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PODCAST

Orthodontic Products Podcast

Orthodontic Products

Introducing the "Orthodontic Products Podcast", a journey into the dynamic realm of orthodontic innovations. Each episode dives into fresh research, transformative technologies, and the methodologies redefining the field. Expert interviews seamlessly blend with in-depth analyses, offering listeners a comprehensive look into the ever-evolving world of orthodontics. This isn"t just a podcast—it"s a portal to the future of orthodontic practices and breakthroughs.

science

All Episodes

20:22

How AI is Changing the Role of Online Reviews in...

Orthodontic Products Podcast ·

2026/03/12

Guest: Jessie Pressman, People + PracticeEpisode Description: Online reviews have long been a factor in how patients choose an orthodontic practice, but the rise of AI is fundamentally changing their role. In this episode of the Orthodontic Products Podcast, host Alison Werner talks with Jessie Pressman about this critical shift. They explore how reviews no longer just influence perception but directly shape a practice's visibility and narrative in AI-powered search results. Pressman shares

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20:35

Creating Consistency from Bonding to Finishing with...

Orthodontic Products Podcast ·

2026/02/26

Guest: Jason Sherbel, DDS, MSEpisode Description: In this episode of the Orthodontic Products Podcast, sponsored by DynaFlex, host Alison Werner speaks with Jason Sherbel, DMD, MS, about his transition to a passive self-ligating (PSL) bracket system to support his growing practice. Sherbel explains that the switch was not about chasing a trend but rather solving specific inefficiencies—such as inconsistent ligation and unpredictable repositioning—that began to compound as his patient volume

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22:20

Navigating Clinical Autonomy in a Brand-Driven Era

Orthodontic Products Podcast ·

2026/02/12

Guest: Mark J. Bronsky, DMD, MSEpisode Description: In this episode of the Orthodontic Products Podcast, host Alison Werner sits down with Dr. Mark Bronsky to discuss the increasing commercial influence on clinical practice. As the marketplace floods with new technologies and branded systems, Dr. Bronsky shares his candid perspective on maintaining clinical autonomy and ensuring treatment decisions remain grounded in biology and biomechanics rather than marketing hype.Topics Covered: •

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25:24

Why Waiting to Sell Could Cost You: The Case for...

Orthodontic Products Podcast ·

2026/01/29

As consolidation continues to reshape the specialty, the "exit versus expand" question is becoming relevant for orthodontists earlier in their careers. It’s no longer just a retirement decision—it’s a strategic choice about valuation, risk, and long-term wealth accumulation.In this episode of the Orthodontic Products Podcast, host Alison Werner sits down with Ty Ramsey, a mergers and acquisitions advisor with Professional Transition Strategies. They cut through the noise surrounding

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43:18

Digital Indirect Bonding Demystified: How to Choose a...

Orthodontic Products Podcast ·

2026/01/15

👤 Guest: Jeremy Manuele, DMD📌 Episode Overview: In this episode of the Orthodontic Products Podcast, host Alison Werner talks with Jeremy Manuele, DMD, about navigating the transition to digital indirect bonding (DIB). While interest in DIB has grown, the crowded landscape of systems—from fully customized platforms like LightForce to semi-customized options like KLOwen and bracket-agnostic software like DIBS AI—can make it difficult for orthodontists to know where to start. Manuele shares

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23:43

Brackets, Aligners, and Oral Health: Tools That...

Orthodontic Products Podcast ·

2025/12/11

👤 Guest: Stephanie Gans, DDS, Senior Scientist & Professional and Scientific Relations Manager, Crest + Oral-B📌 Episode Overview:Orthodontic treatment success depends on more than biomechanics—it hinges on patients maintaining strong oral health throughout treatment. In this episode, sponsored by Proctor & Gamble Crest + Oral-B, explore the oral health challenges common to both bracket and aligner patients, the science behind today’s most effective preventive tools, and how

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23:25

How to Know When It’s Time to Rebrand Your Practice

Orthodontic Products Podcast ·

2025/11/13

👤 Guest: Amy Epstein, MBA, People + Practice📌 Episode Overview:Branding isn’t just a logo—it’s the promise your practice makes and consistently delivers. In this episode, we dig into how orthodontic practices can evolve their brand without losing the trust and recognition they’ve built. Amy Epstein explains when to consider a refresh vs a full rebrand, how to communicate change to protect equity, and the metrics that show your brand work is paying off. This conversation extends Amy’s

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19:41

Aligners in Practice: Dr Ricky Caples on What Works...

