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PODCAST

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow

This podcast is produced by Lam Hoang and Rob Garner of WorkHacker Digital. Episodes cover SEO, GEO, AIO, content, agentic workflows, automated distribution, ideation, and human strategy. Some episodes are topical, and others feature personal interviews. Visit www.workhacker.com for more info.

business marketing

All Episodes

7:08

This Is Not My Real Voice: Eleven Labs Premium Voice...

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2025/11/14

This is not my real voice. It's a robot. Call WorkHacker Chief Strategist Rob Garner at 469.347.4090, or email info@workhacker.com for more details about how we can help your business. www.workhacker.com --- FULL TRANSCRIPT BELOW--- Thanks for listening. Today I want to direct this episode toward all of you who have spoken with me before, and have actually heard my voice in person, or maybe on a phone call, or in a Google Meet or Zoom call. I've been conducting an experiment over the last two

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23:04

HR Managers Guide - How to Hire an SEO Expert in 2026...

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2025/11/06

Call WorkHacker Chief Strategist Rob Garner at 469.347.4090, or email info@workhacker.com for more details on we can help your business. www.workhacker.com FULL TRANSCRIPT The HR Managers Guide on How to Hire an SEO Expert in 2026 - Navigating the New AI Era If you’re hiring an SEO right now, you’re entering one of the fastest-changing areas in digital marketing - transformed by both artificial intelligence and automation. Some of this podcast episode may sound a bit technical, but stay with me

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50:16

Interview with Bob Heyman & Viktor Grant - Original...

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2025/10/29

n this special episode, we sit down with Bob Heyman - the marketing pioneer widely credited with coining the term Search Engine Optimization - and Viktor Grant, one of the earliest innovators in digital marketing and analytics. Together, they take us back to the origins of SEO in the 1990s, sharing the stories, people, and technological shifts that shaped the practice long before Google became a verb.From the early days of manual submissions and keyword meta tags to today’s world of AI-driven

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6:39

DFWSEM and The State of Search Conference

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2025/10/24

In this episode, Rob talks about his work with the Dallas Ft Worth Search Engine Marketing Association, and its related digital marketing conference, State of Search, held yearly in October in the DFW area.

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42:04

Interview with Bruce Clay Discussing SEO, GEO, AIO,...

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2025/10/14

In this first interview episode of the WorkHacker podcast, Rob Garner chats with Bruce Clay about SEO, then and now, and also about where GEO/AIO/AEO fall in the general taxonomy of digital marketing. www.workhacker.com

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7:17

Context Is King: Why Keyword-Led SEO and GEO Are...

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2025/09/24

For years, SEO revolved around keywords. The formula was simple: find the right phrase, place it strategically, and climb the rankings. More recently, a new idea called Generative Engine Optimization, or GEO, has started to make noise. The goal is to optimize for A-I answers in systems like Chat G-P-T, and Perplexity.But here’s the catch. Both keyword-led SEO and early attempts at G-E-O share the same flaw. They prioritize words over context. And in a world where search engines and generative AI

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6:00

The Increasing Importance of Soft Backlinks: How...

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2025/09/23

Back in 2013, when I was writing my book "Search and Social", I discussed a concept that many in the SEO community weren’t quite ready to embrace. I talked about brand mentions as a ranking factor – the idea that you didn’t always need a direct hyperlink to gain authority from other websites. At the time, it seemed almost heretical to suggest that something other than a traditional backlink could carry similar weight in search rankings. Contact us at info@workhacker.com, or visit www.workhacker.com

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5:45

The Importance of Secondary and Tertiary Keywords For...

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2025/09/22

Most writers and marketers focus on the primary keyword. It’s the flashy term that goes into the title and meta tag, the one everyone thinks will win them traffic. But here’s the overlooked truth: it’s the supporting keywords—the secondary and tertiary phrases—that transform a decent article into a long-term traffic magnet. Because in SEO and AI today, context is king. If you would like a free one on one consultation, visit us at www.workhacker.com or email to info@workhacker.com.

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7:52

The Death of 100 Results and the Impact on Search...

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2025/09/19

A small parameter in the Google search URL string quietly disappeared last week. That single change has shaken the entire SEO industry, sending ripple effects through data tools, reporting dashboards, and even the way we measure success in search. Check out this episode to learn more, and visit us at workhacker.com.

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7:43

The Web as a Living Corpus: How Google’s Battle With...

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2025/09/19

When Google launched in 1998, it wasn’t the first search engine. But the real revolution wasn’t just Google’s algorithmic design - it was what happened next. The web became a living corpus. That dynamic interplay with content developers created a feedback loop unlike anything the digital world had seen before. Visit us at www.workhacker.com to learn more about WorkHacker Digital.

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9:33

Strategic Foundations for AI: Manuel Castells, Tim...

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2025/09/18

In this episode, Rob Garner talks about three visionaries who published significant works in the 1990s that would be a beacon for the world we live in today. Understanding their ideas helps build a solid foundation for your own AI/GEO/SEO and content strategies. Visit www.workhacker.com for more info.

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8:35

Real-Time Content Marketing in the Age of AI and GEO

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2025/09/17

This episode explores Rob's concepts around real-time content marketing, as it applies through the modern AI, GEO, and LLM lens. Rob has written and spoken about these concepts for decades, and even in the age of AI, the approach is still evergreen, and even more attainable than ever before. Visit www.workhacker.com for more info.

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6:39

Reframing SEO: Why "Training" Search Engines Is the...

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2025/09/17

In this episode, Rob Garner explores SEO within the lens of AI and LLMs, and posits that SEOs have been human intermediaries between content and AI all along. If you think about it - search engines are generative in the sense that they provide lists on the fly. And search engines check all the boxes as early examples of artifical intelligence. Visit www.workhacker.com for more info.

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7:23

GEO, AIO, or AEO - No Matter the Name, Those Who...

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and... ·

2025/09/16

In this episode, Rob will discuss the etymology of the term "SEO," specifically on the linguistics of the word "optimization," and how it plays in the naming for AI related strategies and visibility. Bruce Clay, Leland Harden, Bob Heyman, and Viktor Grant are quoted in this podcast. Learn about the history of the term "SEO," an interesting story you might not have heard about how it came to be. Visit www.workhacker.com for more info.

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14 results

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