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PODCAST

Business of Coaching Workshop

Are you a coach struggling to grow your business without burning out? Join the experts from TurnKey Coach on The Business of Coaching Workshop, where we help strength, nutrition, and health coaches build profitable, sustainable coaching businesses. We simplify the business side of coaching, share actionable systems for growth, and help you turn great coaching into long-term client success. What you"ll gain: Stop the churn: Discover how to retain more clients and break free from the constant

business entrepreneurship

All Episodes

37:48

Marketing for Coaches Who Hate Marketing: Lessons...

Business of Coaching Workshop ·

2026/10/09

You became a coach to help people get stronger. Not to spend your days posting on Instagram, making reels, and selling your services. But here's the reality: being a great coach doesn't matter much if nobody knows you exist. In this episode of the Business of Coaching Workshop, Andrew Jackson sits down with Dan Shell and Stephen Woolery to discuss what they're learning about marketing their coaching businesses. This isn't a masterclass from marketing gurus. It's a practical conversation about

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46:43

What Is Your Money For? Business, Budgeting & Better...

Business of Coaching Workshop ·

2026/10/02

Money isn't just something you earn, save, and try not to spend. It's a finite resource that represents your time, energy, effort, and priorities—and learning to use it intentionally can completely change the way you run your business. In this Business of Coaching Workshop, Andrew Jackson sits down with Jesse Mecham, founder of YNAB (You Need a Budget) and author of Never Worry About Money Again, to rethink what it actually means to be "good with money." Jesse explains why saving and spending aren't

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34:13

Online Coaching Automation: Save Time Without Losing...

Business of Coaching Workshop ·

2026/09/25

Online coaches should spend their time coaching, not repeating the same admin tasks every week. In this Business of Coaching Workshop, Mac McGregor hosts an open office-hours session focused on making the day-to-day work of coaching easier. The conversation covers ways coaches can streamline programming, client check-ins, scheduling, workout delivery, and other repetitive parts of running an online or hybrid coaching business. You'll hear how tools like automatic program advancement can reduce the

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32:44

How to Grow Your Online Coaching Business Without...

Business of Coaching Workshop ·

2026/09/18

More clients. More revenue. More content. More growth. That sounds like success—until the business starts taking over your life. Jon Vlahogiannakos has been a fitness coach for more than a decade and has spent the last five years mentoring hundreds of fitness coaches. At one point, he grew his own roster to more than 70 clients while also mentoring other coaches. The business was growing, but his training, nutrition, family time, and ability to step away from work started to suffer. Jon joins Niki

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46:38

Client Retention: Be Yourself & Coach the Right People

Business of Coaching Workshop ·

2026/09/11

Getting more clients is great. Keeping the right clients is better. Wyatt Christensen of Rebuild Stronger joins Andrew Jackson and the Business of Coaching Workshop to break down what actually drives long-term client retention—and why it starts before a client ever signs up. Wyatt explains why coaches need to set clear expectations, understand who they coach best, and be willing to turn away clients who aren't a good fit. Instead of trying to serve everyone, coaches can build stronger relationships

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01:04:44

How to Build a Scalable Coaching Business

Business of Coaching Workshop ·

2026/09/04

What separates a good coach from someone who can build a sustainable coaching business? In this Business of Coaching Workshop, Andrew Jackson breaks down key lessons from the Scalable Coaches Conference, including how to create repeatable systems, use hybrid coaching, move beyond selling individual sessions, improve client retention, generate more referrals, and identify the bottleneck limiting your business. They also discuss why your clients are paying for the result of your coaching—not the

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52:58

Is Business Coaching for Fitness Coaches Worth the...

Business of Coaching Workshop ·

2026/08/21

Fitness coaches understand why clients hire coaches. The information is already out there, but information alone does not tell you what to do first, what to ignore, or how to avoid wasting months making preventable mistakes. The same is true in business. Business coaching for fitness coaches can provide sequencing, confidence, accountability, permission, and access to a valuable network. The right mentor can help you solve problems faster and compress years of trial and error into a much shorter

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52:06

How to Build a Coaching Offer That Actually Works

Business of Coaching Workshop ·

2026/08/14

Knowing how to coach is not the same as knowing how to turn your expertise into a coaching business. In this episode of the Business of Coaching Workshop, Andrew Jackson and CJ Gotcher break down how coaches can turn their knowledge and skills into a clear, repeatable coaching product. CJ explains his framework for building an offer around the right audience, creating a service you can actually deliver, and developing a predictable process for sales, onboarding, and fulfillment. They also discuss

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55:07

How to Get More Coaching Clients Without a Big Following

Business of Coaching Workshop ·

2026/08/07

Being a great coach is not enough to build a successful coaching business. You also need a consistent way to attract leads, start conversations, follow up, and turn interested people into paying clients. Mike Crowson, CEO and co-founder of AR Funnel, joins Andrew Jackson to explain why the online coaching market is not as saturated as it feels—and why coaches with smaller audiences can still build profitable businesses. They discuss why posting content and waiting is not a marketing strategy, how

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44:51

How Much Should You Charge for Online Coaching?

