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PODCAST

The Sound Off Podcast

The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt

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All Episodes

00:41:42

Dawn Chubai: Sell Through the Screen

The Sound Off Podcast ·

2026/04/08

I reconnect with multi-hyphenate broadcaster, singer, actor, and live selling expertDawn Chubai. We start inEdmonton, where she talks about growing up, singing in backyard concerts, finding her way intoPRstraight out of high school, and then accidentally falling intobroadcastingthrough her music. Dawn shares stories from her days atA-Channel/Citytv, including doing weather and traffic, musical performances, and the energy of those street-facing Jasper Avenue studios—plus a surprise visit

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00:48:16

Doug Downs: Strategic Storytelling for Brands

The Sound Off Podcast ·

2026/03/31

Doug Downs joined me to trace his journey from a tape-recorder-obsessed kid in Scarborough to radio, TV, corporate communications, and ultimately podcasting. Doug shared how overnights at a country station, brutal newbie pranks, and a move through Ajax, St. Thomas, London, Kirkland Lake, Sudbury, and eventually Edmonton shaped his love of audio and storytelling. We reminisced about the ITV / CFRN days, that micro-fame of local TV, and why he ultimately pivoted into PR at Epcor, learning to

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00:31:59

Todd Hancock: Learning to Sell

The Sound Off Podcast ·

2026/03/24

After nearly 10 years, Todd Hancock is back. As only a select few may remember, Todd's last Sound Off appearance was on our second-ever episode. At the time, he had just been let go by CFOX in Vancouver, and was in the process of launching The Toddcast, his own podcast endeavor. With a great website and some excellent audio, there's no doubt he had about as strong of a start as one can possibly have... And now, a decade later, we're both still here.If you've ever wanted to make a living

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00:39:43

Tony Doe: Into the Podverse

The Sound Off Podcast ·

2026/03/17

Let's go to Lagos! Tony Doe is one of the most thoughtful voices in Nigeria, and he's here to provide some excellent insights into the past, present and future of podcasting. As a former Nigerian radio broadcaster turned podcaster, Tony reflects on thelost intimacy of radioas studios chase visual appeal and social media reactions, and explains why he rejects the idea thatvideo is the “next phase” of podcasting. He warns creators about building shows insidewalled gardenslike Spotify and

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00:43:48

Andrea Collins: Voicing Some Pretty Major Stuff

The Sound Off Podcast ·

2026/03/10

I spoke with Andrea about her career in radio and her transition to voiceover. I met Andrea back in 2006 whe she was just fnishing up her tenure working promotions for Power 97 in Winnipeg. She went on to become a prominent figure in the Winnipeg and later Montreal and Toronto radio markets. She highlights her roles at Curve 94.3 (Remember that?) in Winnipeg, Virgin Radio, CTV, and iHeartRadio, and her shift to voiceover after being laid off in 2018. If you are going to listen to one

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00:41:44

Bryan Entzminger: The Art of Audio Editing

The Sound Off Podcast ·

2026/03/03

This week's episode is about theartisanship and businessof podcast editing with veteran editorBryan Entzminger. Bryan shares how he began podcasting in 2014, inspired byJohn Lee Dumas’formulaic approach to Entrepreneurs On Fire and how that era of entrepreneurship-focused shows shaped early podcasting.We unpack why many podcasts have naturally “run their course” after five or six years, how the pandemic boom has cooled, and why Bryan has deliberately avoided rebuilding a client roster too

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00:25:33

Buzz Knight: Crafting Podcasts That Connect

The Sound Off Podcast ·

2026/02/24

I reconnect withBuzz Knightto explore the evolution of Buzz’s podcasting journey and his growing audio network. Buzz traces the roots ofhis “Takin a Walk”podcast from its original in-person, outdoor concept—where he literally walked and talked with guests—through the practical challenges of weather and audio quality, to its current virtual format with a strong focus onmusic-centered storytelling.Leveraging his radio experience both on air and in programming, Buzz explains how classic

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00:36:24

Kristi Lee: Canadian True Crime at 200

The Sound Off Podcast ·

2026/02/17

Kristi Lee is the host of Canadian True Crime, a show that has eclipsed 75 million downloads over 200 episodes. I spoke with Kristi about her path that ultimately led her into podcasting. Kristi told me about how a family move and her husband’s love of hockey brought them to Toronto, where she eventually turned her obsession with true crime shows likeCasefileandThey Walk Among Usinto her own podcast in 2016.She tells me about those early days, working late at night after her kids went to

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00:46:22

Julian on the Radio

The Sound Off Podcast ·

2026/02/10

Julian Nieh is Julian on the Radio,and traces his radio career that’s from Washington, DCto major markets likeChicago, Seattle, Las Vegas, and the future. He recalls falling into radio through an internship, doing everything frompromotions and street stuntsto last‑minute board‑opping that led to his first on‑air shifts. Matt and Julian geek out on themagic of 90s radio and MTV, the emotional pull of that era’s music, and the power of creatinganticipation and memorable momentsfor

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00:37:32

Brittany Grunig: Building Country Radio Listeners Love

The Sound Off Podcast ·

2026/02/03

Brittany Grunig, whose journey through Canadian country radio perfectly illustrates why one should bel bullish on radio’s future. Brittany shares how growing up in small-town Nova Scotia, studying marketing at Holland College, and stumbling into a radio internship led to gigs at Ocean 100, K-Rock, and CFCY, before a chance interview booking helped her leap to New Country 94 in Ottawa.We talk about her rapid evolution from on-air host to Music Director and eventually Regional Program

