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PODCAST

Podcast Performance Lab

In this show we take the most effective tools from unscripted performance and behavioural psychology and apply them directly to your video and audio content. If you"re building a personal brand, B2B show, or a new podcast, you know how you say things matters just as much as what you say. What to expect: Psychology of Presence: Why listeners trust some voices and tune out others (and how to fix "flat" audio). Unscripted Strategy & Exercises: How to speak naturally using tools from performing on

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All Episodes

13:31

The "Red Stapler": How to Be Memorable & Believable

Podcast Performance Lab ·

2026/01/01

You might remember the red Swingline stapler from the movie Office Space. All these years later. You can apply that principle to your episodes to stop sounding like every other show.This episode explores Dual Coding Theory and Concreteness Fading. This science explains why abstract phrases like "an efficient workflow" are forgettable while concrete details like "fast editing with Stream Deck" stick in the brain better.Key Takeaways: Dual Coding Theory: Why your brain processes images and text

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22:26

The Psychology of Mistakes, and a Recovery Exercise...

Podcast Performance Lab ·

2025/12/19

If you edit out every breath, "um," and awkward pause because you think it makes you sound more professional, you are actually hurting your authority. Psychology shows that being "too perfect" triggers the Uncanny Valley effect and makes listeners distrust you.In this episode, we look at behavioural psychology (specifically the "Beautiful Mess Effect" and the "Pratfall Effect") to understand why humans who show vulnerability (with that voice you "hate"!) win more trust than those who polish

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16:40

Solo Podcast Formats Explained | Storyteller,...

Podcast Performance Lab ·

2025/12/09

Solo podcasting often gets a reputation for being "easy" because you don't have to coordinate with guests. But without a guest to bounce ideas off of, many hosts fall into the trap of rambling or becoming monotonous. You need a specific architecture to hold your audience's attention.In this episode, I break down the three primary structures of solo podcasting: The Storyteller, The Teacher, and The Commentator. Plus, learn about a fourth BONUS format.We explore the subtypes within these categories

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16:59

Solo Podcasting Workflow: From Voice Dictation to...

Podcast Performance Lab ·

2025/11/20

In this episode, I share the system I use at StereoForest to bridge the gap between writing and speaking for your solo podcast. And I‘ll help you understand the "modality mismatch" concept and why it’s important for scripting your episodes.What you learn in this episode:Why traditional writing styles create a disconnect with podcast listenersThe science behind "modality mismatch" and how the brain processes spoken textHow vocal dynamics and variety directly influence perceived authorityThe

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02:47

The Solo Podcasting Handbook: Trailer

Podcast Performance Lab ·

2025/11/20

Starting a solo podcast is an excellent way to demonstrate your passion and become a trusted source for your audience.However, this specific format is arguably the most challenging type of show to sustain over the long term.You face unique risks and pressures when you are responsible for 100% of the ideation, scripting, and performance.What you will learn in this show:The operational and psychological challenges unique to one-person showsHow decision fatigue impacts creators without a conversational

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17:12

Australia Closer to Protecting Copyright from AI (Win...

Podcast Performance Lab ·

2025/10/30

There's a disconnect in the conversation about AI regulation. While gov't focuses on labeling AI-generated output (like deepfakes), creative professionals are concerned about the copyrighted input used to train these models without permission or compensation.You'll learn: the latest AI content labeling laws in India, China, and the EU.breaking news from Australia, which is rejecting a "fair use" style exemption for AI training data.difference between government focus (labeling, misinformation) and

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14:00

The Industrialization of Synthetic Influencers and...

Podcast Performance Lab ·

2025/10/28

A top venture capital firm is funding one company to create thousands of fake AI influencers, after also funding another company that builds tech to detect them. This is the new "synthetic social web," an emerging industry that is targeting the work of human creative professionals.Which is what this channel is about: the changing landscape of online and the creative professional industry.In this episode, you'll learn about:Doublespeed AI, the A16Z-backed company with the tagline "never pay a human

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18:13

The Power Pose Is Dead. 3 Postural Feedback Exercises...

