The Whitespark Local Update

21:35

The #1 Cause of Bad Reviews, New GBP Policy & How AI...

The Whitespark Local Update ·

2026/10/06

Claire Carlile is joined by Elizabeth Linder to cover the biggest stories and updates from the past week in local SEO, Google, and AI search, including:📝 Google Business Profiles Policies Adds Misuse Of Support Channels (Barry Schwartz)Google Business Profile third-party policies📝 SEO & AI Tip: Grade Every Page the Way Google's Quality Raters Would, Then Map Them Semantically and Size Them by Clicks (Dan Hinckley)📝 Why Customers Leave Good and Bad Google Reviews (Miriam Ellis)📝

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46:47

Edward Sturm's Ranking Trick, Hacking AI Overviews,...

The Whitespark Local Update ·

2026/09/30

Darren Shaw is joined by special guest Edward Sturm to break down the biggest local SEO, Google, and AI search news and updates from the past week, including:📝 Hacking AI Overviews with LinkedIn Hashtags (Steve Toth)📝 NotebookLM Parasite SEO (Gagan Ghotra)📝 5 reasons why I'm skeptical of the entire AI tracking industry (Rand Fishkin)📝 I Tracked 70K+ ChatGPT and AI Overview Responses to Measure Their Volatility (Glen Allsopp)📝 King of AEO: The Exact Tactics Ranking Pages and Changing AI

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20:18

Stop the AI Slop, Claude Research Assistant & New GBP...

The Whitespark Local Update ·

2026/09/15

Darren Shaw and Claire Carlile break down the biggest local SEO, Google, and AI search updates from the past week, including:📝 Google Business Profile Verification: Submit a Business Photo (Ben Fisher)📝 Claude Project for Improving Information Gain for SEO (Steve Toth)📝 The new rules of AI search (Crystal Carter)📝 Study: How Keywords in Business Names Currently Impact Google Local Pack Rank and AI Search (Miriam Ellis)📝 Has excessive use of AI slop knocked us back to an “anti-digital”

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16:20

13K AI Citations, E-E-A-T Tips & 2026 Local Discovery...

The Whitespark Local Update ·

2026/09/08

Darren Shaw and Claire Carlile are here to unpack the latest local SEO news, updates, and takeaways, including:📝 Wordfence Argus Finds Unauthenticated Arbitrary File Upload Vulnerability in Gravity Forms (Alex Thomas)📝 The 2026 Local Discovery Index (SOCi)📝 How to Grow Your Brand Authority for AI Search (GEO, AEO) (Crawling Mondays by Aleyda Solis)📝 Practical guide to improving EEAT in your content (Steve Toth)📝 We tracked 13,184 AI citations across 4 LLMs. Here’s what we learned…

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20:07

NEW Google Maps Feature, 1.8M GBP Study & Marketing...

The Whitespark Local Update ·

2026/09/01

Darren Shaw and Claire Carlile are back with the latest local SEO news, updates, and takeaways from the past week, including:📝 “Tell Maps” is live! (Claudia Tomina)📝 Google Business Profile Alert for Local SEOs & Agency Owners (Amy Toman)📝 What 1.8 million Google Business Profiles tell us about local SEO success (Darren Shaw)📝 The Best Persona Tool On the Web Is Now Live (Rand Fishkin)📝 EP 270 - The Hidden Advantage: How Brand Awareness Decides the Click in Legal Search (Near

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26:00

AI Watermarking, Google LSA Changes & AI Search...

The Whitespark Local Update ·

2026/08/26

In this episode, Darren Shaw and Claire Carlile share the latest local SEO news, updates, and insights from the past two weeks:📝 Breaking news: View Counts on Google Posts (Muhammad Hussain)📝Hack to Get Activities on Your Google Business Profile (Claudia Tomina)📝 Tactics for Building a Local Brand in the Age of AI Search — An Agency Panel (Near Media)📝 How AI text watermarking works (James Padolsey)📝 Why AI Search Won’t Rank This Website (Live Audit) (SterlingSky)📝 Google Local

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20:59

Report Owner Responses on GBP, ChatGPT Gets Yelp...

