x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Sound Off Podcast

Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes you behind the mic for conversations with the people shaping the world of audio. From radio legends and podcast pioneers to producers, programmers, voiceover talent, and top-tier creators. Each episode dives deep into the craft, business, and culture of sound.Matt brings his decades of industry experience—and tall-tale stories—to the table, creating a space where creators and listeners alike can explore

society & culture personal journals

All Episodes

00:34:53

Adam McNeil: Adopter Media

The Sound Off Podcast ·

2025/11/11

Adam McNeil is a senior vice president at Adopter Media, about podcast advertising. Adam went from an e-commerce startup, to becoming a podcast ad expert, revealing insights into the industry's inner workings. We discussed how brands can effectively match with podcasts, using a five-step vetting framework that considers renewal history, demographics, engagement, and ad efficacy. McNeil highlights the challenges in podcast advertising, including the difference between downloads and actual

en

00:09:11

The Trip To Podcast YYC

The Sound Off Podcast ·

2025/11/04

I attended Podcast YYC in Calgary back in September—a creator-driven event reminiscent of the early days of Podcast Movement. Supported by Amazon / Art 19 and highlighted by an outstanding keynote from Jesse Lipscomb, the event buzzed with meaningful conversation about podcast discoverability and monetization.The hoser factor was high for this event. It was great meeting Alex Patterson from YouTube Canada, who offered great insights on integrating podcasts into YouTube and stressing sound

en

00:44:33

Garth Buchko: Relationships Matter

The Sound Off Podcast ·

2025/10/28

I'm leaving Winnipeg. So it seems only fitting that I interview the man responsible for bringing me here 19 years ago. Garth Buchko was the General Manager at CJOB/Power 97 when we met in July 2006. "Butch" shares his journey from a young radio enthusiast to becoming a successful general manager at Corus Entertainment He discusses the competitive Winnipeg radio market, highlighting the importance of relationships, hard work, and innovative sales strategies. The conversation covers Garth's

en

00:44:42

Alan Black & Alan Zweig: Making Tubby

The Sound Off Podcast ·

2025/10/21

Alan Zweig's new podcast is called "Tubby". It's a unique show that explores conversations about weight, body image, and self-esteem, and not a typical self-help podcast. Together with Alan Black, (Left Of Dial Media) the show approaches the topic with authenticity and humour, focusing on storytelling rather than providing solutions.They've intentionally kept the podcast audio-first, while still considering video; for marketing purposes naturally. Their goal is to create something that

en

00:23:31

Life of a Radio Girl

The Sound Off Podcast ·

2025/10/14

There are a few Instagram accounts that operate anonymously. Now comes a podcast that is somewhat anonymous. A 15 year radio pro dubbed "Radio Girl" reveals enough about herself to tell us why she has embarked on this project, and also showing us that while the podcast's artwork is AI, she definitely is a real person. She shares candid insights about the challenges of working in radio, including toxic workplace dynamics, sexual harassment, and the the dysfunctional relationships. She

en

00:31:57

Anna Zee: Rock, Radio, Halifax

The Sound Off Podcast ·

2025/10/08

Anna Zee has been with Q104 in Halifax for nearly 38 years. Her first radio foray was in 1981 at Queens University's. She transitioned through various stations including Rock 103 (Now C-103) in Moncton before landing at the legendary Q104 in Halifax, where she became a daytime fixture.Throughout her career, she's witnessed significant changes in radio, from physical record deliveries to digital platforms and social media integration. While the technology has changed, her passion for music

en

00:38:11

Paul Jacobs: Start Selling Solutions

The Sound Off Podcast ·

2025/09/30

Paul Jacobs has the same advice he had in 2019 when he came on this show and said, "Stop Selling Radio." In 2025, it's stop selling radio and start selling solutions. With revenue trending flat to down, the radio must innovate or risk falling further behind digital platforms that promise instant results and granular analytics.Paul and I explored how radio’s real strength lies in local content, strong communities, and brand reach. We talked about public radio navigating loss of traditional

en

00:36:14

Michael Geist: The CRTC Slow Train

The Sound Off Podcast ·

2025/09/23

Professor Michael Geist is someone I think about often. It could be from the writings on his blog or his words from his podcast, Law Bytes. With the CRTC spending its valuable time these days discussing with Canadian Radio, what qualifies and should qualify as Canadian Content, I thought now would be a good time to have him on the show to discuss some of the inner workings of their policy making.We explored the evolving landscape of Canadian media regulation and the challenges facing

en

00:38:20

Damian Rickards: Mr. D Radio

The Sound Off Podcast ·

2025/09/16

Damian Rickards is a second generation broadcaster who has spent over 25 years navigating his way across the country through broadcasting. From his early days at Mix 99 to pioneering urban radio at Flow 93.5 in Toronto and Vibe 98.5 in Calgary, Rickards shares insider stories of radio's evolution. He discusses his journey through multiple markets, including Toronto, Calgary, and Ottawa, while highlighting the challenges of syndication and maintaining local relevance. Mr. D Radio also brings

en

00:21:50

Todd Cochrane: One Last Listen

The Sound Off Podcast ·

2025/09/10

Todd Cochrane passed away September 8, 2025. Here is his obituary as it appeared in Podnews. Yesterday I spent the day listening to our discussions about podcasting from past episodes of this show. Here are the parts I highlighted and re-shared from Todd, in his own words.He also took the time to appear on other programs that I enjoy including the Stuph File with Peter Anthony Holder, and Audio Branding with Jodi Krangle.There are many other tributes and posts that will provide a bigger

