Marketing Brew Weekly

32:50

How to Make Brand Merch That Doesn't Suck

Marketing Brew Weekly ·

2026/10/07

Do you need Chili’s cowboy boots? What about another tumbler, even if it’s limited edition? We’re discussing some of the most memorable brand merch and deciding if we Love It or if it’s total Landfill. Marketers take note: we don’t need a tote!00:00: Intro 02:05: What makes good brand merch 09:00: Love It or Landfill: Walmart Rotisserie Chicken purse 14:00: Patagonia zip ups 16:30: Whole Foods x FishWife tote bag 18:30: Cosmopolitan yogurt 20:00: Chili’s x Tecova’s Booth Boots 22:40:

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32:43

The CMO Gets a Rebrand

Marketing Brew Weekly ·

2026/09/30

The role of CMO isn’t quite dead…yet. But it’s definitely going through a rebrand. Senior Reporter Kristina Monllos joins us this week to discuss our latest State of the Industry report to discuss our findings on where CMOs stand in a world of AI and GTM and Chief Entertainment Officer roles, and how the title could be changing in the future.00:00: Intro 02:28: Do companies need a full time CMO 12:30: Can CMOs withstand pressure from AI 22:10: CMO title is getting a rebrand This episode is

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34:00

We Rank the Best Brand Mascots

Marketing Brew Weekly ·

2026/09/23

Is Tony the Tiger actually a grrrreat mascot? We threw him, plus 12 of his mascot friends, into a new segment we’re calling Marketiering, to find out where some of the most recognizable and iconic mascots actually fall. From Duolingo to McDonald’s, we assess whether the famous fuzzy, creepy, and just plain WTF faces were actually good or bad for their brands.00:00: Intro 02:28: A brief history of mascots 06:15: Quaker Oats 08:05: Duolingo 10:35: State Farm 12:40: Liberty Mutual 14:35: Aunt

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32:35

Drafting The Best Brand Tactics For Football Season

Marketing Brew Weekly ·

2026/09/16

It’s football season and if your brand is looking to go beyond the logo slap, we’re drafting our favorite nontraditional marketing moves on and off the field. From coach partnerships to flag football, there are so many opportunities for your brand to get in the game that can prove to be a total touchdown, without the billion dollar budget.00:00: Intro 02:10: Fashion and merch collabs 06:00: Original longform content 11:20: Fan activations 15:00: Athlete partnerships and NIL 16:50: Flag

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33:45

The Evolution of Brand Trips

Marketing Brew Weekly ·

2026/09/09

Pack your bags, this week we’re discussing the evolution of the brand trip. Namely, we’re looking at Tarte cosmetics, who have become infamous with inviting some of the most famous creators to luxurious destinations, Cocokind who took the approach of appealing to the average customer, and OpenAI, which ran right into the backlash they created from their very first brand trip to the great outdoors.00:00: Intro 01:30: The evolution of brand trips 05:20: The infamous Tarte trip 13:45: Cocokind

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33:50

Brands in the Comments: A Helpful Guide

Marketing Brew Weekly ·

2026/09/02

Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other brands, we’re breaking down the best ways to leave an impactful comment on TikTok and Instagram posts – and how you can avoid regretting a comment that just doesn’t land.00:00: Intro 02:00: Did the Wendy’s Twitter account start this trend 04:30: Brands being summoned vs. randomly jumping in 06:00: PF Chang’s cake

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27:46

Should Your Brand Be on Substack?

Marketing Brew Weekly ·

2026/08/26

This week, we’re talking about the brands implementing a strategy on Substack. While it’s not for everyone, some have cracked the code of sharing behind-the-scenes content, thoughts from founders, and the thoughtful tips newsletter readers have come to expect. But how does this differ from email marketing, and what should brands thinking about joining the platform do before jumping in?00:00: Intro 01:15: Brands venturing into Substack 02:43: How this differs from email marketing 07:20: Making

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33:21

Pop-Ups Pop Off: How to Make Your Experiential Event...

Marketing Brew Weekly ·

2026/08/19

This week, we’re talking all things pop-ups: is the goal for brands to get attention, generate online buzz, test out products, gain new customers, or something else entirely? We break down a pop-up vs. a stunt, explain how a line outside can do all the heavy lifting for your marketing, and share our thoughts on some of the most effective recent pop-ups that have given us FOMO.00:00: Intro 01:30: Difference between a pop-up and a stunt 04:30: What is the point of a pop-up 08:30: Using social

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33:26

The Dos and Don’ts of a Logo Refresh

Marketing Brew Weekly ·

2026/08/12

This week, we’re taking a look at the brands that have done a logo refresh – the right and wrong ways. From Spotify’s limited edition disco ball drama to Levi’s World Cup win, we run through the hits and misses of rolling out a new icon for your brand.00:00: Intro 02:00: Why do brands change their logos 04:40: Risks of changing logos 08:40: Levi’s World Cup logo change 12:50: Spotify’s disco ball 16:40: Mountain Dew 20:15: Gap’s 2009 rebrand fail 22:30: Hopping on the Taylor Swift

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29:10

Creators in the C-Suite? Why It's Happening More Than...

