The Max Revenue Show

00:25:53

Is This Applied Systems' Epic Fail Moment?

The Max Revenue Show ·

2026/10/05

In this episode Brandon Schuh breaks down Applied Systems' new AI Conductor and their CEO's message to a room full of add-on vendors that homegrown AI tools are a dead end, and Brandon explains why he thinks this moment marks Applied's peak. Then Brandon breaks down NVIDIA's push to make GPUs an insurable, financeable asset and why it reminds him of the credit default swaps behind 2008 and why it's one of the biggest stories in insurance and the economy right now.

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00:34:40

He Left a $1.2M Book & Started Over (5 Hard Lessons...

The Max Revenue Show ·

2026/09/30

In this episode of the Max Revenue Show, Trey jams with Micah Salas to celebrate his 5-year anniversary of leaving a mega-broker to rebuild his book. Micah reflects on his journey of growing his revenue back past the $1.2M mark from scratch and breaks down the 5 biggest mindset shifts, hard-learned lessons, and tactical strategies he wishes he knew back when he started over.

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00:44:56

How Smart Producers Turn Chaos Into Opportunity with...

The Max Revenue Show ·

2026/09/29

In this episode, Micah and Trey sit down with Geoff Christian, a multi-million dollar EB Producer with Gallagher who has been building EB captives for two decades. Geoff breaks down why the benefits market is more chaotic than he's seen in 27 years, and why that chaos is creating real opportunity for producers who know where to look anbd how to position themselves to insureds. Whether you're a P&C or EB guy its worth a listen.Resources & Links:💼 Find Your Next

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00:26:38

Is Meta's Muse The Death of Personal Lines Agents?...

The Max Revenue Show ·

2026/09/28

In this episode Brandon Schuh breaks down the Big I's rosy new agency study, then dives into Meta's new AI assistant, Muse, which can shop insurance on your behalf and sent Allstate and Goosehead stock tumbling.Resources & Links:💼 Find Your Next Agency:https://www.palladiumpoint.com/max📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com/maxrevenue🔗 Work with Element22:Email submissions to: maxrevenue@element22ins.comOr call Brian at 843-296-3376📬Sign up for The Max

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00:29:46

How To Find, Wedge, and Win Deals with Cyber with Abe...

The Max Revenue Show ·

2026/09/24

In this episode, Trey sits down with Abe Gibson of Burns & Wilcox, a finalist for Rising Star in Cyber Insurance, for a deep dive on all things cyber. Abe explains why pricing keeps dropping even as claims climb, and why that soft market is a big opening for hungry producers. They get into why the $150 cyber endorsement on a GL policy barely covers anything, how sublimited first-party coverage and contingent business interruption can win you accounts, and how to get blue-collar clients to care

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00:55:04

How To Write $200k a Year With In-Person Summits with...

The Max Revenue Show ·

2026/09/22

In this episode Micah and Trey talk with Jeramie Holt to learn how he ditched cold calling for good by building in-person summits that write almost $200K a year in new business, plus his exact playbook for venue, agenda, and the follow-up that turns "good food and great info" into won deals.Resources & Links:💼 Find Your Next Agency:https://www.palladiumpoint.com/max📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com/maxrevenue🔗 Work with Element22:Email submissions

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00:29:09

The Truth About Single Parent Captives with Brandon...

The Max Revenue Show ·

2026/09/21

In this episode, Brandon Schuh breaks down the insurance industry's biggest insurance news including Marsh's big push for single parent captives for data centers and why SPC's are actually a big nothingburger.Resources & Links:💼 Find Your Next Agency:https://www.palladiumpoint.com/max📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com/maxrevenue🔗 Work with Element22:Email submissions to: maxrevenue@element22ins.comOr call Brian at 843-296-3376📬Sign up for The Max

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00:30:01

Why Principles (Not Price) Are The Key To Winning...

The Max Revenue Show ·

2026/09/17

In this episode, Micah breaks down why principles beat price every time, and why complacency, not the other agent, is your biggest competitor.

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00:47:01

The Young Gun Writing $300K+ a Year by Breaking All...

The Max Revenue Show ·

2026/09/15

In this episode, Trey and Micah chat with Matt Sturgeon who breaks down how he built a $1.7M book doing the opposite of what the experts say. He shares how a scrappy networking group of like-minded peers became his biggest growth lever, why he still says yes to the small accounts everyone tells him to drop, and what's actually driving his last three years of $300k+ revenue per year.........Resources & Links:💼 Find Your Next Agency:https://www.palladiumpoint.com/max📈 Free Trial of Insurance

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00:27:05

$7.7 Billion and a 10% Chance of Extinction with...

