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PODCAST

The Big Swing with Jimmy Roberts

Big Swing Media

The Big Swing with Jimmy Roberts: Conversations with People Making News in the Business of Golf. Sixteen-time Emmy Award Winner and sports broadcasting legend, Jimmy Roberts, invites you to intimate, one-on-one conversations with some the most significant, A-list executives, entertainers and athletes shaping the future of the golf business — as well as unprecedented, unparalleled access and insights around the trends, deals and investments that define the sport. Check out new episodes every

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All Episodes

00:47:29

S E22: GOLFZON Is QUIETLY Taking Over Golf

The Big Swing with Jimmy Roberts ·

2026/03/31

GOLFZON is one of the largest indoor golf companies in the world, powering thousands of simulator locations and reshaping how people play the game. CEO of GOLFZON America, Sean Pyun, joins Jimmy Roberts to explain how golf technology is driving a global shift in participation, accessibility, and the future of the sport.From South Korea’s booming simulator culture to the rapid expansion of indoor golf in the United States, this conversation breaks down why off-course golf is becoming one of the

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00:15:08

S E21: Why YouTube Golf Is BEATING Traditional Golf |...

The Big Swing with Jimmy Roberts ·

2026/03/24

Grant Horvat has built one of the most-watched brands in golf without ever playing a PGA Tour event, and the numbers behind his growth are changing how the entire sport thinks about media, sponsorship, and what fans actually want.In this Best Of episode pulling from our full conversation with Grant, Jimmy Roberts breaks down the rise of YouTube golf through the lens of one of its biggest architects: how Horvat built his platform from scratch, why authenticity beats production every time, and

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00:43:13

S E20: How NBC Broadcasts THE PLAYERS Championship |...

The Big Swing with Jimmy Roberts ·

2026/03/17

Tommy Roy has produced 29 Emmy Award-winning golf broadcasts, including THE PLAYERS Championship, the Ryder Cup, and every major on NBC. Dan Hicks has called the action at TPC Sawgrass more times than anyone else in television. Both sat down with Jimmy Roberts on-site at THE PLAYERS Championship to talk about how NBC brings the game to millions of viewers worldwide.This episode goes inside the broadcast of one of the most-watched events in professional golf: what it takes to capture the drama

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00:15:06

S E19: Is Golf the Next Asset Class? | PE Guy + The...

The Big Swing with Jimmy Roberts ·

2026/03/10

What happens when private equity culture meets the business of golf?In this YouTube-exclusive episode of The Big Swing with Jimmy Roberts, Jimmy sits down with the internet’s favorite finance bro caricature: PE Guy, the satirical character created by content creator Johnny Hilbrant Partridge. Known across Instagram and TikTok for his sharp parody of private equity culture — complete with Harvard credentials, Palm Beach properties, and plenty of “deal flow” — PE Guy brings his over-the-top

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00:46:30

S E18: "I Was Ready to Lose It All." | Tisha Alyn...

The Big Swing with Jimmy Roberts ·

2026/03/03

Tisha Alyn didn’t reach the heights she once dreamed of as a touring professional golfer.Instead, she built something entirely different. In this episode of The Big Swing with Jimmy Roberts, Tisha shares how she pivoted from chasing a professional golf career to becoming one of the most recognizable personalities in golf’s social media era — with hundreds of thousands of followers, viral moments, major brand partnerships, and now her own apparel line. But this conversation goes far

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00:46:34

S E17: Is The Golf Boom ENDING? Inside the Data with...

The Big Swing with Jimmy Roberts ·

2026/02/24

Where is golf right now — and where is it going next?In this episode of The Big Swing, Jimmy Roberts speaks with two leaders who sit at the intersection of research, capital, and the future of the game. First, from the floor of the PGA Show, Greg Nathan, President & CEO of the National Golf Foundation, breaks down the latest State of the Industry data: Record rounds at golf courses 38 million Americans playing off-course golf 20% participation growth since 2019 The “stickiness”

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00:47:33

S E16: “Nobody Makes Golf Clubs Like We Do. Period.”...

