x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Local Marketing Mastery Podcast

Semantic Mastery

The Local Marketing Mastery Podcast is your go-to show for dominating local search, building authority, and driving more leads with digital marketing. Hosted by Bradley Benner and the Semantic Mastery team, each episode delivers practical strategies, step-by-step training, and proven frameworks for Google Business Profile optimization, Local SEO, Google Ads, PR, content marketing, reputation building, and YouTube marketing. Whether you’re an SEO consultant, agency owner, or local business marketer,

business marketing

All Episodes

0:00

The Science of “Brand Mentions”: Why Unlinked Quotes...

The Local Marketing Mastery Podcast ·

2026/01/22

Unlinked brand mentions are one of the most overlooked signals in local SEO—and they’re getting more powerful, not less. In this episode of The Local Marketing Mastery Podcast, I break down why Google pays attention to them, how they fit into entity-based SEO, and when they can matter more than links.You’ll learn practical ways to leverage brand mentions to build authority, strengthen trust signals, and scale your agency without chasing outdated tactics. Want to take your business to the next

en-US

0:00

How to Get Cited by Perplexity: A Step-by-Step Guide

The Local Marketing Mastery Podcast ·

2026/01/19

Getting cited by Perplexity isn’t luck—it’s structure. In this episode of The Local Marketing Mastery Podcast, I break down the exact, repeatable steps for creating content Perplexity actually pulls from and cites.You’ll learn how to structure pages, reinforce entity signals, and position your content for AI visibility so your agency can build authority, attract better clients, and scale without guessing. Want to take your business to the next level? If you're an agency and want to increase your

en-US

0:00

Why Brand Citations are the New Backlinks in 2026

The Local Marketing Mastery Podcast ·

2026/01/15

Links still matter—but they’re no longer doing all the heavy lifting. In this episode of The Local Marketing Mastery Podcast, I break down why brand citations are becoming more influential than traditional backlinks and what that shift means for local SEO heading into 2026.You’ll learn how to use citations to strengthen brand signals, improve rankings, and give your agency a durable edge as the search landscape continues to evolve. Want to take your business to the next level? If you're an agency

en-US

0:00

Do Social Media Signals Impact Local SEO?

The Local Marketing Mastery Podcast ·

2026/01/12

Social media gets a lot of credit in local SEO—but not always for the right reasons. In this episode of The Local Marketing Mastery Podcast, I break down what social signals really do, what they don’t, and how to use them strategically without chasing noise.You’ll learn how to leverage social platforms to support visibility, reinforce brand signals, and scale your agency with tactics that actually complement local SEO. Want to take your business to the next level? If you're an agency and want to

en-US

0:00

What’s The ROI Of Local SEO Compared To Paid Ads?

The Local Marketing Mastery Podcast ·

2026/01/08

Local SEO and paid ads look similar on the surface—but the economics are completely different. In this episode of The Local Marketing Mastery Podcast, I break down the real numbers behind each channel and how to decide what actually makes sense for your clients.You’ll get practical frameworks to compare ROI, set smarter expectations, and scale your agency by choosing the right strategy instead of chasing shiny objects. Want to take your business to the next level? If you're an agency and want to

en-US

0:00

How Can I Track Calls, Clicks, And Leads From Local SEO?

The Local Marketing Mastery Podcast ·

2026/01/06

If you can’t track calls, clicks, and leads, you can’t prove value—period. In this episode of The Local Marketing Mastery Podcast, I break down the tools and setups we use to track local SEO performance without breaking NAP or muddying the data. You’ll learn how to measure real ROI, report with confidence, and scale your agency by showing clients exactly where their leads are coming from. Want to take your business to the next level? If you're an agency and want to increase your margins, or want to

en-US

0:00

Should I Run Google Ads Along With Local SEO?

The Local Marketing Mastery Podcast ·

2026/01/06

Should you run Google Ads alongside local SEO—or is that just burning budget? In this episode of The Local Marketing Mastery Podcast, I break down when Ads actually complement local SEO, when they don’t, and how to use both without cannibalizing results. You’ll get practical tactics to boost ROI, accelerate growth, and give your agency a clear competitive edge by choosing the right mix for each client. Want to take your business to the next level? If you're an agency and want to increase your

en-US

0:00

What’s The Role Of Backlinks In Local SEO?

The Local Marketing Mastery Podcast ·

2025/12/18

Backlinks still matter in local SEO—but not the way most agencies think. In this episode of The Local Marketing Mastery Podcast, I break down the real role links play, where they actually help, and where they’re overused or misapplied.You’ll learn practical link strategies that support rankings, protect your clients, and help you scale your agency without chasing risky tactics or wasting budget. Want to take your business to the next level? If you're an agency and want to increase your margins, or

en-US

0:00

Does Site Speed Or Mobile-Friendliness Affect Local...

The Local Marketing Mastery Podcast ·

2025/12/15

Site speed and mobile usability aren’t “nice to have”—they directly impact local rankings and conversions. In this episode of The Local Marketing Mastery Podcast, I break down what Google actually looks at, what matters most, and what you can safely ignore.You’ll get clear, actionable steps to improve performance, protect rankings, and scale your agency by delivering faster, more reliable results for clients. Want to take your business to the next level? If you're an agency and want to increase

en-US

0:00

Does Responding To Reviews Help Local SEO?

