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PODCAST

Marketing from the Frontline

Blake Sweeting | Blake Mark Productions

Real stories. Real results. No fluff. Marketing from the Frontline dives into what’s actually working in marketing for business owners today. Hosted by Blake Sweeting, each episode unpacks campaigns, tactics, and lessons from the people doing the work - whether it worked brilliantly or failed fast. Built for founders, marketers and anyone tired of vague advice.

business marketing

All Episodes

00:18:11

AI in Marketing - Why humans still win

Marketing from the Frontline ·

2025/10/28

AI can help you produce more content — but it can also kill your reach if you use it wrong. In this episode, Blake breaks down where AI fits into modern marketing, what Google really thinks about AI-written content, and why human creativity still drives performance. Real talk about strategy, storytelling, and the future of marketing that actually works.

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00:47:58

Turning Content into Clients with Claire Hancott from...

Marketing from the Frontline ·

2025/10/21

In this episode of Marketing from the Frontline, I chat with Claire Hancott, founder of Profit Cash Growth. Claire has built a business that proves accountants can be marketers too. She runs a podcast, writes a weekly newsletter, posts on LinkedIn almost daily and has even written a book – all while growing her firm.We talk about how she stays consistent, how she turns one podcast into a month’s worth of content, and what it’s really like when your LinkedIn posts spark debate. Claire shares how she

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00:21:19

Content That Sells vs Content That Just Fills Feeds

Marketing from the Frontline ·

2025/10/14

Most people don’t have a content problem — they have a strategy problem. In this final episode of the Foundations That Actually Work series, Blake breaks down how to stop posting for the sake of it and start creating content that builds trust, drives action, and gets real results.Learn how to define your content pillars, use storytelling to sell, repurpose one idea into ten, and turn your marketing into a system that actually works.👉 For more practical frameworks, visit Business Marketing

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00:12:47

Why Most Calls to Action Fail

Marketing from the Frontline ·

2025/10/07

You can have the best website, ads, or content in the world — but if your call to action is weak, it won’t convert. CTAs are the bridge between attention and results, yet most organisations get them wrong.In this episode, I break down the mistakes I see every week, show you how to build a CTA ladder that moves people from interest to action, and share real examples of charities and businesses who doubled results just by fixing their calls to action.👉 To dive deeper, visit Business Marketing

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00:07:29

The One-Page Marketing Plan Every Organisation Needs

Marketing from the Frontline ·

2025/09/30

Most businesses and charities either have no marketing plan at all or a huge document that never gets used. The truth is, you only need one page to bring focus and clarity to everything you do.In this episode, I show you how to build a one-page plan that keeps your marketing on track — covering who you target, how you reach them, and what you want them to do. I’ll share real stories of organisations who grew faster by simplifying their strategy, and explain how you can do the same.👉 To go further,

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00:12:17

How to Pick the Right Social Media Platform

Marketing from the Frontline ·

2025/09/23

Too many organisations try to be everywhere on social media — and end up getting nowhere. The key isn’t being everywhere, it’s being in the right place for your audience.In this episode, I share how to choose the right platform, the three-question test to avoid wasting time, and real examples of businesses and charities who grew faster by focusing on one channel.👉 For the full system, visit Business Marketing University at businessmarketinguniversity.com and see how we help clients at

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00:15:12

Why Your Website is Your Most Important Sales Tool

Marketing from the Frontline ·

2025/09/16

Most websites are nothing more than digital brochures. They look fine, but they don’t actually sell. Your website should be your hardest-working salesperson — grabbing attention, building trust, and guiding people towards action.In this episode, I break down the difference between a brochure site and a sales site, why the 6-second rule matters, and the simple fixes that can turn clicks into clients or donations.👉 To go deeper, check out Business Marketing University at

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00:13:39

Why Social Media Marketing Matters (and What to...

Marketing from the Frontline ·

2025/09/08

In this episode of Marketing from the Frontline, Blake explains why social media is so important for both charities and businesses, and what really matters when it comes to measuring success. He explores the difference between vanity metrics and meaningful results, how to use social as a bridge between attention and action, and shares real examples of organisations that turned posts into donations, bookings, and sales.Want personal feedback on your marketing? Book your Free 30-Minute Marketing

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00:49:03

Fixing the Marketing Gaps at Bright Boots Coaching

Marketing from the Frontline ·

2025/09/02

In this episode of Marketing From the Frontline, I’m joined by Dan Wolfendale, founder of Bright Boots Coaching. What started with a bag of footballs on a local field has grown into a coaching business working with hundreds of children every week.Dan shares the real challenges behind the scenes — from a website that isn’t pulling its weight, to customers not knowing about all the services on offer. We dig into where his clients actually come from, how partnerships and leaflets have played a role,

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00:10:05

Marketing Is Too Expensive? Why That Mindset Is...

Marketing from the Frontline ·

2025/08/26

So many business owners and charity leaders say the same thing: “Marketing is too expensive.” In this solo episode of Marketing From the Frontline, Blake Sweeting unpacks why marketing often feels like a drain on cash and shows how to reframe it as your most powerful growth engine. From scattergun tactics that waste budget to the difference between short-term costs and long-term compounding assets, Blake explores why cutting marketing in tough times is one of the biggest mistakes you can make. He

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00:36:15

From Success Without Marketing to a Clear Growth...

Marketing from the Frontline ·

2025/08/19

In this episode of Marketing from the Frontline, I’m joined by Lisa Reynolds, Managing Director of Ioda Ltd.We dive into how Ioda has achieved impressive business growth without ever putting much thought into marketing – and what happened when they started to change that.Lisa shares where their customers have traditionally come from, the importance of knowing your customer sources, and why a marketing strategy isn’t just a ‘nice to have’ – it’s the foundation for future growth.We talk customer

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00:08:18

How to Focus Your Marketing for Bigger Results

Marketing from the Frontline ·

2025/08/12

In this solo episode of Marketing From the Frontline, Blake Sweeting shares why trying to “do it all” in marketing often leads to burnout, confusion, and wasted budget. Instead, he explains how focusing on fewer channels — and doing them better — can deliver bigger, more sustainable results.

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00:50:31

Marketing in a Niche: Referrals, LinkedIn, and...

Marketing from the Frontline ·

2025/08/05

In this episode of Marketing from the Frontline, I’m joined by James Colvin FCMA, Managing Director of Mayflower Accountancy.We dive into what it really takes to grow a business in a niche market — from building a strong personal and company brand, to using LinkedIn with purpose, and creating a client acquisition strategy that goes beyond just ‘being online.’James shares how referrals still drive real growth, why knowing your ideal customer matters more than ever, and how he balances being both a

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00:02:08

This Isn’t Another Marketing Podcast

Marketing from the Frontline ·

2025/08/01

In this short intro episode, I’m laying out what Marketing from the Frontline is all about — and why I felt the need to start it.If you’re a business owner, charity leader, or someone juggling marketing alongside everything else, this is for you. We’ll talk about what’s actually working in the real world — the stuff that drives results, not just likes.I’m Blake Sweeting — agency founder, author, and someone who’s been doing paid marketing work since I was 14 (yes, really). I’ve worked with startups,

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14 results

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