Orthodontic Products Podcast ·

2025/10/30

👤 Guest: Ricky Caples, DDS, MSSponsored by: Ormco📌 Episode Overview:In this episode of the Orthodontic Products Podcast, sponsored by Ormco, host Alison Werner talks with Dr Ricky Caples of Caples and Robinson Orthodontics in Monroe, La, about his transition to Ormco’s Spark Aligners and how clear aligners have reshaped his approach to treatment. He shares insights on patient comfort, workflow efficiency, and the benefits of using both Spark Aligners and the Damon Ultima System under the

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61:02

Bringing Direct-Print Aligners In-Office: Lessons...

Orthodontic Products Podcast ·

2025/10/16

Guest: Jeremy Manuele, DMD, orthodontist, Hamilton & Manuele Orthodontics (Las Vegas)📌 Episode Overview:In this episode of the Orthodontic Products Podcast, host Alison Werner talks with Dr Jeremy Manuele about the move from thermoformed aligners to direct-print aligners and how this shift is changing in-office workflows. He shares how his team integrated direct printing into their daily operations, what design features improve fit and tracking, and how force reactivation can enhance

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58:23

Inside OSO/DSO Partnerships: Growth, Timelines, and...

Orthodontic Products Podcast ·

2025/10/02

Guests: 🔹 Allison Hale, Practice Consultant and COO, Parks Orthodontics🔹 Ty Ramsey, Mergers & Acquisitions Advisor, Professional Transition Strategies📌 Episode Overview:In this episode of the Orthodontic Products Podcast, host Alison Werner talks with two guests who bring different but complementary perspectives on OSO and DSO partnerships. Allison Hale offers the practice owner’s inside view, sharing how she and her sister navigated the process of affiliating Parks Orthodontics with

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23:55

Why Dr Tito Norris Switched Aligner Systems: A Lesson...

Orthodontic Products Podcast ·

2025/09/18

Guest: Dr Robert “Tito” Norris, Orthodontist, Stone Oak Orthodontics📌 Episode Overview:In this episode of the Orthodontic Products Podcast, sponsored by OrthoFX, host Alison Werner talks with Dr Robert “Tito” Norris about why he made the decision to switch from a major aligner system to OrthoFX. Drawing from more than 30 years in practice—and his own experience as a patient—Norris explains the clinical and material science differences he discovered when comparing aligner systems side by

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19:31

AAO President Dr Steven Siegel on the 2025 Economics...

Orthodontic Products Podcast ·

2025/09/04

Guest: Dr Steven Siegel, AAO President📌 Episode Overview: In this episode of the Orthodontic Products Podcast, host Alison Werner sits down with Dr. Steven Siegel, president of the American Association of Orthodontists (AAO), to discuss the newly released 2025 Economics of Orthodontics Survey.This in-depth survey takes a closer look at the state of orthodontic practice across the U.S. and Canada, covering patient volumes, treatment trends, practice finances, staffing, and shifting business

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28:28

Is Your Website Ready for ChatGPT, Siri, and Google’s...

Orthodontic Products Podcast ·

2025/07/24

Guest: Jeff Slater, Vice President of Operations, Kaleidoscope📌 Episode Overview:Search is changing—and fast. In this episode, Orthodontic Products editor Alison Werner sits down with Jeff Slater of Kaleidoscope to explore how orthodontic practices can stay visible as patients turn to AI tools like ChatGPT, Siri, and Google’s AI Overviews for answers. Building on his recent article for Orthodontic Products, Jeff breaks down the differences between SEO (Search Engine Optimization), AEO

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18:31

Mapping Team Dynamics with DISC: Insights for the...

