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PODCAST

The Futur with Chris Do

The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast

business marketing

All Episodes

13:02

Stop Selling Services, Sell Value w/ Chris Do | Ep 427

The Futur with Chris Do ·

2026/04/08

Many creative professionals detest sales because they focus on selling services rather than tangible business value. Chris Do unpacks the five biggest lessons from Kevin Daly's book, Socratic Selling, offering a framework for those who hate manipulative sales tactics. By learning to dollarize value, ask open-ended questions, and practice full-value listening, creatives can shift the dynamic from pitching to problem-solving. This permission-based approach empowers buyers to articulate their own needs

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14:21

Stop Doing Everything w/ Mo Ismail | Ep 426

The Futur with Chris Do ·

2026/04/01

Chris Do discusses with Mo Ismail the burden of over-diversification and the necessity of "burying" one's old professional identity to achieve a business breakthrough. By adopting the "Five Ones" framework, Chris explains how narrowing focus to a single target market and offering creates the pressure needed to punch through industry noise. This episode serves as a strategic roadmap for creative professionals who feel diluted and are ready to trade complexity for a potent, high-growth personal

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18:11

Overcoming the Brand Identity Crisis w/ Tinna Loaiza...

The Futur with Chris Do ·

2026/03/25

Chris Do sits down with brand identity expert Tinna Loaiza to explore why many creators feel disconnected from the businesses they have built. Tinna shares her journey of growing a faceless Instagram account to 400,000 followers before transitioning into a more authentic personal brand. They discuss a practical framework for shedding external expectations and "removing the pieces" of your identity to find clarity and professional fulfillment.Timestamps (00:00) - Intro (00:42) - Meet Tinna

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15:32

The Truth About the LinkedIn Algorithm w/ Richard van...

The Futur with Chris Do ·

2026/03/18

Chris Do sits down with LinkedIn expert Richard van der Blom to deconstruct the myths surrounding the platform’s algorithm and what actually drives reach. They explore why content value and human intuition often outperform data-crunching and why your audience, not the algorithm, is the ultimate judge of your work. Listeners will walk away with a four-part social selling framework designed to build authority and convert engagement into real business opportunities.Timestamps (00:00) -

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18:34

Should You Name Your Business After Yourself? w/...

The Futur with Chris Do ·

2026/03/11

Chris Do and Jodie Cook challenge the myth that a personal brand makes a business entirely reliant on its founder. They explore how shifting from a "process-dependent" team to a "founder-vibe" culture allows a company to scale and even sell without the owner's constant involvement. Listeners will learn the systems and psychological frameworks needed to build a brand that carries the founder's confidence without requiring their presence.Timestamps: (00:00) - Intro (01:07) - The "Accidental"

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11:14

10 Rules for an Authentic Personal Brand w/ Chris Do...

The Futur with Chris Do ·

2026/03/04

Building a successful personal brand isn't about inventing a new persona, but uncovering one's true origin. Chris Do shares ten actionable tips distilled from over a decade of trial and error to help creators stand out in a crowded market. He explains why "different" is superior to "better" and how perceived flaws can actually become a competitive advantage. This session covers the strategic importance of social media as a modern resume and how to cultivate a tribe that champions the

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42:27

How to Build a Standout Brand w/ Mo Ismail | Ep 421

The Futur with Chris Do ·

2026/02/25

In this episode, Mo Ismail sits down with Chris Do to explore the dilemma of having multiple passions while trying to build a focused personal brand. Chris explains the concept of "picking a fight" to cut through the noise and why being a "correct contrarian" is essential for true thought leadership.They discuss the difference between symbiotic and parasitic interests, using the analogy of a shark and suckerfish to determine which side hustles actually support the main business. Chris shares his

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54:36

The Introvert’s Guide to Visibility w/ Goldie Chan |...

The Futur with Chris Do ·

2026/02/18

Chris Do sits down with Goldie Chan, author of Personal Branding for Introverts, to discuss how introverts can build powerful reputations without compromising their nature. They explore the distinction between reputation and personal branding and how the digital landscape offers a "virtual room" for quieter voices to be heard. The conversation reveals personal strategies for navigating social anxiety, the concept of "loud introverts," and how to use distinctive style as a networking asset. Goldie

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58:31

From Shark Tank Deal to $400M in Sales w/ Wombi Rose...

The Futur with Chris Do ·

2026/02/11

Chris Do explores the intersection of art and engineering with Lovepop co-founder and CEO Wombi Rose, the show's first guest to successfully secure Shark Tank funding. They discuss the grit required to pivot from a failing retail model to a $400 million e-commerce powerhouse and how high-level naval architecture training informs their intricate paper designs. Listeners will learn why failing spectacularly is often better than moderate success and how to use customer data to build a defensible

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69:31

The Hidden Cost of Hustle Culture w/ Panache Desai |...

The Futur with Chris Do ·

2026/02/04

In this episode, Chris Do sits down with Panache Desai to explore why so many high performers feel burned out despite outward success. Panache challenges the idea that people are broken or need fixing, reframing burnout as a symptom of living from survival, identity, and fear rather than from wholeness. Together, they unpack themes of acceptance, self-trust, and why true power comes from releasing control over the past. The discussion positions peace—not productivity—as the most honest definition of

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13:18

Why Chasing Metrics Ruins Your Content w/ Chris Do |...