The Big Swing with Jimmy Roberts ·

2026/02/18

If you know golf, you know the voice:“Nobody makes golf clubs the way we do. Period.” But the story behind Bob Parsons is far more complex than bold marketing. In this episode of The Big Swing, Jimmy Roberts sits down with the founder and CEO of PXG to explore a life shaped by failure, war, risk, and reinvention. Bob Parsons failed the fifth grade. He enlisted in the Marine Corps during Vietnam. He was wounded in combat and lived with PTSD for decades. He taught himself computer

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00:47:27

S E15: No Laying Up Didn’t Play by Golf Media Rules —...

The Big Swing with Jimmy Roberts ·

2026/02/11

Golf media has changed, and few outlets have reshaped it more than No Laying Up.In this episode of The Big Swing, Jimmy Roberts sits down with Chris Solomon, co-founder of No Laying Up, to unpack how a podcast among friends grew into one of the most influential independent voices in golf. Soly walks through the early days of building NLU, the decision to stay independent, and the risks that came with rejecting traditional media paths. He explains how authenticity, trust with the audience,

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00:46:41

S E14: The Business Behind Golf’s Wildest Tournament...

The Big Swing with Jimmy Roberts ·

2026/02/04

The WM Phoenix Open isn’t just a golf tournament — it’s one of the most unique live sporting events in the world.In this episode of The Big Swing with Jimmy Roberts, Jimmy sits down with Jim Fish, President & CEO of WM, to unpack how the WM Phoenix Open became the “greatest show on grass” — drawing nearly 700,000 fans and redefining what golf can look like when entertainment, sustainability, and community collide. Fish explains the inflection points that transformed the event, from

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00:35:30

S E12: Live from the PGA Show | Inside Golf’s Biggest...

The Big Swing with Jimmy Roberts ·

2026/01/28

The PGA Show is where the global golf industry comes together — and The Big Swing with Jimmy Roberts is on the floor in Orlando to find out where the game is headed next.In this special on-location episode, Jimmy Roberts and co-host Mollie Cahillane take viewers inside golf’s biggest trade show, often called the “Davos of Golf,” featuring conversations with two of the most influential executives in the sport. Jimmy sits down with Hoyt McGarity, President & CEO of 8AM Golf, to discuss

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00:47:31

S E11: From Golf Nerd to $200M Exit | Sam Hahn and...

The Big Swing with Jimmy Roberts ·

2026/01/21

If you think fairy tales in golf only happen inside the ropes — think again. This week on The Big Swing with Jimmy Roberts, Jimmy sits down with Sam Hahn, Founder of L.A.B. Golf, for one of the most unconventional business stories the game has ever seen. What started as a strange, “ugly” putter with a cult following turned into one of the fastest-growing equipment companies in golf — exploding from roughly $1M to $60M in annual sales in just four years, before being sold at a massive

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00:46:15

S E10: Greg Norman Breaks His Silence | LIV Golf,...

The Big Swing with Jimmy Roberts ·

2026/01/14

Sixteen-time major contender. 331 weeks as World No. 1. Global businessman. Lightning rod.Jimmy Roberts sits down with Greg Norman for one of the most candid conversations of his career — covering golf, power, private equity, and the decisions that reshaped the sport. Norman opens up about his time leading LIV Golf, the criticism he faced, and why he still believes the disruption was necessary. He explains how player free agency, team ownership, and private investment changed the business

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00:42:48

S E9: The Big Swing 2025 Recap: The Conversations...

The Big Swing with Jimmy Roberts ·

2026/01/07

Over the past few months, The Big Swing has sat down with some of the most influential voices shaping the business of golf — from CEOs and founders to creators redefining how the game is consumed.In this special 2025 recap episode, Jimmy Roberts is joined by sports journalist and friend of the show Mollie Cahillane to look back at the most impactful conversations, ideas, and themes from recent episodes of The Big Swing. Together, they break down what these conversations reveal about where golf is

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00:35:01

S E8: Peter Millar's Scott Mahoney on Building Golf's...

