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PODCAST

The Beauty Sessions

Sophie Blowfield

Welcome to The Beauty Sessions - Beauty"s new strategic authority. Insider conversations with the industry"s most influential leaders, hosted by Sophie Blowfield, a world-class brand strategist and beauty consultant. From breakout founders to global executives, Sophie takes you behind the velvet rope for unfiltered conversations about building, scaling, and disrupting in today"s beauty landscape. Discover the strategic decisions and hard-won insights that shaped the brands you love. The Beauty

arts fashion & beauty

All Episodes

00:59:39

Ep 17: How Isan Elba is Reshaping The Beauty...

The Beauty Sessions ·

2025/12/10

Isan Elba is building something radically different in beauty. As founder of Beauty Access and Beauty Forward, she's created a scalable, tech-enabled system that turns the industry's excess of beauty PR packages into dignity for underserved communities. In this conversation, Isan shares how receiving 1-3 PR packages daily led her to build custom inventory technology, redistribute over 3,000 products to women in need and partner with major brands like MAC, Giorgio Armani Beauty, and Tarte

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00:14:55

Solo Episode: How to Tell Your Brand Founder Story

The Beauty Sessions ·

2025/11/26

Your founder story isn't just background information—it's one of the most powerful tools you have to build trust, attract press, and position yourself as a leader in the beauty and wellness industry.In this solo episode, Global Brand Builder, Sophie Blowfield breaks down exactly how to strategically tell your founder story in a way that actually drives results. She shares why most founders get this wrong, the framework she uses with her consulting clients to craft compelling founder narratives, and

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00:32:11

How Michelle Hu Built Étoile Into a...

The Beauty Sessions ·

2025/11/19

In this episode of The Beauty Sessions, Sophie Blowfield sits down with Michelle Hu, founder and CEO of Étoile - the beauty accessories brand that's brought calm to the chaos of our beauty routines. What started as a chaotic morning in 2016 - getting ready in the dark with shocking lighting and constantly misplaced items - sparked the idea for a business that would transform how we organize and experience our beauty rituals.Michelle unpacks the scrappy early days of building from her bedroom

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00:49:16

How Alex Goldney Built Brands for Modern Brides and...

The Beauty Sessions ·

2025/11/12

In this episode Sophie Blowfield sits down with Alex Goldney, founder of Née and Slope Siren, for a conversation about building modern luxury brands that solve real problems. After her own frustrating name-change experience following her wedding, Alex identified a major gap in the market and created Née - the elevated name-change brand that's become the go-to gift for modern brides. In the same year, she launched Slope Siren, a luxury women's skiwear label that merges high fashion with

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00:48:40

How Neada Deters Created Lesse Skincare with Ritual...

The Beauty Sessions ·

2025/11/05

In this episode of The Beauty Sessions, Sophie Blowfield sits down with Neada Deters, founder of LESSE - the simplified, elevated ritual of clinically advanced, active botanical skincare. Born and raised in Sydney by the ocean, Neada moved to New York after studying art history and theory, where she worked as a beauty editor before founding LESSE seven years ago. Neada reveals how her beauty editor background built an exhaustive archive of ingredient knowledge, why Australia ingrained a reverence

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00:42:33

How Darcy Moore Turned Scent Into a Tool for Personal...

The Beauty Sessions ·

2025/10/29

In this episode, Sophie Blowfield sits down with Darcy Moore, founder of Belnu – the clean luxury fragrance brand redefining the industry through mood-enhancing scents, 100% ingredient transparency, and emotional connection. After years leading creative and art direction at Apple and running her own design studio, Darcy built Belnu – creating fine fragrances that don't just smell beautiful, but serve as tools for personal empowerment.Darcy reveals her transition from design leadership to fragrance

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00:50:04

How Noel Capri went from Model to Beauty Founder with...

The Beauty Sessions ·

2025/10/22

In this episode of The Beauty Sessions, Sophie Blowfield sits down with Noel Capri, model and founder of Nicoya Organics - the 100% certified organic skincare brand proving clean beauty doesn't have to compromise on luxury. Noel unpacks how this brand was born from a deeply personal mission and her unique perspective on building a beauty brand while navigating two worlds as both model and founder. Tune in to discover the strategic insights behind building organic luxury skincare with integrity

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00:40:19

How Maeva Heim Built and Scaled Bread Beauty Supply

The Beauty Sessions ·

2025/10/15

In this episode of The Beauty Sessions, Sophie Blowfield sits down with Maeva Heim, founder of Bread Beauty Supply - the Australian-born hair care brand that's redefining "lazy girl hair" for natural and textured hair. Growing up in Perth, Australia, Maeva found solace in her mother's braiding salon - the only place that catered to textured hair in her hometown. After years working in marketing at beauty giants like L'Oréal and P&G, she saw a gap in the market and set out

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00:47:42

How Casey James and Carla McGraw Made The Power Lip...

The Beauty Sessions ·

2025/10/08

In this episode of The Beauty Sessions, Sophie Blowfield sits down with Casey James and Carla McGraw, co-founders of Réforme Beauty - home to the viral Power Lip product that is making makeup artist lip contouring accessible to everyone. Known as the "Lip Contour Queen," with her loyal following, Casey built a devoted community before Power Lip even launched, while Carla brought her expertise as a Product Development Brand Consultant in beauty to bring the formulas to life.Casey and Carla

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00:52:36

How Olivia Boyd-Smith Made Skin Supplements Chic with...

