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PODCAST

Market The Brew

The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry. This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of the most unique, exciting and effective strategies, campaigns,

business management & marketing

All Episodes

39:42

Episode 072 - Geary and 1820 Brewing - Alan Lapoint

Market The Brew ·

2024/02/01

Back in March of 2017 we interviewed David Geary for Episode 019. In that episode David shared with us the unique program he had started years earlier. Each year he would run a competition at the local college where design students would compete to design the packaging for Geary’s annual Oktoberfest beer. Not only would the student who won have their art become the packaging for that year’s beer, but they would also receive a check for a portion of their tuition from David and the brewery. Little

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25:13

Episode 071 - Call Sign Able and Baker - Able Baker...

Market The Brew ·

2023/12/15

This episode’s brewery derives its name from the first two atomic bombs detonated at the Nevada Test Site. These two test explosions were codenamed after the military’s phonetic alphabet of the time, making them tests “Able” and “Baker”. The experimentation at the Nevada Test Site led to the refining of the Atomic Bomb and the ushering in of the Nuclear Age. This was a notable time in Nevada as “Atomic Blast” viewing parties were commonplace and several “Miss Atomic” beauty queens were

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31:10

Episode 070 - Join The Herd - Jonathan Kowalske -...

Market The Brew ·

2023/11/30

Welcome to today's episode, where we're diving into a unique and inspiring story. Our guest today has a personal connection to a rare disease that affects only 200 people worldwide—his 6-year-old son is one of them. Instead of dwelling on the challenges, our guest has chosen a different path, asking, 'How can I make a positive impact on others with disabilities?' In this episode, we'll explore how he's transforming his brewery into a more inclusive space for everyone. He's not just educating himself

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35:31

Episode 069 - Lost Worlds Brewing with David Hamme &...

Market The Brew ·

2023/11/16

AS THE 19TH CENTURY ENDED, THE AIRPLANE, GASOLINE ENGINE, AND OTHER ADVANCES MADE THE WORLD A BIT SMALLER. Explorers and adventurers pushed into uncharted territories and made great discoveries. Returning to their homeland, they congregated with others of a similar nature and swapped stories and shared the artifacts they’d found. In London, New York, San Francisco and other cities, explorers’ clubs were founded for these intrepid souls to delight their peers. Lost Worlds Brewing Company borrows from

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39:08

Episode 068 - Hop Butcher for the World - Jeremiah...

Market The Brew ·

2023/10/05

Luck number 13, that was the episode that todays guest originally joined us back on September 6th, 2016. In that episode we discuss their business model called an Alternating Proprietorship. He also joined us again on October 17th, 2017 as part of our series on Beer & Baseball. A 3-part series that looked at what is involved in developing a relationship with a local professional sports team. That episode, number 35, was entitled Good Ryes Wear Black at the White Sox’s U.S. Cellular Field. The

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35:10

Episode 067 - Brewery in the Ballpark- Chelsea Roessler

Market The Brew ·

2023/07/21

It only makes sense for the home of the Milwaukee Brewers to have a brewery. American Family Field is now home to the J. Leinenkugel’s Barrel Tard, which is a restaurant and brewery, that overlooks the field of the Milwaukee Brewers. The Barrel Yard is open everyday, including game days. Not only can you expect to find a long list of Wisconsin comfort foods on their menu, J. Leinenkugel’s Barrel Yard is also brewing specialty beers that can only be found at the Barrel Yard.

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36:49

Episode 066 - Broken Bat Brewing - Tim Pauly

Market The Brew ·

2023/05/25

When his childhood dream of becoming a professional baseball player was replaced with a degree from Marquette University, he began to ask what’s next? That started the conversation with a childhood friend and eventually lead them to Milwaukee’s first craft brewery incubator. They spent time learning the fine art of brewing, along with the business end of owning a brewery. The incubator has helped to launch several successful Milwaukee area craft breweries. This set them up for success as they began

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01:03:19

Episode 065 - Keg Creek - Randy Romens & Mitch John

Market The Brew ·

2023/05/18

Randy Romens knew his beer was good when his 6 pack sold for $100 at a fundraiser. and with their head brewer, Mitch John, constantly creating new beers, it comes as no surprise that Keg Creek has received multiple awards at the US Open Beer Championship. Listen in as we learn more about Keg Creek Brewing in Glenwood, Iowa.

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31:28

Episode 064 - Bridge Up Brewing - Trent Snyder

Market The Brew ·

2023/04/13

The Bridge Up Brewing story and brand is and continues to be a truly organic one. After moving back to Door County with his wife and two daughters, Trent was looking for a job that would allow him to completely immerse himself back into the culture and the community that was such an amazing part of his childhood. One day he got a call. A brief phone conversation with Jason Estes, owner of Sonny’s Pizzeria, about the brewing process and its requirements. This call led to a face-to-face meeting to

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35:52

Episode 063 - An Uplifting Brewery

Market The Brew ·

2023/03/31

Did you know Hot Air Brewing was originally a Hallmark store? Katie took the old Hallmark store, with apartments located above the brewery, and turned it into her dream brewery. Katie Davidson wanted a place in her hometown where anyone and everyone could gather for a drink, so she created one. Hot Air Brewing in Creston, Iowa has become a popular brewery with 13 different beers on tap with various styles. Katie has been dedicated to supporting her hometown and growing the craft beer community in

