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PODCAST

Orthodontic Products Podcast

Orthodontic Products

Introducing the "Orthodontic Products Podcast", a journey into the dynamic realm of orthodontic innovations. Each episode dives into fresh research, transformative technologies, and the methodologies redefining the field. Expert interviews seamlessly blend with in-depth analyses, offering listeners a comprehensive look into the ever-evolving world of orthodontics. This isn"t just a podcast—it"s a portal to the future of orthodontic practices and breakthroughs.

science

All Episodes

23:43

Brackets, Aligners, and Oral Health: Tools That...

Orthodontic Products Podcast ·

2025/12/11

👤 Guest: Stephanie Gans, DDS, Senior Scientist & Professional and Scientific Relations Manager, Crest + Oral-B📌 Episode Overview:Orthodontic treatment success depends on more than biomechanics—it hinges on patients maintaining strong oral health throughout treatment. In this episode, sponsored by Proctor & Gamble Crest + Oral-B, explore the oral health challenges common to both bracket and aligner patients, the science behind today’s most effective preventive tools, and how

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23:25

How to Know When It’s Time to Rebrand Your Practice

Orthodontic Products Podcast ·

2025/11/13

👤 Guest: Amy Epstein, MBA, People + Practice📌 Episode Overview:Branding isn’t just a logo—it’s the promise your practice makes and consistently delivers. In this episode, we dig into how orthodontic practices can evolve their brand without losing the trust and recognition they’ve built. Amy Epstein explains when to consider a refresh vs a full rebrand, how to communicate change to protect equity, and the metrics that show your brand work is paying off. This conversation extends Amy’s

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19:41

Aligners in Practice: Dr Ricky Caples on What Works...

Orthodontic Products Podcast ·

2025/10/30

👤 Guest: Ricky Caples, DDS, MSSponsored by: Ormco📌 Episode Overview:In this episode of the Orthodontic Products Podcast, sponsored by Ormco, host Alison Werner talks with Dr Ricky Caples of Caples and Robinson Orthodontics in Monroe, La, about his transition to Ormco’s Spark Aligners and how clear aligners have reshaped his approach to treatment. He shares insights on patient comfort, workflow efficiency, and the benefits of using both Spark Aligners and the Damon Ultima System under the

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61:02

Bringing Direct-Print Aligners In-Office: Lessons...

Orthodontic Products Podcast ·

2025/10/16

Guest: Jeremy Manuele, DMD, orthodontist, Hamilton & Manuele Orthodontics (Las Vegas)📌 Episode Overview:In this episode of the Orthodontic Products Podcast, host Alison Werner talks with Dr Jeremy Manuele about the move from thermoformed aligners to direct-print aligners and how this shift is changing in-office workflows. He shares how his team integrated direct printing into their daily operations, what design features improve fit and tracking, and how force reactivation can enhance

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58:23

Inside OSO/DSO Partnerships: Growth, Timelines, and...

Orthodontic Products Podcast ·

2025/10/02

Guests: 🔹 Allison Hale, Practice Consultant and COO, Parks Orthodontics🔹 Ty Ramsey, Mergers & Acquisitions Advisor, Professional Transition Strategies📌 Episode Overview:In this episode of the Orthodontic Products Podcast, host Alison Werner talks with two guests who bring different but complementary perspectives on OSO and DSO partnerships. Allison Hale offers the practice owner’s inside view, sharing how she and her sister navigated the process of affiliating Parks Orthodontics with

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23:55

Why Dr Tito Norris Switched Aligner Systems: A Lesson...

Orthodontic Products Podcast ·

2025/09/18

Guest: Dr Robert “Tito” Norris, Orthodontist, Stone Oak Orthodontics📌 Episode Overview:In this episode of the Orthodontic Products Podcast, sponsored by OrthoFX, host Alison Werner talks with Dr Robert “Tito” Norris about why he made the decision to switch from a major aligner system to OrthoFX. Drawing from more than 30 years in practice—and his own experience as a patient—Norris explains the clinical and material science differences he discovered when comparing aligner systems side by

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19:31

AAO President Dr Steven Siegel on the 2025 Economics...

