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PODCAST

The Experienced Entrepreneur

Marissa Lawton | Business Coach for Seasoned Entrepreneurs

Welcome to the show for seasoned business owners, coaches, and service providers who"ve been in the game long enough to know that the flashy hustle isn"t sustainable — The Experienced Entrepreneur is your weekly refuge. Here, experience is your edge. This is not a show for newbies chasing overnight success; it"s a podcast for those who bring wisdom, perspective, and resilience to the long game of entrepreneurship. If you"ve ever felt unseen in the noise of business marketing, tired of strategies

business entrepreneurship

All Episodes

36:09

The Metrics Myth Keeping Entrepreneurs in the Dark

The Experienced Entrepreneur ·

2026/02/16

If you've ever said "I'm just not a numbers person" — this episode is going to gently, but firmly, challenge that. For experienced entrepreneurs, the belief that metrics are complicated, cold, or designed for someone else is one of the most costly myths in business. Not because tracking is hard, but because the story we tell ourselves about it keeps us from accessing the clearest signal our business has to offer. In this episode of The Experienced Entrepreneur, Marissa Lawton breaks down where the

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57:11

Human-Centered Sales in a Post-Algorithm Market -...

The Experienced Entrepreneur ·

2026/02/09

In this episode of The Experienced Entrepreneur, Marissa Lawton sits down with Megan Smyth to unpack what's actually working in sales right now — and why many experienced business owners are quietly moving away from social media–dependent strategies. Megan shares the story of losing every copywriting client in a single week and how that moment forced her to confront a hard truth: relying on referrals without a system is not a strategy. Instead of doubling down on platforms she hated, Megan rebuilt

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31:27

Behind the Scenes of Monday Meeting: What We're Doing...

The Experienced Entrepreneur ·

2026/02/02

In this behind-the-scenes episode of The Experienced Entrepreneur, Marissa Lawton pulls back the curtain on the first few weeks of the Monday Meeting founding round. Instead of theory or hype, this episode shares what's actually happening inside the container: how the Decision Dashboard is being used in real businesses, what patterns are emerging through live dashboard reviews, and why Monday Meeting was intentionally designed as an accountability and community-based mentorship rather than a

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33:06

Make Better Business Decisions Part 4: Lifestyle

The Experienced Entrepreneur ·

2026/01/26

Lifestyle and energy are often treated as personal concerns, separate from "real" business metrics. But for experienced entrepreneurs, they are some of the earliest and most honest indicators of how a business is actually functioning. In this episode of The Experienced Entrepreneur, Marissa Lawton explores why lifestyle and energy deserve a permanent place inside your business metrics system — and what happens when you ignore them for too long. Rather than framing energy as a mindset issue or a

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34:05

Make Better Business Decisions Part 3: Sales & Profit

The Experienced Entrepreneur ·

2026/01/19

Sales numbers can look fine on the surface and still leave you feeling uneasy. For experienced entrepreneurs, sales and profit are not just outcomes. They are signals — indicators of alignment, capacity, sustainability, and decision quality over time. In this episode of The Experienced Entrepreneur, Marissa Lawton breaks down how to think about sales and profit metrics beyond "did it work or not." Instead of treating revenue as a scorecard, this conversation reframes sales data as information that

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34:42

Make Better Business Decisions Part 2: Engagement

The Experienced Entrepreneur ·

2026/01/12

Lead nurture is not about posting more, emailing more, or staying visible at all costs. For experienced entrepreneurs, lead nurture is about trust, continuity, and relationship — and when it's working, it should feel steady, not exhausting. In this episode of The Experienced Entrepreneur, Marissa Lawton explores what lead nurture really looks like once your business has matured past hustle-based marketing. Rather than focusing on engagement hacks or content volume, this conversation reframes lead

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29:24

BONUS EPISODE: Rant on the Amy Porterfield Jenna...

The Experienced Entrepreneur ·

2026/01/08

Bonus Episode: The Market Shift, "Dead" Business Models, and What's Actually Changing In this spontaneous bonus episode of The Experienced Entrepreneur, Marissa Lawton shares an unscripted, candid reflection on the current market shift and the growing narrative that "courses are dead," "podcasts are dead," or that entire business models are suddenly no longer viable. Drawing on more than a decade of experience in online business, formal business education, and firsthand work across industries like

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30:19

Make Better Business Decisions Part 1: Lead Acquisition

The Experienced Entrepreneur ·

2026/01/05

Since you've been in business for a while, you already know that "getting more leads" isn't the be-all-end-all solution some coaches say it is. The real challenge is knowing what kind of leads you're attracting, where they're coming from, and whether your lead flow is actually supporting sustainable business growth — or quietly working against it. In this episode of The Experienced Entrepreneur, I kick off a four-part January series about making better business decisions starting with Lead

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15:21

10 Questions to Get Your Business Ready for 2026

The Experienced Entrepreneur ·

2025/12/29

Before you rush into goal-setting, optimization, or "what's next," there's something more important to do: integrate the year you just lived. In this reflective year-end episode of The Experienced Entrepreneur, Marissa Lawton guides seasoned business owners through 10 powerful questions designed to help you make sense of 2025 and move into 2026 with more clarity, steadiness, and intention. This is not a productivity episode. It's an integration episode — created for entrepreneurs who have been in

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42:45

Decisions That Shape 2026: What Stays, What Goes

The Experienced Entrepreneur ·

2025/12/22

As an experienced entrepreneur, the most powerful decisions you make aren't about doing more — they're about choosing what actually deserves to come with you into the next chapter. In this reflective year-end episode of The Experienced Entrepreneur, Marissa Lawton invites seasoned business owners to pause, integrate what 2025 revealed, and practice CEO-level discernment as they step into 2026. This episode isn't about setting aggressive goals or forcing clarity before it's ready. It's about learning

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41:43

Energy Accounting — The Year-End Audit Successful...

