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PODCAST

The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Matt McWilliams, Award-Winning Affiliate Manager

The Affiliate Guy Podcast is your source for affiliate marketing news, tips, and strategies to take your online business to the next level. Learn how to boost your commissions, manage affiliate programs, and so much more. More information at theaffiliateguy.tv and mattmcwilliams.com.

business marketing

All Episodes

26:22

How to Help Affiliates Write Emails That Convert

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/04/06

Most affiliate programs leave email performance up to chance... and then wonder why some promos flop. In this episode, I'm sharing how to help affiliates write emails that convert without turning into their copywriter. You'll get a simple framework you can teach, the few elements every high-performing affiliate email needs, and the feedback process that improves emails fast while keeping the affiliate's voice intact. Links Mentioned in this Episode Video - How to Use Swipe Copy as an Affiliate

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48:52

How to Fix the 7 Beliefs That Kill Affiliate Programs

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/03/30

Most affiliate programs don't fail because of tactics... they fail because the person running them believes the wrong things. In this episode, I'm breaking down 7 common beliefs that quietly kill affiliate programs, from what you think affiliates want, to how you think motivation works, to what you think "good management" looks like. I'll show you what each belief costs you, what to do instead, and how to fix the foundations so your program stops leaking sales and starts building momentum. Links

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26:05

How to Become an Affiliate Manager

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/03/23

Affiliate management is one of those careers people stumble into... and then wonder why nobody told them about it sooner. In this episode, I'm breaking down how to become an affiliate manager. What the job actually is day to day, the core skills you need to build, and the fastest ways to get real experience even if you're starting from zero. If you want a clear path into affiliate management without guessing your way there, this is your roadmap. Links Mentioned in this Episode Apply for Our

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50:20

How to Build a High-Converting Affiliate Webinar Funnel

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/03/16

If affiliates are promoting your webinar and you're seeing plenty of registrations but not enough sales, this episode is for you. Today I'm sharing the exact strategies we use to triple webinar sales when affiliate traffic is in the mix. Not theory... the specific levers that have worked across dozens of clients: what to adjust before the webinar, what to change during the presentation, and what to do after so more attendees turn into buyers. If you want affiliate-promoted webinars to convert like

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23:39

7-Figure Affiliate Launches: The Exact Launch Plan

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/03/09

A seven-figure affiliate launch isn't luck. It's planning, sequencing, and a few leverage points most people skip. In this episode, I'm walking you through the exact launch plan we use to turn affiliate promos into a coordinated push, not a scattered shout into the void. We'll cover what happens before the launch, what you give affiliates so they can promote fast, how you keep momentum during the window, and the handful of moves that separate a decent launch from a monster one. If you've ever

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18:00

How to Screen Affiliate Applications (My Approval...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/03/02

Every affiliate application is a tiny fork in the road. Approve the right people and your program gets stronger. Approve the wrong ones and you get refunds, brand headaches, and a whole lot of noise. In today's episode, I'm sharing my approval criteria for screening affiliate applications, plus the exact process we use to make decisions quickly and consistently. You'll learn what to look for, what to ignore, and how to handle the "maybe" applicants without turning your program into the Wild West.

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20:20

How to Set Up Affiliates to Win (Onboarding Checklist)

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/02/23

You've got affiliates raising their hand. Now the real question is: what do they get in the first few days after they say yes? In this episode, I'm giving you my affiliate onboarding checklist. The exact pieces that help new affiliates feel confident, find what they need fast, and start promoting without a bunch of back-and-forth. If your current onboarding is "here's the link, good luck"... this will fix that. Links Mentioned in this Episode Weekend Email Template Sample Affiliate Promo Plan

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45:36

How to Grow Affiliate Program Revenue 20X in 48 Months

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/02/16

Most affiliate programs grow by inches. This one grew by miles. In today's episode, I'm breaking down how we grew affiliate revenue 20X in 48 months. No fluff. No "one weird trick". Just the exact moves that changed everything: what we focused on first, what we stopped doing, the leverage points that mattered most, and a few bets that didn't pay off. If you want a clear playbook for scaling an affiliate program without burning trust, relationships, or your sanity... this is it. Links Mentioned in

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37:44

How to Fix the Biggest Affiliate Marketing Mistakes

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/02/10

If affiliate marketing feels harder than it should, chances are you're making a few mistakes you don't even realize are mistakes. And the frustrating part? Most affiliates repeat the same ones over and over. In this episode, I'm breaking down the most common affiliate marketing mistakes I see every day and what to do instead. This episode will show you how to fix the small things that make a big difference. Links Mentioned in this Episode Avatar Creation Guide Affiliate Promo Plan Review Post

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27:59

How to Get Affiliates to Trust You (So They Actually...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/02/03

