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PODCAST

The Food Lab

I’m a flavour expert and food scientist with 10+ years’ experience helping food & drink brands create products that taste as good as they promise. In this podcast, I share how to Create clean-label, planted-based and allergen-free launch-ready products, Choose the right flavour direction, and Fix underperforming products. No jargon, no off-the-shelf solutions, just food science, flavour strategy, and expert insight to make flavour your competitive advantage.

arts food

All Episodes

00:17:42

#7 2026 Flavour & Consumer Trends

The Food Lab ·

2026/01/12

Pineapple is flavour of the year. Gochujang is trending. Functional ingredients are everywhere. But should you jump on these trends?Maybe. But only if they fit YOUR product base, brand, and consumers. Because chasing trends without strategy is how brands waste thousands launching products that flop.In this episode:• 7 major flavour and consumer trends shaping 2026 (from fermented flavours to healthy ageing)• Why "trendy" doesn't mean "right for your product"• The 3-step

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00:12:45

#6 What I Learned Fixing Flavours in 2025 | Year-End...

The Food Lab ·

2025/12/30

2025 has been a year of incredible learning, challenging projects, and some hard-won lessons about what really works when it comes to flavour strategy. And if you're a food and drink brand launching something new in 2026 or struggling with a product that's not performing, these insights might just save you months of back and forth.This year, I worked on some of the most challenging projects I've ever taken on. A 16-month plant-based barista milk that had to foam properly, stay stable in

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00:20:57

#5 Why Popular Flavours Don't Work | Plant-Based...

The Food Lab ·

2025/12/16

I have created something special for you! If you are tired of doing endless back and forth with your supplier and still not understanding why your product isn't performing, Download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free step-by-step guide based on the process I use with my clients. It shows you exactly what's wrong with your flavours and how to fix it, so you can stop guessing and start acting.Your product launched a few years ago with all the "safe" flavours:

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00:15:45

30 November - Your Food Product Development Questions...

The Food Lab ·

2025/11/30

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products.We made it! This is the final episode of my 30-day podcast challenge, and I'm doing something different today, answering YOUR questions about product development, flavours, and everything in between.If you're a food and drink brand struggling with product development decisions, wondering how to choose the right

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00:10:22

29 November - "It Doesn't Taste Like Strawberry!" |...

The Food Lab ·

2025/11/29

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products.Someone on your team just tasted your product and said, "It doesn't taste like strawberry. but I don't have a good palate anyway".Sound familiar? I've been there, in fact, it happened just last week with a client. And honestly, when your team can't describe what they're tasting, product

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00:15:48

28 November - "I Have a Bad Palate" is a Lie | How to...

The Food Lab ·

2025/11/28

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products."I have a terrible palate. I can't taste anything properly."I hear this all the time from food and drink brands, and honestly? It's complete rubbish. You absolutely CAN learn how to taste better and if you're running a food or drink business, you need to.Whether you're developing plant-based

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00:10:38

27 November - How Long Does Food Product Development...

The Food Lab ·

2025/11/27

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products."How long do you think this will take?"It's the question I get asked most often by food and drink brands. And honestly? The answer is almost always longer than they expect. But here's the truth, if you want to create an amazing product that stays on retail shelves, it takes time.I've been there, watching

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00:12:51

26 November - From Corporate to Consultant | Why I...

The Food Lab ·

2025/11/26

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products.Today's episode is a bit different. I'm pulling back the curtain on my journey from corporate food scientist to consultant, and honestly, it's been one hell of a ride.If you're a food and drink brand wondering who you're really working with when you hire a product development partner, this episode is for

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00:05:47

25 November - Stop Picking "Safe" Flavours That Don't...

The Food Lab ·

2025/11/25

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products.Chocolate. Strawberry. Vanilla. Caramel. These are the flavours everyone says they want, right? So you add them to your food or drink product, launch it, and... nobody buys it twice. Sales drop. Reviews complain about the taste. And you're left wondering what went wrong.I've been there, actually, I nearly lost my mind