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48:22

Episode 062 - Ben & Dan Naus - Perspective Brewing

Market The Brew ·

2023/03/09

Welcome to West Allis! Perspective Brewing is a new brewery that two brothers have always dreamed of becoming a reality. They went from being high school teachers to opening their own brewery in a suburb of Milwaukee. Perspective Brewing has become the place to be on Saturday mornings for soccer fans in the Milwaukee area and with a strong lineup of cocktail-inspired seltzers, this brewery is a place for everyone. Listen in as we talk to Dan, co-owner of Perspective Brewing, about their perspective

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47:14

Episode 059 - A Place To Gather

Market The Brew ·

2023/02/24

In Episode 059 we spend time with Joe Yeado, owner of Gathering Place Brewing Company in the Riverwest area of Milwaukee. Home to 4 other prominent Milwaukee breweries, with one literally just around the corner. Joe and his wife just purchased a small brewery located in another Milwaukee suburb call Wauwatosa (Tosa to the locals). And similar to the original brewery, this location is on a street with 4 other breweries. But that is where the similarities end. Both locations have their own vibe and a

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26:45

Episode 061B - Opening A Second Brewery Across Town -...

Market The Brew ·

2023/02/24

The Post Opening Interview with Nick. Welcome to the last episode in our Opening A Second Brewery Location series. We hope you have enjoyed the different episodes describing the different challenges each faced as they opened a 2nd location during a global pandemic, in a different state, across town, in your existing brewery and finally todays episode…across the state. This last episode is actually 2 episodes. The first was our interview prior to their opening and the second was several months after

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36:40

Episode 061A - Opening A Second Brewery Across State...

Market The Brew ·

2023/02/23

Welcome to the last episode in our Opening A Second Brewery Location series. We hope you have enjoyed the different episodes describing the different challenges each faced as they opened a 2nd location during a global pandemic, in a different state, across town, in your existing brewery and finally todays episode…across the state. This last episode is actually 2 episodes. The first was our interview prior to their opening and the second was several months after they had opened. We wanted to find

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45:02

Episode 060 - Rob Brennan - Supermoon

Market The Brew ·

2023/02/09

This brewery has been super lucky as it has grown in a Milwaukee Suburb. What started out as a house the brewer/owner and his family lived in later turned out to have been zoned as a brewery 100 plus years earlier when the house was built. This home brewer who found his passion for beer at a Friday Night Fish Fry at another Milwaukee brewery. Each Friday he would stop in for fish, ask a lot of questions and then spend the weekend brewing. The more he brewed the greater his passion for brewing grew

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48:08

Episode 058 - Craft Drinks Passport by Craft Notes -...

Market The Brew ·

2023/01/13

We have all become familiar with the beer passports that many states and regions have. The process is a lot like this, stop in a brewery, order a drink, get your book stamped and head off to the next location. It is a great way to see your state, visit breweries you might not have visited without the passport, have some fun and meet some interesting people. But what happens when the passport is much more than a tool to get people to stop in for a drink to get the stamp. What is people got much more

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26:45

Episode 057 - You Know You're Soaking In It....

Market The Brew ·

2022/12/29

You might not be able to drown your sorrow at this episodes location, but you could sure soak them away, in beer! Yes, soak away your sorrows, or just about anything else. Beer, as many of you know, has for centuries been brewed not only for our drinking enjoyment, but for its medicinal properties. The Trappist monks of Belgium first began brewing their bock styled beers to sustain them during times of fasting. But, Is soaking in beer good for you? Sorry for the pun, but Hop into a beer bath for

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43:52

Episode 056 - Opening A Second Brewery In Your...

Market The Brew ·

2022/12/15

As part of our series on breweries opening a second location, we have episodes with Mike Doble about opening a second location during an epidemic (episode 48) and recently we launched our episode with Morgan Halska and Ryan Bandy of Indeed Brewing as they share information about opening a 2nd brewery in another state. In this episode we are talking to a brewery that opened a second brewery within their existing brewery. Sorry if I lost you there… It is more of a branding and product differentiation

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55:43

Episode 055 - Opening A Brewery In A Different State...

Market The Brew ·

2022/11/03

It started out as a conversation and has evolved into a three-part series of multiple location breweries. In episode 48 we discussed with Mike Doble of the Explorium Brewpub the challenges with opening a 2nd brewery across town. Not only did Mike open a new brewery across town, but he did so during the covid shutdown. The podcast we are working on now is with a brewery that is in the process of opening a new brewery in a location across the state. And, in the episode you’re about to listen to we

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48:41

Episode 054 - Ayla & Tim Guild - The Hive Taproom

Market The Brew ·

2022/08/25

The Taproom is a lot like their hives. From the outside it looks pretty laid back, but when you look inside there is a buzz of activity. Many breweries talk of community and buying local, but this brewery is different in so many ways. There are few that can say they have 2 thriving communities they serve. The one they live and work in, and the one that produces the honey they use to make their session meads. What started out 4 years ago with 10,000 honeybees has grown each year with care and love

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