Trust is what separates good affiliate programs from great ones. It's the reason someone says yes to your offer... and keeps showing up promo after promo. If your affiliates don't trust you, or don't believe you've got their back, they'll disappear, fast. In today's episode, I'm sharing exactly how to build that trust. The kind that gets affiliates excited to promote, confident in your offer, and loyal for the long haul. These are the same strategies we've used to keep top affiliates engaged for

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57:27

How to Get Affiliates to Actually Promote

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/01/30

If you want affiliates to actually promote, it's on YOU to make it happen. Because the truth is… most affiliates don't wake up thinking about your program, your product or your launch. They need a spark—and if you don't light the fire, no one will. In this episode, I'll show you how to activate affiliates early, keep them engaged, and turn passive partners into top promoters. Links Mentioned in this Episode Affiliate Promo Plan Template Rethink Dieting Webinar with Matt and Alan Get ALL of our

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25:05

How to Sell With Confidence (Not Desperation)

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/01/21

When it's time to sell, do you suddenly sound… different? A lot of people do. Their tone changes. Their words change. Their confidence changes. And without realizing it, they stop sounding like themselves. They stop sounding confident and start sounding desperate. That shift kills trust, hurts conversions, and slowly damages your brand. In this episode, I'm sharing how to sell in a way that feels natural, confident, and completely on brand… without sounding desperate, awkward, or fake. If selling

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56:08

Is AI the End of Affiliate Marketing?

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/01/15

What if the biggest threat to affiliate marketing right now… is also its biggest opportunity? There's been a lot of noise lately about AI replacing content creators… killing SEO… making affiliates obsolete. But is that actually true? In today's episode, I'm discussing the real impact of AI on affiliate marketing… what's changing, what isn't, and how the smartest affiliates are using AI to grow faster than ever. If you're worried AI is going to ruin everything… or just trying to figure out how to

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46:42

How to Grow Your Affiliate Program with Podcast...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2026/01/06

If you're looking to grow your audience, boost your credibility, and build your email list in a big way, podcast interviews might just be your secret weapon. In this episode, I'm sharing exactly how I've landed more than 600 podcast interviews… and how I turned those into affiliates who became a huge driver of our company's growth. Links Mentioned in this Episode ListenNotes MeetEdgar Your First 100 Affiliates Pretty Link

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52:49

2026 New Year's Resolutions for Affiliate Marketers

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/12/30

Let me ask you something… what if 2026 is the year you stop hoping affiliate marketing works and start treating it like it actually matters? Not more random promos. Not more last‑minute emails. Real commitments that change how you show up, how you promote, and how you get paid. In this episode, I'm sharing the affiliate resolutions that actually move the needle… from building systems and tracking results to selling with confidence and creating bonuses that stand out. If you want this year to be

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45:48

New Year's Resolutions for Affiliate Managers

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/12/22

What if 2026 was the year your affiliate program finally took off? Today, I'm sharing the resolutions smart affiliate managers are making this year. These are the type of resolutions that lead to bigger launches, more evergreen sales, and stronger affiliate relationships. If you want this to be your best year ever, listen up. Links Mentioned in this Episode Affiliate Email Pro Affiliate Training Templates The Book on Affiliate Management Affiliate Terms Wizard Affiliate Activation

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21:53

The Future of Affiliate Marketing: 2026 Edition

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/12/15

What does 2026 look like for affiliate marketers? Let's just say… it's not business as usual. From AI taking over the grunt work to virtual influencers and voice-driven SEO, the landscape is changing fast. In this episode, I'm sharing 13 bold, research-backed predictions for where affiliate marketing is headed, and what you can do now to be ready. Spoiler: the future favors the prepared. Links Mentioned in this Episode Affiliate Email Pro Affiliate Terms Wizard Review Post Pro

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39:23

How Affiliates Can Make More Money This Holiday Season

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/12/08

What if you could turn the busiest shopping season of the year into your biggest affiliate payday? Today, I'm sharing the strategies top affiliates use to make more money in December without burning out, posting nonstop, or guessing what might work. If you want a simple plan to increase your holiday commissions, this episode is for you. Links Mentioned in this Episode Affiliate Promo Warm Up Guide

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36:55

The Affiliate Manager Holiday Survival Guide

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/12/01

The holidays are here… which means chaos for most affiliate managers. There are promos flying everywhere, inboxes are packed, and your affiliates? Half of them are over-promoting, and the other half have gone silent. So how do you stay sane and strategic when the whole season is moving at lightning speed? Today, I'm sharing the practical guide to not just surviving December, but actually thriving as an affiliate manager during the busiest season of the year. Links Mentioned in this Episode The Book

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23:29

Why Every Author Should Be Using Affiliate Marketing

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/11/24

Writing a book is hard. Making real money from it is harder. In this episode, I'll show you how to add affiliate offers to your book so it drives more revenue and creates long-term passive income. Links Mentioned in this Episode The Book on Affiliate Management Affiliate Marketing for Authors Training Resources Page Guide My Recommended Books Page

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