Business of Coaching Workshop ·

2026/07/31

How much should you charge for online coaching—and how do you know whether your price can actually support your business? In this episode of the Business of Coaching Workshop, Andrew Jackson and Mac McGregor explain how coaches can build sustainable pricing without simply copying competitors or trying to become the cheapest option in their market. They discuss how to reverse-engineer your prices from the income you need, the time required to serve each client, and the type of coaching business you

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55:07

How Fitness Coaches Can Use AI to Save Time and Coach...

Business of Coaching Workshop ·

2026/07/24

How can fitness coaches use AI without replacing the judgment and human connection that make coaching valuable? Andrew Jackson and Karl Schudt explain how AI can help online fitness coaches analyze client data, identify training trends, improve workout programming, and reduce repetitive administrative work. They also share practical ways to use the TurnKey Coach Assistant Coach as a thinking partner rather than treating it like a search engine. Learn how to provide better context, ask AI to explain

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43:10

Build a Coaching Method That Keeps Clients Longer...

Business of Coaching Workshop ·

2026/07/17

Most fitness coaches already have a method. They simply haven't named it, organized it, or shown clients how it guides the coaching process. Bakker Shields, co-founder and COO of AR Funnel, explains why generic coaching becomes invisible—and how a named, milestone-based method can differentiate your business, improve the client experience, and keep clients moving toward meaningful goals. Bakker breaks down his CLAIM framework: Create a distinctive method Layer it into milestone-based phases Anchor

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28:22

Generative Engine Optimization (GEO): How Coaches Can...

Business of Coaching Workshop ·

2026/07/10

The way potential clients search for coaches is changing. Google still matters, but more people are also turning to AI tools to ask detailed, personalized questions about who can help them reach their goals. Andrew Jackson talks with Joshua Preece of JNA Digital Solutions about generative engine optimization, or GEO, and what coaches need to know about getting found in AI search. They break down how GEO relates to traditional SEO, why your website still matters, and how specific, useful content can

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34:05

Do Personal Trainer Certifications Actually Matter?

Business of Coaching Workshop ·

2026/07/03

Personal trainer certifications can feel like the required first step before someone is allowed to coach. But are certifications actually necessary, or are they mostly a permission slip? CJ Gotcher joins Andrew Jackson to break down how coaches should think about certifications, education, insurance, employment requirements, and practical skill development. Certifications can help a coach get insured, get hired, enter a specific industry, or build confidence, but they do not automatically make

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50:51

How to Grow Your Personal Training Business Without...

Business of Coaching Workshop ·

2026/06/26

Growing your personal training business does not have to mean coaching more hours, working longer days, or becoming the bottleneck in your own company. Matt Reynolds joins Andrew Jackson to talk about one of the biggest challenges coaches face as they grow: learning how to work on the business, not just in the business. Coaching clients, writing programs, answering messages, cleaning the gym, managing billing, and putting out fires all matter—but if those tasks consume your entire schedule, there is

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45:07

Online Nutrition Coaching: How to Coach Habits, Not...

Business of Coaching Workshop ·

2026/06/19

Online nutrition coaching is not just about assigning macros, calories, or meal plans. It is about helping clients build habits, create accountability, and make better nutrition decisions in real life. In this Business of Coaching Workshop, Andrew Jackson talks with Brittany Snyder, Barbell Logic's Director of Nutrition, about what effective online nutrition coaching actually looks like. They discuss visual food diaries, behavior change, emotional eating, weekly check-ins, and why coaches need to

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46:31

Personal Training Client Retention: How to Reduce...

Business of Coaching Workshop ·

2026/06/12

Most coaches think growth means getting more clients. But if clients are leaving just as quickly as they come in, the real problem may be retention. Niki Sims joins Andrew Jackson to talk about personal training client retention, reducing churn, and creating a better coaching experience from the first touchpoint through the long-term client relationship. They discuss why churn is like a leaky bucket, why exit surveys are useful but often too late, and why the onboarding process is one of the most

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41:56

Getting Started with Online Coaching Software: How to...

Business of Coaching Workshop ·

2026/06/05

Getting started with online coaching software can feel overwhelming, especially when you are trying to move from spreadsheets, paper programs, or another coaching app into a more complete system. TurnKey Coach helps coaches simplify the process by focusing on what matters first: writing programs, coaching clients, reviewing workouts, communicating clearly, and building a repeatable onboarding process. Andrew Jackson explains how coaches can start faster by coaching themselves first, bringing on one

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47:37

How To Get Coaching Clients When You're Just Starting...

Business of Coaching Workshop ·

2026/05/29

Getting your first coaching clients is usually simpler than new coaches make it. You do not need a huge audience, a perfect website, or a fully built business before you start. You need a simple offer, real conversations, and enough structure to give someone a valuable first experience. CJ Gotcher joins the Business of Coaching Workshop to discuss how new coaches move from "zero to some" clients, why the beginning is more about sales than marketing, and how to find people who are already close

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41:30

How Matt Jolly Built a 100+ Client Semi-Private Gym...

Business of Coaching Workshop ·

2026/05/22

Matt Jolly, owner of Be Jolly Performance in Southern California, joins Andrew Jackson for a Business of Coaching Workshop on building a semi-private gym model, growing past the early "amateur hour" stage of business, and using better systems to serve more clients without drowning in programming. Matt opened his gym in 2020 after training clients in their homes during COVID. The first couple years were mostly survival mode, but mentorship helped him understand leads, marketing, financials, and the

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