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PODCAST

The Digital Success For Business Podcast

Welcome to Digital Success for Business the #1 place for entrepreneurs to learn proven marketing strategies to help grow your business online. My name is Leanne Cohens and I am The Digital Success Coach & owner of the Marketing Agency Marketing Leap. As a marketer my focus is to help YOU Lose The Marketing Overwhelm. In these podcasts I give you tools and strategies to Springboard your business to success with your marketing by sharing what I’ve learned after 25+ years as a Marketer and over 30

business marketing

All Episodes

20:39

3 AI Workflows That Actually Save Small Businesses 7+...

The Digital Success For Business Podcast ·

2026/03/31

Most small businesses will be using AI tools by the end of 2026. But here is the problem nobody is talking about clearly enough. Most of those businesses will not become more productive. They will just become more overwhelmed.Because adding AI tools on top of an already messy marketing system does not fix the system. It just creates more complexity. In this episode I break down exactly how to use AI the right way, not as another tool in an already crowded stack, but as a genuine teammate that

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13:49

More Content, Fewer Sales? Here's What's Really...

The Digital Success For Business Podcast ·

2026/03/17

Introducing the Content Pollution Index: Marketing in the AI Internet. We’ve crossed a threshold most businesses haven’t fully realised yet.Up to 90% of online content is now AI-generated or AI-assisted. Content is everywhere. Traffic looks strong. But something isn’t adding up. Trust is declining. Conversions are harder to achieve. And many businesses are working harder for fewer results. In this episode, we unpack what’s really happening inside what I call the Content Pollution Index, why the

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15:56

Marketing When AI Bots Outnumber Humans: The...

The Digital Success For Business Podcast ·

2026/03/03

AI Bots now generate more than half of web traffic.That changes everything. In this episode, Leanne Cohens unpacks what it means when analytics can no longer be taken at face value, why zero-click search is reshaping visibility, and how SEO is evolving into Answer Engine Optimisation. If your marketing strategy still revolves around sessions, impressions and traffic spikes, this episode will help you reset what actually matters in 2026. What You’ll Learn Why raw traffic numbers are becoming

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13:34

Doing Marketing Alone Is Costing You More Than You Think

The Digital Success For Business Podcast ·

2026/02/17

Most SMEs are paying for marketing twice. Once in ad spend, content tools and subscriptions.And again in lost time, stalled momentum, and missed revenue because there’s no strategic leadership behind the activity. In this episode of the Digital Success for Business Podcast, Leanne Cohens explains why AI tools increase volume but not alignment, why most businesses are stuck in reactive marketing cycles, and what a Fractional CMO actually does to create clarity, direction and predictable growth. If

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15:12

Your 2026 Strategy: What to Stop, Start & Scale for...

The Digital Success For Business Podcast ·

2026/02/03

Most businesses don’t have a content problem, they have a strategy problem.In this episode of the Digital Success for Business Podcast, Leanne Cohens breaks down why creating more content isn’t the answer in 2026 and how to build a structured content ecosystem that actually supports the buyer journey, builds authority, and drives growth. This episode is for business owners who feel busy with content but aren’t seeing momentum. What You’ll Learn why most content strategies fail before they even

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15:41

The New Buyer Journey in 2026 (Why Your Marketing...

The Digital Success For Business Podcast ·

2026/01/20

In 2026, people don’t click one ad, land on one page, and buy.They research. They scroll. They validate. They watch. They wait. And only then do they decide. In this episode of the Digital Success for Business Podcast, Leanne Cohens, founder of Marketing Leap breaks down how the modern buyer journey now works, why it’s no longer a straight line, and what businesses must change if they want conversions without burning money on disconnected marketing. You’ll learn why today’s buyer journey looks more

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14:21

AI in Marketing for 2026: What to Automate vs What to...

The Digital Success For Business Podcast ·

2026/01/06

AI is moving faster than most business owners can keep up with and in 2026, it will radically change how marketing is executed. But despite the hype, AI won’t replace strategy, leadership, or trust.In this episode of the Digital Success for Business Podcast, Leanne Cohens breaks down what AI will do brilliantly for marketing in 2026, where its limits are, and how to build a human-first marketing system that scales without losing authenticity. This is a practical, grounded conversation for business

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16:54

Your 2026 Marketing Game Plan: What to Keep, Drop &...

The Digital Success For Business Podcast ·

2025/12/23

Marketing is getting noisier. Audiences are getting smarter. Budgets are tighter.So in 2026, success isn’t about doing more — it’s about doing what actually works. In this episode of the Digital Success for Business Podcast, Leanne Cohens, Founder of Marketing Leap, walks you through how to build a clear, focused marketing game plan for 2026 by identifying what to keep, what to drop, and where to double down for real results. Drawing on 12+ years running a digital agency and hands-on experience

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12:38

The Secret to Marketing That Actually Connects

The Digital Success For Business Podcast ·

2025/12/09

In an age where AI can generate thousands of posts in seconds, the brands breaking through aren’t the ones posting the most — they’re the ones telling the most human stories.In this episode of the Digital Success for Business Podcast, we explore why emotional connection is still the number one driver of buying behaviour, and why storytelling outperforms even the smartest AI-generated content. Drawing on more than 30 years in business and 12 years running a digital agency, Leanne Cohens explains how

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12:23

Why Podcasting Still Works in 2026: Visibility, Voice...

