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PODCAST

Nonprofit Marketing Minutes

Dr. Colleen Kendrick

A few minutes of advice each week from the Nonprofit Partners team at Kendrick & Company, who have more than 100 collective experience in nonprofit marketing communications.

business non-profit

All Episodes

02:51

The Graceful Exit | Nonprofit Marketing Minutes

Nonprofit Marketing Minutes ·

2026/02/27

Not every nonprofit is meant to last forever. What happens when you actually solve the problem you were created to fix? A success-based closure is not failure. It is stewardship. Colleen shares how to execute a graceful exit with integrity, protect your legacy, and ensure continuity for the community. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

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03:04

The Purposeful Pivot | Nonprofit Marketing Minutes

Nonprofit Marketing Minutes ·

2026/02/20

What if your biggest success is now your biggest obstacle? Colleen breaks down what to keep in mind during the pivot or perish moment when our organization realizes its core program(s) may no longer be working, and needs to consider what to do next. Sometimes impact means unlearning what once worked. When the world changes, brave organizations change with it. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

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03:09

The Strategic Alliance | Nonprofit Marketing Minutes

Nonprofit Marketing Minutes ·

2026/02/13

Share the skeleton, protect the soul. Colleen explains how Strategic alliances can help nonprofits reduce redundant costs without losing their identity. Collaboration without consolidation! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

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03:17

The Marriage of Missions | Nonprofit Marketing Minutes

Nonprofit Marketing Minutes ·

2026/02/10

What if the biggest threat to your nonprofit… is the nonprofit down the street? Two leaders. One funder. The same community. That's the moment the word merger stops feeling theoretical and starts feeling necessary. Colleen breaks down the real, unfiltered truth about nonprofit mergers: the brand tension, the leadership reality, the culture clashes and the upside most people don't talk about. Because when two quiet voices become one clear, confident megaphone, the impact can finally match the

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02:47

The Power of Radical Collaboration | Nonprofit...

Nonprofit Marketing Minutes ·

2026/01/30

What if competing is actually holding nonprofits back? In this week's Nonprofit Marketing Minutes, Colleen talks about the power of radical collaboration and why shared services, joint asks, and real partnerships are key to long term resilience. If you care about sustainability and impact, this is a must listen because resilience is not a solo sport! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

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02:23

Leading without Burning Out | Nonprofit Marketing...

Nonprofit Marketing Minutes ·

2026/01/23

Burnout is not a badge of honor, it is a leadership risk. Colleen shares what sustainable leadership really looks like, and why protecting your people protects your mission. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

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02:25

The Human-Centric Tech Pivot | Nonprofit Marketing...

Nonprofit Marketing Minutes ·

2026/01/16

AI doesn't have to mean more complexity! In this week's Nonprofit Marketing Minutes, Colleen reframes AI as administrative independence using technology to give staff time back, reduce burnout, and keep humanity at the center of the work. Tech should be the wind at your back, not the anchor at your feet. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

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02:46

Beyond the Grant- Diversifying for Stability

Nonprofit Marketing Minutes ·

2026/01/12

What happens if your largest funder doesn't renew? Colleen kicks off a new series on nonprofit resilience and why diversifying revenue matters now more than ever. Funding stability is a leadership and marketing issue. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

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04:21

A Ten Point Plan for Success in the New Year |...

Nonprofit Marketing Minutes ·

2025/12/19

Your nonprofit's new year strategy starts here! In this episode of Nonprofit Marketing Minutes, Colleen shares a clear ten point plan to help nonprofits move past vanity metrics and build a measurable, high impact marketing strategy. From SMART goals and clean data to storytelling and donor engagement, this is your roadmap for a stronger year ahead. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

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04:37

Self-Care for Social Media Professionals | Nonprofit...

Nonprofit Marketing Minutes ·

2025/12/13

The holiday season can be a lot for nonprofit social media managers. In this episode, Colleen shares quick tips to set boundaries, protect your energy, and avoid burnout during the year end rush. Remember… you're not a machine. Take care of you too. ❤️ Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

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03:03

Tackling Social Media Fatigue | Nonprofit Marketing...