The Big Swing with Jimmy Roberts ·

2025/12/17

"How does a $4M sweater-focused business become a modern lifestyle powerhouse with a “customer-first” reputation across golf, office, and everyday life?In this episode of The Big Swing with Jimmy Roberts, Jimmy sits down with Scott Mahoney, CEO of Peter Millar, to unpack the real story behind one of the most influential brands in golf apparel — and why “looking like a Peter Millar person” might be the ultimate compliment. Scott shares the unconventional path that brought him from industrial

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00:54:09

S E7: Dick's Sporting Goods Exec Chairman Ed Stack: A...

The Big Swing with Jimmy Roberts ·

2025/12/03

What do golf gift ideas, holiday shopping trends, and a $14 billion sporting goods empire have in common? This episode.Jimmy Roberts opens with sports business journalist Mollie Cahillane, breaking down the best golf gifts of the season — from wearable tech and simulators to custom balls and bucket-list travel experiences. Then the show shifts to a rare, in-depth conversation with Ed Stack, the longtime CEO and now Executive Chairman of Dick’s Sporting Goods — a company he grew from two

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00:41:22

S E6: How Five Iron Golf Went from Tailor Shop to a...

The Big Swing with Jimmy Roberts ·

2025/11/19

Five Iron Golf didn’t invent simulator golf — but they reinvented what it could be.Co-founder and Chief Development Officer Nora Dunnan joins Jimmy Roberts to break down how a scrappy idea in the back of a tailor shop turned into a 40-location global brand backed by $70M+ in investment. Nora shares how four non-golfers built one of the most influential companies in modern golf: bold decisions, relentless customer experience, calculated risks, franchising, culture, and the post-pandemic

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01:00:55

S E5: The REAL Story Behind Grant Horvat’s Good Good...

The Big Swing with Jimmy Roberts ·

2025/11/05

How did Grant Horvat go from teaching golf on TikTok to building one of the most-watched YouTube golf brands in the world? In this episode, Jimmy Roberts dives deep with the creator-turned-entrepreneur. They talk YouTube strategy, PGA Tour dynamics, business lessons, and what it’s really like to film with Tiger Woods. Plus: why Grant left Good Good, what he learned, and what’s next. In this episode: • Grant Horvat’s YouTube journey — from Good Good to going solo • Filming with

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00:30:38

S E4: Dude Perfect's Garrett Hilbert on Golf, Growth...

The Big Swing with Jimmy Roberts ·

2025/10/22

In this episode of The Big Swing, Jimmy talks with Garrett Hilbert of Dude Perfect about how five college friends turned trick shots into a $400M brand

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01:13:47

S E3: What's Next for Golf Media with Chad Mumm & Jon...

The Big Swing with Jimmy Roberts ·

2025/10/08

From Happy Gilmore 2 to the collapse of Ryder Cup ratings, from LIV Golf’s stalled framework to the Netflix effect, this episode delivers insight, laughs, and serious business lessons — including some fun stories about some of the biggest names in sports and entertainment: Adam Sandler, Michael Jordan, Charles Barkley, Arnold Palmer, Rory McIlroy, Scottie Scheffler, and more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at

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00:51:53

S E2: INSIDE the $200M+ Ryder Cup at Bethpage: How It...

The Big Swing with Jimmy Roberts ·

2025/09/26

Jimmy Roberts goes behind the scenes with the power players shaping the 2025 Ryder Cup at Bethpage Black: Guy Kinnings (CEO, Ryder Cup Europe), Jeff Price (Chief Commercial Officer, PGA of America), and Larry Schwartz (General Chairman of the 45th Ryder Cup).From skyrocketing ticket prices and $200M economic impact to official moonshine and first-tee hype shows, this episode unpacks how the Ryder Cup became the biggest business in golf. In this episode: • The origin story of Bethpage

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