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PODCAST

PRO/JECT : Marketing, Mindset & Making It Work—On Your Terms

Welcome to PRO/JECT, the podcast for small business owners, entrepreneurs, and creatives who want to build impactful brands, improve their marketing strategies, and develop a business that aligns with who they are. We cover everything from marketing, productivity, and branding to mindset shifts, human design, and navigating the challenges of entrepreneurship. If you’re tired of the "one-size-fits-all" approach to business, this podcast is for you.

business marketing

All Episodes

00:12:54

Mastering Holiday Marketing for 2025

PRO/JECT : Marketing, Mindset & Making It Work—On... ·

2025/09/15

SummaryIn this conversation, I chat about the importance of preparing for the holiday season well in advance, emphasizing that the entire fourth quarter is now considered holiday shopping time. I highlight key consumer insights, including the need for seamless shopping experiences and the importance of understanding different consumer mindsets. I also outlines strategies for crafting effective marketing campaigns and navigating the customer journey, ultimately providing key takeaways for businesses

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00:40:20

Navigating the Emotional Landscape of Pricing

PRO/JECT : Marketing, Mindset & Making It Work—On... ·

2025/08/05

In this conversation, Christina and Sharon discuss the complexities of pricing and financial management for entrepreneurs. Sharon shares her journey from a background in music and food to becoming a pricing consultant, emphasizing the emotional challenges of pricing and the importance of understanding consumer behavior. They explore the significance of in-person marketing, the need for effective budgeting, and the role of debt in business. The discussion highlights the necessity of aligning

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00:37:49

Disrupting the Bra Industry with Helena Kaylin of MINDD

PRO/JECT : Marketing, Mindset & Making It Work—On... ·

2025/07/14

In this heartfelt and hilarious episode of PRO-JECT, Christina sits down with Helena Kaylin, the founder of MINDD Bra and a former colleague from their Under Armour days. Helena’s journey from working on railroads to revolutionizing lingerie is anything but ordinary—and neither is her product.We dive into:What it really takes to invent and scale a productHow her experience at Victoria’s Secret, Calvin Klein, and Under Armour led to creating the gold standard in wire-free brasThe emotional and mental

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00:55:57

Finding Freedom Through Self-Work with Andy Nathan

PRO/JECT : Marketing, Mindset & Making It Work—On... ·

2025/06/24

In this powerful and personal episode, I’m joined by coach and men’s group facilitator Andy Nathan to talk about evolving through life’s hardest chapters and building a business from your own story. Andy shares how he went from working in record shops and surviving an armed robbery to finding healing through yoga, breathwork, and eventually coaching—especially for men.We dive into:How trauma shaped his path and purposeThe unique emotional wiring of men and how that impacts healing and

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00:09:40

What Is Human Design (and Why Does It Matter in...

PRO/JECT : Marketing, Mindset & Making It Work—On... ·

2025/05/13

I’m kicking off a new series on Human Design + Business—a place where I see my work naturally heading, and something I’m excited to finally share more publicly.I work with a lot of small business owners, and here’s what I’ve realized:Most of my marketing consults turn into therapy sessions.Why?Because when you run your own business, you are the business. And any growth your business goes through? You’ll go through it too.Enter: Human Design.

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00:41:26

Building, Burning Out, and Beginning Again with...

PRO/JECT : Marketing, Mindset & Making It Work—On... ·

2025/04/29

In this episode of Pro-ject, I sit down with Yasemin Vollmond—creative powerhouse, serial entrepreneur, and one of my oldest friends—for a deeply honest conversation about business, burnout, and the healing that comes after.From launching a blog that landed her radio interviews, to working in male-dominated fintech environments, to founding her own agency and diving deep into the wellness space, Yase has lived many lives—and she shares the lessons and energy that came with each one.We explore:What

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00:25:02

Building Community & Business in Napa with Tish Wiggins

PRO/JECT : Marketing, Mindset & Making It Work—On... ·

2025/03/05

In this episode of Pro-ject, I’m joined by Tish Wiggins, founder of Tish Around Town, who turned her love of wine into a thriving business in Napa. Tish shares her journey from the East Coast to California, how she built a community from scratch, and why showing up authentically on social media has been key to her success.We dive into:🍷 The power of community in business and why relationships matter.🍷 How Tish used social media to grow her brand without losing her voice.🍷 Creating high-touch

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32:34

Amazon and Google Ads 101: Small Business Strategies...

PRO/JECT : Marketing, Mindset & Making It Work—On... ·

2025/01/29

In this episode of Pro-ject, I sit down with Lauren Woo, a digital advertising expert with years of experience at Amazon and Google, to discuss how small businesses and entrepreneurs can leverage these platforms for growth.Lauren shares insights on:Getting started with Amazon: From setting up your account to creating effective product listings.Google My Business: Why it's a must for local businesses and how to maximize it.Google Ads 101: Key campaign types, keyword strategies, and performance tools

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39:05

BIZ Spotlight \\ Sheela Ivlev from WellWrx

PRO/JECT : Marketing, Mindset & Making It Work—On... ·

2024/11/26

In this episode of Pro-ject, I sit down with Sheela Ivlev, founder of WellWrx, to explore the intersection of workplace wellness and neurodiversity.Sheela shares her journey as an occupational therapist turned workplace consultant, offering invaluable advice for creating supportive, inclusive environments where everyone can thrive.We discuss the challenges faced by neurodivergent employees, the importance of setting personal and professional boundaries, and how businesses can shift their culture to