The Max Revenue Show ·

2026/09/14

In this episode, Brandon breaks down the insurance industry's biggest insurance news including reports that Michael Dell's family office is taking the Baldwin Group private in a $7.7B deal, and last week's AI extinction-risk headlines.

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00:36:27

Surrender To Win: 7 Counterintuitive Secrets to...

The Max Revenue Show ·

2026/09/10

In this episode, Micah breaks down "surrender to win," the idea that letting go of pride, ego, and the need to control outcomes actually leads to better results. He talks through the areas where producers fight hardest when they should surrender the most: cold calling and prospecting, chasing meetings, being right on the first call, client complaints, and the constant urge to check email.........Resources & Links:💼 Find Your Next Agency:https://www.palladiumpoint.com/max📈 Free Trial

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00:45:14

How Elite Producers Guide Buyers Through Tough...

The Max Revenue Show ·

2026/09/08

In this episode, Trey and Micah welcome back two-time guest Guffy Wright to unpack his new book, Attach High, and the idea of attaching to a client's best interest while detaching from your own commission. Guffy breaks down his V3 framework for removing friction from high-stakes decisions, sharing the story of losing a deal despite being $400,000 cheaper as the moment that changed how he thinks about sales. The conversation covers how elite advisors guide buyers through tough decisions, why

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00:29:23

The Best Week of Insurance News Ever

The Max Revenue Show ·

2026/09/07

In this episode, Brandon Schuh break down insurance's biggest headlines: Aon's $17B acquisition of USI and what it means for producers and competing agencies, the Lockton/Kawhi Leonard salary-cap controversy and its potential fallout, and a deep dive into Corgi's unorthodox risk retention and reinsurance structure. Plus a detour into how Warren Buffett once rescued Lloyd's of London from collapse.

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00:54:58

What To Look For When You're Looking To Change...

The Max Revenue Show ·

2026/09/01

In this episode, Trey and Micah welcome Pat Corrigan of Palladium Point, Max Revenue Show's new preferred recruiting partner, to talk through what producers should actually look for when considering a move to a new agency. Sparked by the breaking Aon-USI news, they dig into Pat's "career fiduciary" approach and why top producers really leave a shop, culture and legacy over pure comp......Resources & Links:💼 Find Your Next Agenncy:https://www.palladiumpoint.com/max📈 Free Trial

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00:28:40

BREAKING: Aon to Buy USI for $17B!!!

The Max Revenue Show ·

2026/08/31

Brandon gives you his hot take on all things Aon and USI acquisition.

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00:32:13

Gate's Prediction, Zuck's Homerun, and Tort Reform's...

The Max Revenue Show ·

2026/08/31

In this episode, Brandon and Trey cover Bill Gates' new essay on AI and the future of work, the collapse of Meta's blockbuster social media harm settlement, and fresh data on nuclear verdicts (plus a new state ban that looks promising).

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00:39:17

What's Going On in Habitational? E&S vs. Admitted,...

The Max Revenue Show ·

2026/08/27

In this episode, Trey and Micah sit down with Brian Crisp of Element 22 to talk all things habitational — why E&S is beating admitted markets right now, and what's going on with builder's risk and wind buy downs......Resources & Links:📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com/maxrevenue🔗 Work with Element22:Email submissions to: maxrevenue@element22ins.comOr call Brian at 843-296-3376📬Sign up for The Max Revenue

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00:40:49

The AI Broker War Is Here — Are You Ready?

The Max Revenue Show ·

2026/08/25

In this episode, Trey and Micah break down how producers can future-proof themselves and beat the tech bros at their own game. They dig into a real call Micah had with a prospect who left his traditional broker for an AI broker, why he said he did it, and how to prevent the same happening to you......Resources & Links:📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com/maxrevenue🔗 Work with Element22:Email submissions to: maxrevenue@element22ins.comOr call Brian at

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00:28:23

The D&O Exclusion Every Producer Should Be On The...

The Max Revenue Show ·

2026/08/24

Trey and Brandon break down a New Jersey ruling that's putting the D&O "capacity exclusion" back in the spotlight — what happens when a board member accused of wrongdoing sits on multiple boards, and why insurers can deny coverage if the alleged conduct ties back to a different company. They also cover a reinsurance 101 for producers: what reinsurance actually is, the difference between treaty and facultative coverage, who the major players are (Munich Re, Swiss Re, Lloyd's,

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00:33:00

He Built His Own Program and Now He's Taking It...

The Max Revenue Show ·

2026/08/18

In this episode, Trey Shields sits down with David Cooper, who built his own risk purchase group (RPG) focused on public entity transit programs after entering insurance at 44. They also get into his journey through Larry Linne"s IncitePerformance Group and Million Dollar Challenge, hitting $2M+ in seven years, and what keeps him grounded outside of insurance.

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