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PODCAST

Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

Christina Tzavaras Edwards

Ready to stop fundraising the old way and start doubling results? Join nonprofit strategist Christina Tzavaras Edwards for bold, fast-action tactics that help you 2X your next fundraiser and build a community fueled by generosity. From leveraging the Social Street Team®: Influencer Marketing Method to mastering courageous fundraising asks, this podcast equips you with the mindset and strategies needed to spark deep engagement and sustainable growth—no extra workload required.Music by The

business non-profit

All Episodes

20:16

218: The Fundraising Advice I’d Ignore Before Year-End

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2026/10/06

Between now and December 31, you’ll get more fundraising advice than at any other time of year: from your board, your inbox, LinkedIn, and that one org that raised $50K and wants to tell you how. Most of it sounds smart, but some of it will quietly cost you momentum, money, and time. In this episode, I walk through six pieces of year-end fundraising advice I’d ignore. One sounds like the most responsible thing you could do. Another is something I love, and I’d still tell most of you to skip i...

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24:54

217: The 'Mail-Only Donor' Myth That's Costing You...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2026/09/29

Somewhere in your donor file, there’s a group of people that’s been labeled “mail-only.” Nobody tested it, so it just became the rule. In this episode, I explain why that assumption costs you revenue, especially going into year-end. I share what happened when one of my club clients added email to an established direct mail program. Donors weren’t annoyed, and more gifts came in than mail alone could have produced. I also walk through the latest data from the 2026 M+R Benchmarks, Bloomerang’s ...

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32:21

216: You’re Already Fundraising. So Why Does It Still...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2026/09/22

No one works in this sector because they feel lukewarm about the mission. So where does all that belief go when it's time to ask for money? In this episode, I'm talking about the fight, the nerve, the conviction, the inner fire that brought you into this work, and what happens to it over time. For newer fundraisers, fear sounds like "I don't know what to say." For established leaders, it sounds like donor-centric stewardship, more data, more awareness, not the right time. It speaks fluent non...

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42:43

215: The $16K Fundraising Campaign That Brought in...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2026/09/15

Mars Sailors joined my coaching program, The Purpose & Profit Club®, as a graphic designer and marketing manager, not a fundraiser. The work already included telling the story of The Source LGBT+ Center across communications, social media, and email. What changed was learning how to connect those dots to donors. In this conversation, Mars shares how that mindset shift turned into a first full SPRINT™ campaign: a Give Out Day fundraiser that raised $16,000, exceeded a $15K goal, included ...

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27:41

214: The Slowest Path to Millions: 7 Signs You’re On It

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2026/09/08

Most established nonprofits aren't stuck because they're not working hard enough. They're stuck because they run fundraising like separate projects, not one connected operation. In this episode, I walk through seven signs your fundraising isn't compounding, why that disconnection is the slowest path to millions, and why it's also the fastest path to burnout. I also share what one client did differently that led to $50,000 more across their digital campaigns (no new channels, no additional bu...

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47:37

213: No Gala. No Auction. No Swag. Still Raised 81%...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2026/09/01

What happens when a former midnight-shift postal worker with zero nonprofit background builds a health organization by ignoring every rule she never bothered to read? In this episode, I sit down with Kathy Ruiz-Carter, co-founder and Executive Director of the Lichen Sclerosus Support Network, for one of the most energizing client spotlight conversations I've recorded. Kathy sent 33 emails for her sixth annual summit, kept unsubscribes under 1%, and nearly doubled revenue to $29K with the exac...

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35:00

212: You’re Not Saving Money by DIYing Your Fundraising

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2026/08/25

Most nonprofit founders and leaders think DIYing their fundraising is the responsible choice. It feels like smart budgeting and being resourceful, but it quietly costs the organization more than any support ever would. In this episode, I share why free fundraising advice, AI-generated campaigns, and trial-and-error in front of donors aren't savings; they're expenses that never appear on a budget line. I walk through what DIY fundraising actually costs in time, momentum, donor relationships, ...

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35:05

211: She Doubled Her Fundraising While Her Son Was in...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2026/08/18

Dina Besic started Maxwell's Toy Box because her two-year-old son Max wanted a train table in his oncology playroom. Three years later, while working a demanding full-time corporate job, raising two kids, and navigating Max's cancer treatment, she built an organization that has supported over 5,000 children, donated $9,100 directly to families, delivered 8,500 toys, and created 4,064 joy packages for children receiving chemotherapy… and she doubled her fundraising year over year with the supp...

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30:31

210: 5 Signs You’re Overcomplicating Your Fundraising...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2026/08/11

Most nonprofit leaders don't have a strategy problem. They have a complexity problem. In this episode, I'm breaking down the 5 signs your fundraising campaign has gotten too complicated to actually launch, and what to do instead. From planning that never ends, to waiting for the perfect story, to campaigns so exhausting that nobody wants to do them again, these are the patterns I see most often in small and solo-led organizations (and every single one of them is fixable!). If your campaigns ...

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33:02

209: 7 Lessons From the Healthiest Million-Dollar...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2026/08/04

I recently spent a full day with one of the healthiest nonprofit boards I've ever seen, spread across the country, meeting mostly virtually, with 100% attendance, full fundraising participation, and zero circular conversations. And by the end of the day, I realized there was one thing this executive director never once did. It's probably the thing you're doing the most. In this episode, I share 7 lessons from that experience that every nonprofit leader needs to hear: from how great board meet...