Orthodontic Products Podcast ·

2025/07/10

Guest: Cassie Kellner, Founder and Owner of EverbloomEpisode Overview:In this episode of the Orthodontic Products Podcast, host Alison Werner is joined by consultant Cassie Kellner to explore how the DISC behavioral assessment can be used to build more cohesive orthodontic teams. Cassie breaks down the four DISC personality types—Dominance, Influence, Steadiness, and Conscientiousness—and shares how these insights can help teams understand one another, reduce conflict, and collaborate more

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44:12

Are Your OSHA and Infection Prevention Systems Up to...

Orthodontic Products Podcast ·

2025/06/26

Guests: Andrea Cook and Jackie DorstEpisode Overview:Orthodontic consultants Andrea Cook and Jackie Dorst, RDH, BS, join host Alison Werner to explain how misinformation—and simple habit—can derail OSHA and infection-control compliance in an orthodontic practice. They outline the real-world risks (from six-figure fines to failure to attract great new hires), identify reliable sources for up-to-date guidance, and spell out who should own compliance in the office.Chapters:00:03 Why

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25:59

Invisalign Trademark Crackdown: What It Means for...

Orthodontic Products Podcast ·

2025/06/12

Guest: Mary Kay Miller, CEO and owner KaleidoscopeDescription:Align Technology is cracking down on the use of its Invisalign trademark—and orthodontic practices need to pay attention. In this episode, Orthodontic Products Editor-in-Chief Alison Werner sits down with orthodontic marketing expert Mary Kay Miller to explain what this enforcement means for your website, social media, ads, and printed materials.Whether you're actively offering Invisalign, transitioning to another aligner brand,

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24:59

Hidden Office Lease Clauses That Can Cripple Your...

Orthodontic Products Podcast ·

2025/05/29

Host: Alison WernerGuest: David Cohen, Attorney and Chairman, Cohen Property Law GroupTopic: Protecting Your Practice from Hidden Lease ClausesIn this episode, attorney David Cohen joins host Alison Werner to shed light on the hidden lease provisions that can undermine the profitability, flexibility, and future sale of your orthodontic practice. Cohen, who specializes in dental practice transactions and real estate law, walks through real-world examples and outlines how orthodontists can

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21:48

How OrthoFX’s Full-Service Model Reduces Practice...

Orthodontic Products Podcast ·

2025/05/16

In this episode of the Orthodontic Products Podcast, sponsored by OrthoFX, host Alison Werner talks with the company's President and Co-Founder Ren Menon about how the company’s full-service platform helps orthodontic practices reduce friction and improve outcomes. Menon highlights OrthoFX’s growing aligner portfolio, including the FDA-cleared AirFlex, designed for shorter daily wear with fewer refinements.They also discuss OrthoFX’s integrated services—remote monitoring with FXOnTrack,

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30:07

Expanding the Orthodontic Practice: Integrating...

Orthodontic Products Podcast ·

2025/05/08

In this episode of the Orthodontic Products Podcast, we discuss the growing role of airway-friendly orthodontics in treating upper airway obstruction and sleep-disordered breathing. Dr Robert "Tito" Norris, an orthodontist with a focus on airway management, explains how orthodontists can go beyond aesthetic treatment and have a significant impact on their patients' overall health and well-being.Norris shares insights into the clinical signs of airway issues, how to assess patients using

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44:12

Future-Proofing Your Practice in a Shifting Economy:...

Orthodontic Products Podcast ·

2025/04/24

In this episode of the Orthodontic Products Podcast, host Alison Werner is joined by Dr Roger Levin, CEO of the Levin Group, to break down the findings of the fourth annual Orthodontic Products–Levin Group Practice Performance Survey.Recorded after recent economic shifts, the conversation places the 2024 data in the broader context of uncertainty and change. Levin discusses how orthodontists can increase production, manage overhead, and prepare their practices for an unpredictable

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94 results

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