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PODCAST

Grow My Salon Business Podcast

Antony Whitaker

I know that being in business isn’t always easy. Along with the many highs and ‘a ha’ moments it can sometimes be soul destroying, frustrating and a very lonely place to be. Being a business owner is one of life’s greatest educations and it gives you two clear choices, either you continually learn, adapt and grow, or you resist change, stagnate and perish. We live in ever changing and sometimes challenging times, so being informed and constantly inspired is more important than ever. Join Antony

arts fashion & beauty

All Episodes

12:53

328 Is Self-Employment Really the Answer for...

Grow My Salon Business Podcast ·

2025/12/30

Not every hairdresser wants to be self-employed, and in this episode, I explain why that’s not only okay, but why it creates a real opportunity for salon owners to rethink what an employee-employer-based business can and should look like today. Too often, self-employment is sold as the only path to freedom, flexibility, and financial success, without anyone stopping to talk honestly about the real costs involved.In today's episode, I talk about what many stylists don’t calculate before they

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6:40

327 The Relationships and Life Lessons that Begin...

Grow My Salon Business Podcast ·

2025/12/23

This short episode is a reflection on the real relationships we form with the people who sit in our chairs. I’ve often said that clients aren’t your friends, they’re your clients. And professionally, that boundary matters. But every now and then, those lines blur in ways that are deeply human.I share a couple of stories from my time behind the chair that have stayed with me for decades. One client who reminded me never to underestimate the importance of kindness, and another who became part

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47:29

326 A Year in Review: Data, AI, and the Direction of...

Grow My Salon Business Podcast ·

2025/12/16

At the end of every year, I like to take a step back and look at what’s really happening in our industry. Not just at a surface level, but underneath it all. In this episode, I’m joined by my good friend Gordon Miller for one of our now-regular “state of the nation” conversations, where we dig into the biggest shifts shaping the hairdressing industry right now.We talk about the growing importance of data, what AI is actually being used for inside real salons, and why understanding the

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34:33

325 Branding, AI & The New Rules of Instagram with...

Grow My Salon Business Podcast ·

2025/12/09

In this episode, I’m joined by Hayley Mears, former hairdresser, branding expert, and the driving force behind Six Underground Media. Hayley is also one of the guest educators inside our marketing course, and she brings a level of insight into social media, branding, and digital trends that most salon owners simply don’t have access to.We dive deep into what salon owners should expect from Instagram in 2026, why the platform is about to shift in a major way, and how AI is going to become a

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18:27

324 Why People Problems Are Really Leadership Problems

Grow My Salon Business Podcast ·

2025/12/02

In this week’s episode, I’m tackling the flip side of a happy, high-performing team, what to do when things are not going smoothly. Because after the recent episode titled “The Beautiful Chaos of Building a Team,” I received a flood of emails from salon owners struggling with people issues.So today, I’m breaking down the key elements that set your team up to succeed, and what to do when they don’t. From defining the vision for your business, to recruiting for cultural fit, to onboarding

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40:04

323 Leadership, Legacy & the Future of Juut with Coco...

Grow My Salon Business Podcast ·

2025/11/25

In this week’s episode, I sit down with someone who’s grown up alongside one of the most respected salon organisations in the United States.Today's guest is Coco Wagner, daughter of David and Charlie Wagner owners of the Juut Salon Spa’s. Coco brings a fascinating blend of global experience, fresh perspective, and deep respect for the culture her family has built over 40 years. What I love about this conversation is how open and thoughtful she is about stepping into a leadership role in a

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11:58

322 The Beautiful Chaos of Building a Team

Grow My Salon Business Podcast ·

2025/11/18

I've been thinking a lot about what really makes a great salon, and it's not always what you might think. Sure, brilliant technical skills matter, but what really sets exceptional salons apart is the energy, the culture, and the people.A coaching client told me recently about the atmosphere in her salon, no drama, no bitchiness, just fun, laughter, and genuine support. Her clients connect with that positive energy the minute they walk through the door. It got me reflecting on something I

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49:44

321 Courage, Culture, and Conscious Living with Rita...

Grow My Salon Business Podcast ·

2025/11/11

In this week’s episode, I’m joined by Rita Marcon, whose story perfectly captures the courage it takes to follow your intuition and reinvent yourself. Rita is a former hairdresser who climbed the corporate ladder to become the Australian General Manager for one of the biggest haircare brands before taking a leap of faith to start her own business, I Am Conscious Living.Rita’s journey is full of wisdom about courage, leadership, and self-awareness. We talk about what it takes to leave the

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13:56

320 The Culture-Building Potential of a Staff...

Grow My Salon Business Podcast ·

2025/11/04

As the end of the year approaches, it's tempting to push for maximum productivity, rush through holiday celebrations, and then collapse in a heap on Christmas Eve and call it done.But I want to challenge that. In this week’s episode, I’m talking about the power of celebration, why your team party isn’t just a party, but a culture-building strategy disguised as fun.I share stories from my own salons, where what started as a Christmas party evolved into something far more meaningful, a night

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45:33

319 No One’s Coming to Save You. The Power of...

Grow My Salon Business Podcast ·

2025/10/28

In this week’s episode, I’m joined by Blake Dufault, whose story is as raw as it is inspiring. From a turbulent childhood filled with chaos and heartbreak to finding purpose through hairdressing, Blake’s journey is one of relentless growth and unshakable resilience. His book I Am_____ captures that journey beautifully, reminding us that our past doesn’t define us, our choices do.We talk about how hairdressing quite literally saved him, the lessons he’s learned along the way, and his