Podcast Performance Lab ·

2025/10/23

Maybe you've heard of "power posing" as a quick fix for confidence. The science behind that famous idea has (kind of) been retracted. In this episode of Human Internet Theory, I look into what happened to the power pose, why the simple "life hack" model failed, and what the latest science says now.This episode covers: * The history of the original power pose study and its retraction* What current research says about postural feedback.* The small, subjective effect your posture might have on your

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17:35

Vocal Delivery for Creators: Practical Drills to...

Podcast Performance Lab ·

2025/10/16

In this episode of Human Internet Theory, I explore the science behind why a human voice connects with listeners in a way an AI voice cannot. Recent brain scan studies show that our brains work harder and remember more when listening to a human speak vs an AI voice. I break down what this means for you as a small business owner, marketer, or digital educator and how you can use this knowledge to make your instructional content more effective.I go over the core components of vocal expression,

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20:21

Three Exercises to Find Your Unique Content Voice

Podcast Performance Lab ·

2025/10/09

You might be missing one of the most important parts of storytelling in your videos and podcasts. It is something we use all the time in improv comedy and character development. You have probably heard how important storytelling is for connecting with your audience, but a key part of that process is sharing your own unique, clear point of view.In this episode, I explain what a point of view (POV) is and how it applies to both fiction and nonfiction content. Your POV is your unique way of seeing the

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27:09

Tech Update Bonus: How AI Video Tools Are Changing...

Podcast Performance Lab ·

2025/10/06

NOTE: This is a second weekly episode delivered in addition to the regular weekly episode as a bonus. These episodes are about tech, or using tech, that's relevant to online/digital creators and educators.Generative AI video reached a turning point during these past couple weeks when it became free and accessible to everyone through new apps from OpenAI, YouTube, Meta, and Google. These tools are being aimed squarely at social media (for now, anyway), and this will fundamentally change what we see

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28:41

Four Principles of Finding Charisma for Creators...

Podcast Performance Lab ·

2025/10/01

In this episode, I offer a different approach to "adding more charisma" (that's certainly a loaded phrase...) for your videos and podcasts. Here I'm thinking of personality kinda like a multi-channel audio mixer. The goal is not to turn up the volume on everything (all the channels) at once, or throw it away to create a new, fake persona. The goal is to find the right mix of your genuine traits, and turn up the volume on some of them.I introduce four key principles that form the foundation of

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28:05

Building Trust on the Human Internet While AI Avatars...

Podcast Performance Lab ·

2025/09/24

The internet is quickly filling up with AI-generated content, including marketing that uses realistic AI avatars. Avatars, digital humans, can look and sound realistic and not have bad hair like me. In this episode, I explore the complex psychology of trust in the age of AI which gets into some of the hidden costs involved in using avatars and generated content.I end the episode with three practical ways you can adjust your content in this new era by leaning into your humanity to build trust.These

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07:28

Responding to the Dead Internet Theory with Real...

Podcast Performance Lab ·

2025/09/17

Welcome to the first episode of the Human Internet Theory.In this episode, I introduce the core idea behind this entire show. I'm responding to something you've probably noticed yourself... which is the huge increase in AI-generated content online. This idea has a name, the "Dead Internet Theory," which suggests that much of the internet is no longer human but is instead populated by bots: both generated and automated content. With recent news about thousands of AI-generated podcasts being created

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14:43

Beyond "Be Yourself": How to Act Natural on Camera or...

Podcast Performance Lab ·

2025/09/17

Sometime, somewhere, you probably heard the advice to "just be yourself" when you are presenting or making videos, podcasts, or any other kind of presentation. For many of us this advice can still lead to feeling stiff or fake on camera or behind the microphone. In this episode, I explain why all communication is a form of performance (and also why that is not a bad thing!)I borrow a concept from the world of acting to help you think about this differently. You are still YOU using this method..

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16:45

How to Overcome Camera Anxiety: A Step-by-Step Guide

Podcast Performance Lab ·

2025/09/17

If you have ever felt that wave of anxiety when you hit the record button, I want you to know you are not alone. In this episode, I talk about why so many of us are camera shy. I won't tell you to "fake it till you make it" in this one. Because I think it is more helpful to first understand the real reason behind this feeling!I explain the science of why our brains react this way, which is a natural human response connected to a deep-seated fear of social judgment.Once we understand "the why", we

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