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00:08:11

24 November - Why Your Product Tastes Different After...

The Food Lab ·

2025/11/24

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products.You've spent weeks perfecting your lab sample. The flavour profile is spot-on, the balance is beautiful, everyone loves it. Then you get the scaled-up version from your co-manufacturer and... it's completely different. Too sweet. Flavours have disappeared. The whole thing feels off.Sound familiar? I've been there

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00:09:36

23 November - How Ingredients Change Your Flavour...

The Food Lab ·

2025/11/23

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products.Ever wondered why your flavouring tastes completely different in one recipe versus another? You're using the same amount, the same brand but somehow it just doesn't work the same way. If you're a food and drink brand developing products and struggling to get your flavour profile right, this episode will be a

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00:07:06

22 November - Why Your Food & Drink Tastings Aren't...

The Food Lab ·

2025/11/22

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products.Ever sat in a food or drink product tasting where no one says a word? Or worse, one loud voice drowns everyone else out and suddenly you're second-guessing everything? I've been there and honestly, it's one of the most frustrating parts of food product development.If you're a food and drink brand struggling to

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00:11:10

21 November - My Functional Food Product Isn't...

The Food Lab ·

2025/11/21

⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products.Got this question on Instagram: "My functional food product isn't selling. What should I do?" Here's the truth: if people bought your product once or twice and then stopped buying, the number one reason is ALWAYS taste and flavour. Nothing else. Not your branding, not your packaging, focus on the taste of your

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00:05:13

20 November - How to Adapt Your Product to the UK...

The Food Lab ·

2025/11/20

⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products."Just take the emotion out of your product", I know, easier said than done, right? This is your baby. Maybe it's your grandma's recipe, a family heirloom passed down through generations, or you've spotted a massive gap in the UK market with a trend from another country. There's always going to be emotional

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00:09:14

19 November - Why Non-HFSS & Meat/Dairy Vegan...

The Food Lab ·

2025/11/19

⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products.I still remember that massive tasting at the flavour house when vegan became popular, sweet and savoury products everywhere. And at the end? We all had the same conversation: every single product was trying to copy something that already existed. Vegan steak, vegan ham, vegan chicken, vegan pudding - all trying to replicate the exact

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00:09:04

18 November - How to Work with a Flavour House?

The Food Lab ·

2025/11/18

⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products."Can you send me a few vanilla flavours?" If this is how you're briefing your flavour house, you're doing it wrong, and I'm telling you from experience because I've worked on both sides of this mess.I've seen this exact problem again and again: when I worked in a flavour house, in the corporate food

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00:06:36

17 November - Best Flavours for Pea & Rice Protein...

The Food Lab ·

2025/11/17

⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products. Got an Instagram question: "I'm creating a vegan product using rice protein and pea protein, which flavour do you think will work best?" Perfect! Because this is exactly what I help my clients with in my CHOOSE package, and I'm sharing the process with you today.Here's the thing: most plant-based products using

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00:10:04

16 November - How to Validate Your Food Product...

The Food Lab ·

2025/11/16

⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products. Should your CEO or founder have the final say on your food or drink product? Absolutely not. I've seen projects in big corporate food companies where a dozen multi-skilled people work for a year, do expensive consumer testing that gets approved, the product is ready to launch - and then the CEO tries it, doesn't like it, and boom

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00:09:17

15 November - Why Your Brain Can't Describe Flavours...

The Food Lab ·

2025/11/15

⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products. Why is it so hard to describe what you're tasting? When you try a product, your brain instantly jumps to "I like it" or "I don't like it" instead of actually describing what you taste - and that's completely normal. Your brain is focused on survival only: is it safe to eat? None of us are equipped to describe

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00:08:36

14 November - Why Natural Extracts & Essences Can...

The Food Lab ·

2025/11/14

⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products. Think using a lemon extract or cucumber essence will make your product taste natural? You couldn't be more wrong. This is one of the biggest mistakes I see food and drink brands make - they assume extracts and essences are the holy grail of flavourings because they're "natural." But here's the truth: even the most

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