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PODCAST

AI & Marketing for Home Service Pros

Mauricio Cardenal

This is AI & Marketing for Home Service Pros — the show for contractors who want to grow without wasting time or money. If you"re in roofing, HVAC, plumbing, or any home service business, we break down how AI and modern marketing can help you book more jobs, close more leads, and build a business that runs without babysitting every task

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All Episodes

48:36

Building a Contractor Business With the End in Mind:...

AI & Marketing for Home Service Pros ·

2026/01/27

Private equity is aggressively buying home service companies but most contractors will never be able to sell their business.In this episode, I sit down with Stephen Martinez, founder of the American Dream Event, to break down why so many contracting businesses are unsellable and what actually makes a company attractive to buyers.Stephen works closely with private equity groups, M&A professionals, and operators who have successfully exited. He also built his own roofing company from day one with

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53:24

From Prison to $100M in Roofing Sales: Why Discipline...

AI & Marketing for Home Service Pros ·

2026/01/20

What if the reason most sales reps fail has nothing to do with talent, scripts, or systems?In this episode, I sit down with Adam Tronnier, National Sales Director at One Solutions, to unpack one of the most raw and instructive stories in the home services industry.Adam went from:- Multiple prison sentences- Living out of a PT Cruiser- Knocking doors for five months without getting paid…to helping build $100M+ in roofing sales, leading 100+ reps across multiple states, and creating a culture where

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01:03:57

What Contractors Get Wrong About AI and Marketing...

AI & Marketing for Home Service Pros ·

2026/01/13

Today’s episode is one of my favorites because it cuts through a lot of the noise happening right now around AI, marketing, and growth in the home services industry.My guest is Dmitry Lipinskiy founder of Roofing Insights. Dmitry is a former roofing contractor, a long-time content creator, and one of the most consistent voices in our industry when it comes to calling out what actually works — and what’s just hype. We first met years ago when he was still running his roofing company and just starting

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01:02:03

Why Most Contractors Don’t Trust Their Marketing (And...

AI & Marketing for Home Service Pros ·

2026/01/06

The Math Behind Marketing: How Contractors Should Actually Measure ROIMost contractors don’t have a marketing problem.They have a visibility problem.In this episode, Mauricio sits down with Corey Combs, owner of South Shore Roofing & Exteriors in Tampa, Florida, for an honest conversation about the math behind marketing — and why so many contractors feel burned, confused, or disappointed by their results.Corey isn’t a marketer. He’s a contractor who got tired of guessing.After years of trying to

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01:01:20

Trust Is the New Algorithm: How Contractors Get...

AI & Marketing for Home Service Pros ·

2025/12/30

Trust Is the New Algorithm: How Contractors Get Recommended by AI with Marcus SheridanSearch is changing faster than most contractors realize.In this episode, Mauricio sits down with Marcus Sheridan, author of They Ask, You Answer and Endless Customers, for a candid, wide-ranging conversation about what happens when Google’s blue links disappear, AI starts answering homeowner questions directly, and businesses are either recommended… or rejected.Marcus explains why the old playbook—SEO tricks,

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59:47

How Contractors Get Recommended by ChatGPT (Live...

AI & Marketing for Home Service Pros ·

2025/12/23

Homeowners aren’t just “searching” anymore — they’re asking AI tools like ChatGPT who to hire.In this episode, Mauricio Cardenal (Contractor Marketing Pros) sits down with Dennis Yu (former Yahoo! Search Engineer, CEO of BlitzMetrics) to break down — live, on screen — how ChatGPT and other AI systems decide which contractors they recommend.This conversation is not theoretical.Throughout the session, Mauricio and Dennis run real-time audits of contractor websites, Google Business Profiles, reviews,

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43:28

Why Most Contractors Fail With Marketing Agencies...

AI & Marketing for Home Service Pros ·

2025/12/16

What It Really Takes to Win With a Marketing Agency: The Rooftastic Deep DiveMost contractors have had at least one bad experience with a marketing agency. Some have had several.And almost all of them walk away believing the same thing: “Agencies don’t work.”This episode challenges that belief.In this conversation, Mauricio sits down with Ed Rollins, owner of Rooftastic, to give contractors a real, unfiltered look at what a successful agency partnership actually requires and why most companies never

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01:01:43

Why Lead Costs Are Exploding for Home Service...

AI & Marketing for Home Service Pros ·

2025/12/09

What AI, Marketing Shifts, and 40 Years in Roofing Taught Mike Feazel About Surviving the Next Decade.Most contractors are feeling it right now: leads are getting more expensive, Google is changing the rules, and the old ways of marketing aren’t producing the same results.But very few people in the roofing industry have the history, perspective, and data to explain why — and what comes next.That’s why this episode with Mike Feazel, CEO and founder of RoofMaxx, is so important.Mike has been in

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58:45

205 Leads in One Month: The AI Ad Strategy Behind...

AI & Marketing for Home Service Pros ·

2025/12/02

How AI, Tracking, and Relentless Follow-Up Helped Richie Colletti Build a High-Conversion Roofing MachineMost contractors think their biggest problem is lead quality.Richie Colletti thinks otherwise — and he’s not shy about saying it.In this episode, Mauricio sits down with Richie Colletti, the owner of Leak Busters Roofing, for an honest and eye-opening conversation about marketing, AI, conversion, and the systems contractors desperately need if they want to grow without burning cash.Richie has

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46:58

From Prison to $38 Million: Raymond Little’s Journey...

AI & Marketing for Home Service Pros ·

2025/11/25

Most people dream of building a successful business.Raymond Little built one, sold it for $38 million, and completely changed what roofing leadership looks like.In this episode, Raymond — the former owner of Perimeter Roofing and now a partner at Storm Ventures Group (SVG) — shares his incredible story of redemption, resilience, and business mastery.From starting over after prison to leading a team that generated over $200 million in sales, Raymond reveals the mindset and systems that allowed him to

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54:53

The Inevitable Exit: What Contractors Need to Know...