The Whitespark Local Update ·

2026/08/18

In this episode, Darren Shaw and Claire Carlile share the most exciting local SEO news and insights from the past two weeks:📝 Links back in GBP products populated via product editor (Claire Carlile)📝 Whitespark Analyzed GBP Review Questions for 765 Businesses (Miriam Ellis)📝 Yelp Licenses Its Review, Photo, and Request-a-Quote Data to ChatGPT ((Krystal Taing)📝 You Need to Nail Your “Brand Facts” (Cyrus Shepard)📝 New GBP Feature: Report Owner Response (Vinay Toshniwal, Jacek N. Kozio)📝

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20:34

TikTok-ify Your Google Ads, Win AI SEO & Teach Google...

The Whitespark Local Update ·

2026/08/12

This week, Darren Shaw and Claire Carlile break down the biggest local SEO stories, including:📝 These SEO Strategies Drive 90% of Your AI Visibility (Cyrus Shepard)📝 Low-Effort Leap in Local SEO: Target a 2nd Language on Your Site with a Plugin (Phil Rozek)📝 How to Generate High Quality Leads Through Your Website (Exposure Ninja)📝 Google’s LLM patent suggests a new goal for SEO: Teaching AI who you are (Rich Sanger)📝 Why you need to "TikTokify" your Google Ads (Talia Wolf and Jyll

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19:13

Google’s New AI Local 6-Pack & Reddit Research with...

The Whitespark Local Update ·

2026/08/04

This week, Darren Shaw and Claire Carlile are unpacking the local SEO stories you need to know, including:📝 Claiming a Service Area Business (SAB) has changed (Vinay Toshniwal)Request ownership of a Business Profile📝 Why Google Business Profile address changes can disrupt local rankings (Claudia Tomina on Search Engine Land)📝 Who Owns Your Google Business Profile? The Complete Guide to Ownership, Security, Transfers & Recovery (Ben Fisher)📝 AI Overview 6-pack (Joy Hawkins)📝 AI Is

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22:47

AI Ranking Factors, SAB Pin Hack & Google Review...

The Whitespark Local Update ·

2026/07/29

🔥 Whitespark Local Ranking Grids This week, Darren Shaw is joined by special guest Amy Toman to break down the local SEO stories you need to know, including:📝 Hack to Move the Map Pin for an SAB (Mika Lepisto)📝 Warning About GBP Review Management (Amy Toman)📝 AI Search Visibility & Ranking Factors - For 1,100 Market Segments📝 Massive Correlation Study of LLM Ranking Factors (Ben Wills)📝 Google Review Not Posted (Amy Toman)📝 What Local Brand Actually Means to Google and AI (Near

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22:45

Local SEO in 2026, AI Visibility Tracking & Google...

The Whitespark Local Update ·

2026/07/22

This week, Claire Carlile and special guest Julian Hooks cover the latest local SEO news, including:📝 The State of Local SEO in 2026 (Joy Hawkins, Sterling Sky)📝 Why Your Google Reviews Disappear (Ex-Googlers Explain) (SterlingSky, Brad Wetherall)📝 Where AI agents get stuck on your site (Kevin Indig)📝 New Google Reviews Bug: You Have No Reviews Yet (Barry Schwartz, Search Engine Roundtable)📝 Build your own AI search visibility tracker for under $100/month (Julian Hooks)📝 AI

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21:52

Social Data in GSC, TikTok SEO, AI Review Fails & AI...

The Whitespark Local Update ·

2026/07/14

This week, Claire Carlile is joined by special guest Dayna Lucio to discuss the latest local SEO news and updates, including:📝 See how content from social and video platforms performs on Google Search📝 AI summaries of Tripadvisor hotel reviews downplay serious complaints, investigation finds (Robert Booth)📝 Why TikTok deserves a place in your SEO strategy (Celeste Gonzalez)📝 AI Traffic vs AI Citations: What Clicks and Cited Pages Show About the AI Search Journey (Aleyda Solis)📝

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25:39

New Bing AI Search Data, AIO Click Quality Study &...

The Whitespark Local Update ·

2026/07/07

This week, Claire Carlile is joined by special guest Krystal Taing to break down the local SEO stories you need to know, including:📝 June 2026 AI Search News (Caroline Green, Carolyn Wilborn)📝 New Gemini Features for Small Businesses | Grow with Google📝 AI's brain is getting bloated with AI content (Megan Morrone)📝 How to safely implement high-impact technical SEO changes (Dayna Lucio)📝 Google AI Overviews Study Finds Lost Clicks Weren’t Lower Quality (Matt G. Southern)📝 AI

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21:39

GBP+Gemini Deep Dive, GBP Messaging, Mining...

