The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

22:56

How to Recruit Affiliates from Your Competition's...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/10/05

Some of the best affiliates in your niche are already promoting offers like yours. That's good news, because you don't have to start from scratch. You can find the affiliates who are already active, already proven, and already looking for programs that treat them better. In this episode, I'm showing you how to recruit affiliates from your competition's program without being shady, trashing the other company, or making promises you can't keep. I'll share the story of how one competitor's acquisition

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19:08

How to Create Affiliate Emails, Images, and Social Swipe

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/09/29

Affiliate swipe copy should make it easier for partners to promote, but too often it turns into a copy-and-paste mess where every affiliate sends the same email with the same subject line. That doesn't help them, and it doesn't help your program. In this episode, I'm showing you how to create affiliate emails, images, and social swipe your partners can actually use, including why you probably shouldn't write the copy yourself, how to give affiliates images that make their emails better, why you need

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41:00

How to Build an Affiliate Agreement Affiliates Can...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/09/21

Your affiliate agreement shouldn't read like it was written by a committee of attorneys trying to win a boredom contest. It needs to protect your program, but it also needs to be clear enough that affiliates know what they can do, what they can't do, and what happens if they break the rules. In this episode, I'm walking through how to build affiliate terms and conditions that affiliates can understand, including what to include in your preamble, definitions, approval policy, link rules, website

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35:35

Affiliate Program Legal Requirements: What Every...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/09/14

Legal stuff might not be the most exciting part of running an affiliate program, but it's one of the areas you can't afford to just wing. If your affiliates are making false claims, skipping disclosures, spamming people, mishandling data, or breaking your terms, that can come back on you. In this episode, I'm walking through what every affiliate manager needs to know about legal stuff, including FTC disclosures, email rules, privacy and data protection, fraud monitoring, tax records, cookie consent,

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40:15

How to Create Affiliate Relationships That Last

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/09/07

Affiliates stick around when they know you're not treating them like a name on a spreadsheet. Strong relationships are what keep partners engaged, responsive, and willing to promote again, even when another program comes along with a bigger commission or a flashier offer. In this episode, I'm showing you how to create affiliate relationships that last, whether you're working with experienced partners, brand-new affiliates, or people who haven't promoted in a while. You'll learn where to start, what

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25:25

How to Tell Affiliates When Something Goes Wrong

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/08/31

Something is going to go wrong in your affiliate program eventually. A launch gets delayed. A tracking issue pops up. A commission changes. A promo doesn't go the way you expected. The mistake most people make is waiting too long, saying too little, or trying to make the problem sound better than it is. In this episode, I'm showing you how to tell affiliates when something goes wrong so you can be honest, protect trust, manage expectations, and keep your partners confident even when the update isn't

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26:35

How to Plan Your Day as an Affiliate Manager

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/08/24

Affiliate managers have a lot pulling at their attention: recruiting new partners, activating the ones who signed up, answering questions, checking stats, creating resources, following up, and keeping the program moving. So what should you actually do each day? In this episode, I'm showing you how to plan your day as an affiliate manager so you know what to focus on first, what can wait, and how to spend your time on the work that actually grows the program. If you've ever wondered what the

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47:03

How to Fix the Biggest Problems Holding Back Your...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/08/17

Every affiliate program runs into problems. Some show up before you ever recruit your first affiliate, like choosing the right tracking software, fixing website issues, dialing in conversions, setting commissions, and getting your program policies clear. Others hit once the program is live, like finding the right affiliates, activating them, keeping them engaged, communicating well, and giving them the right promotional materials. In this episode, I'm walking through the common problems every

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21:13

Affiliate Fraud: Red Flags Every Program Should Watch

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/08/10

Affiliate fraud is rare, but when it happens, it can cost you real money, damage your program, and create a mess you wish you'd caught sooner. The good news is, you don't have to spend hours every week hunting for problems. You just need to know which red flags to watch. In this episode, I'm walking through the signs every affiliate program should pay attention to, including conversion rates that are way too high or way too low, strange click patterns, high refund rates, spam complaints, fake

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50:20

How to Make Affiliate Webinars Convert Better

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/08/03

Affiliate webinars can bring in a flood of leads and still leave a lot of sales on the table. The difference usually comes down to what happens before, during, and after the webinar. In this episode, I'm showing you how to make affiliate webinars convert better, including how to promote an offer that doesn't perfectly match your niche, what to ask affiliate managers and partners for before you promote, and how encore webinars can double or even triple sales. These are practical lessons we've learned

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28:58

How to Find What's Wrong with Your Affiliate Program...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/07/27