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59:11

208: The Fundraising Lesson Behind a $149K Giving...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2026/07/28

What does it look like when a nonprofit team thinks like a business, not a charity? In this episode, I sit down with the powerhouse team behind Kids Hub Child Advocacy Center: founder and CEO DiDi Ellis, Director of Development Erica Smith, and Donor Relations Manager Paige Thames. In 11 years, Kids Hub has grown from 1 paid employee to 21, from 1,300 square feet to nearly 7,000, and from grant-dependent to running one of the most creative individual donor programs I've heard of, including a ...

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27:25

207: Why Being Realistic Is Keeping Your Nonprofit...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2026/07/21

Most nonprofit leaders play it too safe. In this episode, I’m pulling back the curtain on why a little “healthy delusion” might be the missing ingredient in your fundraising and leadership success. You’ll learn why being overly realistic can quietly cap your revenue potential, and how the right dose of ambitious, slightly unreasonable belief in your vision can get you into rooms, conversations, and opportunities you didn’t think were possible. This isn’t about ignoring reality. It’s about exp...

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28:42

206: Why Most Nonprofits Stall Before They Ever Grow:...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2026/07/14

Something is missing in your recipe for success. Not a tool. Not a strategy. But something deeper: your inner grit. This isn’t about hustling harder or pushing yourself until you burn out. It’s about the strength you draw on when you’re tired, when the campaign feels heavy, when the grant report is due, and when your to-do list is longer than your capacity. In this episode, I’m sharing why grit matters just as much as skill in fundraising, the mindset shifts that make it sustainable, an...

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58:10

205: From Grant-Only to $20K in 20 Days: How...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2026/07/07

What does it look like when a 35-year-old organization that has never fundraised decides to go all in on individual donors? In this special episode recorded live at GiveCon, I sit down with Penn Street, returning podcast guest, Development & Outreach Director at Aftersight, and host of The Blind Chick podcast. Penn walks us through Aftersight's transformation from a grant-only model to running successful sprint campaigns, including a $20K in 20 Days campaign that exceeded its goal and ch...

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44:10

204: Scared Money Doesn't Make Money: The Donor...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2026/06/30

What's the real difference between a donor who gives once and disappears and one who goes to bat for your organization in rooms you've never been in? In this conversation, I sit down with Jaz' Vick, Managing Director of Development at One Goal Georgia, a pastor, and one of the most genuinely gifted relationship builders I've ever met. We dig into what it actually means to fundraise from a place of connection instead of transaction, why assumptions about donor capacity destroy trust faster th...

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38:06

203: Summer Is the Most Underrated Fundraising...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2026/06/23

Americans gave $592 billion to charity last year. That was a record year, in the same economy, in the same tumultuous climate, with the same donors everyone says are pulling back. So why does it feel so hard? In this special session recorded live, I break down the summer fundraising forecast and make the case for why right now (not September, not year-end) is the most wide-open fundraising opportunity of the year. I cover what's actually keeping organizations stuck (it's not donor fatigue, i...

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21:52

202: Stop Crying Wolf: How to Fundraise Without...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2026/06/16

There's a marketing concept that applies directly to how nonprofits fundraise: some messages are painkillers, and some are vitamins. Painkillers solve immediate problems: urgent, scarce, make-or-break. Vitamins build something sustainable: aspirational, visionary, long-term. Most nonprofits accidentally built their entire fundraising strategy around one extreme or the other, and both extremes are costing them donors. In this episode, I break down the difference between painkiller and vitamin...

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35:08

201:From Pinterest Board to Panama: How One Founder...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2026/06/09

What does it look like to fundraise tens of thousands of dollars before a single wall is built? In this episode, I sit down with Louise Henry, founder of Tim's Club, a nonprofit community space in Panama being built from scratch to support individuals with autism and intellectual disabilities. Inspired by her younger brother Tim, Louise spent years building an online business first so she could dedicate herself to bringing this vision to life. We dig into how she transferred her entrepreneur...

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58:16

200: Live Panel from GiveCon: The Advice We Don't Put...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2026/06/02

This is a special episode recorded live at GiveCon 2026, sponsored by Bloomerang. I joined three powerhouse experts, fundraising event strategist Samantha Swaim, digital marketing consultant Julia Campbell, and Bloomerang CMO Ann Fellman, for a candid panel called "The Advice We Don't Put on Slides." No safe takes, no polished talking points, just the real stuff consultants say behind closed doors. We cover what nonprofits consistently get wrong, the trade-offs nobody wants to make, what act...

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21:18

199: Stop Making Your Fundraising Campaign Feel Like...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2026/05/26

What if the pressure you're putting on your fundraising campaign is actually the thing slowing it down? In this episode, I'm talking about something I watched play out on a Little League field this weekend: two coaches, same-age kids, same skill level, completely different energy, and completely different outcomes. And I couldn't stop thinking about how much it looked like what I see inside fundraising campaigns every single week. When you hold too tightly to a goal, when every quiet day feel...

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229 results

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