x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Some SoMe - Weekly social media trends!

Lea Schwegler, Frederik Dreier

Stay current on social media trends in short weekly episodes: "some SoMe" gives you short updates on what’s trending across Social Media. Hosted by Freddy (a millennial) and Lea (Gen Z), both working in social media every day. No (ok, maybe a little bit) banter and blah—but mainly matters, how it works, and why it’s relevant. New episodes every Tuesday.

business marketing

All Episodes

20:44

Mar 31, 26 - Clap if your against, Recreating viral...

Some SoMe - Weekly social media trends! ·

2026/03/31

Der erste virale Social Media Trend diese Woche heisst „Clap if your against…“ und basiert auf einem super simplen Lip-Sync-Setup. Perfekt, um eure Brand zu schärfen, Engagement zu generieren, neue Follower zu erreichen und eure Community zu stärken. Performing, trending Content, mit dem ihr auf TikTok und Instagram eure Brand Proposition, euer Messaging und euren USP kommunizieren könnt – ohne dass es sich wie LinkedIn anfühlt.Beim zweiten Trend „Recreating viral Memes“ sind wir mal wieder tief

en

20:21

Mar 24, 26 - Hannah Montana Comeback, Prioritäten &...

Some SoMe - Weekly social media trends! ·

2026/03/24

Wir starten mit dem Social-Media-Thema schlechthin: dem Hannah-Montana-Comeback als Nostalgie-Trip. Ob echtes Comeback oder einfach nur Internet-Fieber – der Trend spielt maximal zwischen Alltagsrealität und „früher war alles… glitzernder“. Mit Relatability, Humor und Hannah-Montana-Vibes holt ihr auf Instagram und TikTok starke Engagement-Rates raus. Dazu gibt’s meist ein passendes Trending Audio – und für Employer Branding reicht’s locker, wenn ihr’s auf Team-Alltag/Throwback dreht.Trend Nummer

en

20:27

Mar 17, 26 - Guilty as charged, Mini Barista &...

Some SoMe - Weekly social media trends! ·

2026/03/17

Wir starten mit einem Social Media Trend, der easy zu produzieren ist, sich organisch in euren Feed einfügt und Humble Bragging auf ein neues Level hebt. „Guilty as Charged“ macht aus positivem Feedback direkt noch besseren Content: starker Hook, hoher Unterhaltungswert, mehr Engagement. Perfekt für Business Accounts auf TikTok und Instagram, um eure Community abzuholen und neue Follower zu erreichen.Trend Nummer zwei heißt „Mini Barista“ und kommt ebenfalls aus dem Business-Kontext. Ihr zeigt

en

19:27

Mar 10, 2026 - I know who protects me, Maybe in...

Some SoMe - Weekly social media trends! ·

2026/03/10

Wir starten mit einer kleinen persönlichen Erfolgsstory – als Proof, dass unsere Social Media Trends nicht nur nett klingen, sondern wirklich funktionieren.Danach geht’s direkt in drei Trends, die gerade auf TikTok und Instagram (und teils auch auf LinkedIn) gut laufen: Trend 1: „I know who protects me“ Ursprünglich politisch konnotiert und dann schnell als Parodie-Format auf Social adaptiert. Inzwischen funktioniert es komplett unabhängig davon als starker Hook: Audience packen, Rolemodels

en

22:59

Sunshine Boy, GET EM BANNED & Office Games

Some SoMe - Weekly social media trends! ·

2026/03/03

Diese Woche startet strong mit Rihanna, Sonne und Frühlingsgefühlen: „Sunshine Boy“ ist ein gerade trending Audio, das perfekt ins kollektive Bedürfnis nach Frühling, good vibes und ein bisschen Nostalgie einzahlt. Ein flexibles Content-Format, das aktuell auf TikTok richtig performt – und sich easy adaptieren lässt für euer Business, eure Clients oder eure Message auf Social Media.Trend Nummer zwei ist lauter: „GET EM BANNED!“ ist ein aktuelles Meme mit einem ultra-engaging Audio. Ideal, um

en

21:14

Feb 24, 2026 - Meet the Crew, Does he...? & Googled...

