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PODCAST

AI & Marketing for Home Service Pros

Mauricio Cardenal

This is AI & Marketing for Home Service Pros — the show for contractors who want to grow without wasting time or money. If you"re in roofing, HVAC, plumbing, or any home service business, we break down how AI and modern marketing can help you book more jobs, close more leads, and build a business that runs without babysitting every task

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All Episodes

54:15

How Contractors Generate Six Figures From Email...

AI & Marketing for Home Service Pros ·

2026/03/10

Most contractors don’t have a marketing problem. They have a campaign problem.In this episode, I sit down with Zac Garside, President of Prolific Brand Design, to break down one of the biggest mistakes contractors make with marketing—confusing random tactics with real campaigns.Zac has helped contractors across HVAC, plumbing, roofing, and home services generate real revenue through email marketing campaigns, branding, and clear positioning, and this conversation goes deep into why most marketing

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53:06

Google Isn’t Your Partner (And Never Was)

AI & Marketing for Home Service Pros ·

2026/03/03

If you don’t truly own your marketing, you’re always one decision away from losing control of your business.In this episode, I sit down with Daniel Carpenter, founder of Create Motive, for one of the most honest conversations we’ve had on the podcast about marketing, trust, and ownership in home services.Daniel works closely with contractors, remodelers, and high-end service businesses, and he’s seen the same pattern over and over again:business owners who are great at their craft—but stuck renting

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43:38

Only 30% of the Time Contractors Fire Agencies for...

AI & Marketing for Home Service Pros ·

2026/02/24

Most home service owners think their biggest problem is marketing. Lance Bachmann thinks that’s only half the story.In this episode, I sit down with Lance Bachmann, founder of the digital agency 1SEO (which he scaled and sold), managing partner at LBachmann Capital, and the force behind the Build It To Sell It conference.Lance has lived on both sides of the business world—running a large digital agency with recurring revenue and heavy churn, and scaling home service companies where execution, speed,

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01:05:26

From $3.5M to $30M: What Actually Breaks When a Home...

AI & Marketing for Home Service Pros ·

2026/02/17

Growth in home services isn’t clean. It’s rarely comfortable. And it almost never looks the way people talk about it on stage.In this episode, I sit down with Steve VanHorn, Co-Owner and COO of Simpson Salute Heating and Cooling, to have an honest conversation about what it really takes to scale a home service business without breaking it, or yourself.Steve and his partner grew their organization from roughly $3.5 million to nearly $30 million in revenue in just a few years. But this isn’t a

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54:37

Google Is Changing How Contractors Get Chosen—and Why...

AI & Marketing for Home Service Pros ·

2026/02/10

The way homeowners—and Google—choose contractors is changing faster than most people realize.In this episode, I sit down with Austin Rosenbaum, Founder and CEO of Demand IQ, to unpack one of the biggest shifts happening right now in home service marketing: pricing transparency, AI-driven search, and Google’s move from clicks to outcomes.Austin has been building pricing and lead-generation technology for home services since 2020, and he’s on the front lines of how Google, Meta, and AI are reshaping

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01:00:31

Why Most Home Service Businesses Aren’t Built to Be...

AI & Marketing for Home Service Pros ·

2026/02/03

Most contractors don’t realize that the best time to sell is before they feel ready to sell.In this episode, I sit down with Claudio Vilas, founder of The Roofing Biz Broker, to unpack the uncomfortable truth behind selling a roofing or home service business—and why fewer than 10% of companies are actually sellable, despite constant acquisition outreach.Claudio works exclusively with roofing companies and sees what happens after the emails, the LOIs, and the headline numbers. What he shares in this

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48:36

Building a Contractor Business With the End in Mind:...

AI & Marketing for Home Service Pros ·

2026/01/27

Private equity is aggressively buying home service companies but most contractors will never be able to sell their business.In this episode, I sit down with Stephen Martinez, founder of the American Dream Event, to break down why so many contracting businesses are unsellable and what actually makes a company attractive to buyers.Stephen works closely with private equity groups, M&A professionals, and operators who have successfully exited. He also built his own roofing company from day one with

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53:24

From Prison to $100M in Roofing Sales: Why Discipline...

AI & Marketing for Home Service Pros ·

2026/01/20

What if the reason most sales reps fail has nothing to do with talent, scripts, or systems?In this episode, I sit down with Adam Tronnier, National Sales Director at One Solutions, to unpack one of the most raw and instructive stories in the home services industry.Adam went from:- Multiple prison sentences- Living out of a PT Cruiser- Knocking doors for five months without getting paid…to helping build $100M+ in roofing sales, leading 100+ reps across multiple states, and creating a culture where

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01:03:57

What Contractors Get Wrong About AI and Marketing...

AI & Marketing for Home Service Pros ·

2026/01/13

Today’s episode is one of my favorites because it cuts through a lot of the noise happening right now around AI, marketing, and growth in the home services industry.My guest is Dmitry Lipinskiy founder of Roofing Insights. Dmitry is a former roofing contractor, a long-time content creator, and one of the most consistent voices in our industry when it comes to calling out what actually works — and what’s just hype. We first met years ago when he was still running his roofing company and just starting

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01:02:03

Why Most Contractors Don’t Trust Their Marketing (And...

AI & Marketing for Home Service Pros ·

2026/01/06

The Math Behind Marketing: How Contractors Should Actually Measure ROIMost contractors don’t have a marketing problem.They have a visibility problem.In this episode, Mauricio sits down with Corey Combs, owner of South Shore Roofing & Exteriors in Tampa, Florida, for an honest conversation about the math behind marketing — and why so many contractors feel burned, confused, or disappointed by their results.Corey isn’t a marketer. He’s a contractor who got tired of guessing.After years of trying to

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01:01:20

Trust Is the New Algorithm: How Contractors Get...

