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UI Breakfast: UI/UX Design and Product Strategy

Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.

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All Episodes

00:50:14

BDTP. Marketing Channels vs Programs with Asia Orangio

UI Breakfast: UI/UX Design and Product Strategy ·

2025/04/25

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDemandMavenIn Demand Episode 26: What is the SaaS Black Hole?Managing SaaS Growth with Asia OrangioUserlist’s email examples

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00:32:30

Episode 292: Using Tokens in Design Systems with Jan Six

UI Breakfast: UI/UX Design and Product Strategy ·

2025/03/28

How can tokens help your design and development teams become more efficient? Our guest today is Jan Six, staff product designer at GitHub and co-creator of Tokens Studio. You’ll learn how design components and tokens correlate on a technical level, why adoption is the biggest challenge in design systems, how you can get started with creating your own systems, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or

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00:39:03

BDTP. The Impact Mindset with Connor Joyce

UI Breakfast: UI/UX Design and Product Strategy ·

2025/02/28

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Connor Joyce, senior user researcher at Microsoft and author of Bridging Intention to Impact. You'll learn why you need to ask if your product is really working, the five success metrics for products, some approaches to collecting behavioral data, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesBridging Intention to ImpactDesired Outcome LabsFollow Connor on

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00:35:44

Episode 291: Shippable User Research with Alice Lee

UI Breakfast: UI/UX Design and Product Strategy ·

2025/02/07

Is research still a great investment? Our guest today is Alice Lee, Strategy Director at Work & Co. You’ll learn about their shippable user research process, how to ask the right questions about things you don’t know, how they helped GoFundMe with their charity action page, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesWork & CoJust Enough Research – a book by Erika HallUX

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00:29:47

BDTP. Bullseye Customer Research with Michael Margolis

UI Breakfast: UI/UX Design and Product Strategy ·

2025/01/24

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesLearn More Faster – Michael’s bookFollow Michael on LinkedInThanks for listening! If you found the episode useful,

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00:32:51

Episode 290: Creativity in Digital Product Design...

UI Breakfast: UI/UX Design and Product Strategy ·

2025/01/10

Can creativity become your competitive advantage? Our guest today is John Roescher, founder of Raw Materials. You’ll learn about their framework for client projects, how they helped Volta scale and get acquired, why differentiating yourself is a difficult journey, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesRaw MaterialsStart With Why – a book by Simon SinekFollow John on

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00:27:15

BDTP. Product SEO with David Pasztor

UI Breakfast: UI/UX Design and Product Strategy ·

2024/12/20

Today we have another episode of Better Done Than Perfect. Listen in as we talk to David Pasztor, founder of UX studio and Ranking Raccoon. You'll learn why they built a platform for link collaboration, how to target transactional keywords, how they’re doing SEO for their own product, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesUX studio – David’s companyUXfolio, Copyfolio, Archifolio, Ranking Raccoon – their productsRanking Raccoon email

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00:34:38

Episode 289: OKRs in Product Development with Jeff...

UI Breakfast: UI/UX Design and Product Strategy ·

2024/12/06

How do you make your OKRs truly customer-centric? Our guest today is Jeff Gothelf, a coach, trainer, speaker, and author of five books. You’ll learn how to identify and drive results, why cross-functional collaboration is important in determining OKRs, how to get started with OKRs, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesWho Does What By How Much – Jeff’s latest bookEpisode

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00:39:06

BDTP. Storytelling in SaaS with Stephen Steers

UI Breakfast: UI/UX Design and Product Strategy ·

2024/11/22

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSuperpower Storytelling – Stephen’s bookPR Strategies for Founders with Sneha SaigalGet Stephen’s resources for podcast

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00:39:08

Episode 288: User-centered Decision-making with Jason...

UI Breakfast: UI/UX Design and Product Strategy ·

2024/11/08

How do you make truly informed product decisions? Our guest today is Jason Giles, VP of Product Design at UserTesting. You’ll learn how to choose the right research method, how to develop a customer-informed intuition, the elements of a research program, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesUserTestingConnect with Jason on LinkedInThis episode is brought to you by Wix

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00:37:20

BDTP. Managing Priorities with Harry Max

UI Breakfast: UI/UX Design and Product Strategy ·

2024/10/18

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesManaging Priorities – Harry’s bookThe Eisenhower MatrixRICE, ICE – scoring models for prioritizationPrune the Product Tree

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00:46:04

Episode 287: Career Growth for Individual...

UI Breakfast: UI/UX Design and Product Strategy ·

2024/10/04

What does career growth look like for a designer in an enterprise company? Our guest today is Cliff Seal, UX architect at Salesforce. You’ll learn about the push-and-pull dynamics in decision making, setting the right foundation with your mentor, the complexities of a mature product, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesSalesforceEpisode 260: Managing the Design Process

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00:34:29

BDTP. Implementing Self-service SaaS with Franciska...

UI Breakfast: UI/UX Design and Product Strategy ·

2024/09/20

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesAmplitudeAmplitude AcademyAmplitude

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00:33:39

Episode 286: Experience-led Branding with Doug...

UI Breakfast: UI/UX Design and Product Strategy ·

2024/09/06

How does experience-led branding help big companies create memorable products? Our guest today is Doug Hughmanick, Head of Creative and founder of ANML. You’ll learn how big brands think about user experience, why learning motion skills could be helpful for designers, some practical tips for applying experience-led branding, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesANML —

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00:35:37

BDTP. Measuring Paid Media for SaaS with Barbara Galiza

UI Breakfast: UI/UX Design and Product Strategy ·

2024/08/16

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesData Discrepancies in Marketing SourcesSnowplow, Segment – data

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00:41:35

Episode 285: Designing for Real-world Experiences...

UI Breakfast: UI/UX Design and Product Strategy ·

2024/08/02

How do you design for real-world experiences? Our guest today is Dave Waddell, co-author of The Experience Book and experience design research and strategist at FreeState. You’ll learn why it’s critical to involve end users, the elements that make for a great experience, their case study about working with airports, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesThe Experience

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00:30:08

BDTP. PR Strategies for Founders with Sneha Saigal

UI Breakfast: UI/UX Design and Product Strategy ·

2024/07/19

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sneha Saigal, co-founder of Geeks & Experts. You'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesGeeks & ExpertsHelp a B2B Writer, Source of Sources (formerly HARO)Survey-based Research Projects with Becky

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00:34:40

Episode 284: Designing for Mature Markets with Simon...

UI Breakfast: UI/UX Design and Product Strategy ·

2024/07/05

How do you design for mature markets like the devtool space? Our guest today is Simon Rohrbach, co-founder and CEO of Plain. You’ll learn about their founder journey, why you shouldn’t strive for hyper-polished websites all the time, why you shouldn’t sacrifice quality when shipping improvements and features, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesPlainMintlifyFollow Plain

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00:47:48

BDTP. Hybrid Messaging Approach with Carolyn Beaudoin

UI Breakfast: UI/UX Design and Product Strategy ·

2024/06/21

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesBoxcar AgencyCopyhackersProven Ideas for A/B Testing with Sahil PatelJTBD for User Onboarding with

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00:40:54

Episode 283: Implementing Design Systems with Dan Mall

UI Breakfast: UI/UX Design and Product Strategy ·

2024/06/07

How do you make your design system an internal rooted practice? Our guest today is Dan Mall, entrepreneur and author of Design That Scales. You’ll learn how small practices can evolve into a design system, why adoption should tie in to your company’s mission statement, how to declare your strategic plan when establishing a design system, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show

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