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PODCAST

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow

This podcast is produced by Rob Garner of WorkHacker Digital. Episodes cover SEO, GEO, AIO, content, agentic workflows, automated distribution, ideation, and human strategy. Some episodes are topical, and others feature personal interviews. Visit www.workhacker.com for more info.

business marketing

All Episodes

2:44

The Multi-Dimensional Keyphrase: Why Keywords Are...

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2026/03/05

Welcome to the WorkHacker Podcast - the show that breaks down how work gets done in the age of search, discovery, and AI.I’m your host, Rob Garner. Let's get into it. Today's Topic: The Multi-Dimensional Keyphrase: Why Keywords Are Axis Points, Not Targets In this episode, I want to expand on a foundational idea from the previous discussion. The keyphrase is not the target. It is the axis. For years, optimization meant choosing a keyword and building a page around it. The goal was to rank for that

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9:07

The Seismic SEO Shift From Keywords to Context...

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2026/03/02

The Seismic SEO Shift From Keywords to Context Density: What It Means For Your Publishing StrategyWhile the industry discussion continues about just exactly what the difference is between SEO and its newly named approaches like AIO/AEO/GEO, etc., one thing is certain: AI-based discovery offers a new level of sophistication in surfacing content, and it doesn’t rely on keywords alone. Beyond keyword-string-first based approaches, contextual and semantic approaches are now more important than

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3:54

Building an AI Content Assembly Line

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2026/02/26

Welcome to the WorkHacker Podcast - the show where we break down how modern work actually gets done in the age of search, discovery, and AI.I’m your host, Rob Garner. WorkHacker explores AI, content automation, SEO, and smarter workflows that help businesses cut friction, move faster, and get real results - without the hype. Whether you’re a founder, marketer, operator, or consultant, this podcast presents practical topics and ways to think about the new digital world we work and live in - info

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3:52

Search Results Are Shrinking - Now What?

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2026/02/06

Welcome to the WorkHacker Podcast - the show where we break down how modern work actually gets done in the age of search, discovery, and AI.I’m your host, Rob Garner. WorkHacker explores AI, content automation, SEO, and smarter workflows that help businesses cut friction, move faster, and get real results - without the hype. Whether you’re a founder, marketer, operator, or consultant, this podcast presents practical topics and ways to think about the new digital world we work and live in - info

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8:16

From Keywords to Concepts — The Death of Linear SEO

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2026/01/27

WorkHacker explores AI, content automation, SEO, and smarter workflows that help businesses cut friction, move faster, and get real results—without the hype. Whether you’re a founder, marketer, operator, or consultant, this podcast presents practical topics and ways to think about the new digital world we work and live in - info that you can use right now.To learn more, email us at info@workhacker.com, or visit workhacker.com. Let’s get into it. Today's topic: From Keywords to Concepts — The

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3:20

The Rise of Soft Signals - Brand Mentions & Co‑Citation

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2026/01/26

Welcome to the WorkHacker Podcast—the show where we break down how modern work actually gets done in the age of search, discovery, and AI. I’m your host, Rob Garner. WorkHacker explores AI, content automation, SEO, and smarter workflows that help businesses cut friction, move faster, and get real results - without the hype. Whether you’re a founder, marketer, operator, or consultant, this podcast presents practical topics and ways to think about the new digital world we work and live in - info that

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3:26

What AI Search Answers Actually Pull From

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2026/01/26

Welcome to the WorkHacker Podcast - the show where we break down how modern work actually gets done in the age of search, discovery, and AI. I’m your host, Rob Garner. WorkHacker explores AI, content automation, SEO, and smarter workflows that help businesses cut friction, move faster, and get real results—without the hype. Whether you’re a founder, marketer, operator, or consultant, this podcast presents practical topics and ways to think about the new digital world we work and live in - info that

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4:31

Rag Models, Vector Databases and the New SEO...

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2026/01/19

Welcome to the WorkHacker Podcast - the show where we break down how modern work actually gets done in the age of search, discovery, and AI.I’m your host, Rob Garner. WorkHacker explores AI, content automation, SEO, and smarter workflows that help businesses cut friction, move faster, and get real results - without the hype. Whether you’re a founder, marketer, operator, or consultant, this podcast presents practical topics and ways to think about the new digital world we work and live in - info

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4:17

Is SEO Becoming an AI Training Data Problem?

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2026/01/15

Welcome to the WorkHacker Podcast—the show where we break down how modern work actually gets done in the age of search, discovery, and AI.I’m your host, Rob Garner. WorkHacker explores AI, content automation, SEO, and smarter workflows that help businesses cut friction, move faster, and get real results—without the hype. Whether you’re a founder, marketer, operator, or consultant, this podcast presents practical topics and ways to think about the new digital world we work and live in - info that

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4:08

Programmatic Content vs. Editorial Judgment in SEO AI...