Marketing Brew Weekly ·

2026/08/05

This week, we’re exploring the latest trend of creators snagging C-Suite titles – but which ones are legit and which ones are for show? From Jake Shane touting a German candy brand to Vivian Tu’s actual financial advice, we look at the actual titles and the work behind them. Plus, when is perceived authenticity the least of your risks when it comes to naming a creator to your executive team?00:00: Intro 00:40: Examples of creators with C-suite titles 02:15: The difference between real and made

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27:12

Microdramas Are a Mega Trend

Marketing Brew Weekly ·

2026/07/29

This week, we’re going all in on microdramas – and we aren’t alone. Brands and streamers are turning to short-form videos to sell products, but will this trend last longer than a mini episode? We take a look at the length, home, production value, and risks of investing in microdramas, and share thoughts on which brands might want to jump in, or keep scrolling.00:00: Intro 02:35: Microdramas are inexpensive 05:10: Made for different platforms 11:40: Is the goal for completion or

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29:33

Attention Marketers: You Are Trapped in an AI Bubble

Marketing Brew Weekly ·

2026/07/22

This week, we’re looking at the very large gap between the marketing industry’s love for AI, and the consumer sentiment that reveals precisely the opposite. New research has customers declaring their strong annoyance for the technology, so why do marketers insist on using it for everything from ideation to creative content?And is there a way for brands to stand out with a different approach? 00:00: Intro 03:00: New poll reveals consumers’ annoyance with AI 06:20: Exploring the bubble 08:40:

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28:27

Affordability Marketing is Not for All Brands

Marketing Brew Weekly ·

2026/07/15

This week, we’re diving into the dos and don’ts of affordability marketing. It’s not for all brands, but some have figured out the ways to keep customers with long-term strategies, while others are opting for a quick, catchy moment. How do you make consumers feel valued and savvy, while still providing a good deal? 00:00: Intro 01:55: Food brands embracing affordability marketing 03:00: Non food brands doing the same 05:20: Risking a lack of genuine feelings 07:00: Can brands implement

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27:08

Culture, Community & Sports: America 250’s Key Campaigns

Marketing Brew Weekly ·

2026/07/08

This week, we’re taking a look at the way brands navigated celebrating America 250 in a variety of ways. From focusing on big national sports moments like this year’s Olympics and the World Cup, to celebrating their own company anniversaries, and most importantly, doing their best to unite Americans of all backgrounds via everything from action stars to apple pies. 00:00: Intro 02:45: How brands approached America 250 05:30: What do brands normally do for July 4 06:30: Brands celebrating

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29:23

Cannes Lions 2026: The Biggest Takeaways & Trends

Marketing Brew Weekly ·

2026/07/01

This week, we’re coming to you live from Cannes Lions 2026! Editor Kelsey Sutton and reporter Jennimai Nguyen recap some of the convos they’ve had with execs across the week, detail the activations they got to see IRL, and share their biggest takeaways from the year’s most memorable marketing event. 00:00: Intro 01:50: Offline is the new online 04:50: Experiential at Cannes 06:40: Creators are the new A-listers 11:00: B2B marketers want to work with creators 12:35: Move over Millennials,

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26:02

Our Burning Questions for Cannes Lions 2026

Marketing Brew Weekly ·

2026/06/22

This week, it's a special Monday episode! We’re coming to you from the South of France with the biggest questions on our minds for this year’s Cannes Lions! Is sports marketing just….marketing now? What will creators ' impact be this year? And do the actual awards that are given out even matter? We have the answers. This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts:

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26:04

Is a DEI Pullback Preventing a Pride Marketing Comeback?

Marketing Brew Weekly ·

2026/06/17

This week, we’re examining if brands have actually pulled their support for Pride month, or if they’re just keeping it private now. Some are still shelling out money, others are making their presence known at parades, and others…just aren’t talking about their involvement. But when it comes to Gen Z, some brands will prove they want to be loud and proud about their support for the LGBTQIA+ celebrations. 00:00: Intro 02:50: When did the Pride pullback begin 06:00: Brands need to be clear in

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25:35

Catch The Bus (And Their Attention) With These Mobile...

Marketing Brew Weekly ·

2026/06/10

This week, we’re rolling out the best mobile marketing moves to make when considering bus advertising for your campaign. From the Knicks’ DoorDash bus, to The Ordinary’s lessons learned along the way, these are the best tactics for maximum impact. 00:00: Intro 01:36: The DoorDash Knicks bus and popular NYC ads 03:40: Why the Museum of Sex ads are impactful 06:00: How do you measure if it’s working 08:15: Lessons from The Ordinary bus 13:45: An opportunity for product sampling 15:15:

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32:27

The World Cup’s Marketing Moment is Here

Marketing Brew Weekly ·

2026/06/03

This week, we’re getting ready for the World Cup, as many marketers have been for months and even years. With the help of Senior Reporter Alyssa Meyers, we take a look at the local vs. international branding opportunities, what creators and in-person activations can do to help goals, and how brands can take advantage of this global moment for long-term success. 00:00: Intro 02:30: The World cup brand at large 04:45: Global demographics and opportunities 08:30: Opportunities for

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29:32

How Online Brands Are Creating Offline Impact

Marketing Brew Weekly ·

2026/05/27

This week, we’re talking about the latest Pinterest campaign that encourages users to…get off their phones? With a focus on IRL events, we take a look at how to measure the success of these moments without UGC or typical social analytics, what impact these experiences have after they’re over, and how to positively build community and brand awareness amongst fans and followers. 00:00: Intro 00:40: Pinterest wants you to touch grass 04:00: How Pinterest wants to differentiate itself from other

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