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PODCAST

In Other Words

In other words is the podcast for business leaders tackling the realities of scaling in a world of constant transformation. Each episode features candid conversations with senior executives, operators, and innovators from some of the world’s most ambitious companies. We explore what it takes to grow across markets, connect with diverse audiences, and lead with clarity. In other words is about perspective and how different ways of thinking shape how businesses grow, adapt, and communicate on a

business management

All Episodes

36:18

The leadership gap holding back enterprise AI

In Other Words ·

2026/04/16

Your competitors aren't just experimenting with AI anymore. They're using it to make faster strategic decisions, enter markets first, and reshape how they compete. In this episode of In Other Words, host Jason Hemingway talks to Raf Postepski, Senior Director at Alvarez & Marsal, about why most AI strategies stall at efficiency gains and never reach the bigger prize of better decisions, faster. Raf lays out his 'Build for Advantage, Buy for Parity' principle, makes the case that the model is the

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46:54

Aarron Spinley on CX's $10 trillion blind spot

In Other Words ·

2026/04/02

Service failure costs businesses over $10 trillion globally, yet most organizations are still relying on shortcuts, surface-level metrics, and technology-led assumptions to manage their customers. As they scale, many lose sight of what a customer base actually is, how it behaves, and what really drives long-term value. In this episode of In Other Words, host Jason Hemingway sits down with Aarron Spinley, co-founder of the Field Bell Institute and author of The Customering Method, to challenge some

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56:14

Building a scalable content engine for global growth

In Other Words ·

2026/03/19

Fourteen years of scaling content at Booking.com revealed an uncomfortable truth: content and localization remain extraordinarily complex, and technology alone won't change that. In this episode of In Other Words, host Jason Hemingway is joined by Chris Dell, who built and ran Booking.com's 400-person global content operation across 45 locations and 46 languages, and now advises enterprises on sustainable growth.

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39:12

The 10-second customer journey and how to remove...

In Other Words ·

2026/03/05

Buying decisions don’t happen in neat, linear funnels anymore. They happen in seconds. In this episode of In Other Words, host Jason Hemingway is joined by Todd Unger, Chief Experience Officer at the American Medical Association and best-selling author of The 10-Second Customer Journey. They explore what Todd calls the Tornado Funnel, where the entire customer journey compresses into a single moment of decision. When that moment hits, friction decides who wins. Todd offers a clear view of what it

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37:13

Turning words into experiences that travel

In Other Words ·

2026/02/19

How do you scale a brand voice globally without sounding cloned or accidentally breaking trust in the moments that matter most? In this episode of In Other Words, host Jason Hemingway is joined by Freddie Braun, Localization and International Content Lead at Monzo Bank, about the role global content plays in building trusted customer experiences at scale. They discuss how thoughtful localization can scale global content without losing brand voice, trust, or local relevance. From fintech onboarding

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34:51

From brand friend-zone to market dominance

In Other Words ·

2026/02/05

What happens when a brand earns attention but not affection? It gets stuck in the friend zone. In this episode of In Other Words, host Jason Hemingway sits down with Doug Zarkin, award-winning Retail and Brand Marketing Leader and Author of Moving Your Brand Out of the Friend Zone. They explore why emotional connection drives commercial success, how to build trust through consistent customer experience and the strategies to turn brand advocates into your most powerful marketing asset. The

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35:03

Why most GTM models fail and how to build one that...

In Other Words ·

2026/01/22

How can you scale a global go-to-market strategy without losing the human touch? In this episode of In Other Words, host Jason Hemingway speaks with Axel Kirstetter, a global go-to-market and product marketing leader with nearly three decades of experience, about what breaks when teams try to scale across countries and languages using a one size fits all approach. The conversation covers how AI can support (not replace) marketers, and why focus, execution, and regional insight help brands balance

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26:56

Scaling with empathy and AI: The growth balance most...

