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PODCAST

Retail Media Vibes

Brandon Viveiros

Retail Media Vibes is your marketing lens on the world of shopping, commerce, and culture. Each episode brings fresh conversations with industry insiders who break down the stories driving how brands reach shoppers and how shoppers connect with brands. From big retail moments to the latest shifts in digital media, it’s your front-row seat to the strategies shaping the future of commerce.We keep it smart, energetic, and actionable, mixing sharp analysis with good vibes so you walk away informed and

business marketing

All Episodes

63:52

Ep. 12 - CEO to Reset: Jessica Hendrix on Leadership...

Retail Media Vibes ·

2026/02/14

Leadership isn’t a title; it’s a set of choices you make when the ground won’t stop moving. That’s the through line of our conversation with Jessica Hendrix, former CEO of Saatchi & Saatchi X and a leader who’s navigated retail, agencies, and a CMO seat while keeping culture and clarity front and center. We trace Jessica’s path from selling phones at a mall cart to guiding a global agency inside Publicis. She breaks down how she set vision in shifting markets using a simple framework, bu...

en-us

61:16

Ep. 11 - Breaking Silos, Building Retail Wins | With...

Retail Media Vibes ·

2026/01/31

The most expensive mistake in retail media isn’t bad targeting, it’s planning in silos. We sit down with media leader Toby Willse to map how the field evolved from banner buys to agentic commerce, why teams still talk past each other, and what it takes to turn retailer-specific wins into brand-level growth. From his design roots to ad tech tours through AOL and Millennial Media, Toby explains how creative strategy, data access, and relationship management shape outcomes more than any single t...

en-us

56:50

Ep. 10 - Agentic Shopping Takes Over

Retail Media Vibes ·

2026/01/17

The year retail media stopped living on the product page and started shaping the whole journey came with growing pains, and big wins. We dig into what really changed in 2025: retail media going full-funnel with connected TV, social integrations, and creator programs, while brand and commerce teams finally learned to plan together. CTV’s role gets a sober look, yes, it’s premium and powerful, but it sits higher in the funnel for retailers and needs smarter targeting and frequency. The conversa...

en-us

49:55

Ep. 9 - When Ads Tap the Heartstrings

Retail Media Vibes ·

2026/01/03

Nostalgia doesn’t just sell; it sticks. We sat down with Sarah Gillmer to explore how memory, family ritual, and pop culture can turn everyday products into emotional anchors, and why that approach still beats a thousand loud impressions. From Barbie’s cross-generational comeback to Nike’s retro magic and McDonald’s adult Happy Meal, we map when heritage fuels love and when brands risk costume-playing a past they never owned. We also tackle the elephant in the media room: is traditional medi...

en-us

11:09

Extra Vibes: Live Shopping In 2025

Retail Media Vibes ·

2025/12/27

Live shopping is booming, just not equally everywhere. We tackle why China’s live commerce machine towers over the U.S. and what has to change for 2025: cultural expectations, seamless payments, and the invisible tech that makes “watch, want, buy” feel effortless. From the early QVC playbook to TikTok Shops, Amazon Live, and Whatnot, we break down where the channel wins, where it stumbles, and how to design streams that people actually want to watch, and buy from. We dig into the power of st...

en-us

69:16

Ep. 8 - Secondhand Is the New Mainstream

Retail Media Vibes ·

2025/12/20

Attention is scarce, noise is cheap, and shoppers are rewriting the rules. We sit down with brand and growth strategist Erin Campbell to map the new terrain: how to reach people who spend 13 hours a day with media yet crave less clutter and more connection. The core idea that anchors our exchange is simple and hard: tactics are table stakes, meaning is the moat. Erin breaks down how to identify the heart of your audience, connect it to the soul of your brand, and build a brand world that trav...

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52:04

Ep. 7 - Influence with Integrity: Mixing AI and...

Retail Media Vibes ·

2025/12/06

What happens when brand safety and speed meet the messy magic of real human influence? We bring on influencer marketer Emma Curry to explore where AI-driven creators can help, where they can harm, and how transparency keeps audiences on your side. From synthetic personas that never miss a talking point to the irreplaceable trust earned by human voices, we map the tradeoffs and share a practical framework: keep humans in the loop, use AI to pressure-test briefs, and pick categories wisely so y...

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59:52

Ep. 6 - First Five Recap: Summerween, CTV, and Work Slop

Retail Media Vibes ·

2025/11/22

Missed the first five episodes? We stitched the best insights into one high-energy tour through what’s actually moving shoppers and budgets right now. From Halloween arriving in July to AI that can buy for you, we dig into the hits, the misses, and the money-makers. We kick off with Summerween, where retailers extend the season and capture early spend without feeling forced. Then we shift to agentic shopping—the idea that AI agents handle the repetitive, low-risk purchases and increasingly t...

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46:42

Ep. 5 – Impulse Clicks & Holiday Picks

Retail Media Vibes ·

2025/11/08

A grocery disruptor is surging, hype is reshaping demand, and AI might quietly become your favorite holiday shopper. We sit down with Claire Reed to unpack Aldi’s value-first playbook, from lean operations and private labels to a smart Instacart partnership that skips building a retail media network from scratch. The takeaway: when quality meets price discipline, traffic follows, and Aldi’s store growth and rising visits prove it. From there, we dive into hype marketing that actually works. ...

en-us

48:21

Ep. 4 - From Roblox to Retail: The New Ad Game

Retail Media Vibes ·

2025/10/25

Attention has moved where play lives, and that’s exactly where we go today. We sit down with Joel Ponce, CEO and co-founder of HashCoup, to break down how gaming, retail media, and commerce now overlap in ways that actually move product. From Roblox and Fortnite worlds to mobile rewarded ads, we map the paths that turn fan energy into measurable outcomes like add-to-cart, store visits, and loyalty that lasts beyond the campaign. Joel shares how major IP shifted from TV to shelf to immersive ...

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50:10

Ep. 3 - Measuring What Matters in Retail Media

Retail Media Vibes ·

2025/10/11

Ever wish retail media dashboards told the real story? We pull back the curtain on how to measure what actually matters, not just what’s easy to count. Brandon welcomes Cassie Murray to unpack the messy truth about ROAS, why incrementality is a worthy but difficult North Star, and how inventory, placement, and profitability can quietly decide your campaign’s fate long before a single impression is served. We get practical about omnichannel reality: when a shelf holds four facings and the tru...

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54:43

Ep. 2 - From Hiring Crunch to CTV and the...

Retail Media Vibes ·

2025/09/27

Ever wondered how retail giants are reshaping the commerce landscape while battling for your attention? In this engaging episode of Retail Media Vibes, we welcome Brad Godwin, the embodiment of positive energy and human connection in the tech-driven world of retail media. Brad brings his refreshing perspective as a seasoned professional with Breaktime Media, highlighting why human relationships remain central even as retail media spending skyrockets to a projected $61.2 billion by 2025. The ...

en-us

42:37

Ep. 1 - Summerween Trends, Labubu Collectibles, and...

Retail Media Vibes ·

2025/09/13

Welcome to the debut episode of Retail Media Vibes, where we're stepping back from the daily grind to swap ideas and pick up insights that you won't hear in boardroom discussions. This podcast was born from the recognition that retail media professionals are living in a constant state of pressure, with demands for growth and performance that never stop. We welcome Tom Brydon from Accenture as the inaugural guest, diving straight into the fascinating world where retailers and brands intersect...

en-us

13 results

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