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PODCAST

The Sound Off Podcast

The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt

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All Episodes

00:50:04

Sam Bird: Content That Connects

The Sound Off Podcast ·

2026/10/06

There are a million people online trying to crack the algorithm. Sam Bird might be better off because he never really tried.Sam is a comedian, content creator, podcaster and host of CBC’s Street Cents. He grew up around broadcasting, experimented with stand-up and acting, made a hockey comedy podcast, created branded content and worked behind a bar and at Starbucks while figuring out exactly where he fit in the media business.Then this summer, something clicked.A series of simple videos

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00:23:14

David Marsden (March 2, 1941 – September 25, 2026)

The Sound Off Podcast ·

2026/09/29

We remember David Marsden, who passed away on September 25 at the age of 85, by revisiting a conversation recorded in December 2016, during the early days of the Sound Off Podcast.David helped shape the Spirit of Radio at CFNY, and his passion for discovery continued through NYthespirit.com. When we spoke, he was looking ahead—exploring how the internet could give broadcasters the freedom to be creative and listeners the chance to discover music they wouldn’t hear elsewhere.We talk about

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00:32:01

Maria Palmer: Radio, Rage Bait, Real Community

The Sound Off Podcast ·

2026/09/22

Maria Palmer got her start in radio because iHeartMedia's James Howard walked into a dive bar in Washington D.C., possibly ordered a whiskey, and witnessed talent in action. She was bartending, working her way through acting school, when James, then Program Director DC 101 noticed something: she was both entertaining and taming simultaneously. He asked if she'd ever considered radio. Two weeks later, she was in.She's now part of the Morning Mosh Pit on Chicago's Rock 95.5, and she's built a

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00:47:20

Susan Reade: Selling Air, Building Relationships

The Sound Off Podcast ·

2026/09/16

Susan Reed got her start in Edmonton radio wearing an orange Tina Turner wig and leopard-print pants as CHED’s “Janet from Another Planet.” As she prepares to retire from Stingray, I catch up with her to talk about a career that took her from the morning show to sales and leadership—and why she still believes in radio.Susan shares how a difficult experience as a talk show producer in Vancouver led to selling postage meters at Pitney Bowes. The sales training was valuable; the passion for

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00:28:17

Dami Dawson: Has Radio in Nigeria Lost Its Soul?

The Sound Off Podcast ·

2026/09/09

Nigeria has consistently been one of the top five countries listening to this podcast. With so much great English-language radio being made there, I wanted to hear more about what’s working—and what’s changing.Dami Dawson is an award-winning writer and new media executive based in Lagos. Dami’s career has taken him from radio into television and digital media, including his work at Pulse and now TVC Communications. He also manages Rewind 107.9 FM, “where nostalgia lives.”We explore what

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00:03:04

NEW! Dogs Beyond the Lab

The Sound Off Podcast ·

2026/09/08

New From the Sound Off Media Company! What happens after a dog leaves a research laboratory—and begins learning how to be a dog?Dogs Beyond the Lab, a podcast about former research dogs and the people helping them discover life on the other side. Join John Ramer of Kindness Ranch, Lori Cohen of The Beagle Alliance, and behaviour specialist Chelsey Marino of Command Canine for honest conversations about rescue, rehabilitation, and the patient work of building trust.Through stories from

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00:31:08

Tim Truax: Let's Go To PodSummit 2026!

The Sound Off Podcast ·

2026/09/02

I went to PodSummit or the first time last year, and it quickly became one of my favourite podcast events. In this episode, I talk with founder Tim Truax about what makes it different—and why he believes community is the answer to the isolation many podcasters experience.We talk about Calgary’s growing podcast scene, the need for a truly Canadian podcast event, and how Pod Summit brings independent creators and industry leaders together without feeling like a typical conference. Tim also

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00:26:01

Numeris' Derrick Gray: Radio's New Way to Count

The Sound Off Podcast ·

2026/08/25

Nearly six years after I released an episode called Death of the Diary, It's the dawn of a new era for Canadian radio with the release of Radio Local + by Numeris.Derrick Gray, Chief Research and Operations Officer at Numeris, joins me to explain Radio Local+—the hybrid ratings system replacing the online radio diary in 22 Canadian markets. The system combines streaming information with online and telephone surveys to estimate total listening, including traditional over-the-air

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01:00:26

Kolter Bouchard: Building a Career You Actually Own

The Sound Off Podcast ·

2026/08/19

OMG it's been 7 years since Kolter Bouchard was on this show. When he last joined me in September of 2019, he was doing afternoons at 102.1 The Edge in Toronto. Since then, his life has taken some dramatic turns: a Hodgkin’s lymphoma diagnosis, a stem cell transplant, leaving radio, launching a creative agency with his wife, and building a powerful presence as a content creator and author.Kolter shares what it’s like to hit the five-year remission milestone and how cancer permanently

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00:18:08

What Now, Radio? The Attention Economy is Here!

The Sound Off Podcast ·

2026/08/11

Radio's relationship with its audience has fundamentally shifted, and the industry's summer of mass layoffs at Cumulus, iHeart, Rogers, Odyssey, and Corus has exposed a deeper crisis than spreadsheets can solve. I basically recap the absurdity of how radio companies built their talent's social media followings only to sever connections abruptly, freeing listeners to explore alternatives. While industry data still shows radio leading in car listening and ad delivery, the reality on the

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00:36:56

Gaëtan Harris: Sound Design Tips for Audio-First...

