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PODCAST

Marketing Strategy Academy with Jen Vazquez

Jen Vazquez | Pinterest Manager, Marketing Strategist + Brand Photographer

🎙️ Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee.We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the

business marketing

All Episodes

24:21

296 | Unlocking the Power of Nano-Influencers: How to...

Marketing Strategy Academy with Jen Vazquez ·

2025/09/26

Send us a textNano Influencers, Big Results: How smaller, trusted creators drive authentic growth for service-based brands, and how to build long-term partnerships that actually convert. Learn how to pick creators (start with superfans), set smart briefs, and track results beyond likes using CTR and redemptions. Creators: get practical tips to stand out, over-deliver, and turn your niche into income.Perk: 20% off your first Heylist collab—use MSA2025. You don’t need to post daily, be on every

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12:04

295 | How to Brand Your Pinterest Profile to Attract...

Marketing Strategy Academy with Jen Vazquez ·

2025/09/25

Send us a textYour Pinterest profile has just 2.5 seconds to make an impression—so let’s make it count! In this episode, I’m walking you through how to brand your Pinterest profile step by step so it instantly says who you are, what you do, and why your dream clients should follow you. From profile images and cover photos to keyword-rich bios, boards, and pins—this is your roadmap to turning Pinterest into your lead-generating machine.Shownotes (ALL THE LINKS):

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13:10

294 | Stop Making These Pinterest Mistakes if You...

Marketing Strategy Academy with Jen Vazquez ·

2025/09/18

Send us a textAre you posting on Pinterest but not seeing results? You’re probably making one of the 5 most common mistakes service providers make on the platform. In this episode, I share what those mistakes are (like treating Pinterest like social media or ignoring your website connection) and show you how to fix them—so you can finally turn Pinterest into your lead-generating machine.Shownotes (ALL THE LINKS): https://jenvazquez.com/stop-making-these-pinterest-mistakes-if-you-want-more-leads/📌

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46:17

293 | How to Use Your Wardrobe to Boost Confidence &...

Marketing Strategy Academy with Jen Vazquez ·

2025/09/13

Send us a textYour wardrobe is more powerful than you think. In this episode, I sit down with stylist Paola Arencibia of Serious Style Inc. to explore how what you wear impacts your confidence, visibility, and success as a female entrepreneur.We cover:Closet Detox: removing the energy drainersThe easy uniform every service provider needsWhy sizes lie (and what really matters)How to align your wardrobe with your brand and clientsALL THE LINKS:

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5:32

292 | Pinterest Trends for September: What to Pin Now...

Marketing Strategy Academy with Jen Vazquez ·

2025/09/11

Send us a textIt’s September, and Pinterest users are already planning fall vibes, Halloween fun, and even holiday marketing! In this episode, I’m sharing the exact September Pinterest trends service providers need to know to turn searches into clients. Whether you’re a coach, photographer, or wedding pro, these simple strategies will help you show up where your dream clients are looking.ALL THE LINKS: https://jenvazquez.com/pinterest-trends-for-september/📌 FREE Marketing Resources:

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12:54

291 | How to Build a Pinterest Keyword Strategy That...

Marketing Strategy Academy with Jen Vazquez ·

2025/09/04

Send us a text Ever wondered how to make Pinterest actually bring you leads instead of just adding to your to-do list? In this episode, I’m breaking down how to build a Pinterest keyword strategy that works for service-based businesses. You’ll learn why long-tail keywords matter, how to find the ones your dream clients are already searching for, and exactly where to use them so your pins show up again and again. Plus, I’ll share my free keyword builder and my Pinfluence service if you’re read...

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16:31

290 | How I Cut My Instagram Stress and Boosted...