The Experienced Entrepreneur ·

2025/12/15

As online business owners head into a new year, most look only at the traditional metrics — revenue, growth, conversions, launches. But seasoned entrepreneurs know those numbers don't tell the full story. The real signals that predict stability, sustainability, and success are often intangible: energy, capacity, creative bandwidth, emotional resilience, and decision fatigue. In this episode of The Experienced Entrepreneur, Marissa breaks down the concept of energy accounting — the year-end audit

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31:39

Should You Even Make a Business Plan for 2026?

The Experienced Entrepreneur ·

2025/12/08

Should We Be Planning 2026? (How to Lead Your Business in an Unpredictable Market) If you've been wondering whether it even makes sense to plan for 2026 with the market shifting under our feet — this episode is going to feel like a deep exhale. In today's solo episode, we're talking about what mature entrepreneurs already know: Annual planning isn't about predicting the year. It's about directing it. It's about creating a structure sturdy enough to hold you, even when the market doesn't cooperate

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42:53

The Answer to Self-Sabotage in Your Business

The Experienced Entrepreneur ·

2025/12/01

Being in business long enough, you've faced this question: "Do I stay the course… or am I self-sabotaging?" In this week's solo episode of The Experienced Entrepreneur, we unravel one of the most complex challenges seasoned business owners face — knowing when something in your business still has staying power, and when your desire to quit is actually coming from fear, fatigue, or avoidance. This is not a beginner conversation. This is a maturity conversation — one that honors both your intuition and

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38:39

Why Profit Margin is My Most Important KPI for 2026

The Experienced Entrepreneur ·

2025/11/24

What if the real measure of a healthy business isn't how much you make—but how much you keep? In this episode of The Experienced Entrepreneur, Marissa Lawton shares why she's shifting her focus to profit margin and what that means for seasoned business owners who are ready to step off the "scale at all costs" treadmill. After more than a decade in business, Marissa has seen every iteration of the CEO era—the endless hiring, the tech subscriptions, the outsourcing, the pressure to look like you're

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43:11

Hustle Mode vs Sprint Energy

The Experienced Entrepreneur ·

2025/11/17

There's a difference between running a business and playing at one. In this episode of The Experienced Entrepreneur, Marissa Lawton breaks down what it really means to work hard without burning out — and how to reclaim your energy through intentional effort. You'll learn how to spot the difference between hustle (reactive, fear-based, endless) and a sprint (focused, strategic, time-bound). Marissa shares her framework for designing "seasons of sprint" that move your business forward without tipping

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43:46

How to Sell in Today's Market

The Experienced Entrepreneur ·

2025/11/10

The online business space has changed — and so has the way people buy. In this episode of The Experienced Entrepreneur, Marissa Lawton breaks down what's really happening behind today's slower sales cycles and why it's not a bad thing. You'll learn how buyer psychology has evolved, what the new customer journey looks like, and how to adapt your business strategy with more steadiness, connection, and confidence. Marissa shares how the old "seven touchpoints before a sale" rule has ballooned to nearly

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32:15

Are You Craving a "Cottage" Business?

The Experienced Entrepreneur ·

2025/11/03

What if the next level of success isn't about scaling up — but settling in? In this solo episode, Marissa Lawton explores the idea of right-sizing your business — designing a company that supports your life instead of swallowing it whole. For years, online entrepreneurs have been told that growth is the only direction that matters. More offers, more revenue, more everything. But what happens when "more" starts costing you your peace, your energy, or your joy? Marissa invites you to rethink the

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01:07:10

The Ordinary Business Revolution - with Jessica Freeman

The Experienced Entrepreneur ·

2025/10/27

What if "ordinary" isn't a limitation — but the new definition of success? In this conversation, Marissa Lawton and longtime entrepreneur Jessica Freeman — founder of Jess Creatives and The Ordinary Business — explore what it really means to build a business that's sustainable, satisfying, and still fully your own. Together, they unpack how the online business world has evolved over the last decade — from the hustle-heavy, seven-figure dreams of the 2010s to a quieter, more grounded version of

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58:01

Recognizing Your Core Business Identity with Shaina...

The Experienced Entrepreneur ·

2025/10/20

Your brand isn't something you create — it's something you uncover. In this episode of The Experienced Entrepreneur, Marissa Lawton is joined by designer and brand strategist Shaina Longstreet, founder of Dawn and Delight Creative, for a deeply grounded conversation about what it really means to build a business that feels like you. After nearly two decades in creative work, Shaina has developed a powerful philosophy she calls identity-led branding — an approach that starts with who you are at your

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01:09:06

The Purpose of Business with QuinnTempest

The Experienced Entrepreneur ·

2025/10/13

The true purpose of business isn’t growth for growth’s sake — it’s alignment, sustainability, and impact that lasts. In this powerful first guest episode of The Experienced Entrepreneur, Marissa Lawton sits down with Quinn Tempest, entrepreneur, strategist, and founder of Create Your Purpose®, for a conversation that cuts through the noise of hustle culture and redefines what it means to build a business that truly serves your life. Quinn has been a business owner for more than 13 years, evolving

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124 results

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