The Loop - How To Sell The Intangible
The Loop - Series 3 - Episode 3"How to sell the Intangible" - Valuing your Creative Assets Podcast & Video Chair: Warren Bramley of Four23 Our topic is the intangible. Thin air. The concepts, ideas, thoughts that many of our businesses are based on. With the help of Jayne Barrett - Elmwood and David Ward - Glu (formerly of Ocean Software and iFone) we explore how we value our intangible businesses. Maybe we want to cash in on our endeavors, sell on our company to another and go buy an island in
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