AI & Marketing for Home Service Pros ·

2025/12/30

Trust Is the New Algorithm: How Contractors Get Recommended by AI with Marcus SheridanSearch is changing faster than most contractors realize.In this episode, Mauricio sits down with Marcus Sheridan, author of They Ask, You Answer and Endless Customers, for a candid, wide-ranging conversation about what happens when Google’s blue links disappear, AI starts answering homeowner questions directly, and businesses are either recommended… or rejected.Marcus explains why the old playbook—SEO tricks,

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59:47

How Contractors Get Recommended by ChatGPT (Live...

AI & Marketing for Home Service Pros ·

2025/12/23

Homeowners aren’t just “searching” anymore — they’re asking AI tools like ChatGPT who to hire.In this episode, Mauricio Cardenal (Contractor Marketing Pros) sits down with Dennis Yu (former Yahoo! Search Engineer, CEO of BlitzMetrics) to break down — live, on screen — how ChatGPT and other AI systems decide which contractors they recommend.This conversation is not theoretical.Throughout the session, Mauricio and Dennis run real-time audits of contractor websites, Google Business Profiles, reviews,

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43:28

Why Most Contractors Fail With Marketing Agencies...

AI & Marketing for Home Service Pros ·

2025/12/16

What It Really Takes to Win With a Marketing Agency: The Rooftastic Deep DiveMost contractors have had at least one bad experience with a marketing agency. Some have had several.And almost all of them walk away believing the same thing: “Agencies don’t work.”This episode challenges that belief.In this conversation, Mauricio sits down with Ed Rollins, owner of Rooftastic, to give contractors a real, unfiltered look at what a successful agency partnership actually requires and why most companies never

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01:01:43

Why Lead Costs Are Exploding for Home Service...

AI & Marketing for Home Service Pros ·

2025/12/09

What AI, Marketing Shifts, and 40 Years in Roofing Taught Mike Feazel About Surviving the Next Decade.Most contractors are feeling it right now: leads are getting more expensive, Google is changing the rules, and the old ways of marketing aren’t producing the same results.But very few people in the roofing industry have the history, perspective, and data to explain why — and what comes next.That’s why this episode with Mike Feazel, CEO and founder of RoofMaxx, is so important.Mike has been in

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58:45

205 Leads in One Month: The AI Ad Strategy Behind...

AI & Marketing for Home Service Pros ·

2025/12/02

How AI, Tracking, and Relentless Follow-Up Helped Richie Colletti Build a High-Conversion Roofing MachineMost contractors think their biggest problem is lead quality.Richie Colletti thinks otherwise — and he’s not shy about saying it.In this episode, Mauricio sits down with Richie Colletti, the owner of Leak Busters Roofing, for an honest and eye-opening conversation about marketing, AI, conversion, and the systems contractors desperately need if they want to grow without burning cash.Richie has

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46:58

From Prison to $38 Million: Raymond Little’s Journey...

AI & Marketing for Home Service Pros ·

2025/11/25

Most people dream of building a successful business.Raymond Little built one, sold it for $38 million, and completely changed what roofing leadership looks like.In this episode, Raymond — the former owner of Perimeter Roofing and now a partner at Storm Ventures Group (SVG) — shares his incredible story of redemption, resilience, and business mastery.From starting over after prison to leading a team that generated over $200 million in sales, Raymond reveals the mindset and systems that allowed him to

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54:53

The Inevitable Exit: What Contractors Need to Know...

AI & Marketing for Home Service Pros ·

2025/11/18

Most home service business owners focus on revenue, daily operations, and putting out fires — but very few think about the bigger picture: What is your company really worth, and what would it take to sell it one day?In this episode, Mauricio sits down with Brian Franco, Managing Partner at Meritage Partners and author of The Inevitable Exit. Brian has been involved in more than $2 billion worth of M&A transactions across roofing, HVAC, plumbing, electrical, and other home service industries.This

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55:00

Why the Next Decade Belongs to Tech-Enabled Contractors

AI & Marketing for Home Service Pros ·

2025/11/10

Most contractors think their toughest competition is the company down the street. Matt Frugé says they’re wrong.After 15 years in roofing and a $20 million startup that didn’t work out, Matt discovered the real reason contractors lose money isn’t lack of leads or slow-paying insurance companies — it’s the internal chaos buried inside their operations.Now, as founder of CapOut AI, he’s building technology that gives contractors back their most valuable asset: time.In this episode, Matt and Mauricio

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56:07

Your Brand Sucks (and It’s Costing You Millions): Dan...

AI & Marketing for Home Service Pros ·

2025/11/04

You can’t outspend a bad brand.That’s the hard truth from Dan Antonelli, founder of KickCharge Creative, the agency behind over 3,000 home service brands and the bestselling book Branded, Not Blanded.In this episode, Dan joins Mauricio to reveal why most contractors are fighting an uphill battle — paying more for ads, struggling with low booking rates, and wondering why their marketing “isn’t working.” The problem isn’t your marketing agency… it’s your branding.Dan breaks down how to fix it — with

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54:45

Double Your Booked Calls Without Spending Another...

AI & Marketing for Home Service Pros ·

2025/10/28

You can have the best marketing, the sharpest website, and the biggest ad budget — but if your team can’t handle the call when a homeowner picks up the phone, you’re throwing money away.That’s the hard truth from Brigham Dickinson, founder of Power Selling Pros, a company that’s trained thousands of CSRs and dispatchers across HVAC, plumbing, and electrical companies to turn phone calls into booked jobs.In this episode, Brigham and Mauricio dig into how most contractors lose half their marketing ROI

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32 results

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