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PODCAST

Outbound Wizards by SalesRobot

This podcast is for anyone curious about the fast-growing world of GTM Engineering — whether you’re an SDR, RevOps pro, or just getting started. We break down the latest news, from Clay’s $3.1B valuation to cutting-edge workflows and Clay tables lighting up LinkedIn. Tune in for real case studies from startups, mid-market teams, and enterprises that are redefining how go-to-market gets done.

business marketing

All Episodes

32:04

Why 0.2% Reply Rates Happen ft. Mohan ‎Muthoo

Outbound Wizards by SalesRobot ·

2025/11/04

In today's episode, I chat with Mohan from Spring Drive about building modern B2B outbound systems that prioritize strategy over tactics. We explore his journey from BDR to agency founder, discussing how he discovered Clay over two years ago and why sales fundamentals matter more than fancy tech. Mohan shares a creative campaign that landed 28 meetings in the first month by scraping product data and using AI to craft hyper-personalized messages for B2B retail prospects. We dive into his

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21:21

5M Emails of Hard Lessons ft. Orestas Nariunas

Outbound Wizards by SalesRobot ·

2025/11/03

In today's episode, I chat with Orestas, VP of Accounts at A-Sales, about running successful multi-channel outbound campaigns across Europe and globally. We explore their comprehensive approach that combines cold email, cold calling, and LinkedIn outreach, diving into how they've booked over 3,000 meetings by sending 5+ million emails. Orestas shares fascinating case studies, including their work with Google on account-based marketing campaigns targeting Fortune 5000 companies, and a field

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9:27

GTM Systems That Convert ft. Rishabh Gupta

Outbound Wizards by SalesRobot ·

2025/10/31

In today's episode, I chat with Rishabh Gupta, Product Lead at Partao and freelance GTM engineer, about building foundational outbound systems for early-stage startups. We dive deep into his approach to GTM engineering, exploring how he discovered that email-only campaigns don't work and why multi-channel outreach (email, calls, SMS, WhatsApp) is critical for Fortune 500 targets. Rishabh shares his journey from growth marketer to GTM engineer, explaining how his technical background

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19:12

#1 Cold Email Rule ft. Louis Deslus

Outbound Wizards by SalesRobot ·

2025/10/30

In today's episode, I talk to Louis Deslus from Era B2B about building full-service outbound systems that achieve exceptional results through natural, human-centered prospection. We dive deep into his agency's multi-channel approach and explore how they achieved 180 meetings per month with a 7% conversion rate for a client. Louis shares his unique philosophy on creating genuine conversations rather than "selling," explaining why traditional sales principles still outperform AI-generated

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17:54

Cold Email vs LinkedIn vs Calling ft. Nayab Osaf

Outbound Wizards by SalesRobot ·

2025/10/28

In today's episode, I chat with Nayab Osaf, a GTM engineer at StackOptimise, about her journey from HR recruiter to outbound expert and how her team achieves remarkable results through high-volume testing and AI-powered personalization.We dive deep into StackOptimise's aggressive testing methodology, where Nayab launched 13 different campaigns in one day to rapidly discover message-market fit. She shares her philosophy on combining email, LinkedIn, and cold calling into an effective

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20:01

Why AI Is Making Sales Worse ft. Leslie Venetz

Outbound Wizards by SalesRobot ·

2025/10/27

In today's episode, we talk to Leslie from Sales Led GTM Agency about building effective outbound strategies through micro-segmentation and buyer-centric thinking.We dive deep into Leslie's approach to territory management and ICP refinement, exploring why most companies' ICPs are too broad and how to apply at least five layers of segmentation to create highly targeted micro-campaigns. Leslie shares her most successful campaign, a sales-led event sequence that won her a Sales Innovator of

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15:20

You're Using Clay Wrong ft. Malo Brinquin

Outbound Wizards by SalesRobot ·

2025/10/24

In today's episode, we talk to Malo Brinquin from Palladio GTM about building complete GTM engines for companies using Clay and modern automation tools.We explore how Palladio approaches client work differently based on company size, from helping smaller startups automate outbound and save time for salespeople, to breaking down silos between marketing and sales teams in larger organizations. Malo shares a fascinating case study where they built deeply segmented campaigns using Clay to

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17:33

Signal-Based Lead Generation ft. Georgios Giatsidis

Outbound Wizards by SalesRobot ·

2025/10/22

In today's episode, I talk to Georgios from Relevance about building outbound systems for early-stage startups and why focusing on accelerator-backed companies became their winning niche.We explore how Relevance evolved from list building to full-service outbound strategy, and why they specifically target "builder" founders who excel at product development but struggle with sales. Georgios shares their approach to signal-based prospecting, explaining how they use Clay to identify

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16:54

It's The AI GTM Engineer Era ft. Alex Aouad

Outbound Wizards by SalesRobot ·

2025/10/17

In today's episode, we sit and talk to Alex from Launchyfi about the emerging role of go-to-market engineers and how they're reshaping B2B sales for startups.We dive deep into Alex's journey from failed first startup to Chief Revenue Officer at age 20, and how those experiences led him to build Launchyfi, first as a fractional GTM engineering agency, now evolving into an AI-powered platform. Alex explains why the sales tech stack exploded from 100 tools in 2020 to 16,000 today, creating the

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23:22

The Future of Recruitment ft. Niklas Huetzen

Outbound Wizards by SalesRobot ·

2025/10/13

In this episode of the Outbound Wizards podcast, I sit down with Niklas Huetzen, founder of Automindz Solutions, an AI and automation agency specialized in the recruitment space. Nik shares his journey from running a failed e-commerce business during COVID to building recruitment systems for a Dubai-based agency that grew from 14 to 100 people. We explore his unique approach to recruitment outbound, where he monitors companies around the clock, aggregating hiring signals like multiple job