Some SoMe - Weekly social media trends! ·

2026/02/24

Schon mal mit **Babyfotos den Algorithmus gehackt**? Mit unserem ersten Trend, den **„Meet the Crew“-Carousels**, wärmt ihr eurer Community das Herz, erhöht die **Verweildauer** und betreibt ganz nebenbei ziemlich starkes **Creative Employer Branding**. „**Does he…?**“ – ja, macht er denn? Unser zweiter Trend inszeniert euer **Business**, euer **Produkt** oder euren **Kunden** als den besseren Boyfriend: **Acts of Service** als Love Language. Das ist **Performance- und Sales-Content** mit **witty

en

22:22

Feb 17, 2026 - Chinese New Year, Vague Posting & Tip...

Some SoMe - Weekly social media trends! ·

2026/02/17

Neues Jahr, neuer Podcast! Okay: Es ist **Chinesisches Neujahr** – und der Podcast ist basically noch der alte, nur jetzt **auf Deutsch**.In dieser Folge sprechen wir über **Social Media Trends 2026** und drei Themen, die gerade überall sind: **Trend #1: Chinesisches Neujahr / Lunar New Year Content** Der perfekte Zeitpunkt für **Neuanfänge**, inspirierenden Content und um den eigenen **Neujahresvorsätzen** (oder der Content-Strategie) eine zweite Chance zu geben. **Trend #2: Vague

en

22:56

Feb 10, 2026 - Bad Bunny, Admin Nights & Drag Paths

Some SoMe - Weekly social media trends! ·

2026/02/10

Bad Bunny is everywhere and his Super Bowl performance is probably already in your feeds. Surprised? You shouldn't be :P. Our first trend is the whole Benito Bowl Topic. How do brands take part in pop-culture? Does it help reach followers and boost sales? And did I just wrote the last sentence for the SEO? The second trend is all about getting your life together: "Admin Nights" as the GenZ's like Lea call it. We like this trend because it opens up a new opportunity to be relevant in the lives of

en

24:00

Feb 03, 2026 - Reality TV Edits, Creative CTAs &...

Some SoMe - Weekly social media trends! ·

2026/02/03

After admitting, that we didn't predict the lonesome Penguin-Trend we talk about "Reality TV Edits", a creative way to reveal CTAs on TikTok and stuff that lives rent free in our brains. Yes, brains, not heads.The first trend revolves heavily around Storytelling and editing your Content in a Reality TV Style - high effort, higher outcome! This piece of Content could become your lighthouse. Your stand-out edit to reach new followers and let your community peek behind the curtain of your brand. The

en

19:29

Jan 27, 2026 - Owls, Victoria Beckham & Macron

Some SoMe - Weekly social media trends! ·

2026/01/27

This week, we start with some impressions. Owl-impressions to be specific. A trend that's not only easily adaptable but also hilarious! "Whoo" would have thought?Then, we get juicy and spill the tea: Victoria Beckham crashed her sons wedding-dance and since there is no footage of this incident, the socials just started imagining how it might have looked. Not a meme, rather a trending topic for your to get creative with, entertain your community, reach some new followers and maybe even drive your

en

20:39

Jan 20, 2026 - Nobody cares what you post?

Some SoMe - Weekly social media trends! ·

2026/01/20

You know these doubts? This always lingering question if anybody even cares about what you post? Our first trend this week plays with this exact situation. It's a shout-out to your biggest supporters and/or haters. But as long as it drives engagement we don't really care, do we? ;) Anyways, this is perfect to please your community, strengthen your bond to your followers and even gain some new ones! Our second trend is not as wholesome as it sound: "It's ok, people make mistakes" it's rather a

en

23:17

Jan 13, 2026 - 2016 Nostalgia, 365 Buttons & Fake...

