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PODCAST

The Experienced Entrepreneur

Marissa Lawton | Business Coach for Seasoned Entrepreneurs

Welcome to the show for seasoned business owners, coaches, and service providers who"ve been in the game long enough to know that the flashy hustle isn"t sustainable — The Experienced Entrepreneur is your weekly refuge. Here, experience is your edge. This is not a show for newbies chasing overnight success; it"s a podcast for those who bring wisdom, perspective, and resilience to the long game of entrepreneurship. If you"ve ever felt unseen in the noise of business marketing, tired of strategies

business entrepreneurship

All Episodes

43:46

How to Sell in Today's Market

The Experienced Entrepreneur ·

2025/11/10

The online business space has changed — and so has the way people buy. In this episode of The Experienced Entrepreneur, Marissa Lawton breaks down what's really happening behind today's slower sales cycles and why it's not a bad thing. You'll learn how buyer psychology has evolved, what the new customer journey looks like, and how to adapt your business strategy with more steadiness, connection, and confidence. Marissa shares how the old "seven touchpoints before a sale" rule has ballooned to nearly

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32:15

Are You Craving a "Cottage" Business?

The Experienced Entrepreneur ·

2025/11/03

What if the next level of success isn't about scaling up — but settling in? In this solo episode, Marissa Lawton explores the idea of right-sizing your business — designing a company that supports your life instead of swallowing it whole. For years, online entrepreneurs have been told that growth is the only direction that matters. More offers, more revenue, more everything. But what happens when "more" starts costing you your peace, your energy, or your joy? Marissa invites you to rethink the

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01:07:10

The Ordinary Business Revolution - with Jessica Freeman

The Experienced Entrepreneur ·

2025/10/27

What if "ordinary" isn't a limitation — but the new definition of success? In this conversation, Marissa Lawton and longtime entrepreneur Jessica Freeman — founder of Jess Creatives and The Ordinary Business — explore what it really means to build a business that's sustainable, satisfying, and still fully your own. Together, they unpack how the online business world has evolved over the last decade — from the hustle-heavy, seven-figure dreams of the 2010s to a quieter, more grounded version of

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58:01

Recognizing Your Core Business Identity with Shaina...

The Experienced Entrepreneur ·

2025/10/20

Your brand isn't something you create — it's something you uncover. In this episode of The Experienced Entrepreneur, Marissa Lawton is joined by designer and brand strategist Shaina Longstreet, founder of Dawn and Delight Creative, for a deeply grounded conversation about what it really means to build a business that feels like you. After nearly two decades in creative work, Shaina has developed a powerful philosophy she calls identity-led branding — an approach that starts with who you are at your

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01:09:06

The Purpose of Business with QuinnTempest

The Experienced Entrepreneur ·

2025/10/13

The true purpose of business isn’t growth for growth’s sake — it’s alignment, sustainability, and impact that lasts. In this powerful first guest episode of The Experienced Entrepreneur, Marissa Lawton sits down with Quinn Tempest, entrepreneur, strategist, and founder of Create Your Purpose®, for a conversation that cuts through the noise of hustle culture and redefines what it means to build a business that truly serves your life. Quinn has been a business owner for more than 13 years, evolving

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58:48

What I'm Doing Differently: in this chapter of business

The Experienced Entrepreneur ·

2025/10/06

After more than a decade online, I don’t want to run my business the way I used to. No endless funnels. No chasing perfection. No over-editing every piece of content. No building big teams just to manage the growth. In this episode, I’m pulling back the curtain on what I’m doing differently in this chapter of business — and why it might resonate with you, too. I talk about: Why I’m keeping things simple (no team hires, no complex funnels). Why these podcast episodes are intentionally raw and

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35:39

Why Experience is Your Greatest Asset

The Experienced Entrepreneur ·

2025/10/03

Here’s the truth: your experience — the years you’ve put in, the pivots you’ve made, the resilience you’ve built — all of that together makes up your edge. In this episode, I talk about why seasoned entrepreneurs have something no quick-fix hack or brand-new trend can give: perspective. We’ve lived through cycles. We’ve survived launches that flopped and offers that soared. We know what it means to weather uncertainty. That lived experience is what sets you apart. If you’ve ever looked around online

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42:13

The Rollercoaster Years: and how to steady yourself

The Experienced Entrepreneur ·

2025/10/03

Maybe you pivoted. Maybe you paused. Maybe you powered through because you didn’t know what else to do. If you’ve been in business for more than a few years, you know exactly what the entrepreneurial rollercoaster feels like. There are highs that feel euphoric and lows that leave you questioning everything. And the last few years — with the COVID boom and bust — amplified that rollercoaster for so many of us. In this episode, I unpack the three paths most entrepreneurs take when things get wobbly:

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34:08

Welcome to The Experienced Entrepreneur

The Experienced Entrepreneur ·

2025/10/03

Every business owner eventually comes to a crossroads: Do I keep going the way I have been, or do I do it differently? This very first episode sets the stage for what you can expect from The Experienced Entrepreneur. Every Monday: raw, real conversations about the long game of entrepreneurship. Not the Instagram highlight reels, not hustle culture advice that burns you out, but the steady rhythm of showing up year after year and letting your wisdom lead the way. If you’ve ever felt unseen in the

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54:07

Side Hustle Spotlight: Joyce Agne

The Experienced Entrepreneur ·

2023/11/20

Feeling overwhelmed by life's emotional rollercoaster while in the trenches of launching or growing your side hustle? In this Side Hustle Support Group spotlight episode, I’m interviewing Joyce Agne about her rewilding methods and her experience inside the Side Hustle Support Group program. Learn more about Side Hustle Support Group and apply here: https://marissalawton.com/side-hustle

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59:29

Side Hustle Spotlight: Joanne Kim

The Experienced Entrepreneur ·

2023/11/13

How do emotions and side hustles mix? In this Side Hustle Spotlight episode, I'm interviewing, Joanne Kim who built a side hustle around helping people transform emotional challenges into strengths. Learn more about Side Hustle Support Group and apply here: https://marissalawton.com/side-hustle

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47:51

Side Hustle Spotlight: Kristin Tand

The Experienced Entrepreneur ·

2023/11/06

Feeling stuck with your side hustle? Tune in as Kristin Tand from "In the Kitchen with Kristin" shares her journey, struggles, and triumphs in this Side Hustle Support Group spotlight episode. Learn more about Side Hustle Support Group and apply here: https://marissalawton.com/side-hustle

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55:02

Side Hustle Spotlight: Edla Prevette

The Experienced Entrepreneur ·

2023/10/30

Feel overwhelmed balancing a side hustle with life's ups and downs? Tune into this Side Hustle Support Group Spotlight Episode, where Edla Prevette shares her journey of building a side hustle while supporting aging parents and personal responsibilities. Learn more about Side Hustle Support Group and apply here: https://marissalawton.com/side-hustle

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24:30

Stop Focusing on Building an Audience

The Experienced Entrepreneur ·

2023/10/16

Vanity metrics. Have you heard that term before? Sometimes it can be hard to know which numbers we should be focused on growing because they have an impact on our bottoms lines and which ones are just distractions. In my latest Empire Rising episode, we’ll set the record straight on vanity metrics and get you looking at the RIGHT data. If you want more resources and show notes, check out http://marissalawton.com/podcast

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36:31

Making the Most Out of a Small Audience

The Experienced Entrepreneur ·

2023/10/09

“But I don’t have an audience” — can you relate? 🤔 If you’ve been letting a smaller audience hold you back from building a side hustle, it’s time to shift your perspective. The truth is you don’t need a large audience to have a fulfilling and lucrative online business. To avoid falling into the follower count trap, listen to the latest podcast episode and I’ll explain everything, including how you can tap into your small audience effectively. If you want more resources and show notes, check

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25:31

The Smaller the Audience The Better

The Experienced Entrepreneur ·

2023/10/02

Don’t let the idea of needing a BIG audience keep you from getting started building one. If you’re always working towards the next big number, you might be neglecting the process of building relationships with your current audience. This is your reminder that every person in your audience is just that: a person. They’re not just a number, right? They have real hopes, real fears, real problems and real dreams. You have the great opportunity to make a positive impact in their lives. If you focus

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31:19

It's Not Hard to Build an Audience

The Experienced Entrepreneur ·

2023/09/25

Building an audience doesn’t happen overnight. It’s a process, right? What if I told you this process may not be as difficult as you think? Yes, you may have to overcome some mental hurdles to show up consistently. But if you can follow some basic guidelines, the process becomes so much more simple and easy. It’s about learning to work the process AND trust the process. Find out more on how a shift in mindset can help you increase your audience. If you want more resources and show notes, check out

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26:51

You Don't Need to be an Influencer for a Profitable...

The Experienced Entrepreneur ·

2023/09/18

When you’re building an online business, you need to consider which marketing strategies are going to suit you long-term. If you already know jumping into social media with both feet isn’t something you can commit to, don’t let the pressure get to you. Tune into the latest podcast episode to find out. If you want more resources and show notes, check out http://marissalawton.com/podcast

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33:06

Better Results in Less Time

The Experienced Entrepreneur ·

2023/08/28

Want to know my method for getting better results in less time? Tune into the latest podcast episode to learn about the cornerstone strategy I teach within Side Hustle Support Group. If you want more resources and show notes, check out http://marissalawton.com/podcast

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24:45

Your Schedule Starts With Your Values

The Experienced Entrepreneur ·

2023/08/21

Being in alignment means your authentic values are at the core of what you do. In my latest podcast episode, I go deep and share my own personal lesson in this and also talk about how you can cultivate a more intentional lifestyle. If you want more resources and show notes, check out http://marissalawton.com/podcast

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109 results

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