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PODCAST

The Digital Handshake

How to take control of your digital identity and turn it into your most powerful marketing asset. Most entrepreneurs know their online presence matters, but few know how to truly leverage it. The Digital Handshake is the official podcast of MediaPSC, where we explore how to optimize your digital identity, build trust at scale, and make every impression count.

business marketing

All Episodes

14:30

Social Media, Patient Connection, and Growth with Dr....

The Digital Handshake ·

2025/11/20

Host Scott Jorgensen welcomes Boca Raton plastic surgeon Dr. Charlie Riccio to discuss building a thriving practice in one of the most competitive markets in the country. Just two years out of training, Dr. Riccio shares how Instagram, video marketing, and authentic patient communication are helping him stand out in South Florida’s crowded landscape. He reflects on the balance between professionalism and personality online, the importance of reputation management, and why treating patients

en

22:57

The Digital Handshake Episode 8: Innovation,...

The Digital Handshake ·

2025/11/13

Host Scott Jorgensen sits down with Montclair, New Jersey plastic surgeon Dr. Barry DiBernardo to discuss his three decades at the forefront of aesthetics and marketing. From his early passion for photography to becoming a thought leader in lasers and medical devices, Dr. DiBernardo shares how innovation, honesty, and attention to detail have shaped his career. He also explains why quality visuals, authentic storytelling, and consistency are essential for building a digital identity that

en

14:20

Building Trust Through Results with Dr. Johnny Mao

The Digital Handshake ·

2025/11/06

Host Scott Jorgensen welcomes Dr. Johnny Mao, a facial plastic surgeon from Orange, Connecticut, to share his journey from head and neck surgery to mastering facial aesthetics. Dr. Mao discusses how his expertise in local anesthesia has shaped his approach to facelifts, eyelid surgery, and rhinoplasty, and why natural results are his hallmark. Beyond the OR, he opens up about balancing family life, his love of high-performance driving, and how video marketing, before-and-after photography,

en

15:22

The Digital Handshake Episode 6: Authenticity and...

The Digital Handshake ·

2025/10/30

In this episode of The Digital Handshake, host Scott Jorgensen speaks with Dallas plastic surgeon Dr. Roger Cason about the evolving role of social media in patient engagement. Dr. Cason explains how authenticity, along with before-and-after results and patient education, helps build trust in a crowded digital landscape. He also shares insights on managing online reviews, staying true to professional values, and why transparency is key to long-term success in plastic surgery marketing.

en

13:55

The Digital Handshake Episode 5: Building Trust Early...

The Digital Handshake ·

2025/10/23

Host Scott Jorgensen welcomes Dallas plastic surgeon Dr. Joseph Kelling to explore how young surgeons can build lasting reputations in today’s digital landscape. Now in his third year of practice, Dr. Kelling shares how patient education, clear communication, and authentic connection foster trust both online and in person. He also reflects on balancing professional growth with family life and why thoughtful use of social media, video, and SEO are essential tools for a modern practice

en

14:22

The Digital Handshake Episode 4: Authenticity in...

The Digital Handshake ·

2025/10/20

In this episode of The Digital Handshake, host Scott Jorgensen sits down with renowned plastic surgeon Dr. Jason Pozner to discuss the importance of authenticity in building a strong digital presence. From navigating online reviews to balancing credibility with marketing trends, Dr. Pozner shares lessons learned over decades of practice. He also offers candid insights into smart investments, the pitfalls of gimmicky social media tactics, and why treating patients like family is the

en

14:17

The Digital Handshake Episode 3: Building Trust...

The Digital Handshake ·

2025/10/09

In this episode of The Digital Handshake, host Scott Jorgensen sits down with plastic surgeon Dr. Edward Gronet to explore how first impressions are built long before patients walk into the office. From the power of word-of-mouth to the role of social media, video, and educational content, Dr. Gronet shares strategies for cultivating trust, credibility, and connection in the digital space. He also discusses future trends in patient engagement, including immersive tools and behind-the-scenes

en

3:40

The Digital Handshake Episode 1: Kickoff

The Digital Handshake ·

2025/09/20

Episode 1 – Kick OffIn the debut episode of The Digital Handshake with CEO Scott Jorgensen, we set the stage for a brand-new podcast dedicated to the way plastic surgeons present themselves online in 2025. Your “digital handshake” is the first impression you make with potential patients before they ever step into your office. Scott introduces the core themes of the show: what works (and what doesn’t) when it comes to building trust, standing out, and showcasing your practice in today’s

en

18:07

The Digital Handshake Episode 2: Interview with Dr....

The Digital Handshake ·

2025/09/20

Episode 2 – Interview with Dr. William Adams, Jr.In this episode of The Digital Handshake with CEO Scott Jorgensen we sit down for a chat with Dr. William Adams, Jr., the No. #1 breast Plastic Surgeon named by Newsweek Magazine. Dr. Adams gives his detailed insight into what is your digital handshake and how you get a firm grasp on what it takes to build a lasting presence in the digital space in 2025. As well as who Dr. Adams would sit down with for dinner if given the choice.

en

9 results

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