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PODCAST

Some SoMe - Weekly social media trends!

Lea Schwegler, Frederik Dreier

Stay current on social media trends in short weekly episodes: "some SoMe" gives you short updates on what’s trending across Social Media. Hosted by Freddy (a millennial) and Lea (Gen Z), both working in social media every day. No (ok, maybe a little bit) banter and blah—but mainly matters, how it works, and why it’s relevant. New episodes every Tuesday.

business marketing

All Episodes

19:29

Jan 27, 2026 - Owls, Victoria Beckham & Macron

Some SoMe - Weekly social media trends! ·

2026/01/27

This week, we start with some impressions. Owl-impressions to be specific. A trend that's not only easily adaptable but also hilarious! "Whoo" would have thought?Then, we get juicy and spill the tea: Victoria Beckham crashed her sons wedding-dance and since there is no footage of this incident, the socials just started imagining how it might have looked. Not a meme, rather a trending topic for your to get creative with, entertain your community, reach some new followers and maybe even drive your

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20:39

Jan 20, 2026 - Nobody cares what you post?

Some SoMe - Weekly social media trends! ·

2026/01/20

You know these doubts? This always lingering question if anybody even cares about what you post? Our first trend this week plays with this exact situation. It's a shout-out to your biggest supporters and/or haters. But as long as it drives engagement we don't really care, do we? ;) Anyways, this is perfect to please your community, strengthen your bond to your followers and even gain some new ones! Our second trend is not as wholesome as it sound: "It's ok, people make mistakes" it's rather a

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23:17

Jan 13, 2026 - 2016 Nostalgia, 365 Buttons & Fake...

Some SoMe - Weekly social media trends! ·

2026/01/13

We're kicking of 2026 by traveling back ten years: 2016 Nostalgia is the first trend and it's so so so engaging! You literally just need to post content in the realm of "remember when?" and wrap your followers in a nice warm cozy blanket of nostalgia. Why this trend works? Well, listen to the episode! But it's safe to say that this is a highly engaging trend that invites your audience to comment, follow and reminisce. The second trend is all about being in on the inside joke and is there a better

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1:04

We'll be back in January!

Some SoMe - Weekly social media trends! ·

2025/12/09

We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into plain(-ish) English so you don’t have to. Follow us on Instagram @someSoMe.podcast, where we post the clips, links, and examples we mention.

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0:35

A Little SomeSoMe Sorry

Some SoMe - Weekly social media trends! ·

2025/12/02

Yeah... the reality of working in marketing in December caught up with us and we didn't manage to produce an episode this week. We are sorry, we truly are.But don't worry, we'll be back next week!

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21:06

Nov 25, 2025 - Private vs. Public Insta, Wishlists &...

Some SoMe - Weekly social media trends! ·

2025/11/25

The first trend this week urges you to get raw & real! The "My Private vs. My Public Instagram" is the perfect occasion to reach new and existing followers by giving them a glimpse behind the scenes. It really is another trend in this shift towards authentic content vs. polished content. Can you use it for content marketing? Yes! Will it be hard to sell it to your boss? Maybe. Would it be worth it? Absolutely! The second trend is not about your actual wishlist but "Things I'd put on my wishlist,

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18:55

Nov 18, 2025 - The Lying Game, Intriguing Texts &...

Some SoMe - Weekly social media trends! ·

2025/11/18

This week, we kick it of with the "The Lying Game". But can a game become content for your Brand Channel? Well, of course! As long as you don't play it for the win, but for the entertainment. So here we are, giving you some tips & tricks (also production-wise) for this funny, silly Content Inspiration.Next, we picked a trend where you can use basic screenshots to entertain your followers, build community and even shape your Brand-personality. But here's the catch: These screenshots might be

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21:45

Nov 11, 2025 - On my way to take 24 Selfies a day &...

Some SoMe - Weekly social media trends! ·

2025/11/11

Welcome to "some SoMe" — your weekly update & inspiration on what’s actually trending across social:

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18:24

Nov 04, 2025 - Low Effort Boyfriends, Weird Laughs &...

Some SoMe - Weekly social media trends! ·

2025/11/04

We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into plain(-ish) English so you don’t have to. Follow us on Instagram @someSoMe.podcast, where we post the clips, links, and examples we mention.New episodes every Tuesday — subscribe, rate, and hear you next week.

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26:23

Oct 28, 2025 - Group 7, The Louvre Heist and Middle...

Some SoMe - Weekly social media trends! ·

2025/10/28

Welcome back to some SoMe — your weekly mini-brief & inspiration on what’s actually trending across social:This week we talk about the "Group 7" and what to do with this very SoMe-In-A-Nutshell-Trend. It's all about exclusivity, being in a group, followers, creators and all because of a performance-test by Sophia James. Sounds interesting? You're absolutely right! Also can crime be funny? If you take a look at how TikTok and Instagram react to the Louvre Heist, yes it can be! It even has to be

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19:38

Sep 21, 2025 - Hidden Talents, Opera Singing & Two...