Orthodontic Products Podcast ·

2025/09/04

Guest: Dr Steven Siegel, AAO President📌 Episode Overview: In this episode of the Orthodontic Products Podcast, host Alison Werner sits down with Dr. Steven Siegel, president of the American Association of Orthodontists (AAO), to discuss the newly released 2025 Economics of Orthodontics Survey.This in-depth survey takes a closer look at the state of orthodontic practice across the U.S. and Canada, covering patient volumes, treatment trends, practice finances, staffing, and shifting business

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28:28

Is Your Website Ready for ChatGPT, Siri, and Google’s...

Orthodontic Products Podcast ·

2025/07/24

Guest: Jeff Slater, Vice President of Operations, Kaleidoscope📌 Episode Overview:Search is changing—and fast. In this episode, Orthodontic Products editor Alison Werner sits down with Jeff Slater of Kaleidoscope to explore how orthodontic practices can stay visible as patients turn to AI tools like ChatGPT, Siri, and Google’s AI Overviews for answers. Building on his recent article for Orthodontic Products, Jeff breaks down the differences between SEO (Search Engine Optimization), AEO

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18:31

Mapping Team Dynamics with DISC: Insights for the...

Orthodontic Products Podcast ·

2025/07/10

Guest: Cassie Kellner, Founder and Owner of EverbloomEpisode Overview:In this episode of the Orthodontic Products Podcast, host Alison Werner is joined by consultant Cassie Kellner to explore how the DISC behavioral assessment can be used to build more cohesive orthodontic teams. Cassie breaks down the four DISC personality types—Dominance, Influence, Steadiness, and Conscientiousness—and shares how these insights can help teams understand one another, reduce conflict, and collaborate more

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44:12

Are Your OSHA and Infection Prevention Systems Up to...

Orthodontic Products Podcast ·

2025/06/26

Guests: Andrea Cook and Jackie DorstEpisode Overview:Orthodontic consultants Andrea Cook and Jackie Dorst, RDH, BS, join host Alison Werner to explain how misinformation—and simple habit—can derail OSHA and infection-control compliance in an orthodontic practice. They outline the real-world risks (from six-figure fines to failure to attract great new hires), identify reliable sources for up-to-date guidance, and spell out who should own compliance in the office.Chapters:00:03 Why

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25:59

Invisalign Trademark Crackdown: What It Means for...

Orthodontic Products Podcast ·

2025/06/12

Guest: Mary Kay Miller, CEO and owner KaleidoscopeDescription:Align Technology is cracking down on the use of its Invisalign trademark—and orthodontic practices need to pay attention. In this episode, Orthodontic Products Editor-in-Chief Alison Werner sits down with orthodontic marketing expert Mary Kay Miller to explain what this enforcement means for your website, social media, ads, and printed materials.Whether you're actively offering Invisalign, transitioning to another aligner brand,

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24:59

Hidden Office Lease Clauses That Can Cripple Your...

Orthodontic Products Podcast ·

2025/05/29

Host: Alison WernerGuest: David Cohen, Attorney and Chairman, Cohen Property Law GroupTopic: Protecting Your Practice from Hidden Lease ClausesIn this episode, attorney David Cohen joins host Alison Werner to shed light on the hidden lease provisions that can undermine the profitability, flexibility, and future sale of your orthodontic practice. Cohen, who specializes in dental practice transactions and real estate law, walks through real-world examples and outlines how orthodontists can

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21:48

How OrthoFX’s Full-Service Model Reduces Practice...

Orthodontic Products Podcast ·

2025/05/16

In this episode of the Orthodontic Products Podcast, sponsored by OrthoFX, host Alison Werner talks with the company's President and Co-Founder Ren Menon about how the company’s full-service platform helps orthodontic practices reduce friction and improve outcomes. Menon highlights OrthoFX’s growing aligner portfolio, including the FDA-cleared AirFlex, designed for shorter daily wear with fewer refinements.They also discuss OrthoFX’s integrated services—remote monitoring with FXOnTrack,

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30:07

Expanding the Orthodontic Practice: Integrating...

