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PODCAST

Interior Design San Diego - Presented by ASID San Diego

Rachel Larraine Crawford

First Episode launches on September 18th, 2025! Interior Design San Diego - Presented by the ASID San Diego Chapter is your local hub for inspiration, connection, and growth in the design community. Created to support our chapter members, this podcast shares practical business practices, insights from fellow designers, and the many benefits of being part of ASID. Listeners will also stay in the loop on upcoming events, gain valuable product knowledge from our industry partners, and hear the

arts design

All Episodes

16:35

015: Design Your Dream Year – A Guided Planning...

Interior Design San Diego - Presented by ASID San Diego ·

2025/12/18

What if instead of winging it into 2026, you actually carved out time to design your business—and your life—with clarity, calm, and creative purpose?In this solo episode, I’m walking you through the exact process I use to plan my year—not just for projects and profits, but for alignment. This isn’t a rigid goal-setting workshop or a “new year, new you” kind of vibe. It’s a cozy, journal-in-hand moment to reflect on what worked (and what didn’t) in 2025, dream into what’s possible for 2026, and make

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36:36

014: A Sales Manager’s Path into the Design Industry...

Interior Design San Diego - Presented by ASID San Diego ·

2025/12/11

In this student-focused episode of the Interior Design San Diego podcast, we sit down with Ximena Harmer, a sales manager and active ASID San Diego industry partner, to talk about what it really looks like to build a career on the sales side of the design world. Ximena shares how she found her way into the industry, what designers actually look for in product reps, and how students and emerging professionals can start building relationships now that will support them for years to come.If you’ve ever

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16:43

013: Designing from the inside out

Interior Design San Diego - Presented by ASID San Diego ·

2025/12/04

In this solo episode of Interior Design San Diego, host and designer Rachel Larraine Crawford speaks directly to the ASID San Diego community about what is unfolding in the chapter and what it really means to build a brand that feels as good as your best designed space.Rachel opens with exciting chapter announcements for the year ahead including travel, study, and community events then guides you into a heartfelt conversation about brand, intuition, and identity as a designer. She also shares

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56:36

012: From Homeless to Home - ASID San Diego x Humble...

Interior Design San Diego - Presented by ASID San Diego ·

2025/11/27

In this episode of Interior Design San Diego, host Rachel Larraine Crawford sits down with hospitality designer, educator, and ASID leader Shannon Rice to explore how design can literally change the trajectory of a family’s life.Shannon shares her journey from 20-year-old receptionist at a flooring company to hospitality-focused designer, business owner, long-time instructor at Design Institute, and past president of ASID San Diego. From there, the conversation dives into the heart work: Humble

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26:02

011: Student Edition with Anna Wright. Theresa...

Interior Design San Diego - Presented by ASID San Diego ·

2025/11/20

In this special Student Edition episode, we’re passing the mic to Anna Wright, a junior at San Diego State University and student rep on the ASID San Diego board. Anna shares her journey from STEM to design and opens up a real, relatable conversation with fellow student and ASID committee member Theresa Staine —who brings a unique blend of business savvy and design passion to the table.Theresa spent a decade thriving as a fashion buyer in New York City before answering the call of her creative

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29:40

010: Behind the Board- Meet ASID San Diego...

Interior Design San Diego - Presented by ASID San Diego ·

2025/11/13

In this episode of Interior Design San Diego, host Rachel Crawford sits down with Kristy Kropat, the incoming President‑Elect of the ASID San Diego Chapter, to explore her journey, design philosophy, and her vision for the chapter.Key Topics Covered:Kristy’s unconventional path into interior design: from a decade as a software and embedded systems engineer to retraining at the Design Institute of San Diego and starting her own studio.How her technical/engineering background informs her design

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30:38

009: Designing More Than Interiors: How Heather Vitti...

Interior Design San Diego - Presented by ASID San Diego ·

2025/11/06

What do you do when the dream job isn’t hiring yet—or doesn’t exist at all? You build your own path, one floor plan at a time.In this episode, I’m joined by Heather VittiPruett of Vitti Interiors—a San Diego-based designer who turned her love of design into a multi-stream business that blends creativity, construction, and serious adaptability. From working in flooring and high-end residential to landing military contracts and launching a rendering side hustle, Heather shares how she grew her design

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21:17

008: Behind the Board - Mallory Duran - How Showing...

Interior Design San Diego - Presented by ASID San Diego ·

2025/10/30

Welcome back to Interior Design San Diego! In this episode of our “Meet the Board” series, we sit down with Mallory Duran—our newly‑appointed Finance Director at ASID San Diego. If you’ve ever wondered how someone with a music major and a retail‑management background ends up influencing budgets and design‑industry partnerships, you’re in for a treat. Mallory shares her circuitous journey into design, how she re‑entered the workforce as a single parent of four, and how she’s now helping connect

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25:32

007: Designing Without Borders with Kendra of K2...