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00:33:49

Brion O'Brion: Radio DJ Bob

The Sound Off Podcast ·

2026/01/27

Brion O'Brion is the radio in Lansing, Michigan on Power 96.5. A true veteran in urban and hip hop radio, Brion shared his radio story—from growing up in Virginia and spending time overseas, to discovering his love for radio with the legendary “Rap Attack” show on WRAP. We talked about the mentors who shaped his path, the competitive radio scenes in Orlando and St. Louis, and how setbacks taught him resilience and the importance of adaptability.Brion opened up about the changing landscape

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00:31:55

Nat Lauzon: Midlife at 50

The Sound Off Podcast ·

2026/01/19

I am joined by my longtime friend and media personality Nat Lauzon. Nat does weekends on 92.5 The Beat and shares her experience launching her new podcast called Feedbag. In an honest and lighthearted conversation, (Lighthearted because we talk about farts) Nat opens up about facing big life changes, including navigating midlife, finding creative freedom, and her recent health challenges with stage zero breast cancer.Nat is successful because she prepares for, and embraces change, balancing

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00:50:01

Traci DeForge: Audio At Heart

The Sound Off Podcast ·

2026/01/09

Traci DeForge is the founder of Produce Your Podcast and co‑founder of the Podcast Professionals Association—and unpacks her journey from radio prodigy to podcast entrepreneur. Traci shares how rapid consolidation in radio, a burnout moment in 2004, and a leap into business strategy led her to launch a broadcast‑quality podcast in 2016 that grew into a full‑service production agency. She said so before the recording started but she is audio first. Audio remains powerful (theater of the

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00:35:07

Kendall Breitman: Riverside.fm in 2026

The Sound Off Podcast ·

2025/12/31

Kendall Breitman is the Community Manager at Riverside.fm and discusses her transition from political journalism to podcasting, emphasizing the importance of community engagement and storytelling. She highlights Riverside's tools, including the CO-creator (nicknamed Coco) for marketing materials and Magic Audio for audio enhancement. Riverside's new hosting feature integrates recording, editing, and publishing, simplifying workflows. Kendall also mentions the potential for in-person

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00:58:05

A Tenth Very Terry Christmas

The Sound Off Podcast ·

2025/12/25

The annual Christmas Chat with my good friend Terry Dimonte. This is the first time we recorded this together. My wife and I recently bought a home in Quebec about 10 minutes away from Terry's place - so now we can record these together. There's no video of us as I still need to rework parts of the studio.I made mention of a couple of articles from Fred Jacobs and Dave Beasing contrasting podcasting and radio... you can read those here. Also the episode regarding tourism was from a podcast

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01:16:32

Ivar Hamilton: Making Radio and Breaking Records

The Sound Off Podcast ·

2025/12/16

Ivar Hamilton discusses the history and impact of CFNY, a Toronto radio station known for its free-form programming and support of new wave and punk music in the late 70's through to 1988. Ivar explains the station's evolution, its early support of artists like U2 and The Cocteau Twins, and its eventual shift to a more commercial format in 1988. We also covered Ivar's career transition to Polygram and later Universal, his role in promoting acts, and the challenges of adapting to digital

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00:40:56

Corey Dylan: Never Turn Down an Adventure

The Sound Off Podcast ·

2025/12/09

Corey Dylan is in transition again. Back in 2019, we had her on the show to talk about the need to be resilient when looking for work. She was looking for work for two and a half years. The less resilient of us would have given up.This time she returns to talk about her transition from radio to full-time content creation, with a focus on talking to the audience as if they were over 40. Corey shares her experience of being unemployed for 2.5 years and her strategies for staying relevant,

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00:41:03

Jennifer Hollett & Amanda Cupido: The Walrus Acquires...

The Sound Off Podcast ·

2025/12/04

In a media move that Matt Cundill describes as... "Yeah that makes sense", The Walrus has acquired Lead Podcasting, bringing together two powerhouses of Canadian journalism and podcast production. Led by Jennifer Hollett, The Walrus—a respected long-form journalism publication turned digital media organization—sees podcasting as a critical avenue for storytelling and audience engagement. Amanda Cupido, founder of Lead Podcasting, brings a team of skilled podcast producers with a strong

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00:24:23

Sue Haas: Measuring Canadian Media Consumption

The Sound Off Podcast ·

2025/12/02

Sue Haas is back to share what she know about the evolution of media measurement, focusing on Nlogic's innovations and the launch of their cross-media national data set, VAM (Video Audience Measurement), which covers 95% of Canadian video platforms. Haas highlights the integration of first-party data from global streamers and ad tech companies, aiming to provide comprehensive video viewership insights. They also touch on the challenges of attributing viewership on platforms like TikTok and

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00:57:16

2025 Canadian Radio Awards

The Sound Off Podcast ·

2025/11/30

The 2025 Canadian Radio Awards were hosted by Connie Thiessan (Broadcast Dialogue) and Matt Cundill (The Sound Off Podcast) on Friday November 28, 2025. You can watch the whole show on the Broadcast Dialogue YouTube and Linked In Pages.A full list of winners can be found here.By station,Stingray Radio’s boom 97.3(CHBM-FM) Toronto won three awards, includingProgram Director of the YearforTroy McCallum,On-Air (solo) Host of the Yearfor morning manStu Jeffries, andMusic Director of the

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516 results

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