Some SoMe - Weekly social media trends! ·

2026/01/13

We're kicking of 2026 by traveling back ten years: 2016 Nostalgia is the first trend and it's so so so engaging! You literally just need to post content in the realm of "remember when?" and wrap your followers in a nice warm cozy blanket of nostalgia. Why this trend works? Well, listen to the episode! But it's safe to say that this is a highly engaging trend that invites your audience to comment, follow and reminisce. The second trend is all about being in on the inside joke and is there a better

en

1:04

We'll be back in January!

Some SoMe - Weekly social media trends! ·

2025/12/09

We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into plain(-ish) English so you don’t have to. Follow us on Instagram @someSoMe.podcast, where we post the clips, links, and examples we mention.

en

0:35

A Little SomeSoMe Sorry

Some SoMe - Weekly social media trends! ·

2025/12/02

Yeah... the reality of working in marketing in December caught up with us and we didn't manage to produce an episode this week. We are sorry, we truly are.But don't worry, we'll be back next week!

en

21:06

Nov 25, 2025 - Private vs. Public Insta, Wishlists &...

Some SoMe - Weekly social media trends! ·

2025/11/25

The first trend this week urges you to get raw & real! The "My Private vs. My Public Instagram" is the perfect occasion to reach new and existing followers by giving them a glimpse behind the scenes. It really is another trend in this shift towards authentic content vs. polished content. Can you use it for content marketing? Yes! Will it be hard to sell it to your boss? Maybe. Would it be worth it? Absolutely! The second trend is not about your actual wishlist but "Things I'd put on my wishlist,

en

18:55

Nov 18, 2025 - The Lying Game, Intriguing Texts &...

Some SoMe - Weekly social media trends! ·

2025/11/18

This week, we kick it of with the "The Lying Game". But can a game become content for your Brand Channel? Well, of course! As long as you don't play it for the win, but for the entertainment. So here we are, giving you some tips & tricks (also production-wise) for this funny, silly Content Inspiration.Next, we picked a trend where you can use basic screenshots to entertain your followers, build community and even shape your Brand-personality. But here's the catch: These screenshots might be

en

21:45

Nov 11, 2025 - On my way to take 24 Selfies a day &...

Some SoMe - Weekly social media trends! ·

2025/11/11

Welcome to "some SoMe" — your weekly update & inspiration on what’s actually trending across social:

en

18:24

Nov 04, 2025 - Low Effort Boyfriends, Weird Laughs &...

Some SoMe - Weekly social media trends! ·

2025/11/04

We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into plain(-ish) English so you don’t have to. Follow us on Instagram @someSoMe.podcast, where we post the clips, links, and examples we mention.New episodes every Tuesday — subscribe, rate, and hear you next week.

en

26:23

Oct 28, 2025 - Group 7, The Louvre Heist and Middle...

Some SoMe - Weekly social media trends! ·

2025/10/28

Welcome back to some SoMe — your weekly mini-brief & inspiration on what’s actually trending across social:This week we talk about the "Group 7" and what to do with this very SoMe-In-A-Nutshell-Trend. It's all about exclusivity, being in a group, followers, creators and all because of a performance-test by Sophia James. Sounds interesting? You're absolutely right! Also can crime be funny? If you take a look at how TikTok and Instagram react to the Louvre Heist, yes it can be! It even has to be

en

19:38

Sep 21, 2025 - Hidden Talents, Opera Singing & Two...

Some SoMe - Weekly social media trends! ·

2025/10/21

Welcome back to some SoMe — your weekly mini-brief on what’s actually trending across social:This week, we talk (in a nasal voice) about creators trying/hoping to find they're hidden talent and failing for entertainment. Can you use this trend to gain more followers for your business? Also, the viral "Opera Singing"-Trend that would also work as great content if it wasn't a trend! It's all about getting a reaction. Just make sure to get consent. And last, but not least we've got a the

en

28 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...