The Beauty Sessions ·

2025/10/01

In this episode of The Beauty Sessions, Sophie Blowfield sits down with Olivia Boyd-Smith, founder of Par Olive - the Australian-made ingestible beauty and wellness brand that's redefined the supplement space with dermatologist-developed marine collagen super powders. This is the collagen supplement that Victoria Beckham swears by, and what started as a law school side project built on community has become the go-to for celebrities like Martha Stewart and beauty enthusiasts worldwide.Olivia

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00:32:07

How Shiri Feldman Went from Beauty Corporate to...

The Beauty Sessions ·

2025/09/25

In this episode of The Beauty Sessions, Sophie Blowfield sits down with Shiri Feldman, a beauty copywriting consultant and product marketer who's become the strategic voice behind compelling brand messaging for female-founded, eco-friendly beauty companies.Shiri unpacks the reality of transitioning from corporate to freelance life, the art of balancing business and creativity, and shares her biggest strategic wins that moved the needle for beauty brands.Tune in to discover the strategic insights

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00:46:12

How Bryony Deery Built a Wellness Empire from Pilates...

The Beauty Sessions ·

2025/09/17

In this episode of The Beauty Sessions, Sophie Blowfield sits down with Bryony Basse (Deery), founder of Pilates by Bryony, Dior Beauty wellness expert, host of Beyond the Mat podcast, and co-founder of Cloudcha matcha - who has built an incredible wellness empire after discovering Pilates during rehabilitation from a serious road accident.Drawing from her insider perspective on breakthrough brand strategies, Sophie explores how Bryony has mastered community building in wellness - from her community

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00:17:24

Solo Episode: Your Brand is Either an Asset or a...

The Beauty Sessions ·

2025/09/09

In this solo episode of The Beauty Sessions, Sophie Blowfield exposes the uncomfortable truth that most founders avoid facing: your brand is either working for you or slowly bleeding your business dry through hidden costs you don't even realize you're paying.Drawing from over 15 years as the go-to marketing and social strategist behind explosive brand growth for some of the world's most coveted beauty brands, Sophie reveals why weak brand strategy destroys profitability and makes everything

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00:44:35

How Carrie Barber went from Sephora and Glossier to...

The Beauty Sessions ·

2025/09/03

In this episode of The Beauty Sessions, Sophie Blowfield sits down with Carrie Barber, Owner and Creative Director of MAKE Beauty, who made the bold transition from leading creative direction at beauty powerhouses like Violet Grey, Sephora, and Glossier to resetting MAKE Beauty in 2021.Drawing from her insider perspective on breakthrough brand strategies, Sophie explores Carrie's unique approach to redefining clean beauty through innovative skin-compatible synthetics, and how her philosophy that

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00:40:23

How Melissa Alfer brought Korean Beauty and...

The Beauty Sessions ·

2025/08/27

In this episode of The Beauty Sessions, Sophie Blowfield sits down with Melissa Alfer, founder of K-BROWN - the first Korean skincare brand formulated specifically for darker skin tones, who's revolutionizing beauty by merging Korean innovation with melanin-safe formulations.Melissa unpacks the biggest myths about melanin skincare, the reality of bridging Korean beauty traditions with inclusive innovation, and her vision for changing how the beauty industry approaches darker skin tones.Tune in to

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00:17:06

Solo Episode: Stop Storytelling, Start Strategizing

The Beauty Sessions ·

2025/08/13

In this solo episode of The Beauty Sessions, Sophie Blowfield gets real about the power of strategy and the key difference she sees between brands that breakthrough and those that struggle - and why it's creating millions in missed opportunities. Drawing from over 15 years as the go-to marketing and social strategist behind explosive brand growth, Sophie opens up about why strategy is your brand's North Star, with the story simply being how you share that strategic truth with the world. She

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00:08:51

Solo Episode: Stop Building Audiences, Start Building...

The Beauty Sessions ·

2025/07/29

In this debut solo episode of The Beauty Sessions, Sophie Blowfield gets real about the #1 mistake every beauty brand is making right now - and why it's costing them millions in missed opportunities. Drawing from over 15 years as the go-to marketing and social strategist behind explosive growth for brands including: Charlotte Tilbury, 111SKIN, and Hourglass, Sophie opens up about the fundamental difference between building audiences versus building communities.Tune in to discover the strategic

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00:01:37

Welcome to The Beauty Sessions

The Beauty Sessions ·

2025/07/23

Welcome to The Beauty Sessions - the definitive podcast for insider conversations with the industry's most influential leaders, hosted by Sophie Blowfield, a world-class brand strategist and beauty industry consultant.From breakout indie founders to global beauty executives, Sophie takes you behind the velvet rope for unfiltered conversations about what it really takes to build, scale, and disrupt in today's beauty landscape. Discover the strategic decisions, pivotal moments, and hard-won

en

00:48:45

Ep 18: Inside Pamela Anderson's Sonsie Skin: How CEO...

The Beauty Sessions ·

1970/01/01

Welcome to Season 2 of The Beauty Sessions!In this episode, go inside Pamela Anderson's mindful beauty brand Sonsie with CEO Kailey Bradt—the chemical engineer turned founder turned leader driving the brand's most successful year yet. Kailey breaks down what it's really like working with Pamela, how they're building a plastic-negative brand without compromising performance, and why her product obsession is the secret weapon behind Sonsie's growth. From sustainability practices

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