AI & Marketing for Home Service Pros ·

2025/11/18

Most home service business owners focus on revenue, daily operations, and putting out fires — but very few think about the bigger picture: What is your company really worth, and what would it take to sell it one day?In this episode, Mauricio sits down with Brian Franco, Managing Partner at Meritage Partners and author of The Inevitable Exit. Brian has been involved in more than $2 billion worth of M&A transactions across roofing, HVAC, plumbing, electrical, and other home service industries.This

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55:00

Why the Next Decade Belongs to Tech-Enabled Contractors

AI & Marketing for Home Service Pros ·

2025/11/10

Most contractors think their toughest competition is the company down the street. Matt Frugé says they’re wrong.After 15 years in roofing and a $20 million startup that didn’t work out, Matt discovered the real reason contractors lose money isn’t lack of leads or slow-paying insurance companies — it’s the internal chaos buried inside their operations.Now, as founder of CapOut AI, he’s building technology that gives contractors back their most valuable asset: time.In this episode, Matt and Mauricio

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56:07

Your Brand Sucks (and It’s Costing You Millions): Dan...

AI & Marketing for Home Service Pros ·

2025/11/04

You can’t outspend a bad brand.That’s the hard truth from Dan Antonelli, founder of KickCharge Creative, the agency behind over 3,000 home service brands and the bestselling book Branded, Not Blanded.In this episode, Dan joins Mauricio to reveal why most contractors are fighting an uphill battle — paying more for ads, struggling with low booking rates, and wondering why their marketing “isn’t working.” The problem isn’t your marketing agency… it’s your branding.Dan breaks down how to fix it — with

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54:45

Double Your Booked Calls Without Spending Another...

AI & Marketing for Home Service Pros ·

2025/10/28

You can have the best marketing, the sharpest website, and the biggest ad budget — but if your team can’t handle the call when a homeowner picks up the phone, you’re throwing money away.That’s the hard truth from Brigham Dickinson, founder of Power Selling Pros, a company that’s trained thousands of CSRs and dispatchers across HVAC, plumbing, and electrical companies to turn phone calls into booked jobs.In this episode, Brigham and Mauricio dig into how most contractors lose half their marketing ROI

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59:20

AI + Automation: How Joshua Crouch Helps Contractors...

AI & Marketing for Home Service Pros ·

2025/10/21

Contractors love to chase new leads. But according to Joshua Crouch, CEO of Relentless Digital, the real growth is hiding in the opportunities you’re already generating — and AI is the key to unlocking it.In this episode, Josh explains why most contractors don’t have a lead problem, they have a conversion problem. From missed calls to poor booking rates to weak follow-up, the real leaks in your business are operational — and they can all be fixed with the right mix of AI and automation.Here’s what

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01:02:24

AI, Data, and the Future of Sales Training

AI & Marketing for Home Service Pros ·

2025/10/14

Most contractors struggle with sales — not because homeowners don’t want to buy, but because their reps have been trained the wrong way.That’s where Chuck Thokey, founder of Top Rep Training, comes in. Chuck is one of the few sales coaches in the home improvement industry with access to millions of sales recordings and AI-driven data, which he uses to separate sales myths from sales truths. His bold belief: sales is easy… if you stop doing it the wrong way.In this episode, Chuck and Mauricio break

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51:39

From $5M to $70M: How Garen Armstrong Built One of...

AI & Marketing for Home Service Pros ·

2025/10/07

Five years ago, Garen Armstrong was running a $5M roofing company. Today, he’s the CEO of Shamrock Roofing & Construction, one of America’s Top 100 contractors, doing over $70M across 18 locations in 10 states.Garen’s journey is both entrepreneurial and personal — he’s a serial entrepreneur, philanthropist, and heart transplant survivor whose leadership philosophy has shaped Shamrock’s culture of loyalty and growth.In this episode, Garen and Mauricio dive deep into:- Culture & Leadership:

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55:45

The 7 Powers That Turn Chaos Into a Scalable...

AI & Marketing for Home Service Pros ·

2025/09/30

Today’s guest is someone who has quietly shaped some of the biggest names in home services — including working with Tommy Mello from A1 Garage — and his impact on the industry is massive.Al Levi is a third-generation contractor turned consultant, author, and creator of the 7-Power Contractor framework. After decades of running and growing his family’s plumbing, heating, cooling, and electrical business in New York, he’s spent the last 20+ years helping contractors systematize their companies so they

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51:27

From $1M to $60M: How Jason Reisman Scaled Eustis...

AI & Marketing for Home Service Pros ·

2025/09/23

Most roofing companies start with sales and marketing and then figure out how to install the work. Jason Reisman flipped that script.When Jason took over Eustis Roofing in 2011, the company was doing about $1M in revenue. Today, they’re a $60M powerhouse, partnered with Vertex Private Equity, and one of the most respected names in Florida roofing. His journey proves that focusing on quality installs, culture, and community involvement is just as powerful as sales when it comes to growth.In this

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49:06

How Victor Rancour Turned $10k and a Craigslist Ad...

AI & Marketing for Home Service Pros ·

2025/09/16

What if you could grow your contracting business from zero to $60 million in just five years?That’s exactly what today’s guest, Victor Rancour, did with Absolute Airflow. Starting with no HVAC background and just a few thousand dollars, Victor scrapped his way to $5M in his first year, scaled into the tens of millions, sold the company, and is now helping other contractors do the same through Profit Rocket and the Rocket Group.In this episode, Victor pulls back the curtain on:- The $5M First-Year

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26 results

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