Interior Design San Diego - Presented by ASID San Diego ·

2025/10/23

This is the second episode in our ASID San Diego Board Member Spotlight Series — and today we’re shining a light on someone who’s all about connection, color, and community: Kendra from K2 Interiors, our current Membership Director.In this candid convo, Kendra shares her journey from growing up in Baja to launching a vibrant, soulful design business in San Diego. With a style rooted in maximalism, global inspiration, and deeply personal design, she’s the creative match for clients ready to ditch the

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12:12

006: Imposter Syndrome + The Power of Design Community

Interior Design San Diego - Presented by ASID San Diego ·

2025/10/16

Hey friend — let’s get real for a moment.Have you ever walked into a room and felt like you didn’t belong there? Like you were somehow “faking it,” even though your experience, talent, and heart were 100% legit?Same. 🙋🏻‍♀️In this episode, I’m pulling back the curtain on a recent experience that had me deep in imposter syndrome — yes, even after 25 years in the design industry. It was humbling, it was hard, and it taught me a few big lessons I want to share with you today.Whether you’re just

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36:54

005: Designing a Firm: Jen Verruto of Blythe...

Interior Design San Diego - Presented by ASID San Diego ·

2025/10/09

In today’s episode, Rachel sits down with Jennifer Verruto, founder and CEO of Blythe Interiors, to talk about the evolution of her design business — from freelancing out of her home to leading a full-service firm—and everything that’s required in between: mindset shifts, team building, infrastructure, community, and more.Why you’ll love this episodeUnderstand the pivotal moment when hiring your first assistant is no longer optionalLearn how to let go of control without sacrificing qualityGet a

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33:31

004: Inside the New ASID SD Year with Incoming...

Interior Design San Diego - Presented by ASID San Diego ·

2025/10/02

In this inspiring kickoff to our chapter’s new year, host Rachel Larraine Crawford sits down with incoming ASID San Diego President Kirsten Recce.As the first Industry Partner to step into the role of Chapter President, Kirsten brings a fresh, inclusive perspective on what it means to lead, support, and reimagine what our local ASID community can be.From her journey as a lighting showroom owner to her vision for Design Gems (yes, we’re talking international design trips), this episode is packed with

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13:51

003 - Why belonging to a design community matters

Interior Design San Diego - Presented by ASID San Diego ·

2025/09/25

Have you ever walked into a design event and instantly felt like the odd one out? Yeah… same here.In this solo episode, Rachel Larraine Crawford shares her own winding journey with ASID San Diego—from feeling like a shy, 22-year-old outsider to becoming Communications Director and building lifelong friendships, powerful collaborations, and a true sense of belonging in the design world.We’re talking about the real reason community matters—not just for your creativity or career growth, but for your

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19:51

002: 5 Ways to get the most out of ASID

Interior Design San Diego - Presented by ASID San Diego ·

2025/09/18

Episode 002: 5 Ways to get the most out of ASIDIf you’ve ever wondered how to make the most of your ASID San Diego membership (or why it even matters), this episode is your guide. Host Rachel Larraine Crawford shares five powerful and practical ways to tap into the full value of ASID—whether you’re a student, emerging professional, or seasoned designer looking to deepen your roots in the design community.Rachel walks through actionable tips and real-life stories that highlight how ASID can support

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14:06

001: Welcome to the Interior Design San Diego Podcast

Interior Design San Diego - Presented by ASID San Diego ·

2025/09/18

Episode 001: Welcome to the Interior Design San Diego PodcastWelcome to the very first episode of the Interior Design San Diego Podcast, hosted by Rachel Larraine Crawford and brought to you by the ASID San Diego Chapter.This show was created with one goal in mind: to connect and uplift the San Diego design community. Whether you're a student just starting out, a seasoned designer looking for new inspiration, or an industry partner eager to build deeper relationships, this podcast is for you. In

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04:18

Introducing the Interior Design San Diego Podcast

Interior Design San Diego - Presented by ASID San Diego ·

2025/09/02

Welcome to Interior Design San Diego, presented by the ASID San Diego Chapter! This new podcast is designed to educate, inspire, and connect our local design community.In this short trailer episode, host Rachel Larraine Crawford shares what you can expect from the Interior Design San Diego Podcast. Whether you’re a student just beginning, an emerging designer building your career, a seasoned professional, or an industry partner supporting the community—this podcast is for you. Tune in each week for

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