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PODCAST

Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

Christina Tzavaras Edwards

Ready to stop fundraising the old way and start doubling results? Join nonprofit strategist Christina Tzavaras Edwards for bold, fast-action tactics that help you 2X your next fundraiser and build a community fueled by generosity. From leveraging the Social Street Team®: Influencer Marketing Method to mastering courageous fundraising asks, this podcast equips you with the mindset and strategies needed to spark deep engagement and sustainable growth—no extra workload required.Music by The

business non-profit

All Episodes

20:43

169: The Fear of “Bugging” Donors (and What It’s...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/10/28

If you’ve ever hesitated to hit send, make the call, or follow up because you didn’t want to “bug” your donors, this episode is for you. That fear isn’t really about your donors, it’s about you. It’s your ego trying to keep you safe from rejection, discomfort, or embarrassment. But every time you let that fear win, you lose more than a donation. You lose momentum, trust, and connection. In this episode, I share how I coach fundraisers to move from me mode to mission mode. Because when you st...

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7:09

GoFundMe Responds After Nonprofit Pushback [BONUS Ep\

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/10/27

GoFundMe launched a new “Nonprofit Pages” feature — automatically creating donation pages for over 1.4 million nonprofits across the U.S. without direct consent -- here's the latest update on the pages being unpublished and de-indexed. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-pow...

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7:43

Consent, Compliance, and Control: Why GoFundMe’s...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/10/22

GoFundMe launched a new “Nonprofit Pages” feature — automatically creating donation pages for over 1.4 million nonprofits across the U.S. without direct consent. If your organization never set up a GoFundMe campaign, you might still have a live, searchable page collecting donations right now — with funds routed through the PayPal Giving Fund and a 15–45 day delay before the nonprofit ever sees them. In this episode, Christina breaks down: What’s actually happening behind these auto-create...

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41:34

168: How Aftersight Raised $20K in 20 Days (and Fired...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/10/21

What if your next big fundraising win wasn’t about adding more grants, galas, or gimmicks, but about simplifying and believing it could work? In this episode, I’m joined by Kim Wardlow and Penn Street from Aftersight, an incredible organization supporting the blind and low-vision community through accessible media, podcasts, and programs. They share how they went from uncertainty to running a $20K in just 20 days campaign that exceeded its goal, using storytelling, matching gifts, and genuin...

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11:21

Breaking: GoFundMe Created 1.4 Million Nonprofit...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/10/21

GoFundMe recently created more than 1.4 million donation pages for U.S. nonprofits — many without notice or consent. In this episode, Christina Tzavaras Edwards unpacks what this means for your organization, your SEO, and your donor trust. You’ll learn why these pages exist, how to check if your nonprofit has one, and the key pros and cons of keeping, claiming, or removing it. Christina also explains why she’s advising nonprofits who’ve never used GoFundMe before to unpublish until they inten...

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18:27

167: The Retention Wall: Why Nonprofits Struggle to...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/10/14

Getting new donors feels exciting, new names, new gifts, fresh energy. But if you can’t keep them, you’re stuck on the hamster wheel. In this episode, I talk about the retention wall, why most nonprofits struggle to keep donors giving year after year, and how to fix it. We’ll unpack why first-time donors ghost you, what for-profit brands get right about loyalty, and the exact mindset + strategy shifts you need to turn one-time givers into lifelong supporters. If you’ve ever wondered why don...

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26:02

166: The 5 Email Types Every Nonprofit Needs To Drive...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/10/07

You don’t need to send more emails. You need to send the right ones. In this episode, I’m breaking down the five email types every nonprofit must use if you want to double, triple, or even 9x your campaign results. These aren’t random updates or long newsletters that no one reads. Each type has a specific role in moving your donors from curious to committed. We’ll talk about why your current email strategy might feel flat, how to stop repeating yourself, and the exact sequence that crea...

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13:23

165: Why Fewer Emails = Fewer Donations

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/09/30

The fear of “bothering” donors has nonprofits sending fewer emails than Sephora sends about mascara. And you know what that means? Fewer emails = fewer donations. In this episode, I’m pulling back the curtain on why silence in your donor’s inbox is way more damaging than showing up with short, story-driven emails. I’ll tell you why Patagonia, Old Navy, and Jimmy John’s can email you daily without you hitting unsubscribe, and why nonprofits should stop hiding behind once-a-quarter newsletters...

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33:40

164: From 17 to 114 Donors: Missouri’s National...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/09/23

I had the pleasure of hosting Michael Murphy, Director of Development at Missouri’s National Veterans Memorial, and one of my Purpose & Profit Club® members. Michael’s story is proof that you don’t need decades of fundraising experience to see major wins with email. In fact, in his very first nonprofit role, he took one of my frameworks, Easy Emails For Impact™, and turned a $1,900 campaign into a $9,000 campaign. We talk about what it means to ditch the “dry C-suite style” newsletters, w...

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14:53

163: Stop Sending Newsletters: Why They Don’t Raise...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/09/16

Nonprofit leaders love to default to newsletters - long, clunky, “Fall Update”-style emails stuffed with program blurbs, raffle announcements, and event reminders. But newsletters don’t raise money. In fact, they train donors to skim, ignore, or unsubscribe. In this episode, I break down why newsletters flop, what you should be sending instead, and how shifting to single-topic, story-driven campaigns can multiply your revenue without adding more work. You’ll learn how to replace the newslette...

