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PODCAST

The Experienced Entrepreneur

Marissa Lawton | Business Coach for Seasoned Entrepreneurs

Welcome to the show for seasoned business owners, coaches, and service providers who"ve been in the game long enough to know that the flashy hustle isn"t sustainable — The Experienced Entrepreneur is your weekly refuge. Here, experience is your edge. This is not a show for newbies chasing overnight success; it"s a podcast for those who bring wisdom, perspective, and resilience to the long game of entrepreneurship. If you"ve ever felt unseen in the noise of business marketing, tired of strategies

business entrepreneurship

All Episodes

30:19

Make Better Business Decisions Part 1: Lead Acquisition

The Experienced Entrepreneur ·

2026/01/05

Since you've been in business for a while, you already know that "getting more leads" isn't the be-all-end-all solution some coaches say it is. The real challenge is knowing what kind of leads you're attracting, where they're coming from, and whether your lead flow is actually supporting sustainable business growth — or quietly working against it. In this episode of The Experienced Entrepreneur, I kick off a four-part January series about making better business decisions starting with Lead

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15:21

10 Questions to Get Your Business Ready for 2026

The Experienced Entrepreneur ·

2025/12/29

Before you rush into goal-setting, optimization, or "what's next," there's something more important to do: integrate the year you just lived. In this reflective year-end episode of The Experienced Entrepreneur, Marissa Lawton guides seasoned business owners through 10 powerful questions designed to help you make sense of 2025 and move into 2026 with more clarity, steadiness, and intention. This is not a productivity episode. It's an integration episode — created for entrepreneurs who have been in

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42:45

Decisions That Shape 2026: What Stays, What Goes

The Experienced Entrepreneur ·

2025/12/22

As an experienced entrepreneur, the most powerful decisions you make aren't about doing more — they're about choosing what actually deserves to come with you into the next chapter. In this reflective year-end episode of The Experienced Entrepreneur, Marissa Lawton invites seasoned business owners to pause, integrate what 2025 revealed, and practice CEO-level discernment as they step into 2026. This episode isn't about setting aggressive goals or forcing clarity before it's ready. It's about learning

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41:43

Energy Accounting — The Year-End Audit Successful...

The Experienced Entrepreneur ·

2025/12/15

As online business owners head into a new year, most look only at the traditional metrics — revenue, growth, conversions, launches. But seasoned entrepreneurs know those numbers don't tell the full story. The real signals that predict stability, sustainability, and success are often intangible: energy, capacity, creative bandwidth, emotional resilience, and decision fatigue. In this episode of The Experienced Entrepreneur, Marissa breaks down the concept of energy accounting — the year-end audit

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31:39

Should You Even Make a Business Plan for 2026?

The Experienced Entrepreneur ·

2025/12/08

Should We Be Planning 2026? (How to Lead Your Business in an Unpredictable Market) If you've been wondering whether it even makes sense to plan for 2026 with the market shifting under our feet — this episode is going to feel like a deep exhale. In today's solo episode, we're talking about what mature entrepreneurs already know: Annual planning isn't about predicting the year. It's about directing it. It's about creating a structure sturdy enough to hold you, even when the market doesn't cooperate

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42:53

The Answer to Self-Sabotage in Your Business

The Experienced Entrepreneur ·

2025/12/01

Being in business long enough, you've faced this question: "Do I stay the course… or am I self-sabotaging?" In this week's solo episode of The Experienced Entrepreneur, we unravel one of the most complex challenges seasoned business owners face — knowing when something in your business still has staying power, and when your desire to quit is actually coming from fear, fatigue, or avoidance. This is not a beginner conversation. This is a maturity conversation — one that honors both your intuition and

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38:39

Why Profit Margin is My Most Important KPI for 2026

The Experienced Entrepreneur ·

2025/11/24

What if the real measure of a healthy business isn't how much you make—but how much you keep? In this episode of The Experienced Entrepreneur, Marissa Lawton shares why she's shifting her focus to profit margin and what that means for seasoned business owners who are ready to step off the "scale at all costs" treadmill. After more than a decade in business, Marissa has seen every iteration of the CEO era—the endless hiring, the tech subscriptions, the outsourcing, the pressure to look like you're

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43:11

Hustle Mode vs Sprint Energy

The Experienced Entrepreneur ·

2025/11/17

There's a difference between running a business and playing at one. In this episode of The Experienced Entrepreneur, Marissa Lawton breaks down what it really means to work hard without burning out — and how to reclaim your energy through intentional effort. You'll learn how to spot the difference between hustle (reactive, fear-based, endless) and a sprint (focused, strategic, time-bound). Marissa shares her framework for designing "seasons of sprint" that move your business forward without tipping

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43:46

How to Sell in Today's Market

The Experienced Entrepreneur ·

2025/11/10

The online business space has changed — and so has the way people buy. In this episode of The Experienced Entrepreneur, Marissa Lawton breaks down what's really happening behind today's slower sales cycles and why it's not a bad thing. You'll learn how buyer psychology has evolved, what the new customer journey looks like, and how to adapt your business strategy with more steadiness, connection, and confidence. Marissa shares how the old "seven touchpoints before a sale" rule has ballooned to nearly

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32:15

Are You Craving a "Cottage" Business?