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12:28

318 How to Fix the Leaks in Your Salon Marketing

Grow My Salon Business Podcast ·

2025/10/21

This is part three, the final episode, in my three-part salon marketing series, and today it’s all about solutions.If you’ve listened to the first two episodes, you’ll know that the biggest problem in most salons isn’t attracting new clients, it’s keeping them. So in this episode, I’ll show you how to identify where your business is leaking clients, how to use your data to pinpoint what (and who) needs improvement, and how to start fixing it.You’ll learn the key retention metrics to track,

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12:36

317 Turning New Clients into Regulars: The Missing...

Grow My Salon Business Podcast ·

2025/10/14

This is part two of my three-part series on salon marketing, and today we're diving into why most salons are reasonably good at attracting new clients but not nearly so good at keeping them. If you listened to last week's episode, you'll know that 60% of new clients never return for a second visit, and only one in ten make it to six visits. Today, I'm explaining exactly why that happens and what marketing really has to do with it.Here's the thing most salon owners get wrong: they think

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10:32

316 What Most Salon Owners Get Wrong About Marketing

Grow My Salon Business Podcast ·

2025/10/07

In this episode, I’m kicking off a brand-new three-part series on one of my favourite topics - marketing. When I had salons, marketing was something I loved, and it even won us a few awards. But here’s the thing: most salon owners completely misunderstand what marketing actually is.So today, we’re starting at the beginning, with the real definition of marketing. I’ll walk you through what I call the three functions of marketing: attracting, converting, and retaining clients. You’ll see why

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42:53

315 Education, Leadership, and Legacy in the Salon...

Grow My Salon Business Podcast ·

2025/10/01

In this week’s episode, I sit down with Kristin Firrell, who after more than 40 years in the professional beauty industry, is stepping into the next chapter of her life. Kristin’s story is all about connection, trust, and education. From the very beginning, when Kristin realised that in hairdressing she had found her people, to stepping into leadership roles at John Paul Mitchell Systems, her career has been shaped by authentic relationships and a passion for helping others grow.We talk

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52:18

314 When Is the Right Time to Expand? Luke Reynolds...

Grow My Salon Business Podcast ·

2025/09/23

In this episode, I’m joined once again by salon owner Luke Reynolds, who’s just taken a massive step that so many owners dream about, moving from a 50-square-metre boutique salon into a stunning, purpose-built space. Luke and I talk through the entire journey: the decision to expand, the design process, managing a ballooning budget, and the lessons learned along the way.If you’ve ever wondered how you’ll know when it’s time to grow, or what it really takes to pull off a move like this,

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13:05

313 Feedback, Surveys, and the Secret to Salon Growth

Grow My Salon Business Podcast ·

2025/09/16

This week, I’m diving into what is often an overlooked growth strategy for salons, market research. The starting point for effective market research is to remember that “you are not your client.” The decisions you make about pricing, services, and the salon experience shouldn’t always be based on what you would want.In this episode, I share simple, practical ways to gather real insight from the people who matter most, your clients. From casual conversations in the chair to formal surveys

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47:26

312 Curiosity, Growth, and the Making of a Great...

Grow My Salon Business Podcast ·

2025/09/09

In this week’s episode, I speak with Chris Baran. Chris has worn just about every hat in our profession: stylist, salon owner, podcaster, and global ambassador, but above all, he is a teacher. For nearly 60 years, he’s been evolving, reinventing, and staying at the forefront of education.We talk about what it really takes to be an educator, how education has changed in the wake of the pandemic, and the role of curiosity, humility, and vulnerability in teaching.Chris shares not just

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12:24

311 What lessons can you learn from a failing salon?

Grow My Salon Business Podcast ·

2025/09/02

In this week’s episode, I share the true story of a local salon that went from being fully booked and thriving to empty and struggling, all in less than two years. It’s a perfect example of how quickly things can unravel when leadership, standards, and systems disappear.We’ll break down what happened, what went wrong, and the ten key lessons that every salon owner can take away from this story. Whether you run a hair salon, a spa, or a beauty clinic, these insights will help you avoid the

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48:24

310 Hustle, Grit, and Growth: Building a Salon Career...

Grow My Salon Business Podcast ·

2025/08/26

Register here for my free masterclass: Unlocking Your Stylists’ Potential: The key to boosting Productivity and Profits in Your Salon, or head to www.GrowMySalonBusiness.com/masterclassIn this week’s episode, I’m joined by Australian salon owner and stylist, Mikki Auld. Earlier this year, Mikki left her Brisbane salon in the hands of her team and took a huge leap, moving to Los Angeles to start over from scratch.Within no time at all, she was fully booked, not because of luck, but because

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13:33

309 Want Your Team to Earn More (and Stay Longer)?...

Grow My Salon Business Podcast ·

2025/08/19

Register here for my free masterclass: Unlocking Your Stylists’ Potential: The key to boosting Productivity and Profits in Your Salon, or head to www.GrowMySalonBusiness.com/masterclassI'm calling BS on the idea that hairdressing doesn't pay well. The truth? There are plenty of hairdressers earning great money - some are even in the top 5-10% of all income earners. The difference isn't about age, experience, or even how good they are doing hair. It's about productivity.In this episode, I'm

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