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2026/01/13

Welcome to the WorkHacker Podcast - the show where we break down how modern work actually gets done in the age of search, discovery, and AI. I’m your host, Rob Garner. WorkHacker explores AI, content automation, SEO, and smarter workflows that help businesses cut friction, move faster, and get real results - without the hype. Whether you’re a founder, marketer, operator, or consultant, this podcast presents practical topics and ways to think about the new digital world we work and live in - info

en

4:25

Why Most AI Content Fails

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2026/01/12

Welcome to the WorkHacker Podcast - the show where we break down how modern work actually gets done in the age of search, discovery, and AI.I’m your host, Rob Garner. WorkHacker explores AI, content automation, SEO, and smarter workflows that help businesses cut friction, move faster, and get real results - without the hype. Whether you’re a founder, marketer, operator, or consultant, this podcast presents practical topics and ways to think about the new digital world we work and live in - info

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4:41

Agentic SEO — When AI Systems Take Action

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2026/01/07

Call WorkHacker Chief Strategist Rob Garner at 469.347.4090, or email info@workhacker.com for more details about how we can help your business. WWW.WORKHACKER.COM.Full transcript: Welcome to the WorkHacker Podcast—the show where we break down how modern work actually gets done in the age of search, discovery, and AI. I’m your host, Rob Garner. WorkHacker explores AI, content automation, SEO, and smarter workflows that help businesses cut friction, move faster, and get real results—without the

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5:01

Does Domain Authority Exist in Search and AI? Yes -...

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2025/12/08

Call WorkHacker Chief Strategist Rob Garner at 469.347.4090, or email info@workhacker.com for more details about how we can help your business. WWW.WORKHACKER.COM--- FULL TRANSCRIPT ---- Welcome to the WorkHacker Podcast, where we break down the strategies, systems, and real-world insights that help businesses grow smarter in the age of search and AI. I’m your host, Rob Garner. Today’s topic takes us into the heart of one of search’s longest-running debates: does domain authority really exist? Yes

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7:08

This Is Not My Real Voice: Eleven Labs Premium Voice...

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2025/11/14

This is not my real voice. It's a robot. Call WorkHacker Chief Strategist Rob Garner at 469.347.4090, or email info@workhacker.com for more details about how we can help your business. www.workhacker.com --- FULL TRANSCRIPT BELOW--- Thanks for listening. Today I want to direct this episode toward all of you who have spoken with me before, and have actually heard my voice in person, or maybe on a phone call, or in a Google Meet or Zoom call. I've been conducting an experiment over the last two

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23:04

HR Managers Guide - How to Hire an SEO Expert in 2026...

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2025/11/06

Call WorkHacker Chief Strategist Rob Garner at 469.347.4090, or email info@workhacker.com for more details on we can help your business. www.workhacker.com FULL TRANSCRIPT The HR Managers Guide on How to Hire an SEO Expert in 2026 - Navigating the New AI Era If you’re hiring an SEO right now, you’re entering one of the fastest-changing areas in digital marketing - transformed by both artificial intelligence and automation. Some of this podcast episode may sound a bit technical, but stay with me

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50:16

Interview with Bob Heyman & Viktor Grant - Original...

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2025/10/29

n this special episode, we sit down with Bob Heyman - the marketing pioneer widely credited with coining the term Search Engine Optimization - and Viktor Grant, one of the earliest innovators in digital marketing and analytics. Together, they take us back to the origins of SEO in the 1990s, sharing the stories, people, and technological shifts that shaped the practice long before Google became a verb.From the early days of manual submissions and keyword meta tags to today’s world of AI-driven

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6:39

DFWSEM and The State of Search Conference

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2025/10/24

In this episode, Rob talks about his work with the Dallas Ft Worth Search Engine Marketing Association, and its related digital marketing conference, State of Search, held yearly in October in the DFW area.

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42:04

Interview with Bruce Clay Discussing SEO, GEO, AIO,...

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2025/10/14

In this first interview episode of the WorkHacker podcast, Rob Garner chats with Bruce Clay about SEO, then and now, and also about where GEO/AIO/AEO fall in the general taxonomy of digital marketing. www.workhacker.com

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7:17

Context Is King: Why Keyword-Led SEO and GEO Are...

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2025/09/24

For years, SEO revolved around keywords. The formula was simple: find the right phrase, place it strategically, and climb the rankings. More recently, a new idea called Generative Engine Optimization, or GEO, has started to make noise. The goal is to optimize for A-I answers in systems like Chat G-P-T, and Perplexity.But here’s the catch. Both keyword-led SEO and early attempts at G-E-O share the same flaw. They prioritize words over context. And in a world where search engines and generative AI

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6:00

The Increasing Importance of Soft Backlinks: How...

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2025/09/23

Back in 2013, when I was writing my book "Search and Social", I discussed a concept that many in the SEO community weren’t quite ready to embrace. I talked about brand mentions as a ranking factor – the idea that you didn’t always need a direct hyperlink to gain authority from other websites. At the time, it seemed almost heretical to suggest that something other than a traditional backlink could carry similar weight in search rankings. Contact us at info@workhacker.com, or visit www.workhacker.com

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27 results

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