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PODCAST

Making Cents of It All

Podcast that makes sense of the things people do to make cents...Making Cents of It All with Jesse Stakes gives the spotlight to the small businesses that make America run. We look to share the "why" behind why people choose what they do professionally and showcase their expertise in their chosen profession for the benefit of our audience. We also dive into the services that support those small businesses and provide information on the technology and services that allow them to do what they do each

business golf

All Episodes

33:52

Beyond the Tax Return: How CPAs Become True Advisors...

Making Cents of It All ·

2026/09/01

In this episode of Making Cents of It All, Jesse Stakes sits down with Henok Kebede, CPA, the CEO and Founder of HK Advisory LLC, to break down what it really means for a CPA to be a true advisor to business owners. Henok shares how entrepreneurs can move beyond simple tax preparation and into proactive planning that reduces tax burden, strengthens operations, and builds long‑term financial health. From entity structure decisions to year‑round tax strategy, Henok explains the practical steps ...

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38:30

Partnerships That Matter: Inside UNF Development with...

Making Cents of It All ·

2026/07/29

In this episode of Making Cents of It All, Jesse Stakes sits down with Caleb Garrett, Director of Development for the Coggin College of Business at the University of North Florida. Caleb brings a dynamic blend of relationship‑building, strategic fundraising, and a deep commitment to student success — all of which fuel the mission of one of the region’s most influential business schools. Jesse and Caleb dive into the real story behind university development: how meaningful partnerships are bui...

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41:58

The Open Championship or The British Open? That is...

Making Cents of It All ·

2026/07/15

In this special major‑week episode of Making Cents of It All, Jesse Stakes sits down with The Tin Cup Club to break down the year’s final major — the 2026 Open Championship at Royal Birkdale. From the history of this iconic links to the economic engine behind golf’s oldest championship, the crew dives into everything that makes The Open unlike any other event in the sport. Royal Birkdale has long been known as one of the fairest, toughest, and most visually stunning courses on the Open rota —...

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39:18

Building Brands That Win: Drew Webb on the Affari...

Making Cents of It All ·

2026/07/08

In this episode of Making Cents of It All, Jesse Stakes sits down with Drew Webb — CEO, founder, and the creative force behind Affari, a marketing and digital innovation agency helping brands grow through strategy, design, and AI‑driven transformation. Affari has spent more than a decade building the future for its clients — from branding and visual identity to custom websites, digital marketing, and AI‑powered search optimization. Drew breaks down how Affari helps companies tell their story,...

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47:48

The Business Behind the 2026 U.S. Open

Making Cents of It All ·

2026/06/16

This week on Making Cents of It All with Jesse Stakes, the Tin Cup Club joins me to break down one of the biggest economic engines in sports — the U.S. Open. We dig into: • How the USGA generates millions through TV rights, sponsorships, and hospitality • The real economic impact on host cities — jobs, tourism, infrastructure, and local business • What volunteers actually receive (and why they still line up to help) • Course setup, fan experience innovations, and the storylines shaping 2026 I...

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36:25

Inside Back 9 Golf Lakewood: Meshia & Aniekan Sampson...

Making Cents of It All ·

2026/06/03

In this episode of Making Cents of It All, Jesse sits down with Meshia and Aniekan Sampson, the husband‑and‑wife team behind Back 9 Golf Lakewood, one of Jacksonville’s newest and most exciting indoor golf destinations. The Sampsons share the story behind their decision to step into entrepreneurship, what inspired them to take the leap into business ownership, and how Back 9’s unique franchise model opened the door for them to build something of their own in the Lakewood community. From their...

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40:23

From Philly to the Fairways: The Stories Behind the...

Making Cents of It All ·

2026/05/12

Jesse and the Tin Cup Club are diving into one of the biggest sporting and economic stories heading toward the East Coast in 2026: the PGA Championship at Aronimink Golf Club in Newtown Square, Pennsylvania. This isn’t just another major. This is a week that’s expected to bring more than two hundred thousand visitors into Delaware County and pump an estimated one hundred and twenty‑five million dollars into the local economy. Hotels are already booking out, restaurants are gearing up for reco...

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40:18

The Exit - The Ultimate Guide to Exit Planning: Deal...

Making Cents of It All ·

2026/05/06

Making Cents of It All with Jesse Stakes welcomes Jeffrey Condren, CFP®, Senior Vice President at Mesirow Wealth Advisors, for a powerful, insight‑packed conversation on one of the most misunderstood financial milestones a business owner will ever face: the exit. Drawing from years of advising founders, entrepreneurs, and multi‑generation business owners, Jeffrey breaks down the real drivers of a successful sale — the operational, financial, emotional, and personal factors that determine whet...

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39:38

How RareShot Golf Is Bringing the Pokémon Craze to...

Making Cents of It All ·

2026/04/21

What happens when the world of golf collides with the thrill of collecting? In this episode of Making Cents of It All, Jesse Stakes sits down with Brandon Fischer, the visionary CEO and Founder of RareShot Golf, to explore how he’s bringing the Pokémon‑style chase to one of the most traditional sports on the planet. RareShot Golf isn’t just another golf brand — it’s a full‑blown collectible ecosystem built around performance‑grade golf balls designed with rarity tiers, limited drops, and the ...

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55:39

Inside the 2026 Masters: Tiger’s Troubles, Augusta’s...

Making Cents of It All ·

2026/04/08

The Masters isn’t just a golf tournament — it’s a masterclass in branding, scarcity economics, and operational excellence. In this episode of Making Cents of It All, Jesse Stakes sits down with the Tin Cup Club to break down why Augusta National continues to set the gold standard for sports events worldwide. We dig into the 2026 Masters storylines, including Tiger Woods’ latest challenges and what his future means for the sport. From there, we explore how the Masters has built one of the most...

