. In this final episode of 2025, we’re not focusing on what everyone else is doing… this isn’t your big goal-setting, vision boarding, new year, new you episode. Instead, we’re cleaning house! Deprioritizing, decluttering, and getting really honest about what’s NOT coming with us into the New Year. We’re taking a good, hard look at where you can decide, ...

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163 results

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