In Other Words ·

2026/01/07

What does it really take to scale marketing across countries, cultures, and customer needs without losing what makes a brand feel human? In this episode of In Other Words, host Jason Hemingway is joined by Christina Bylin, Chief Marketing Officer at CarParts.com, to explore how modern CMOs balance brand-building, performance marketing, and purpose at scale.

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38:05

The Data Strategy That Separates Global Winners From...

In Other Words ·

2025/12/17

In this episode of In Other Words, Jason Hemingway is joined by Willem Koenders, Global Leader in Data Strategy at ZS, to share what it takes to scale data and AI across markets without losing control. You can buy the latest AI tools in a week. Fixing the data underneath them can take years, and most companies start too late. The result is predictable stalled pilots, inconsistent outputs, and teams forced to work around the data instead of with it. Together, they uncover the governance missteps

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41:42

Why Localization Belongs In The Boardroom

In Other Words ·

2025/12/11

Boards obsess over international revenue and growth, then often starve the one function that makes customers actually buy in market. That same myopic view is not just short sighted. It is quietly costing organizations millions in untapped revenue. In this episode of In other words, Nataly Kelly, Chief Marketing Officer at Zappi, joins host Jason Hemingway to explore why localization deserves a permanent seat in the boardroom, how to tie multilingual strategy directly to revenue growth, and the key

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36:33

Turning Around A Brand Before It’s Too Late

In Other Words ·

2025/11/26

You’re running a supermarket chain that’s just been rated the worst company to work for in America. Not the worst grocery chain, but the entire country. Employee morale is shattered. Customers are leaving. The board is skeptical. Sales, traffic, margins, and market share are all trending downward. Now, imagine that a year later, that same company wins USA Today’s “America’s Best Supermarket” award.This is exactly what happened at The Fresh Market under the leadership of Kevin Miller, the company’s

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38:33

Culture Isn’t A “Nice To Have”, It’s Your CX Growth...

In Other Words ·

2025/11/13

Customer experience doesn’t succeed on insight alone. This episode of In other words explores how leaders embed culture into strategy to drive meaningful change, aligning teams, acting on customer understanding, and delivering consistent experiences across languages and regions. Host Jason Hemingway and Phrase CEO, George Ell, are joined by Annette Franz, the Founder and CEO of CX Journey Inc., to discuss how strong cultural foundations help organizations stay relevant locally, scale with intent,

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43:23

The Hard Truth About Aligning Marketing And Revenue...

In Other Words ·

2025/10/29

Global growth brings massive opportunity but also organizational complexity. When marketing and revenue teams operate in silos, customer experience suffers, speed slows down, and leadership lacks the clarity to make informed decisions. In this episode of In other words, Jason Hemingway is joined by Lorena Morales to explore how enterprise leaders can structure their teams and systems to stay aligned while scaling globally. They cover how to link revenue operations to business strategy, where AI can

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41:19

The GTM Playbook Big Brands Don’t Want You To See

In Other Words ·

2025/10/16

Go-to-Market strategies often scale fast, but sustaining real customer value is where the challenge begins. In this episode, Jason Hemingway is joined by Rob Giglio, Chief Customer Officer at Canva, and Georg Ell, CEO at Phrase. They explore what it takes to build and execute global Go-to-Market strategies that don’t just launch well, but land with lasting impact.Drawing from senior roles at Adobe, DocuSign, HubSpot, and Canva, Rob shares what he’s learned about meeting rising customer

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37:46

Scaling AI Globally Without Breaking Trust, Speed, or...

In Other Words ·

2025/10/02

AI is transforming how enterprises operate across regions, languages, and industries. But scaling AI globally while maintaining trust, compliance, and performance requires more than technical capability. It calls for the right infrastructure, clear governance, and a commitment to customer-centric delivery.In this episode, host Jason Hemingway, CMO of Phrase, speaks with Dr. Meeta Yadav Vouk, Vice President of AI and Analytics at Teradata, about how enterprises are building automation strategies

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15 results

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