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13:27

Mastering Cold Outbound with Clay ft. Lohit Boruah

Outbound Wizards by SalesRobot ·

2025/10/10

In today's episode, I talk to Lohit from Growth Engine X about building highly personalized outbound campaigns using Clay and scaling lead generation for B2B SaaS companies.We dive deep into a case study where they transformed an underperforming e-commerce agency by fixing both their targeting and offer. Lohit shares how they moved from generic "spray and pray" outreach to strategic filtering based on company size (50+ employees), revenue ($1M+ annually), and technology stack (Shopify). He

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23:44

There's No "One Way" To Do Sales ft. Alan Ruchtein

Outbound Wizards by SalesRobot ·

2025/10/06

In today's episode, I chat with Alan Ruchtein from The Modern Seller Program about building go-to-market strategies from the ground up.We dive deep into his process for understanding client businesses before touching any tools, exploring how he creates buyer persona matrices that map challenges, symptoms, and KPIs for different decision-makers. Alan shares his philosophy on why fundamentals trump tactics, explaining the critical mistake of jumping straight to tools like Clay without proper

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15:58

ICP vs. ICS: The Better Targeting Framework ft....

Outbound Wizards by SalesRobot ·

2025/10/03

In this episode, I sit down with Utkarsh Rana, Head of GTM at C17, one of the top lead generation and outbound agencies in the world. Utkarsh shares the agency's sophisticated approach to automated lead generation using Trigify for intent-based prospecting, generating 6,000 qualified leads per week on autopilot through webhook integrations with Clay tables that handle verification, enrichment, and multi-channel sequencing. We dive deep into the critical distinction between ICP (Ideal

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25:03

Why 90% of Outbound Agencies Fail at Scale ft. Wouter...

Outbound Wizards by SalesRobot ·

2025/09/29

In this episode, I chat with Wouter Harink from Genflows agency about building sophisticated omnichannel outbound systems that create inescapable customer journeys. We dive deep into his "trident approach" combining cold email, LinkedIn DMs, and cold calling with Clay-powered automation, achieving impressive results like 78% LinkedIn acceptance rates and 25% phone pickup rates. Wouter shares his philosophy on treating outbound as a complete customer lifecycle rather than individual

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13:25

Smarter Outbound, Better Pipeline ft. Ankit Singh

Outbound Wizards by SalesRobot ·

2025/09/26

In this episode, I chat with Ankit from The Kiln about his approach to GTM engineering and building sophisticated Clay workflows for clients. We explore three compelling case studies: a CRM re-engagement campaign that generated 40-50 positive responses, a personalized outreach strategy using intent signals, and a creative Dreamforce campaign that scraped LinkedIn posts to pre-book meetings with attendees. Ankit shares his philosophy on strategic personalization and discusses how

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18:08

The 3 R's of Outbound ft. Ashraf Pathan

Outbound Wizards by SalesRobot ·

2025/09/22

In today's episode, I talk to Ashraf from RevenueBust about building an intent-based outreach agency that specializes in staffing, recruiting, and marketing agencies. We dive deep into his philosophy of reaching out within three hours of detecting intent signals, exploring how his team tracks multiple data points like job postings, new executive hires, SEO rankings, and ad campaign performance to create hyper-targeted messaging. We discuss his multi-channel approach combining email and

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23:08

Turn Outbound Into a Predictable Pipeline Machine ft....

Outbound Wizards by SalesRobot ·

2025/09/19

In today's episode, I chat with Drew from Korus GTM about building sustainable outbound systems that prioritize long-term consistency over quick wins. We dive deep into his scientific approach to testing message-market fit and message resonance, exploring how his team builds comprehensive infrastructure to prevent common pitfalls like burned domains and inbox deliverability issues. We discuss his transformation from sales leader at Webflow to GTM engineer, the critical mistakes he made with

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23:19

Outbound Isn’t Broken, Your Messaging Is ft. Kellen...

Outbound Wizards by SalesRobot ·

2025/09/15

In today's episode, I sit down with Kellen Casebeer, founder of The Deal Lab, and talk about his unique approach to message-market fit testing and GTM strategy. We dive deep into his unconventional journey from sales rep to fractional VP of sales to agency founder, exploring how he discovered the power of segmentation and messaging before having a product to sell. We discuss the evolution from basic templates to sophisticated Clay workflows, the value of testing beyond just meeting

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14:34

Micro-Segmentation vs Spray-and-Pray ft. Rish G.

Outbound Wizards by SalesRobot ·

2025/09/10

In today's episode, I chat with Rish from CleverViral about building scalable outbound systems that consistently deliver 5-7% reply rates. We dive deep into his team's approach to targeting and qualifying leads, exploring how they achieved 60 meetings in 60 days for a Shopify app targeting $5M+ e-commerce stores. Rish shares his philosophy on messaging psychology, explaining why human behavior is universal regardless of geography, and discusses the evolution from generic personalization to

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16:27

Scaling Outbound with AI Workflows ft. David Gabriel

Outbound Wizards by SalesRobot ·

2025/09/05

In today's Outbound Wizards by SalesRobot episode, I talk to David Gabriel from ViewIn Advisory about the fundamentals of building successful outbound sales systems. We dive deep into GTM strategy, exploring how to identify true product-market fit, leverage AI workflows for personalization at scale, and create outbound sequences that actually convert. David shares his expertise on using Clay for data enrichment, the personalization vs relevance debate, and why most companies are doing cold

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20 results

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