Nonprofit Marketing Minutes ·

2025/12/06

Social media fatigue is real! Colleen shares three ways to keep your content human and engaging so your audience stays connected. Listen now for some quick ideas! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

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03:04

The Corporate Tax Credit Advantage | Nonprofit...

Nonprofit Marketing Minutes ·

2025/11/22

What if corporations could lower their tax bill while making a direct impact in the community? In this week's Marketing Minutes, Colleen explains the power of state tax credit programs and how nonprofits can help their partners put those dollars to work with purpose. It's a smarter way to give, and a bigger impact for the mission. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

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03:10

Facebook Fundraisers for Nonprofits | Nonprofit...

Nonprofit Marketing Minutes ·

2025/11/14

Ever wonder how to make Facebook fundraisers actually work? 👀 Colleen shares three simple ways to turn a quick fundraiser into long-term donor support in this week's Nonprofit Marketing Minutes. Watch now to learn how to transform Facebook from a casual scroll into a fundraising engine for your mission. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

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02:55

Activating Advisory Leaders as Fundraisers |...

Nonprofit Marketing Minutes ·

2025/11/07

Advisory boards bring wisdom, experience, and connections, but are you using them to their full potential? Colleen shares simple, low pressure ways to turn advisory boards into active fundraising allies. From hosting friend raisers to making warm introductions, these strategies help replace pressure with purpose. Listen now to learn how to empower your board to fundraise you! Check out our website: https://wearemarketingforgood.com/

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03:28

Giving Tuesday Marketing Playbook | Nonprofit...

Nonprofit Marketing Minutes ·

2025/10/31

Your social feeds are about to get crowded. 👀 Colleen's breaking down 3 proven ways to make your nonprofit stand out on Giving Tuesday, from matching gifts to real-time social momentum. Listen to learn how to turn attention into action. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

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04:28

Engaging an Agency of Record

Nonprofit Marketing Minutes ·

2025/10/24

In this week’s episode, Colleen breaks down what it really means to have an agency of record and how that partnership can transform your organization’s marketing efforts. From defining roles between your internal team and your agency to ensuring collaboration, consistency, and expert execution, this is the foundation for a strong, long-term marketing partnership. 💡 Whether you’re a nonprofit leader or part of a communications team, this one’s for you! Are you a Nonprofit, or just interested in

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03:59

Managing an Effective RFP Process | Nonprofit...

Nonprofit Marketing Minutes ·

2025/10/17

Ever feel like the RFP process can be frustrating for both sides? In this week’s Nonprofit Marketing Minutes, Colleen shares how to make it smoother, more transparent, and relationship-driven. Listen to learn how to attract stronger, more strategic bids! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

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06:15

When to Issue an RFP | Nonprofit Marketing Minutes

Nonprofit Marketing Minutes ·

2025/10/10

Not every project needs an RFP. Colleen shares when it makes sense and when it does not. Watch Part 1 now, and stay tuned for Part 2 on how to issue an effective RFP! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

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02:46

AI + Human Voices in Nonprofit Marketing

Nonprofit Marketing Minutes ·

2025/10/03

AI is everywhere right now, but what does it mean for nonprofit marketing? In this episode, AI + Human Voice in Nonprofit Marketing, Colleen breaks down: • How AI tools can save small teams hours of work • Where human voices are still essential for building trust • The magic formula: AI saves you time, humans earn you trust Watch the full video to see how your nonprofit can strike the right balance and amplify both efficiency and authenticity. Are you a Nonprofit, or just interested

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02:34

Creative Bravery & Outbound Engagement

Nonprofit Marketing Minutes ·

2025/09/26

“Perfect” posts don’t create connection. Real ones do. On this episode of Nonprofit Marketing Minutes, Colleen Kendrick shares why creative bravery and outbound engagement are the keys to standing out. 👉 Creative bravery: show up human, not polished. 👉 Outbound engagement: take the first step to comment, connect, and amplify. The magic happens when you pair the two — authentic content + authentic interaction. 🎥 Watch now and take Colleen’s challenge: post something real, then spend 15

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