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PODCAST

Outbound Wizards by SalesRobot

This podcast is for anyone curious about the fast-growing world of GTM Engineering — whether you’re an SDR, RevOps pro, or just getting started. We break down the latest news, from Clay’s $3.1B valuation to cutting-edge workflows and Clay tables lighting up LinkedIn. Tune in for real case studies from startups, mid-market teams, and enterprises that are redefining how go-to-market gets done.

business marketing

All Episodes

14:32

You’re Sitting on Free Pipeline ft. Prabesh Khanal

Outbound Wizards by SalesRobot ·

2026/01/19

In today's episode, I chat with Prabesh Khanal, founder at GrowthPal.io, about building GTM systems for B2B SaaS and service companies with established sales teams. We explore his creative inbound workflow that generated 104 opportunities in 3-4 weeks (70-80% booking requests) by cleaning a real estate client's fragmented CRM and sending highly personalized follow-up sequences to Meta and Google ad leads - the secret sauce being speed-to-lead and persistent follow-ups to warmer traffic

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15:55

Cold Email Is an Infrastructure Game ft. Cesar Ballesta

Outbound Wizards by SalesRobot ·

2026/01/16

In today's episode, I chat with Cesar, CEO at Genkinfy, about building cold email engines for B2B companies in Spain and Latin America targeting underdigitalized industries with 60-year-old CEOs. We explore his creative subsidy campaign for a marketing agency that generated 159 leads in two months (during summer vacation season) by personalizing emails based on Instagram followers, posting frequency, and SEO metrics scraped through Clay - tailoring messages differently for companies with

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14:45

Stop Copying GTM Influencers ft. Kai Karlstrom

Outbound Wizards by SalesRobot ·

2026/01/15

In today's episode, I chat with Kai, solutions director at Repath, about quantifying future climate risks into financial metrics for energy operators and infrastructure investors. We explore his creative automated workflow using custom RSS feeds in Clay that filter relevant news through agents, ping a private Slack for validation, then route to AirOps for multi-style LinkedIn content creation and Buffer scheduling - getting thought leadership posts live in 5 minutes. Kai shares his planned

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16:51

The Funnel Is Lying to You ft. Dave Boyce

Outbound Wizards by SalesRobot ·

2026/01/13

In today's episode, I chat with Dave Boyce, EVP of Product at Winning by Design, about architecting revenue systems for companies scaling from $50M to $2B using the bowtie framework. We explore a real case study of a $100M data company struggling with self-service adoption despite strong sales-led growth - how they installed a data model tracking landing page to monetization, discovered terrible conversion to "first impact," and re-engineered the onboarding flow to protect against startup

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15:03

GTM Is a Funnel Problem ft. Dolev Zaiderman

Outbound Wizards by SalesRobot ·

2026/01/12

In today's episode, I chat with Dolev, GTM engineer at ENGINI (a B2B iPaaS company), about in-house GTM strategy focused on funnel optimization and AI-powered SEO. We explore how he's tackling answer engine optimization (AEO) by scraping Google and competitors to reverse-engineer the EEAT signals (Experience, Expertise, Authoritativeness, Trustworthiness) needed to appear in AI overviews, effectively cutting the buyer's journey from TOFU to BOFU in one search result. Dolev shares his

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18:19

Inbound Is a Race, Here’s How to Win It ft. Jeff...

Outbound Wizards by SalesRobot ·

2026/01/09

In today's episode, I chat with Jeff Kostermans, CEO at LeadGenesys, about automating B2B funnels by revealing individual website visitors and auto-connecting with ICP matches on LinkedIn. We explore his MSP client case study that achieved 3x opportunity volume, 34% cost-per-opportunity reduction, 12% faster sales velocity, 63% win rate increase, and 28% larger deal sizes through multi-threaded account coverage and PLG motion analysis. Jeff shares his incredible journey from rejecting

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16:33

AI Won’t Replace the Grind ft. Maciej Balawejder

Outbound Wizards by SalesRobot ·

2026/01/09

In today's episode, I chat with Maciej, SDR manager at Soda, about building outbound systems for a data quality company targeting B2B enterprises. We explore his creative workflow using PhantomBuster to track profile viewers, qualifying high-level decision makers, and converting them through lemlist outreach - achieving surprisingly high conversion rates. Maciej shares his journey from content intern to sales lead, the brutal two-week cold calling grind that yielded zero results before

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22:28

Your Next Buyer Is an AI ft. Toni Dos Santos

Outbound Wizards by SalesRobot ·

2026/01/07

In today's episode, I chat with Toni Dos Santos, AI GTM strategist and trainer, about building trust-first outbound strategies that combine inbound content with AI-powered targeting. We explore his creative campaign for a music booking agency that used Clay agents to track venue program releases, filter for matching artists, and trigger personalized outreach 3 months later, generating a 25% reply rate and 5 quotes in one week versus 6 months of traditional efforts. Toni shares his journey

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23:04

The Missing Layer in Modern GTM ft. Abdul Mukati

Outbound Wizards by SalesRobot ·

2026/01/07

In today's episode, I chat with Abdul, founder of MasterInbox, about building the GTM orchestration layer that combines email and LinkedIn into one unified inbox for high-volume outbound teams. We explore his unconventional customer acquisition strategy of literally flying out to meet prospects in Toronto, Wisconsin, and Argentina after cold outreach, and how he accidentally pivoted from pitching an outbound software to building MasterInbox at Step Dubai. Abdul shares his wild journey:

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15:16

The Agentic Outbound Era ft. Joe Deville

Outbound Wizards by SalesRobot ·

2025/12/26

In today's episode, I chat with Joe Deville, founder of Clay Works of Art, about building creative B2B outbound campaigns for SaaS and IT startups before Series B. We explore his unique data collection approach using government databases like sam.gov, HIPAA violation websites, and public contract data to find intent signals. Joe shares two brilliant campaigns: an automated Reddit agent that mentions Ignite on cybersecurity threads (generating 7 meetings), and targeting government contract

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21:01

Boring Offers Beat Clever Copy ft. Mike Ellis

Outbound Wizards by SalesRobot ·

2025/12/24

In today's episode, I chat with Mike Ellis, co-founder at Kale Acquisition, about building end-to-end cold email systems for companies targeting local businesses. We explore how they generated over $1.5 million in closed revenue for one client in a year, why they focus on high-ticket full-service offerings instead of lead-gen only, and Mike's VC-style approach to picking clients with the best differentiated offers. He shares his journey from BDR at a SaaS company that grew from $500K to

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21:52

The Market Is Big, Your Opportunity Isn’t ft. Ronan...