The Futur with Chris Do ·

2026/01/31

In this episode, Chris Do challenges the belief that content performance should be measured by likes, views, or algorithmic wins. He explains why treating social media as a scorecard disconnects creators from their true intentions and ties self-worth to external validation. Drawing from over a decade of experience building a multimillion-dollar brand, Chris shares how creating from honesty and self-expression leads to clarity, confidence, and deeper connection. Rather than chasing metrics, he argues

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75:24

Playing the Long Game in Business and Life w/ Jodie...

The Futur with Chris Do ·

2026/01/29

In this episode, Chris Do sits down with Jodie Cook for a wide-ranging conversation about playing the long game in business, relationships, and life. They unpack the difference between short-term wins and infinite games, emphasizing why building something you never want to sell leads to deeper fulfillment and clarity. Chris reflects on his own journey through financial security, meaning, and redefining success beyond money.Together, they explore how scarcity thinking shapes decisions and why

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6:45

How to Beat the Competition Without Lowering Your...

The Futur with Chris Do ·

2026/01/24

In this episode, Chris Do challenges the belief that creative work is a commodity and explains why lowering prices is rarely the right solution. He reframes competition through the lens of imagination, using everyday examples to show how value is created through differentiation, convenience, and storytelling rather than cost-cutting.By breaking down familiar products like lettuce, money, and stock certificates, he illustrates how perceived value can increase dramatically with the right

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47:20

Turning Life’s Hardest Moments Into Growth w/ Dr....

The Futur with Chris Do ·

2026/01/22

In this episode, Chris Do sits down with Dr. John Demartini for a wide-ranging conversation on human perception, trauma, and the power of reframing life experiences. Dr. Demartini shares his extraordinary personal journey—from severe learning challenges and homelessness to becoming a prolific researcher, educator, and author—highlighting how adversity became a catalyst rather than a limitation. The discussion explores how values, awareness, and conscious questioning shape behavior and long-term

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7:04

The Secret Behind Authentic Personal Branding w/ Mo...

The Futur with Chris Do ·

2026/01/17

In this episode, Chris Do and Mo Ismail explore why personal branding works best when it starts with generosity rather than self-promotion. They break down how leading with genuine care lowers defenses, builds trust, and creates natural reciprocity in both business and personal relationships.Through real-world examples, the conversation highlights how making people feel seen and included is often more powerful than any pitch or tactic. The episode emphasizes that authenticity isn’t a strategy—it’s

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87:37

Why Creatives Struggle With Feedback w/ Jule Kim | Ep...

The Futur with Chris Do ·

2026/01/15

In this episode, Chris Do and Jule Kim unpack why feedback is both essential and emotionally difficult for creatives. Drawing from decades of teaching, coaching, and public critique, they explore the difference between honest feedback and destructive criticism, and why many people interpret any suggestion for improvement as a personal attack. The discussion challenges the idea that feedback should soothe feelings, arguing instead that clarity, accountability, and truth are what actually lead to

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13:24

How to Market Your Services the Right Way w/ Chris Do...

The Futur with Chris Do ·

2026/01/10

In this episode, Chris Do breaks down why most creatives struggle to market their services effectively—and how that changes in 2026. He explains the critical difference between designing for “anyone” versus building services for a clearly defined, high-value client. Through real examples and audience interaction, Chris shows how understanding psychographics, not just demographics, unlocks better offers, clearer messaging, and higher pricing. The conversation emphasizes why targeting clients with

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70:21

The Business of Design Systems and Standards w/ Jesse...

The Futur with Chris Do ·

2026/01/08

In this episode, Chris Do sits down with designer, publisher, and entrepreneur Jesse Reed to explore the intersection of design systems, business, and long-term creative impact. Jesse shares his journey from Pentagram to co-founding multiple ventures, including Standards Manual, Order, and Standards, and explains how each evolved from curiosity-driven projects into sustainable businesses. The conversation highlights the importance of focus, simplicity, and decision-making in both design and

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11:57

The Marketing Genius of Better Call Saul w/ Chris Do...

The Futur with Chris Do ·

2026/01/03

In this episode, Chris Do breaks down a powerful lesson on positioning, marketing, and sales using a scene from the TV series Better Call Saul as an unexpected case study. By analyzing Saul Goodman’s pivot from selling cell phones to selling “privacy,” the episode illustrates how redefining a product around a specific pain point can instantly create demand.The discussion highlights how effective positioning isn’t about changing the product itself, but about reframing who it’s for and why it

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70:15

Build Your Success Formula w/ Jodie Cook | Recast

The Futur with Chris Do ·

2026/01/01

In this episode, I’m back with my friend, entrepreneur, author, and powerlifter Jodie Cook, for another incredible conversation about discovering your personal success system. Jodie’s got an inspiring journey — from building and selling a 20-person social media agency to launching CoachBox AI and becoming a Forbes contributor. In this episode, we explore what it means to have a success system, why simplifying your communication matters, and how persistence and visualization play a huge role in

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