The Whitespark Local Update ·

2026/06/30

🔥 Whitespark Local Ranking Grids 🔥This week, Darren Shaw and Claire Carlile are unpacking the local SEO stories you need to know, including:📝 Connect your Google Business Profile to Gemini📝 The Review Gap: Finding Client Opportunities In Competitor Feedback (Celeste Gonzalez on the Search Engine Journal Blog) 📝 GBP Help pages have been revised (Hiroko Imai)📝 Google is bringing back GBP Messaging - with an AI chatbot for your business (Darren Shaw)

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24:18

AI Remembers Bad Reviews, Zero-Click Search & Apple’s...

The Whitespark Local Update ·

2026/06/23

This week on The Whitespark Local Update, Darren Shaw and Claire Carlile break down the latest local SEO news, including:📝 Study: How Review Profiles Impact Brand AI Visibility (Trustpilot and Seer Interactive)📝 This is the AI prompt you need to track and aren't (Wil Reynolds)📝 The Click Is Now Optional. Here’s What Isn’t. (Amanda Natividad)📝 Colorado Banning Lead Gen Companies from Selling Legal Leads to Law Firms (Jason Hennessey)📝 Apple introduces Siri AI (Apple Newsroom)📝 Internal

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21:44

Gemini Can Now Manage Your GBP, Why Review Replies Go...

The Whitespark Local Update ·

2026/06/17

Local SEO keeps changing with the speed of light, but Claire Carlile and Darren Shaw are here to help you keep up. This week, they cover:📝 AI Search, Speak Your Customer's Language or Be Left Out of the Conversation (Michelle Ali)📝 Connect Google Business Profile to Google Analytics (Google)📝 How to Rank in Surrounding Cities or Towns (Miriam Ellis)📝 Google’s Review Reply Rejection Filter (Michel van Luijtelaar)📝 Chunking Your Content for AI? 1956 Called. They Want Their Method Back

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16:17

AI Search Data in GSC, Schema for LLMs & GBP Video...

The Whitespark Local Update ·

2026/06/09

Local search was busy last week. Claire Carlile and Darren Shaw break down what happened, why it matters, and what you should do about it. This week, they cover:📝 Why B2B Is MORE Emotional Than B2C (Amanda Natividad and Talia Wolf)📝 Why Do We Need Zero Click Marketing? (Rand Fishkin)📝 AI Mode + AI Overviews directly in Search Console (Chris Long)📝 Google Business Profile Video Verification Tutorial (Brad Wetherall)📝 How Schema Markup Influences Search and AI (Jake Hundley)📝 The First

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22:58

Social Media is 90% Fake, AI Local SEO Playbook, More...

The Whitespark Local Update ·

2026/06/02

We are back with another episode of the Whitespark Local Update, where our host Darren Shaw and special guest Celeste Gonzalez discuss:📝 Google Already Knows Everything About You — And Their New AI Features Make It Worse (Near Media)📝 Your Feed Is the Product of a Stealth Marketing Campaign (Lane Brown)📝 Google Maps just got an AI facelift (Claudia Tomina)📝 The new playbook for localized AI search optimization (Darren Shaw)📝 Google Ask Maps: How to optimize for visibility (Rich

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18:32

New Google AI Search Box, Local Sponsorships & Review...

The Whitespark Local Update ·

2026/05/26

Big local search news dropped last week, and Claire Carlile and Darren Shaw are here to break down what changed and why it matters. This week, they cover:📝 Google Launches AI-Powered Search Box (Near Media Newsletter)📝 2026 Google I/O Keynote Bingo (Britney Muller)📝 Google intelligence and what it means for local SEO (Claudia Tomina)📝 The ROI of Reputation Connecting Reviews to Revenue, Rankings, and Retention (Brad Wetherall, GatherUp)📝 Photo View Counts on Google Business Profiles

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23:02

Reddit & Socials in GBP, Google Personal Intelligence...

The Whitespark Local Update ·

2026/05/19

Local search keeps changing, and Claire Carlile and Darren Shaw are here to make sense of it. This week, they cover:📝 How Google’s Personal Intelligence is Quietly Revolutionizing Your Search Results with Garrett Sussman (Near Media)📝 AI Citation Ranking Factor Analysis (Cyrus Shepard)📝 RIP AI Overview Tracking (Dana DiTomaso)📝 Google is now pulling Reddit threads directly into Google Business Profiles (Darren Shaw)📝 Google is now pulling social media posts directly into Google

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