Outbound Wizards by SalesRobot ·

2025/12/23

In today's episode, I chat with Ronan Leonard, CEO at Intelligent Resourcing, about building intent-based GTM strategies that focus on the 5% of prospects actually in-market. We explore how he enriches CRM "dark data" to identify true ICPs, turning 4,000 stale contacts into 250 qualified opportunities. Ronan shares creative campaigns like monitoring Australian government sites for workplace safety violations to target construction companies, and using lookalike audiences to reach

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17:27

Every Inbox Is a Personality Test ft. Yusuf Ahmed

Outbound Wizards by SalesRobot ·

2025/12/22

In today's episode, I chat with Yusuf Ahmed, founder of Zevenue, about orchestrating AI-powered outbound systems for early-stage startups with 2-200 employees. We explore his five-step onboarding framework that launches campaigns in 14 days and reaches peak volume by day 75. Yusuf shares a creative campaign using the OCEAN personality model to automatically adjust email length and tone based on prospects' LinkedIn and Twitter content, built entirely in Clay and Repl.it. We discuss a

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16:35

Modern GTM, Old-School Math ft. Tom Veysey

Outbound Wizards by SalesRobot ·

2025/12/19

In today's episode, I chat with Tom Veysey, GTM engineer at Flowd, about building high-volume campaigns for traditional B2B industries and the overlooked alpha in UK construction and logistics companies. We explore two creative campaigns: using job posting volume and lead scoring to find perfect hiring managers, and scraping thousands of brick-and-mortar businesses via Google Maps to sell booking systems. Tom shares his journey from opening a restaurant in Bangkok to becoming a Clay

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18:27

Sales Process Before Outreach ft. Wesley Hoang

Outbound Wizards by SalesRobot ·

2025/12/18

In today's episode, I chat with Wesley Hoang from Cymate, a GTM firm working with over 100 tech startups from YC, First Round, and Techstars. We explore why they won't onboard clients without a proven sales process, the brutal reality of multi-month testing phases, and Wesley's unique copywriting test: record your email as a voice note and play it back - does it sound like a friend talking? We discuss the personalization debate (it can boost meetings from 10 to 15, but won't save a bad

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20:05

The Quiet Advantage in Modern GTM ft. Hlib Storchak

Outbound Wizards by SalesRobot ·

2025/12/17

In today's episode, I chat with Hlib Storchak, GTM engineer at Strongest Group, about building targeted outbound campaigns for niche markets and the power of simple, repeatable strategies. We explore a creative campaign for tennis hardware companies that required scraping Google Maps, federation websites, and using AI to research court counts, renovation history, and tournament hosting. Hlib shares his PVP (Personalized Value Proposition) approach offering Finnish meeting bookings as a lead

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22:48

Gmail Is Smarter Than You Think ft. Ceyhun Sahin

Outbound Wizards by SalesRobot ·

2025/12/16

In today's episode, I chat with Ceyhun Sahin, co-founding GTM engineer at Front Row AI, about building a stealth-mode GTM platform that aims to replace 20+ tools in the typical GTM stack. We explore their agency-first approach to finding product-market fit, working with major brands and perfecting their infrastructure. Ceyhun shares fascinating insights on email deliverability, revealing that over 60% of cold emails land in spam despite zero bounce rates, and why that metric alone is

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14:23

The AI Wave Is Over, This Is Next ft. Moaaz Mazhry

Outbound Wizards by SalesRobot ·

2025/12/12

In today's episode, I chat with Moaaz Mazhry, a software engineer turned GTM specialist, about building automated outbound systems and the future of lead generation agencies. We explore his unique positioning as a fulfillment engine for outbound agencies, combining technical expertise with sales strategy. Moaaz shares a creative campaign targeting newly registered UK businesses by scraping company registry data and automating personalized outreach within hours of registration. We discuss

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14:37

Stop Trying to 'Master' Clay ft. Zinonas Farhat

Outbound Wizards by SalesRobot ·

2025/12/11

In today's episode, I chat with Zinonas, Head of GTM Engineering at Relevance AI, about building effective outbound systems for early-stage startups. We explore his journey from travel consultant to GTM engineer, discussing how he helps companies establish their ICP and get their products in front of the right prospects. Zinonas shares a challenging campaign where he built a 50K company TAM under tight deadlines, and breaks down his three-tier approach to outbound based on company maturity

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26:50

Lead With Value in 10 Words or Less ft. Louis Van Wyk

Outbound Wizards by SalesRobot ·

2025/12/09

In today's episode, I chat with Louis from ColdIQ about building scalable cold outbound systems and the reality of running a high-growth lead generation agency. We explore his approach to capturing inbound-led outbound leads from LinkedIn posts and website visitors, why he only sends 7,000-8,000 emails per month (not 200,000), and the importance of reusing cleaned lists. Louis shares his philosophy on copywriting - less is more, skip the fancy frameworks, and lead with value in the first 10

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57 results

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