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PODCAST

The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Matt McWilliams, Award-Winning Affiliate Manager

The Affiliate Guy Podcast is your source for affiliate marketing news, tips, and strategies to take your online business to the next level. Learn how to boost your commissions, manage affiliate programs, and so much more. More information at theaffiliateguy.tv and mattmcwilliams.com.

business marketing

All Episodes

01:04:43

How Affiliate Managers Can Get Focused and Stay Focused

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/10/20

Ever feel like your brain is juggling 47 browser tabs—only none of them are loading? That’s what it’s like trying to stay focused as an affiliate manager. Between answering affiliate questions, navigating fast-changing platforms, staying on top of launches, and replying to Slack messages at all hours… staying focused can feel impossible. And regaining it once you’ve lost it? Even harder. In this episode, I’m bringing you a behind-the-scenes recording of a private training I did for a mastermind

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01:08:05

$5.7 Million Affiliate Launch Secrets: The Prep...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/10/13

Ever wonder how a niche audience and the right bonus strategy can put you in the Top 3 of a $5.7 million affiliate launch? Today, I’m bringing back a return guest to show you exactly how she did it. She used prep courses, long-term funnels, and collaborated with other affiliates to absolutely rock this promo and earn nearly $100,000 in affiliate commissions. Listen up to find out how! Links Mentioned in this Episode Heidi’s Facebook Page How to Start Your Affiliate Program Get Started with Affiliate

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52:14

$5.7 Million Affiliate Launch Secrets: Top 10 on the...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/10/06

Want to know how someone with a small email list still landed in the Top 10 of one of the biggest affiliate launches of the year using a single social media network? In this episode, you’ll hear directly from a social media pro who leveraged Instagram — not ads, not email — to crush it on the leaderboard. Links Mentioned in this Episode Manu’s Instagram – @YourSocialTeam How to Start Your Affiliate Program Get Started with Affiliate Marketing Your First 100 Affiliates

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01:01:08

$5.7 Million Affiliate Launch Secrets: From Zero to...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/09/29

What happens when two marketers team up, run a paid workshop, and use that momentum to finish second in a $5.7 million affiliate launch? In this episode, you’ll hear how Justin Demers and Sara Temte built an audience of buyers before the launch even started… then used that list to generate massive affiliate sales, deepen their relationships, and create a winning campaign. If you’ve ever thought, “I don’t have a big list,” or “I’m not sure how to stand out,” this is the playbook you’ve been waiting

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01:00:08

$5.7 Million Affiliate Launch Secrets: How a...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/09/22

What if your very first affiliate promotion brought in $18,000... and landed you in the Top 25 out of hundreds of seasoned pros? In this episode, we’re talking with someone who did exactly that. No list, no big team. Just a smart plan, a clear voice, and a whole lot of heart. It’s proof that you don’t need to be a marketing ninja or email wizard to have a massive impact in your first affiliate launch. Links Mentioned in this Episode Follow Michele on YouTube Listen to Michele’s Podcast How to Start

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56:59

$5.7 Million Affiliate Launch Secrets: Opt-in Bonuses...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/09/15

What if one simple bonus could double your opt-in rate… and build a list of buyers before the cart even opens? In today’s episode, we’re unlocking a powerful strategy from a $5.7 million affiliate launch—a strategy that helped dozens of affiliates stand out from the crowd, grow their list, and convert at higher rates. It’s time to talk about opt-in bonuses that actually work. Links Mentioned in this Episode How to Start Your Affiliate Program (FREE TRAINING) Get Started with Affiliate Marketing Your

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35:55

$5.7 Million Affiliate Launch Secrets: The Affiliate...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/09/08

What if the difference between being a good affiliate and a TOP affiliate...came down to how well you tell your story? Or when you send one single email? In Part 2 of our $5.7 million launch breakdown, we’re revealing the next-level strategies that turned browsers into buyers, including what worked on cart close day, how to find your hottest leads, and why your personal story might be your most powerful sales tool. Links Mentioned in this Episode How to Start Your Affiliate Program (FREE TRAINING)

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46:43

$5.7 Million Affiliate Launch Secrets: The Affiliate...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/09/02

Big launches create big lessons…and a $5.7 million affiliate launch we ran was no exception. In this episode, we go behind the scenes of one of the biggest promotions we’ve ever run and share what worked, what didn’t, and what you can apply to your next campaign. You’ll learn how to deepen connections with your audience, grow your list while promoting, deliver bonuses at the perfect time, and the strategies top affiliates used to dominate the leaderboard.