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16:45

162: 10 Email Secrets That Turn Opens into Donations

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/09/09

Most nonprofits underestimate the quiet powerhouse sitting right in front of them: email. In this episode, I’m sharing 10 proven strategies to transform your inbox into your most reliable fundraising engine. From reactivating lapsed donors to priming your biggest asks, I’ll walk you through the data-backed reasons email outperforms social and direct mail, and how small tweaks in consistency, intimacy, and urgency can create donations on demand. Whether you’re a solo fundraiser or leading a la...

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27:33

161: Healthy Delusion™

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/09/02

Most nonprofit leaders play it too safe. In this episode, I’m pulling back the curtain on why a little “healthy delusion™” might be the missing ingredient in your fundraising and leadership success. You’ll learn why being overly realistic can quietly cap your revenue potential, and how the right dose of ambitious, slightly unreasonable belief in your vision can get you into rooms, conversations, and opportunities you didn’t think were possible. This isn’t about ignoring reality. It’s about ex...

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28:44

160: Inner Grit

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/08/26

Something is missing in your recipe for success. Not a tool. Not a strategy. But something deeper: your inner grit. This isn’t about hustling harder or pushing yourself until you burn out. It’s about the strength you draw on when you’re tired, when the campaign feels heavy, when the grant report is due, and when your to-do list is longer than your capacity. In this episode, I’m sharing why grit matters just as much as skill in fundraising, the mindset shifts that make it sustainable, and ho...

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18:55

159: The #1 Mistake Fundraisers Make With Modern...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/08/19

This episode is for the nonprofit leader doing “all the right things” (you’ve got peer fundraisers, events, email blasts, major donor asks) but you're still not hitting your campaign goals. Sound familiar? It’s not your fault. It’s your foundation. I recorded this episode fresh off the launch of The Purpose and Profit Club®, and after talking to so many of you, I noticed the same trap over and over: layering modern tactics on top of weak campaigns. If your messaging isn’t emotionally resonan...

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54:40

158: The Real ROI of Human-Centered Fundraising...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/08/12

Joey Goone is back, and I couldn’t be more excited to have him return to the podcast. If you’ve ever felt like your fundraising events are starting to blend together, or you’re craving something more intentional, joyful, and authentic, this conversation is your permission slip to shake things up. Joey is the President of Utopia Experience, and honestly, he brings so much heart to the events space. He’s not here for stuffy ballrooms or robotic run-of-shows. He’s here to help nonprofits lead w...

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18:13

157: How 10 Minutes a Day Can Unlock Six-Figure Gifts

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/08/05

I’m back from a month in Greece, sun-soaked, inspired, and wildly energized, and there’s one theme that keeps showing up in every single conversation I’ve had since: 10 minutes can change everything. In this episode, I’m sharing the power of micro-bravery. Not hypotheticals, but real stories. A client who made one 10-minute thank-you call and created a deeper connection than she imagined. Another who picked up the phone and walked away with a six-figure intro. I’ll even tell you how a 10-min...

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16:08

156: Where You’re Undermining Your Best Work

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/07/29

Most nonprofits wait for permission: a grant panel, a sponsor, an award to tell them they’re the best. This episode flips that script. Today, I share why it’s time to claim your brilliance, boldly articulate what makes you exceptional, and anchor your authority before anyone else does. From a five-star Airbnb in Greece to awkward sponsor meetings where leaders freeze, this conversation unpacks the mindset shifts and tactical moves that help you own your impact. Because you don’t need a medal ...

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29:19

155: You Don’t Need a Celebrity: You Need a Social...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/07/22

Everyone’s chasing the wrong spotlight—and in this episode, I explain why. You think you need a Grammy winner to post your fundraiser, but what you actually need is a solid campaign and a Social Street Team® to spread it. I share real stories of big-name flops, what gets campaigns to convert (hint: it’s not fame), and how to build a movement of aligned, trusted messengers who drive results. If you’re tired of waiting for someone famous to save your fundraiser, it’s time to flip the script and...

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48:33

154: Charity: Water Ambassador Kayla Houchin Raised...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/07/15

What if your birthday could change lives? In this episode, I sit down with Kayla Houchin, founder of Sonder Bakehouse, a passionate fundraiser, and a longtime advocate for Charity: Water. Kayla shares how a book and a single birthday campaign turned into over $100,000 raised (and counting!) to bring clean water to communities worldwide. We talk about the power of starting small, how joy and creativity fuel sustainability in fundraising, and why showing up with purpose can inspire a whole tow...

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25:05

153: What Smart Nonprofits Are Stealing from...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2025/07/08

What if your next major hire isn’t a person, but a system? In this episode, I pull back the curtain on the “NextGen Fundraising Engine”, a proven campaign system that replaces the need for a marketing coordinator, development associate, and monthly giving manager. If you’re stuck in a cycle of burnout, chasing one-off donations, or hiring your way out of a revenue gap, this episode is your permission slip to do it differently. You’ll learn why the smartest nonprofits are stealing proven grow...

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180 results

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