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46:18

BIZ Spotlight \\ Nils Welham from The Uncaged Existence

PRO/JECT : Marketing, Mindset & Making It Work—On... ·

2024/11/19

In this episode of Pro-ject, I chat with Nils Welham, a transition and mindset coach who guides entrepreneurs through the journey from corporate life to building a business that brings them freedom and joy. We discuss how to deconstruct societal 'shoulds', set boundaries, and focus on personal growth to achieve true success. Whether you’re thinking about leaving your corporate job or you’re an entrepreneur looking for more balance, this episode is packed with actionable insights and mindset shifts

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23:43

MKTG // 2025 Marketing Strategy

PRO/JECT : Marketing, Mindset & Making It Work—On... ·

2024/11/12

In this episode of Pro-ject, we dive into creating a 2025 marketing strategy for small businesses and entrepreneurs. As the year winds down, it’s the perfect time to reflect on what worked, what didn’t, and plan your marketing moves for the year ahead. I walk through essential steps—from analyzing this year’s performance to refining target audiences, setting SMART goals, and choosing the right marketing channels for an integrated, effective approach. Plus, we cover trends to keep an eye on for 2025,

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37:08

BIZ Spotlight \\ Julie Cushen from Lilaque

PRO/JECT : Marketing, Mindset & Making It Work—On... ·

2024/11/05

In this episode of Pro-ject, I’m joined by Julie Cushen, founder of Lilaque Nail Polish and PhD in chemical engineering. We talk about Julie’s journey from working in startups to launching her own plant-based nail polish brand, and the challenges of navigating the beauty industry’s often misleading marketing claims. Julie breaks down the science behind her product, dispels common myths around 'toxic' beauty ingredients, and shares how sustainability plays a role in her formulations. If you're an

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12:32

MKTG // Marketing for the Holidays

PRO/JECT : Marketing, Mindset & Making It Work—On... ·

2024/10/29

In this holiday-themed episode of Pro-ject, I dive into holiday marketing strategies designed to help small businesses and e-commerce brands stand out in a season full of noise. This episode covers the four main holiday consumer mindsets—deliberate, deal-seeking, determined, and devoted—and offers actionable advice on tailoring your approach to each group. From when to launch your promotions to simplifying your messaging and segmenting your audience, these insights will help you make the most of the

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25:52

Office Hours \\ Productivity and Human Design

PRO/JECT : Marketing, Mindset & Making It Work—On... ·

2024/10/22

In this episode of Pro-ject, we take a deep dive into productivity through the lens of human design. Whether you're a generator with endless energy or a projector like me, your energy type plays a crucial role in how you work. I break down the different types—generator, projector, manifesting generator, reflector, and manifestor—and offer practical tips for how each can optimize their schedule for maximum productivity. We’ll also talk about how to redefine what productivity looks like, so you can

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14:36

MKTG \\ Branding 101

PRO/JECT : Marketing, Mindset & Making It Work—On... ·

2024/09/24

In this episode of Pro-ject, we dive into Branding 101—the essentials every business owner needs to know. From color theory to font selection and logo creation, learn how to build a visual identity that evokes the right emotions and attracts customers. We also explore messaging strategies through a Brand Identity Map, helping you connect visuals and messaging to drive sales. Ready to build a brand that resonates? Tune in and get started with templates and resources available in our Slack channel

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16:08

MKTG \\ AI for Beginners

PRO/JECT : Marketing, Mindset & Making It Work—On... ·

2024/09/17

In this episode of Pro-ject, we break down AI for Beginners, specifically designed for small business owners and entrepreneurs. Learn the basics of AI, how it can save you time and money, and discover practical tools like ChatGPT, Dall-E 2, and Zoho Zia that can transform your business operations. Plus, get tips on how to use AI to create content, organize tasks, and manage your workflow. Tune in for simple AI prompts you can start using today to boost your productivity both personally and

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32:31

MKTG / Decision Fatigue

PRO/JECT : Marketing, Mindset & Making It Work—On... ·

2024/09/10

In this episode of Pro-ject, we dive into decision fatigue—what it is, how it affects us, and how to manage it, especially as business owners. From navigating the overwhelming choices in today’s digital world to understanding how decision fatigue influences consumer behavior, we break down practical ways to simplify your decision-making processes.Plus, we explore the role of human design in decision-making and how understanding your unique design can help you navigate life’s choices with more ease

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16:05

Office Hours \\ Personal update

PRO/JECT : Marketing, Mindset & Making It Work—On... ·

2024/09/06

Welcome back to Season 2 of Pro-ject! In this Office Hours episode, I catch you up on the last six months—what's been happening personally and professionally, and how life has taken some unexpected turns. From international travel to moving to Texas, losing clients, and rethinking my business, it’s been a year of growth, reflection, and learning.I share insights on the shift in my career away from media buying and execution, focusing instead on strategy, mentoring, and staying true to my strengths

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14:02

Office Hours \\ Luck + Manifestation

PRO/JECT : Marketing, Mindset & Making It Work—On... ·

2024/05/03

Unlock the secrets of luck and manifestation in business with this enlightening episode! Dive deep into strategies to harness luck and manifest success as an entrepreneur. Tune in for practical tips and real-life stories that'll elevate your entrepreneurial journey. 🍀✨ And check out The Soul Circus Podcast for more conversations with Ella and other experts in the wellness field!#Luck #Manifestation #Entrepreneurship #BusinessSuccess #PodcastSEO

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36:44

MKTG / Expert Convo / Personalization with Shannon

PRO/JECT : Marketing, Mindset & Making It Work—On... ·

2024/04/18

Join us for an expert conversation with Shannon Mayer on the power of personalization in marketing! Discover strategies to tailor your approach, engage customers, and drive results. Don't miss this insightful discussion on enhancing your marketing efforts through personalized tactics. 🎙️🌟 #MarketingStrategy #Personalization #CustomerEngagement #ExpertInsights #Podcast

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34 results

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