You started an affiliate program, but it's not growing the way you expected. Before you recruit more partners, raise commissions, or start changing everything at once, you need to figure out what's actually broken. In this episode, I'm showing you how to find what's wrong with your affiliate program and fix it by walking through the 14 problems I've seen come up again and again over nearly two decades of working with affiliate programs. Most struggling programs have three, four, or five of these

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28:36

Affiliate Program Support: 5 Things Your Partners Need

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/07/20

Affiliates can't promote well if they're guessing. They need more than a link and a login. They need the right tools, the right direction, and the right kind of support from you as the affiliate manager. In this episode, I'm sharing the 5 things affiliates need to succeed, based on nearly 17 years of running and studying great affiliate programs. You'll learn what to provide so your partners know what to say, when to promote, how to get better results, and why they should keep showing up for your

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35:11

How to Recruit Affiliates Who Keep Promoting

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/07/13

An affiliate program gets fragile when all the sales come from one or two big partners. The goal is to build a deep bench of loyal promoters who believe in what you sell, know how to talk about it, and keep coming back to promote again. In this episode, I'm showing you how to grow an affiliate program without relying on a few affiliates, including how to attract the right partners, turn customers and fans into evangelists, and create the kind of experience that makes affiliates want to stick around

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17:50

How to Recruit Affiliates from Competitor Leaderboards

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/07/06

Your best affiliate prospects are usually hiding in plain sight... on other people's leaderboards. In this episode, I'm breaking down how to recruit affiliates from competitor leaderboards, including exactly where to find the lists, how to choose the right prospects, and how to reach out in a way that starts real relationships instead of sounding like a spammy pitch. Links Mentioned in this Episode Your Affiliate Launch Coach

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23:40

How to Get Affiliates to Plan Their Promotions in...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/06/29

Affiliates promote more when you stop asking them to "just send something" and start giving them a clear plan. In this episode, I'm showing you how to create promotion plans for affiliates so they know exactly when to promote, what to say, who to send it to, and how to pace it without burning out their list. I'll share the two types of affiliate mailing plans we use, plus how to use them to move affiliates from two emails to five, from five to twelve, and in some cases up to 15 or 16 emails, without

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45:51

How to Make Your Affiliate Program Stand Out to...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/06/22

Affiliate programs are everywhere now, so if you want the right partners, you can't just be "another program with a link." In this episode, I'm breaking down how to make your affiliate program stand out to affiliates, so you attract quality partners without relying on nonstop cold outreach forever. We'll talk about what affiliates actually look for before they join, what makes a program feel easy to promote, and the simple upgrades that turn your program into one affiliates want to be part of. Links

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32:09

How to Expand Your Affiliate Program Internationally

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/06/15

Expanding your affiliate program internationally can unlock growth you'll never get if you only recruit in one country, but it also comes with a few practical wrinkles that catch people off guard. In this episode, I'm breaking down how to expand your affiliate program internationally, including where to find overseas partners, what to think through with tracking and payments, and the small adjustments that make it easy for international affiliates to promote and get results. Links Mentioned in this

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27:04

The 6 C's of Elite Affiliate Programs (Part 4)

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/06/08

Most affiliate programs don't lose affiliates because the product is bad... they lose them because it's harder to promote your offer than someone else's. In this final episode of the 6 C's series, we're covering the last three C's: Competitive Commissions, Customization, and a Centralized Hub. I'll show you how to set commissions that attract the right partners, how to create custom assets like landing pages, swipe copy, and graphics without drowning in requests, and how to build one simple place

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21:14

The 6 C's of Elite Affiliate Programs (Part 3)

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/06/01

One of our clients did about a $5 million affiliate launch and he estimated roughly 40% of that came from one thing... coaching the affiliates. Not "here's your link, good luck" coaching, but real training: what to say, what to send, how to position the offer, and how to avoid the little mistakes that kill conversions. In this episode of the 6 C's series, we're talking about the third C: COACHING, and I'm going to get practical with how to run trainings, what to put in cheat sheets, and how to teach

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27:30

The 6 C's of Elite Affiliate Programs (Part 2)

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/05/25

Most affiliate programs communicate in a way that makes affiliates tune out... or walk away. Too many emails, not enough clarity, missing details, last-second requests, and "helpful" messages that don't actually help anyone promote. In this episode of the 6 C's series, we're talking about the second C: COMMUNICATE. I'll show you what great communication looks like from an affiliate's point of view, what to send (and what to stop sending), and how to make it easier for affiliates to say yes and

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