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01:09:10

How Two Parents Added 104,000 Email Subscribers in 14...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/08/25

Meet Jason and Cecilia Hilkey. They're not your typical online marketers. They don't sell courses on "how to get rich quick" or promise to teach you the "secrets of internet millions." They're just two parents in the parenting space who, until recently, had a modest email list of 3,000 people. Then they did something that blew my mind: they added 104,000 new subscribers in just two weeks using a virtual summit. This strategy is hands down my second favorite way to explode your email list...and this

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37:05

How Affiliates Can Win Big with Virtual Summits (Even...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/08/18

Virtual summits are one of the easiest, highest-converting affiliate promos out there. They're free for your audience, packed with value, and loaded with backend commission potential. And the best part? You don’t even have to be a speaker to win big. In this episode, I’ll show you exactly how to promote virtual summits as an affiliate, even if your name isn’t on the agenda, and turn them into serious revenue for your business. Links Mentioned in this Episode Virtual Summit Swipe File Affiliate Swipe

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36:17

The Affiliate Manager's Burnout Survival Guide

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/08/11

You got into affiliate management because you love it. You believe in what you're doing. You love seeing affiliates succeed. But right now? You're running on fumes. You've got 47 different things on your plate, affiliates texting you at all hours, and it feels like every day brings three new fires to put out. Sound familiar? Look, if you've ever caught yourself thinking ""I can't keep doing this,"" you're not broken. You're just burned out. And that's exactly what we're talking about today. This

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01:04:37

The Affiliate Army Playbook: Lessons from a...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/08/05

There was pressure. There were problems. There were moments when it felt like everything might fall apart. But in the end, we pulled off a multi-million dollar affiliate launch that blew past expectations. In this episode, I’m sharing the real behind-the-scenes story—what we did right, where we nearly failed, and the powerful lessons you can use to grow your own affiliate program. Links Mentioned in this Episode Affiliate Manager Training

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09:21

The 5 Worst Affiliate Recruiting Mistakes You Can Make

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/07/29

Recruiting affiliates isn’t rocket science...but it’s shockingly easy to screw up. There are five mistakes I see over and over again...and they can completely tank your results before you even get started. In this episode, I’m sharing the biggest recruiting missteps affiliate managers make… and how to avoid every single one. Links Mentioned in this Episode My #1 Affiliate Recruiting Email Your First 100 Affiliates Find Affiliates Now Most Common Affiliate Program Mistakes (and How to Avoid

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37:05

How Smart Affiliates Are Using AI (And How You Can...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/07/21

What if you could close more sales after the purchase? What if you could turn one email into three social posts...or flip negative reviews into your most persuasive talking points? That’s exactly what we’re doing in today’s episode. I’m sharing 15 advanced ways to use AI in your affiliate marketing…and some of these are straight-up cheat codes for affiliate marketers. Links Mentioned in this Episode MeetEdgar Review Post Pro My Toolbox Affiliate Email Pro Affiliate Terms Wizard

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39:39

How Smart Affiliates Are Using AI (And How You Can...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/07/14

What if you could boost your affiliate income... without posting more, emailing more, or working harder? What if the secret wasn’t hustle... but knowing exactly what to say and how to say it…before your audience even asks? Today, I’m giving you 10 clever ways smart affiliates are using AI to warm up followers, boost conversions, and make sales feel natural. Links Mentioned in this Episode Review Post Pro How to Create a Resources Page My Toolbox Affiliate Email Pro Affiliate Terms Wizard

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36:03

How Smart Affiliates Are Using AI (And How You Can...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/07/07

If you want to stand out as an affiliate today, you need to do more than just send a few emails and post on social media. You need to answer questions before they’re asked. You need to overcome objections before they pop up. And you need to overcome your own resistance. If you've wondered “What do I say about this product?"" or ""What do I post today?"", AI could be your new best friend...if you use it right. In this episode, I’m giving you 10 ways AI can help you do all of this faster, easier, and

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35:24

How Smart Affiliates Are Using AI (And How You Can...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/06/30

Ever feel like you're putting in more hours than ever... but your affiliate income isn't keeping up? You're not alone. But here’s the good news: Smart affiliates are already using AI to save time, simplify their content, and sell more…without sounding like a robot. Today, we're kicking off a brand-new series on how to use AI as an affiliate marketer…whether you're just getting started or looking to scale up. Links Mentioned in this Episode My Toolbox Affiliate Email Pro Affiliate Terms Wizard

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36:47

How I Use AI to Run Affiliate Programs (Part 6)

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/06/23

Ever feel like you’ve maxed out your ideas for managing your affiliate program? In this final episode of the series, I’m sharing 11 more creative, under-the-radar ways I’ve used AI to streamline, scale, and improve affiliate management…especially the parts you didn’t even know could be outsourced to AI. We’re talking about social monitoring, copywriting, challenge creation, even handling those tricky affiliate convos with way more grace than I usually muster on my own. Links Mentioned in this

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38:29

How I Use AI to Run Affiliate Programs (Part 5)

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/06/16

Most people think AI is just for writing emails or doing data analysis…but what if it could help you train your team, onboard new affiliate managers, and even build goodwill with your partners? In this episode, I’m sharing the more unexpected ways I use AI behind the scenes to run stronger, smarter affiliate programs. Links Mentioned in this Episode Affiliate Email Pro

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31:02

How I Use AI to Run Affiliate Programs (Part 4)

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/06/09

There are a million little tasks that come with managing affiliates…leaderboards, nudges, bonus ideas, follow-ups... and most of it eats up your day. In this episode, I’m sharing how I use AI to handle all of that faster, better, and without losing my mind. These are the behind-the-scenes tasks that move the needle…and AI makes them way easier. Links Mentioned in this Episode Affiliate Email Pro

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