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PODCAST

What"s the Point?

What"s The Point

What’s the Point? is the podcast for founders, marketers, and talent leaders who want straight-talking advice that drives business growth.Hosted by three seasoned marketing leaders with deep roots in recruitment, tech, and scaling businesses, we cut through the noise to ask the tough questions, and share what actually works.From marketing myths and AI hype to talent strategy and commercial realities, we bring honest conversation, practical playbooks, and the occasional rant - all to help you lead

business marketing

All Episodes

46:37

#9 Resilience, Bounce-back & Community Growth - James...

What"s the Point? ·

2025/11/07

In this episode, the team sits down with James Mayes, Co-Founder of Rodeo and former CEO of Mind the Product, to explore how genuine human connection still sits at the heart of business growth, even in an AI-driven world. James shares his extraordinary journey from recruitment to founding and exiting one of the world’s most respected product communities, and now building Rodeo, a platform reimagining how event and media businesses connect people, data, and purpose. Together, we unpack: * The...

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36:15

#8 Brand Isn’t a Logo – Building Trust That Wins...

What"s the Point? ·

2025/10/31

Most recruitment businesses underinvest in brand - they focus on job boards, LinkedIn licenses, or shiny websites, but forget what truly drives value: a brand that builds trust, loyalty, and long-term growth. In this episode, the team unpack what brand really means beyond a logo - and how it shapes everything from your sales process to your candidate experience. They discuss why a rebrand isn’t just about colour palettes or new websites, but about defining your value proposition, understandi...

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44:17

#7 Marketing & Sales Alignment: Still More Talk Than...

What"s the Point? ·

2025/10/24

Sales and marketing - the age-old tension that every recruitment business talks about fixing, but few ever do. In this episode, we’re joined by Paul Sharpe, Co-founder of North Star People, to unpack why marketing and sales alignment in recruitment is still more talk than action — and what the best agencies are actually doing to change that. We get honest about the structural, cultural, and commercial issues holding agencies back - and share practical ideas for building genuine alignment be...

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39:07

#6 - Hiring Marketers - What Founders Get Wrong

What"s the Point? ·

2025/10/17

Hiring your first marketer - or your next one - can make or break your agency’s growth plans. In this episode, we break down how to plan, structure, and execute your marketing hire so it delivers real commercial impact. We chat about: - When it’s the right time to hire marketing - How to choose between junior, senior, or fractional marketers - The essential commercial questions every founder should ask - Why alignment and clarity matter more than job titles - How to set your marketing h...

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27:55

#5 - Live from NEC Birmingham - Recruitment Agency...

What"s the Point? ·

2025/10/10

Recorded LIVE at the Recruitment Marketing Expo 2025, this special episode unpacks how marketing can transform not just brand perception-but the actual commercial value of a recruitment business in front of a live audience. We explore how marketing is shifting from “support function” to “strategic asset,” and how the smartest agencies are using employer branding, automation, and storytelling to drive long-term growth and boost their exit value. In this live panel discussion, we cover:...

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39:59

#4 The Link Between Revenue & Marketing: Let’s Talk...

What"s the Point? ·

2025/10/03

Marketing is more than making things “look pretty.” At its best, it’s a driver of revenue, strategy, and long-term growth. So why do so many CEOs still miss the point? In this episode, we’re joined by Matt Gallivan, Sales Director at JobAdder for North America, to explore how sales and marketing can work together as true revenue partners—and why ego, silos, and old ways of thinking are holding too many businesses back. We dive into: - Why many CEOs undervalue marketing (and how to change th...

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59:01

#3 - Debunking AI marketing hype with Matt Comber -...

What"s the Point? ·

2025/09/26

AI is everywhere in recruitment conversations right now - but how much of it is hype, and what’s actually useful? In this episode, we’re joined by Matt Cumber, CEO of SourceFlow, to cut through the noise and talk about the reality of AI in recruitment. In thus, special guest, episode we explore: - The difference between AI hype and AI reality - Where AI is genuinely improving productivity today - The risks of buying into promises without proof - How recruitment leaders should approach AI...

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37:29

#2 - Your CEO Thinks They Know Marketing, What Now?

What"s the Point? ·

2025/09/19

Recruitment marketing is changing-fast. In this episode, we explore what that means for marketers and recruitment leaders alike. From shifting expectations to the rise of data-driven strategies, here’s what you need to know to stay ahead. In this episode, we cover: The evolution of recruitment marketingWhy being “strategic” matters more than everProving marketing’s impact to leadershipBuilding resilience and adaptability

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8 results

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