The Digital Success For Business Podcast ·

2025/11/25

In a world obsessed with 3-second scrolls, fleeting Reels, and AI-generated everything, podcasting has become one of the most reliable ways to build visibility and trust that actually compounds over time.In this episode, I break down why podcasting still matters in 2025 and into 2026 and how to use it as the central pillar of your marketing strategy to grow your authority, nurture leads, and move people towards your offers with confidence. Whether you're building a brand, growing a service-based

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12:16

Win More Buyers This Christmas with Smart Social...

The Digital Success For Business Podcast ·

2025/11/11

The countdown to Christmas isn’t just about decorations and deadlines — it’s about strategy.In this episode of Digital Success for Business, Leanne Cohens, Founder of Marketing Leap, shares how changing buyer behaviour across generations is reshaping holiday marketing. From Gen Z discovering products on TikTok to Gen X relying on Facebook, Leanne explains how to meet your audience where they are and plan your most profitable Christmas campaign yet. What You’ll Learn How Gen Z, Millennials, and

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11:16

Smart Funnels, Real People: Using AI Without Losing...

The Digital Success For Business Podcast ·

2025/10/28

AI can start the conversation — but only you can keep it human.In this episode, Leanne Cohens shares how to use conversational AI tools like ManyChat and Meta Messaging to enhance connection instead of replacing it. Learn how to design trust-led funnels that sound like you, build genuine relationships, and automate with empathy and intention. What You’ll Learn • The right way to use conversational AI tools like ManyChat & Meta Messaging • The four trust-killing mistakes most brands make with

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12:25

Why Human Connection Is the Secret to Long-Term Success

The Digital Success For Business Podcast ·

2025/10/14

Overnight success is a myth. In this episode, Leanne Cohens, Founder of Marketing Leap, shares the real story behind building sustainable marketing success. From handing out flyers at Pacific Fair to rebranding a global company and creating Marketing Leap, Leanne reflects on the timeless principles that have stood the test of time: consistency, clarity, and human connection.You’ll hear personal lessons, client stories, and practical insights on how to play the long game — no gimmicks, no hype —

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14:12

Funnel Leaks Exposed: How to Convert the Leads You...

The Digital Success For Business Podcast ·

2025/09/30

Funnels fail not at the start but between steps — this episode shows you how to fix funnel leaks and convert more leads.Most business owners don’t have a lead generation problem — they have a follow-up, nurture, or conversion problem. If your marketing stops at the click, you don’t have a funnel… you’ve got a leaky pipe. In this episode, I share how to fix the gaps that are costing you clients. You’ll learn how to follow up faster, nurture smarter, and use tools like ManyChat and Meta’s AI

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9:52

Stand Out with Human Content: Build Trust and...

The Digital Success For Business Podcast ·

2025/09/16

With AI content flooding every platform, standing out is no longer about visibility—it’s about credibility. In this episode, Leanne uncovers how to build lasting trust and influence in a world saturated with machine-made marketing.You'll learn why human-first content matters more than ever, how to close the trust gap created by AI, and the exact strategies that help real businesses grow their influence by being real. ✅ What You’ll Learn / Key Takeaways: Why speed isn’t the same as connection in

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13:58

You're Great at What You Do - Now Get Recognised for...

The Digital Success For Business Podcast ·

2025/09/02

Tired of being the best-kept secret in your industry?You know your stuff, you've got the results — but somehow, you're still overlooked while others get the spotlight. In this episode, we unpack exactly how to build authority and become the go-to expert in your space — without shouting louder or posting non-stop. You’ll learn how to craft a clear personal brand, create content that builds trust, and strategically show up where it counts. If you're ready to stop blending in and start being

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12:04

Stop Wasting Time - Build a Content Strategy That...

The Digital Success For Business Podcast ·

2025/08/19

Are you churning out social media posts, blogs, reels or emails just to “stay visible”… but still not seeing results?This episode is your wake-up call. Content without strategy is just noise — and it’s the biggest reason most marketing efforts fall flat. In this episode, we unpack what a real content strategy looks like, how it aligns with your business goals, and how to map it to your audience's buyer journey. Whether you’re DIYing your digital marketing or leading a team, you’ll walk away knowing

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16:09

Turn Your Website into a 24/7 Lead-Generating Machine

The Digital Success For Business Podcast ·

2025/08/05

In this episode of the Digital Success for Business Podcast, Leanne Cohens, founder of Marketing Leap, reveals how to transform your website from a static “online brochure” into a powerful, AI‑ready marketing tool that works for you around the clock.Discover why most small business websites fail to convert, how to structure content for both humans and AI, and the essential tactics for optimising product pages, blog content, and your overall site strategy. Packed with real client examples, this

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14:17

Are You Wasting Time on the Wrong Marketing Tools?

The Digital Success For Business Podcast ·

2025/07/22

In this episode of the Digital Success for Business Podcast, host Leanne Cohens addresses one of the biggest productivity killers in small business marketing: tech overload. If you're using too many disconnected tools—or paying for software that adds more confusion than clarity—this episode is for you.Leanne breaks down how SMEs fall into the trap of adding more tools than they need, shares real-life examples (like Jeff’s overwhelmed tech stack), and explains how to simplify your setup with

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12:33

Digital Marketing Essentials: Building a Strong...

The Digital Success For Business Podcast ·

2025/07/08

🎧 Episode OverviewIn this episode of the Digital Success for Business Podcast, host Leanne Cohens, Digital Success Coach and founder of Marketing Leap, shares the essential digital marketing foundations every SME needs to build a credible and visible online presence. If you feel like your business is invisible online—even though you're posting content, running ads, or updating your website—this episode is your blueprint for clarity. Leanne walks through the five digital foundations that matter,

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43 results

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