Some SoMe - Weekly social media trends! ·

2025/10/21

Welcome back to some SoMe — your weekly mini-brief on what’s actually trending across social:This week, we talk (in a nasal voice) about creators trying/hoping to find they're hidden talent and failing for entertainment. Can you use this trend to gain more followers for your business? Also, the viral "Opera Singing"-Trend that would also work as great content if it wasn't a trend! It's all about getting a reaction. Just make sure to get consent. And last, but not least we've got a the

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24:04

Sep 15, 2025 - Artificial Strangers, Spooky Ideas &...

Some SoMe - Weekly social media trends! ·

2025/10/15

Welcome back to some SoMe — your weekly mini-brief on what’s actually trending across social:After definitely not having been to Italy and therefore being one day late, we discuss the funny (or not?) new prank trend where people use Artificial Intelligence to it's full potential by creating strangers in there own homes. We also talk about two spooky mini-trends for the price of one: The game "This Halloween we're not gonna be..." (where Freddys inner Copywriter kicks in) and the "Viral Ghost

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0:58

Sep 14, 2025 - A little Some SoMe Sorry

Some SoMe - Weekly social media trends! ·

2025/10/14

Hi, we’re Lea (Gen Z) and Freddy (Millenial), and we’re kicking off the very first episode of "some SoMe" — your Tuesday mini-brief on what’s actually trending across social. Each week we scroll, test, and translate trends into plain English so you don’t have to. Follow us on Instagram at @somesome.podcast, where we post the clips, links, and examples we talk about. New episodes every Tuesday—subscribe, rate, and come back next week.

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22:14

Oct 07, 2025 - Pudding with fork, Lion/esses & Girl,...

Some SoMe - Weekly social media trends! ·

2025/10/07

Welcome back to some SoMe — your weekly mini-brief on what’s actually trending across social:this week we try to wrap our head around the "Pudding with Gabel"-trend (or rather movement) from the german GenZ bubble, going international! Also how can you use the "Lion/ess doesn't concern his/herself with"-trend (wich is definitely not LInkedIny) for effective marketing on Insta and TikTok. And in the end talk about the highly adaptable "Girl, whatever..."-trend and give a warning about the Spooky

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20:17

Sep 30, 2025 - Thin Videos, [blank]oholics &...

Some SoMe - Weekly social media trends! ·

2025/09/30

Welcome back to some SoMe — your tuesday mini-brief on what’s actually trending across social:In this episode, we discuss Instagram's new thin video format, how you or your brand can become a '[blank]holic' to best define your brand personality, and our favourite trend so far: Anthropologie's viral stone trend — a masterpiece of brand humour. We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into plain(-ish) English so you don’t have to. Follow us on

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21:25

Sep 23, 2025 - What do you do the whole day & the...

Some SoMe - Weekly social media trends! ·

2025/09/23

Welcome back to some SoMe — your tuesday mini-brief on what’s actually trending across social:In this episode we break down the “What do you do the whole day?” trend for relatable marketing, how brands can use the trending “Let's see where the wind takes us” transition, and what to do with the number one pop-culture topic of "The summer I turned pretty" on TikTok, Reels, and Shorts. We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into plain(-ish)

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24:37

Sep 16, 2025 - Guilty Pleasures, a room full of...

Some SoMe - Weekly social media trends! ·

2025/09/16

Welcome back to some SoMe — your tuesday mini-brief on what’s actually trending across social: In this episode we break down the “Unfortunately, I do love…” guilty-pleasures trend, how brands can use “In a room full of people, I look for…” prompts for relatable marketing, and the Sabrina Carpenter “when did you get hot?” audio powering glow-up and transformation edits on TikTok, Reels, and Shorts. We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into

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25:32

Sep 9, 2025 - The Great Lock In, Robert B. Weide...

Some SoMe - Weekly social media trends! ·

2025/09/09

Welcome back to some SoMe — your Tuesday mini-brief on what’s actually trending across social. We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into plain(-ish) English so you don’t have to. Follow us on Instagram @someSoMe.podcast, where we post the clips, links, and examples we mention.Today, we’re unpacking three trends lighting up the feed: “The Great Lock-In”, the comeback of the “Directed by Robert B. Weide” meme and how to deliver harsh truths with

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19:09

Sep 2, 2025 - Taylor Swift, things that fill my cup &...

Some SoMe - Weekly social media trends! ·

2025/09/02

Hi, we’re Lea (Gen Z) and Freddy (Millenial), and we’re kicking off the very first episode of "some SoMe" — your Tuesday mini-brief on what’s actually trending across social. Each week we scroll, test, and translate trends into plain English so you don’t have to. Follow us on Instagram at @somesome.podcast, where we post the clips, links, and examples we talk about. Today, we’re unpacking three trends flying through the feeds: the Taylor Swift engagement buzz , the wholesome “Things That Fill My

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19 results

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