en

00:33:35

Greg Wasserman: Relationships, Strategy and Storytelling

The Sound Off Podcast ·

2025/09/03

Greg Wasserman from RSS.com is on the show to talk podcasting. Having made his way through the media ad buying world, Greg spent some time selling for the CBS radio cluster in LA before hooking in to podcasting. We share some similar views when it comes to the importance of show packaging, including artwork and descriptions, to attract and retain listeners. We also talked about the shift from downloads to audience engagement across multiple platforms like YouTube. Then we talked about the

en

01:02:22

Pat Moran: Talking Buffalo

The Sound Off Podcast ·

2025/08/26

Pat Moran is the host of Talking Buffalo, He covers all things Buffalo, which includes the Buffalo Bills and Sabres, and Buffalo Wings. In this episode we emphasized the importance of credibility and trust in reporting. Moran highlights mistakes in sports media, such as a false report about Max Hairston's injury and a red helmet story, stressing the need for accuracy over speed. He also discusses the competitive landscape of sports media, the impact of national versus local coverage, and

en

00:28:27

Romina Hakim: Red Lips Media

The Sound Off Podcast ·

2025/08/19

Romina Hakim is the owner of Red Lips Media. She is one of those creators who scores a hattrick in audio creation as her work extends from radio, to voiceover and to podcasting. We talked all three with the Argentinian, from successful radio host and podcast coach to her voiceover work as a Spanish voice for big brands. She highlights her move from Argentina to Barcelona, where she faced challenges adapting to the Castilian accent but eventually secured voiceover work with apps like

en

01:06:54

Dave Sturgeon: The Truth About Radio

The Sound Off Podcast ·

2025/08/12

I had the pleasure of speaking with Dave Sturgeon, a true veteran of the radio industry. With over 40 years of experience, Dave shared his journey from starting on-air in small-town Ontario to managing stations across North America and eventually running his own agency. We discussed his unique path—transitioning from rock radio to talk, then into sales and management, and finally agency ownership. Dave offered candid insights into the challenges and rewards of each role, emphasizing the

en

00:06:01

What The Sound Off Survey Said

The Sound Off Podcast ·

2025/08/08

For the last month we have been surveying listeners to the show.. and anyone else who clicked on our links. In all, the feedback was largely positive; as I expect it would be when you are asking high users of the product. Overall, we learned that a lot of our audience does not listen to every episode. We kind of knew that because of how different the audiences are between broadcast and podcast. We also found that you like the consistent releases of the episode and the frequency. Thank you

en

00:51:21

Jeff Vidler: "Retired"

The Sound Off Podcast ·

2025/08/05

It was announced at Podcast Movement last year that Paul Riismandel would be taking over as President of Signal Hill Insights and Jeff Vidler would be stepping back from day-to-day duties, and segueing towards retirement. The same way a musician never stops being a musician, and a writer never stops being a writer; researchers may stop doing working for research companies, but their minds never stop asking questions. I've known Jeff for so long that I don't think he will ever stop wondering

en

00:50:09

Norma Jean Belenky: Where's the Money?

The Sound Off Podcast ·

2025/07/29

Norma Jean Belenky is the host of the Podbiz, and we didn't get a chance to finish our conversation we started at the Podcast Show in London - so we did so on a podcast. We also didn't have time to talk about everything in London, given her experience living in seven countries. Ideally all of her pod-merch should have "Where's the Money?" emblazoned on every t-shirt and mug; it is the question everyone asks. We explored her life before PodBiz, from teaching English in South Korea to

en

00:41:54

Paul Ferguson: Local Is Still Alive and Well

The Sound Off Podcast ·

2025/07/22

Paul Ferguson, VP of Programming and Operations at Starboard Communications in Belleville, Ontario discusses radio in a very unique market. Belleville is free from corporate ownership. Paul and I talk about how they keep radio relevant by focusing on local content, like the “Good News in Quinte” newsletter and a robust news website that keeps listeners informed and engaged. We discuss the challenges of adapting to new radio regulations, misguided internet laws like Bill C-11, the antidote

en

00:33:11

Gordon Firemark: The Podcast Lawyer

The Sound Off Podcast ·

2025/07/15

Gordon Firemark is the podcast lawyer. I first had a chance to meet him at Podcast Movement in the late 10's. In 2022 I might have had a few cocktails when I asked him about hoe to manoeuvre cross-broder conflicts between podcasters. In this episode I ask the rest of the questions I had.We discuss the importance of clear agreements between co-hosts and why you need a guest release forms. We then tackle the complexities of using music in podcasts due to copyright laws. Gordon explains the

en

00:44:26

Rachel Gilbert: Due to Underwhelming Demand

The Sound Off Podcast ·

2025/07/09

Rachel Gilbert and I connected over microphones to discuss her perpetual reinvention in the world of audio.We reminisced about her early days at Fanshawe College, her leap into radio, and the magic that made the Dave and Rachel Show such a staple for so many years. Hearing Rachel describe the camaraderie, the hustle, and even the heartbreak of industry layoffs is a tale told all too often. Her honesty about the challenges—like the decline of radio schools and the uncertainty of media

en

494 results

Similar Podcasts

Voices of Life

APG Mannheim

Promo Estereo Podcast

Promo Estereo

Talking Timelines Podcast

Talkingtimelines

גיקונומי

ראם שרמן ודורון ניר

Drømmefanger

Drømmefanger