The Experienced Entrepreneur ·

2025/11/03

What if the next level of success isn't about scaling up — but settling in? In this solo episode, Marissa Lawton explores the idea of right-sizing your business — designing a company that supports your life instead of swallowing it whole. For years, online entrepreneurs have been told that growth is the only direction that matters. More offers, more revenue, more everything. But what happens when "more" starts costing you your peace, your energy, or your joy? Marissa invites you to rethink the

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01:07:10

The Ordinary Business Revolution - with Jessica Freeman

The Experienced Entrepreneur ·

2025/10/27

What if "ordinary" isn't a limitation — but the new definition of success? In this conversation, Marissa Lawton and longtime entrepreneur Jessica Freeman — founder of Jess Creatives and The Ordinary Business — explore what it really means to build a business that's sustainable, satisfying, and still fully your own. Together, they unpack how the online business world has evolved over the last decade — from the hustle-heavy, seven-figure dreams of the 2010s to a quieter, more grounded version of

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58:01

Recognizing Your Core Business Identity with Shaina...

The Experienced Entrepreneur ·

2025/10/20

Your brand isn't something you create — it's something you uncover. In this episode of The Experienced Entrepreneur, Marissa Lawton is joined by designer and brand strategist Shaina Longstreet, founder of Dawn and Delight Creative, for a deeply grounded conversation about what it really means to build a business that feels like you. After nearly two decades in creative work, Shaina has developed a powerful philosophy she calls identity-led branding — an approach that starts with who you are at your

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01:09:06

The Purpose of Business with QuinnTempest

The Experienced Entrepreneur ·

2025/10/13

The true purpose of business isn’t growth for growth’s sake — it’s alignment, sustainability, and impact that lasts. In this powerful first guest episode of The Experienced Entrepreneur, Marissa Lawton sits down with Quinn Tempest, entrepreneur, strategist, and founder of Create Your Purpose®, for a conversation that cuts through the noise of hustle culture and redefines what it means to build a business that truly serves your life. Quinn has been a business owner for more than 13 years, evolving

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58:48

What I'm Doing Differently: in this chapter of business

The Experienced Entrepreneur ·

2025/10/06

After more than a decade online, I don’t want to run my business the way I used to. No endless funnels. No chasing perfection. No over-editing every piece of content. No building big teams just to manage the growth. In this episode, I’m pulling back the curtain on what I’m doing differently in this chapter of business — and why it might resonate with you, too. I talk about: Why I’m keeping things simple (no team hires, no complex funnels). Why these podcast episodes are intentionally raw and

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35:39

Why Experience is Your Greatest Asset

The Experienced Entrepreneur ·

2025/10/03

Here’s the truth: your experience — the years you’ve put in, the pivots you’ve made, the resilience you’ve built — all of that together makes up your edge. In this episode, I talk about why seasoned entrepreneurs have something no quick-fix hack or brand-new trend can give: perspective. We’ve lived through cycles. We’ve survived launches that flopped and offers that soared. We know what it means to weather uncertainty. That lived experience is what sets you apart. If you’ve ever looked around online

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42:13

The Rollercoaster Years: and how to steady yourself

The Experienced Entrepreneur ·

2025/10/03

Maybe you pivoted. Maybe you paused. Maybe you powered through because you didn’t know what else to do. If you’ve been in business for more than a few years, you know exactly what the entrepreneurial rollercoaster feels like. There are highs that feel euphoric and lows that leave you questioning everything. And the last few years — with the COVID boom and bust — amplified that rollercoaster for so many of us. In this episode, I unpack the three paths most entrepreneurs take when things get wobbly:

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34:08

Welcome to The Experienced Entrepreneur

The Experienced Entrepreneur ·

2025/10/03

Every business owner eventually comes to a crossroads: Do I keep going the way I have been, or do I do it differently? This very first episode sets the stage for what you can expect from The Experienced Entrepreneur. Every Monday: raw, real conversations about the long game of entrepreneurship. Not the Instagram highlight reels, not hustle culture advice that burns you out, but the steady rhythm of showing up year after year and letting your wisdom lead the way. If you’ve ever felt unseen in the

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54:07

Side Hustle Spotlight: Joyce Agne

The Experienced Entrepreneur ·

2023/11/20

Feeling overwhelmed by life's emotional rollercoaster while in the trenches of launching or growing your side hustle? In this Side Hustle Support Group spotlight episode, I’m interviewing Joyce Agne about her rewilding methods and her experience inside the Side Hustle Support Group program. Learn more about Side Hustle Support Group and apply here: https://marissalawton.com/side-hustle

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59:29

Side Hustle Spotlight: Joanne Kim

The Experienced Entrepreneur ·

2023/11/13

How do emotions and side hustles mix? In this Side Hustle Spotlight episode, I'm interviewing, Joanne Kim who built a side hustle around helping people transform emotional challenges into strengths. Learn more about Side Hustle Support Group and apply here: https://marissalawton.com/side-hustle

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47:51

Side Hustle Spotlight: Kristin Tand

The Experienced Entrepreneur ·

2023/11/06

Feeling stuck with your side hustle? Tune in as Kristin Tand from "In the Kitchen with Kristin" shares her journey, struggles, and triumphs in this Side Hustle Support Group spotlight episode. Learn more about Side Hustle Support Group and apply here: https://marissalawton.com/side-hustle

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117 results

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