Marketing Strategy Academy with Jen Vazquez ·

2025/08/28

Send us a text If you’ve ever felt overwhelmed by Instagram, this episode is going to feel like a breath of fresh air. I’m sharing how I ran a marketing experiment, discovered RecurPost, and completely transformed the way I post on Instagram (and beyond). You’ll learn how I automated my short-form video content, repurposed posts across multiple platforms, and boosted engagement by up to 5000%—all without adding more hours to my day. If you’re ready to stop burning out on Instagram and finally...

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15:24

289 | Tailwind Pin Spacing Tool: Save Time and...

Marketing Strategy Academy with Jen Vazquez ·

2025/08/17

Send us a text If you’ve ever wasted time manually dragging pins around in Tailwind, this episode is going to make you so happy. I’m breaking down Tailwind’s brand-new Pin Spacing Tool—how it works, why it matters, and how to customize it for launches or seasonal campaigns. This tool is a major time-saver for service-based business owners, helping you stay consistent, avoid spam triggers, and free up time to focus on creating content that actually converts. Shownotes (ALL THE LINKS): ht...

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8:18

288 | 3 Pinterest Mistakes That Are Costing You...

Marketing Strategy Academy with Jen Vazquez ·

2025/08/10

Send us a textNot getting the traffic or leads you hoped for on Pinterest? You might be making one of these 3 common mistakes. In this episode, I’m breaking down exactly what they are and how to fix them so your pins actually work for you.We’ll cover:How to make your pin titles stand out in searchWhy linking to your homepage is a silent traffic killerA weekly batching system that keeps your account active without daily postingPerfect for service providers who want a simple, effective Pinterest

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9:41

287 | The 3 Pinterest Metrics That Actually Matter...

Marketing Strategy Academy with Jen Vazquez ·

2025/08/03

Send us a text If Pinterest analytics make your head spin, this episode is for you. I’m walking you through the three key metrics you actually need to track on Pinterest and how to use them in a simple monthly routine to grow your traffic and leads. You’ll learn:Why outbound clicks are the most important statHow saves increase visibilityWhat impressions really tell you (and what they don’t)My once-a-month Pinterest analytics workflowWhether you're managing your own strategy or ready to

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10:50

286 | How to Monetize Your Blog as a Service Provider

Marketing Strategy Academy with Jen Vazquez ·

2025/07/27

Send us a text Are you a coach, photographer, or creative wondering how to monetize your blog as a service provider? You’re in the right place. In this episode, I’m sharing how to turn your blog into a lead-generating machine—with zero sleaze. We’ll talk about weaving in services naturally, adding powerful CTAs, sharing affiliate links the right way, and how to make small updates to blogs you’ve already written to get more traction now. This is your guide to smart, sustainable blog monetizati...

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7:34

285 | Pinterest Trends August 2025: What Service...

Marketing Strategy Academy with Jen Vazquez ·

2025/07/20

Send us a text August Pinterest trends are here—and they’re packed with content ideas you can use right now to drive traffic and book more clients. Whether you’re a coach, photographer, or wedding pro, this episode breaks down exactly what’s trending on Pinterest in August 2025, and how to turn it into evergreen content that keeps working long after you hit publish. I’m sharing actionable tips, niche-specific ideas, and my four-step workflow to use these trends in your content plan—fast. Read...

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39:32

284 | Effortless Testimonial Gathering for Service...

Marketing Strategy Academy with Jen Vazquez ·

2025/07/18

Send us a textEver feel weird asking for testimonials—or worse, get ones that are too vague to actually help your business? In this episode, I sit down with Kris Jones of Red Door Designs to show you how to flip the script. We talk about how to gather emotional, story-driven testimonials that actually help you get clients. Plus, Kris breaks down her exact 3-question process, how to use testimonials across your website and social, and why your story is your greatest marketing asset.Shownotes:

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41:17

283 | 25 Must-Know Pinterest Marketing Answers for...