Orthodontic Products Podcast ·

2025/05/08

In this episode of the Orthodontic Products Podcast, we discuss the growing role of airway-friendly orthodontics in treating upper airway obstruction and sleep-disordered breathing. Dr Robert "Tito" Norris, an orthodontist with a focus on airway management, explains how orthodontists can go beyond aesthetic treatment and have a significant impact on their patients' overall health and well-being.Norris shares insights into the clinical signs of airway issues, how to assess patients using

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44:12

Future-Proofing Your Practice in a Shifting Economy:...

Orthodontic Products Podcast ·

2025/04/24

In this episode of the Orthodontic Products Podcast, host Alison Werner is joined by Dr Roger Levin, CEO of the Levin Group, to break down the findings of the fourth annual Orthodontic Products–Levin Group Practice Performance Survey.Recorded after recent economic shifts, the conversation places the 2024 data in the broader context of uncertainty and change. Levin discusses how orthodontists can increase production, manage overhead, and prepare their practices for an unpredictable

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17:32

Running a High-Efficiency Woman-Owned Practice in an...

Orthodontic Products Podcast ·

2025/04/17

🎙 Host: Alison Werner🎧 Guest: Dr. Nadia Nizam, orthodontist and private practice owner in Calgary, AlbertaIn this episode of the Orthodontic Products Podcast, sponsored by Ormco, host Alison Werner talks with Dr. Nadia Nizam about building a scalable, efficient orthodontic practice while balancing clinical innovation and leadership as a woman in a changing industry. The conversation covers her transition to Spark Aligners, the integration of Ormco’s digital bonding technology, and how

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27:23

Designing an Ergonomic Orthodontic Operatory: Expert...

Orthodontic Products Podcast ·

2025/04/10

In this episode, sponsored by A-dec, we’re diving into a topic that directly impacts your daily comfort and long-term health: ergonomics in the orthodontic practice. From stools to patient chairs and delivery units, the design of your clinical space can either support your health or contribute to chronic pain and fatigue. If you’ve ever ended the day with neck, shoulder, or back pain—or want to avoid that entirely—this episode is for you.Joining us is Jeromy Moss, territory manager at A-dec

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43:46

How Google’s AI Is Changing Online Visibility for...

Orthodontic Products Podcast ·

2025/04/03

👤 Guest: Mary Kay Miller, CEO and Owner of KaleidoscopeIn this episode of the Orthodontic Products Podcast, host Alison Werner talks with Mary Kay Miller about the growing impact of Google’s AI on local business search—and what that means for orthodontic practices.Miller, a long-time expert in orthodontic marketing, explains how recent changes to Google’s algorithms, security protocols, and business verification systems are affecting how and where practices appear in search results. She

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12:45

Why Your Large Practice or OSO Needs a Tech Upgrade—Now

Orthodontic Products Podcast ·

2025/03/20

As orthodontists move through 2025, revenue growth remains a top priority, but outdated and fragmented technology systems continue to hold many large practices and orthodontic support organizations (OSOs) back. In this episode of The Orthodontic Products Podcast, host Alison Werner speaks with Eric Giesecke, CEO of Planet DDS, about how modern, cloud-based practice management systems can help orthodontic practices overcome these challenges.Together, they discuss:📌 The major ways legacy

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21:14

How to Rethink Onboarding in Your Practice

Orthodontic Products Podcast ·

2025/03/06

In this episode of the Orthodontic Products Podcast, host Alison Werner speaks with Cassie Kellner, founder of Everbloom, an orthodontic consulting firm. With over 20 years of experience in the orthodontic field, Cassie discusses why private practices should rethink their onboarding approach. She highlights the differences between training employees with and without orthodontic experience, the pitfalls of outdated onboarding documents, and how video and digital tools can streamline

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89 results

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