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15:32

FlingGolf: The Fast‑Growing Sport Changing the Game |...

Making Cents of It All ·

2026/03/31

Here comes part 2 of my conversation with Garry Callis Jr to dive into one of the fastest‑growing alternative sports in America: FlingGolf. We explore how the sport is evolving, why it’s attracting golfers and non‑golfers alike, and what its rise means for the broader golf and recreation industry. Garry breaks down the culture, the community, and the business opportunities emerging around this new hybrid sport. He also happens to own my favorite FlingGolf franchise, The River City Rogue...

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28:36

AI + SEO in the Golf Industry: Garry Callis Jr...

Making Cents of It All ·

2026/03/25

In this episode of Making Cents of It All, I sit down with Garry Callis Jr, a digital strategist and SEO expert, to explore how AI‑driven search optimization is reshaping the golf industry—from equipment brands and course operators to media platforms and influencer marketing. Garry breaks down how golf businesses can leverage AI tools to improve discoverability, personalize content, and drive engagement across search engines and social platforms. We dive into keyword strategy, voice search, l...

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32:12

Rock Solid Estate Planning: Victoria Duke on Wills,...

Making Cents of It All ·

2026/03/04

Attorney Victoria Duke of Rock Solid Law & Title joins Jesse Stakes on Making Cents of It All for a practical, eye‑opening conversation about protecting your legacy through smart estate planning. Victoria breaks down the essentials—wills, trusts, probate, guardianship, asset protection, and common legal mistakes families make—and explains how proactive planning can save time, money, and stress for the people you care about most. Whether you're starting from scratch or updating an ex...

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33:47

2026 Trucking & Logistics Trends: Derek Rodriguez on...

Making Cents of It All ·

2026/02/10

Jesse sits down with Derek Rodriguez, President of KC Financial, LLC, for an in‑depth look at the transportation industry in 2026—a sector navigating rapid change, shifting demand, and new financial pressures. Derek shares frontline insights from his work financing transportation companies across the country, breaking down how operators are adapting to market volatility, equipment costs, interest rate environments, and tightening credit conditions. The conversation explores the real challenge...

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20:25

How Taelor Is Redefining Style Through Data, Design,...

Making Cents of It All ·

2026/01/28

In this episode of Making Cents of It All, Jesse sits down with Phoebe Tan, CEO and co‑founder of Taelor, the men’s clothing rental subscription service recognized by GQ as one of the best in the industry. Phoebe shares how Taelor is transforming men’s fashion, using AI‑powered styling, data‑driven personalization, and sustainable rental models to help men dress better with less effort. Jesse and Phoebe explore the rise of fashion‑tech startups, the growing demand for men’s clothing rental se...

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37:32

Making Sense of HR: A Conversation with Marci...

Making Cents of It All ·

2026/01/07

In this episode of Making Cents of It All, host Jesse Stakes sits down with Marci LaRouech, CEO of Seay HR, one of the Southeast’s leading HR consulting firms. Together, they break down the real drivers behind effective human resources strategy, employee relations, and workforce planning—and why HR is a critical part of long‑term business success. Marci brings decades of experience helping companies navigate compliance, build stronger teams, and create healthier workplace cultures. Her practi...

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40:40

Starwind Equipment - Randi Glazer

Making Cents of It All ·

2025/11/11

Starwind Equipment offers reliable solutions for Property Damage Insurance (PDI) and Extended Service Contracts (ESC) that maintain cash flow and protects your equipment. When purchased together, these products ensure minimal out-of-pocket costs and maximum peace of mind. They offer products that provide stability of cash flow for your equipment: Property Damage Insurance (PDI) Our PDI features multi-year policies up to 60 months, comprehensive coverage — Including protection against terroris...

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13:55

The Business Life Cycle - Leveraging Coaching to Get...

Making Cents of It All ·

2025/09/30

In this episode of Making Cents of It All, host Jesse Stakes welcomes seasoned business coach Scott Coble for a deep dive into the business life cycle—from startup to renewal—and how intentional coaching can help business owners navigate each phase with clarity and purpose. Together, Jesse and Scott unpack the sigmoid curve of growth, explore common inflection points, and share actionable insights on how coaching can unlock strategic breakthroughs. Whether you're scaling, plateauing, or reinv...

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40:34

Battle at Bethpage - 2025 Ryder Cup

Making Cents of It All ·

2025/09/17

The Tin Cup Club joins the show to talk about the 2025 edition of the Ryder Cup. The 2025 Ryder Cup: A Clash of Titans at Bethpage Black The 45th edition of the Ryder Cup is set to electrify the golf world from September 26–28, 2025, at the legendary Bethpage Black Course in Farmingdale, New York. Known for its brutal layout and passionate crowds, Bethpage promises a fiery atmosphere as Team USA and Team Europe battle for supremacy in this biennial match-play showdown. Ryder Cup histor...

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26:08

From Ghosted to Onboarded: Cracking the 2025 Job...

Making Cents of It All ·

2025/09/10

Staffing for your company as an employer and finding a job as an employee have changed quite about in the last several years. You're competing with people, bots, AI, and so many other things that you don't even know about - yet. Terace Johnson was kind enough to join the show this week and lend her expertise to our audience. Terace with the founder and CEO of Spotlight Staffing. Spotlight Staffing is a national employment agency and executive search firm that offers tailore...

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133 results

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