The Sound Off Podcast ·

2026/08/04

It's been a long time since I've spoken with Gaëtan Harris, founder of Syrup Sound, to talk about working in radio at Power 97 with me in Winnipeg to becoming one of Canada's most respected podcast sound designers. Gaëtan shares how an early fascination with This American Life inspired him to move to Vancouver, where he eventually joined Pacific Content alongside Steve Pratt and Dan Misener to help create award-winning branded podcasts.We talked about the technical side of podcast

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00:38:38

Chris Brunt: Radio's Digital Evolution

The Sound Off Podcast ·

2026/07/29

Chris Brunt of Jacobs Media joins me to talk about radio’s 30‑year struggle with digital—from those first clunky station websites and primitive email blasts to today’s sophisticated streaming, social, and video ecosystems.Chris explains how programmatic audio has become a major revenue driver, even for public and non‑commercial stations, by fitting into the broader “digital audio” story agencies are eager to buy. We dig into Facebook and social media, stressing the importance of

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00:50:01

Lynda Steele: Change My Mind

The Sound Off Podcast ·

2026/07/21

I am joined by veteran Canadian broadcaster Lynda Steele to trace her four-decade journey across TV, radio, and now podcasting. Lynda recalls growing up in Hinton, Alberta, having no clear career path, and how government-funded aptitude testing unexpectedly pointed her to broadcast journalism. She shares early newsroom stories from CKVU in Vancouver and ITV/Global Edmonton, including covering major events like the 1987 Edmonton tornado and the day Wayne Gretzky was traded, and reflects on

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00:35:53

Bryan Barletta: Podcast Movement is Coming!

The Sound Off Podcast ·

2026/07/14

Bryan Barletta, founder of Sounds Profitable and president of Podcast Movement, shares what to expect at this year's event.Bryan walks me through how Sounds Profitable has grown into a trade association focused on research, education, and connecting buyers and sellers in podcasting. We also dive into how the acquisition by Podcast Movement is transforming this year’s event in New York City—with a clear focus on making it easier for creators and advertisers to actually meet and do

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00:44:27

Justin Jackson: Why RSS Feeds Still Matter

The Sound Off Podcast ·

2026/07/07

Justin Jackson grew up in Sherwood Park, Alberta, with an active radio in the house largely tuned to CBC or 630 CHED. Today he owns and operates Transistor.fm, a Canadian company that is one of the leading podcast hosting companies. We discussed the evolution of podcast hosting and where the industry is headed, and he shared how he and his partner bootstrapped the company starting in 2018 with $5,000 each, growing it into a profitable business without venture capital. He explains how

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00:54:05

Jason Rockman: And Rockman IS his real name

The Sound Off Podcast ·

2026/06/30

Jason Rockman, former frontman of Canadian nu-metal band Slaves on Dope and Montreal radio personality, discusses his music and broadcasting journey. He recounts forming the band in the early 1990s, winning the CHOM L’Esprit competition, recording independently, and relocating to Los Angeles where Sharon Osbourne offered a record deal and the group toured. Jason reflects on industry upheaval—from label mergers to Napster—and the shift toward streaming, vinyl resurgence, and merchandise

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00:51:57

Dan Misener: How Many People Really Listened?

The Sound Off Podcast ·

2026/06/23

Matt Cundill and Dan Misener discuss the launch of the Bumper Dashboard, which offers a unified view of podcast metrics across platforms like Apple, Spotify, and YouTube. The Dashboard includes a new metric, the Bumper score, which measures the gap between file delivery and actual playback, helping shows understand their ad engagement. The score ranges from 0 to 200, with 100 being the median. They also touch on the limitations of download metrics and the need for better data to serve

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00:28:23

Nails Mahoney: Be Memorable or Be Replaceable

The Sound Off Podcast ·

2026/06/16

I invited Nails Mahoney to unpack what it really means to be a radio presenter/personality today. We talk about how the shift from DJ and announcer to “content creator” has forced many presenters to overthink and lose their natural talent, and why formal training for content creation is almost non‑existent. Nails explains how branding—narrowing yourself to three defining words—helps you stand out, and why fear of failure can be a useful motivator if you let it sharpen your work.We discuss

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00:44:15

Rob Greenlee: Human-Hosted in an AI World

The Sound Off Podcast ·

2026/06/08

I welcome back Rob Greenlee for a discussion about how podcasting is changing under the weight of new media, big platforms, and AI. Rob and I talk about how the real battle lines are drawn around who controls distribution and audience, as companies like YouTube and Spotify push proprietary ecosystems while RSS still quietly powers most of my downloads.We look back at the early days of video podcasting, why big media walked away from video in RSS, and how HLS video might reconnect audio and

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00:45:08

Anthony McNutt: The Art Of Radio Imaging

The Sound Off Podcast ·

2026/06/02

Anthony McNutt is one of the best when it comes to radio imaging. He gets it. He is a senior imaging producer at Stingray Radio, managing multiple brands including Q stations, K Rocks, and The Breeze across 5 time zones.We discussed what separates exceptional imaging from average work, the evolution of production styles, and how remote work has transformed the producer's role in modern radio. Including:- Why voice talent versatility matters more than technical perfection- How silence and

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