The Local Marketing Mastery Podcast ·

2025/12/08

Does responding to reviews really help your clients rank better—or is it just good customer service? In this episode of The Local Marketing Mastery Podcast, I dig into what Google actually pays attention to and how smart responses can improve visibility and trust.You’ll learn simple, repeatable strategies to turn every review into a ranking signal and a growth opportunity for your agency. Want to take your business to the next level? If you're an agency and want to increase your margins, or want to

en-US

0:00

How Many Reviews Do I Need To Rank Well Locally?

The Local Marketing Mastery Podcast ·

2025/12/04

How many reviews does it really take to rank higher and outrun competitors? In this episode of The Local Marketing Mastery Podcast, I break down the data, patterns, and strategies behind review volume—and how to use it to dominate local search.You’ll learn how to build steady review growth that boosts visibility, drives leads, and helps your agency scale fast. Want to take your business to the next level? If you're an agency and want to increase your margins, or want to boost your own business,

en-US

0:00

Can I Remove Fake Or Spammy Reviews?

The Local Marketing Mastery Podcast ·

2025/12/01

Fake reviews can wreck a client’s reputation fast—and most agencies don’t know how to fight back. In this episode of The Local Marketing Mastery Podcast, I walk you through exactly how to spot, report, and remove spammy reviews without crossing Google’s lines.You’ll learn how to protect rankings, build trust, and turn reputation management into a real growth driver for your agency. Want to take your business to the next level? If you're an agency and want to increase your margins, or want to boost

en-US

0:00

Should I Put My Business Name, Address, And Phone...

The Local Marketing Mastery Podcast ·

2025/11/20

Should your business name, address, and phone number show up on every page—or is that overkill? In this episode of The Local Marketing Mastery Podcast, I break down how NAP placement really affects rankings, trust, and conversions.You’ll get simple, proven best practices to boost visibility, tighten up your site structure, and scale your agency with confidence. Want to take your business to the next level? If you're an agency and want to increase your margins, or want to boost your own business,

en-US

0:00

What Role Do Keywords Play In Local Rankings?

The Local Marketing Mastery Podcast ·

2025/11/17

Most agencies still guess at which keywords to target—and that’s why their results flatline. In this episode of The Local Marketing Mastery Podcast, I break down how to find and use the right keywords to dominate local search and drive real leads.You’ll learn practical strategies to boost visibility, win higher-value clients, and scale your agency with data-backed results. Want to take your business to the next level? If you're an agency and want to increase your margins, or want to boost your own

en-US

0:00

Is Blogging Important For Local SEO?

The Local Marketing Mastery Podcast ·

2025/11/13

Most agencies blog because they think they’re supposed to—but few see real results. In this episode of The Local Marketing Mastery Podcast, I break down when blogging actually helps local SEO, when it doesn’t, and how to do it the right way.You’ll get practical strategies to create content that ranks, drives leads, and helps you scale your agency without wasting time. Want to take your business to the next level? If you're an agency and want to increase your margins, or want to boost your own

en-US

0:00

How Do I Write Content That Ranks Locally?

The Local Marketing Mastery Podcast ·

2025/11/10

Most local content never ranks because it’s written the wrong way. In this episode of The Local Marketing Mastery Podcast, I break down how to create content that Google loves and drives real leads for your clients.You’ll learn proven strategies to stand out in your market, attract better clients, and scale your agency with content that converts. Want to take your business to the next level? If you're an agency and want to increase your margins, or want to boost your own business, join the Semantic

en-US

0:00

Are Paid Directory Listings Worth It?

The Local Marketing Mastery Podcast ·

2025/11/03

Are paid directory listings really worth it—or just another expense that doesn’t pay off? In this episode of The Local Marketing Mastery Podcast, I break down when it makes sense to invest, when to skip it, and how to get the most ROI if you do.You’ll walk away with clear strategies to maximize visibility, avoid wasted spend, and scale your agency with smarter, data-backed decisions. Want to take your business to the next level? If you're an agency and want to increase your margins, or want to

en-US

0:00

Which Online Directories Matter Most For Local Seo?

The Local Marketing Mastery Podcast ·

2025/10/30

Not all directories are worth your time. In this episode of The Local Marketing Mastery Podcast, I break down which ones actually move rankings, build authority, and help your clients get more leads.You’ll learn how to focus on what works, cut the wasted effort, and use citations strategically to scale your agency faster. Want to take your business to the next level? If you're an agency and want to increase your margins, or want to boost your own business, join the Semantic Mastery MasterMIND

en-US

0:00

How Do I Fix Incorrect Or Duplicate Business Listings?

The Local Marketing Mastery Podcast ·

2025/10/27

Bad or duplicate listings can quietly tank your clients’ rankings—and most agencies don’t even realize it. In this episode of The Local Marketing Mastery Podcast, I show you exactly how to find, fix, and prevent these issues before they hurt performance.You’ll get practical steps to clean up listings fast, protect client reputation, and scale your agency with systems that actually work. Want to take your business to the next level? If you're an agency and want to increase your margins, or want to

en-US

0:00

What’s The Difference Between The Local Pack And...

The Local Marketing Mastery Podcast ·

2025/10/13

Most people lump the local pack and organic results together—but they play by different rules. In this episode of The Local Marketing Mastery Podcast, I break down exactly how each works and how to use both to dominate your market.You’ll learn practical strategies to boost rankings, generate steady leads, and scale your agency with predictable, measurable results. Want to take your business to the next level? If you're an agency and want to increase your margins, or want to boost your own business,

en-US

30 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...