Marketing Strategy Academy with Jen Vazquez ·

2025/07/13

Send us a textYou’ve got questions about Pinterest—and I’ve got answers. In this episode, I’m answering the 25 most common Pinterest marketing questions I get from clients, students, and DMs.If you're a service provider trying to turn Pinterest into a traffic-driving, lead-generating machine (without the stress), you’ll love this one. We’re covering everything from strategy and scheduling to SEO, analytics, and whether or not you even need a blog.Let’s make Pinterest easy, doable,

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6:05

282 | 5 Ethical Marketing Tips Every Service Provider...

Marketing Strategy Academy with Jen Vazquez ·

2025/07/07

Send us a textJoin Jen Vazquez on Marketing Strategy Academy as she reveals a streamlined system for busy female entrepreneurs. Learn how to beat marketing overwhelm using Pinterest and smart content repurposing—no extra hours required. Perfect your strategy and reclaim your time!Shownotes (Including Links): https://jenvazquez.com/ethical-marketing-tips/📌 Pinterest Visibility Masterclass (FREE): https://learn.jenvazquez.com/pinterest-visibility 📌 Book a Discovery Call to find out how to work with

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51:11

281 | How Podcast Guesting Can Skyrocket Your...

Marketing Strategy Academy with Jen Vazquez ·

2025/06/29

Send us a text In this episode, Jen interviews Jessica Rhodes, founder of Interview Connections and pioneer of podcast booking for entrepreneurs. They discuss how service-based business owners can turn podcast guesting into warm leads, sales, and networking gold. Jessica shares practical strategies on pitching yourself, using AI to repurpose interviews, and building post-interview business relationships. All The Links: https://jenvazquez.com/jessica-rhodes/ You don’t need to post daily, be on...

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12:27

280 | Why Brand Photography is the Secret Weapon in...

Marketing Strategy Academy with Jen Vazquez ·

2025/06/15

Send us a textOn this episode of the Marketing Strategy Academy, Jen Vazquez dives into why brand photography is essential for modern marketing. Discover how to use branded visuals to build trust, tell your story, and create a content library that makes marketing easier and faster — even if you hate being on camera. Learn actionable tips whether you're DIY-ing or booking a brand photographer.https://jenvazquez.com/social-sessions📌 Struggling to get leads from Pinterest? Let’s change that!:

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39:15

279 | Overcoming Sales Anxiety: Authentic Selling...

Marketing Strategy Academy with Jen Vazquez ·

2025/06/12

Send us a textSelling doesn’t have to feel icky. In this inspiring episode, Andee Hart shares how women can overcome sales anxiety, price confidently, and create genuine sales conversations. Tune in for real-world tips, mindset shifts, and a free sales tool list.Shownotes: https://jenvazquez.com/andee-hartYou don’t need to post daily, be on every platform, or chase the algorithm to stay visible.That hustle? Exhausting and unnecessary.What if one piece of content could fuel your visibility for

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34:33

278 | How to Use Podcast Interviews for Marketing...

Marketing Strategy Academy with Jen Vazquez ·

2025/06/02

Send us a textJoin us as Michelle Glogovac, THE Podcast Matchmaker™, shares her expert strategies on utilizing podcast interviews to elevate your marketing efforts. Discover how to craft personalized pitches, deliver authentic interviews, and repurpose content to maximize your brand's visibility and impact.Shownotes: https://jenvazquez.com/michelle-glogovac/Ready to get Booked AF? This 2-day mastermind retreat in sunny Northern California is built for photographers who want a simple, strategic

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40:36

277 | Podcast Guesting for Profit: How to Turn...

Marketing Strategy Academy with Jen Vazquez ·

2025/05/30

Send us a textIn this powerful episode, Jen Vazquez speaks with Courtney Tarrant, COO of The Ad Girls, about building a business that supports your life instead of running it. Courtney shares how she scaled to multi-7 figures while prioritizing freedom, profitability, and joy. Learn how to implement a results-only work environment, price your services for profit, and avoid burnout. Plus, grab a free calculator to map out your dream business life.Shownotes:

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293 results

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