PODCAST

The My Wife Quit Her Job Podcast With Steve Chou

Steve Chou

Start An Ecommerce Business, Become Your Own Boss And Spend More Time With Your Loved Ones

business marketing

All Episodes

45:14

627: The Old Ecommerce Playbook Is DEAD (What’s...

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/02/24

In this episode, we’re going to show you why many ecommerce stores are dying right now, and why most store owners have absolutely no idea it’s happening. In the last two years three big shifts completely changed how customers find products, how they decide to buy, and whether you actually get to keep any of the money you make. Here’s the playbook. What You’ll Learn What has fundamentally changed in ecommerce The talks at Sellers Summit 2026 How to adapt in today’s

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47:42

626: The Content Strategies That Will Die In 2026...

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/02/17

In this episode, Toni and I share our bold predictions for what’s coming in the content creation world in 2026 and why the strategies that worked last year might not work anymore. We break down the shifts we’re seeing, the trends that are about to explode, and what you need to start doing now to stay ahead of the competition. What You’ll Learn Why Blogs And Affiliate Marketing Is Dead Why Clickbait Mass-content Won’t Cut It The Future Of AI Driven Content Sponsors SellersSummit.com

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52:58

625: The $1M/Month Brand Strategy That Most Amazon...

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/02/10

In this episode, Janelle Page reveals the brand framework that helped her drive over $475M in ecommerce sales and take clients like Glamnetic from $80K to $3M per month in revenue. She breaks down why getting chosen matters more than getting found, and how to build a brand that makes customers pick you over the competition every time. What You’ll Learn Why getting chosen beats getting found How to make your differentiation crystal clear to buyers How to converting awareness into consistent

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48:31

624: Why I’m Building An E-commerce Community (And...

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/02/04

In this episode I’m sharing a project I’ve been quietly working on behind the scenes building a community for e-commerce entrepreneurs from the ground up. I’ll walk you through why I’m doing this, the vision I have for it, and the biggest challenges I’m trying to solve before launch. What You’ll Learn Why I am deliberately building a private ecommerce community instead of launching another course, newsletter The long term vision for this community The hardest

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46:50

623: Why 90% of TikTok Shop Sellers Fail & How The...

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/01/28

In this episode I sit down with Ian Page of Bullseye Sellers to uncover the brutal truth about why most TikTok Shop sellers never make it past their first few months. Ian breaks down the exact strategies and mindset shifts that separate the struggling majority from the elite few who are building million-dollar brands on the platform. What You’ll Learn Click Here To Get Help With TikTokShop From Bullseye Sellers Common Mistakes That Sink Most Tiktok Shop Sellers Smart Strategies Top Sellers Use

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51:10

622: Live Selling Strategies Top Sellers Use to...

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/01/22

In this episode Gracey Ryback and I dive into the live selling phenomenon that’s turning ordinary people into 6 and 7 figure sellers on TikTok, Amazon and social media in a matter of months. You’ll learn why this shopping format is exploding right now and show you the strategies top sellers are using to rake in thousands of dollars per stream. What You’ll Learn How live selling boosts customer engagement and trust How to get started with live selling The best platforms for live selling

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44:10

621: How Amazon Sellers Are Still Gaming Reviews...

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/01/13

In this episode Dave Bryant from EcomCrew and I expose how sellers are still flooding Amazon with fake reviews even after the major crackdowns you’ve been hearing about in the news. I’ll show you the exact loopholes they’re exploiting right now and why Amazon’s detection systems keep missing them. What You’ll Learn How Sellers Are Manipulating The Review System Without Penalties How Much Do Reviews Cost? Other Black Hat Strategies Chinese Sellers Are Using Check out

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46:00

620: Our 2026 Business Plan With Toni Herrbach

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/01/04

In this episode, Toni and I break down our plan for 2026 and why it looks very different from this past year. Instead of chasing every new opportunity, we’re focusing on the few decisions that actually move the needle and the tradeoffs we’re making. What You’ll Learn Get The Lowdown On Our Goals For 2026 Toni’s Vision For Growth Steve Plan For The New Year Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years

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44:55

619: Why Most Apparel Brands Fail and How Robin Hall...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/12/18

In this episode, I sit down with Robin Hall, who did the “impossible” by building a thriving sustainable kids clothing brand in the most brutal niche in e-commerce. You’ll hear the full 45-minute story behind her appearance on NPR’s “How I Built This” including the strategies, struggles, and surprising pivots that took her from my wife’s college friend to the founder of Town Hall Co. What You’ll Learn Why The Clothing Market Is Super Competitive And

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50:38

618: AI Tools Are Getting Scary Good – Here’s The...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/12/10

In this episode Toni and I walk through the latest AI updates and what stood out from a packed week of announcements. It’s been nuts with new tools dropping almost every day. We break down the most useful changes and what they mean for creators and ecommerce store owners right now. What You’ll Learn What’s new with AI The sentiment about AI amongst our peers Practical use cases in ecom and content creation Sponsors SellersSummit.com – The Sellers Summit is the ecommerce

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47:31

617: Charles Chakkalo Makes 8 Figures On Amazon Doing...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/12/06

In this episode, I sit down with Charles Chakkalo, a student from my Create a Profitable Online Store course. Most people assume retail arbitrage is a worn out Amazon side hustle that barely covers gas, but Charles never accepted that ceiling. He pushed the same model far past what anyone expected and built an eight figure business with multiple warehouses. What You’ll Learn Does retail arbitrage still work? Where Charles sources his products for arbitrage How to actually make a profit with

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50:26

616: The Black Friday Playbook We’re Using This Year

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/11/24

Most ecommerce sellers panic during Black Friday because they copy whatever the big brands are doing, but that usually crushes margins instead of driving real profit. In this episode, Toni and I break down the exact playbook we’re running this year including the moves that matter and the ones we’re intentionally avoiding. If you want a BFCM strategy built for small teams and strong margins instead of flashy discounts, this is the episode for you. What You’ll Learn Strategies to maximize your

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47:07

615: How Montana Knife Company Hit 8 Figures On...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/11/12

In this episode, I chat with Brandon Harahoe, VP of Montana Knife Company, an 8-figure brand that’s proudly Made in the USA and built entirely on Shopify. If you’ve ever wondered whether it’s still possible to scale a massive ecommerce business without Amazon, Brandon’s story proves it can be done and done profitably. We dive into how his team built a loyal community around American craftsmanship, the marketing tactics that fueled their explosive growth, and what it really takes to win as a DTC

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42:34

614: The Hidden Rules of Brand Deals That Influencers...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/11/07

In this episode, Toni and I unpack the lesser-known realities of brand partnerships. We talk about what actually happens behind the scenes and why some collaborations work while others fall flat. We discuss the unspoken expectations and trade-offs so you can navigate deals more confidently and make better long-term decisions. What You’ll Learn The pros and cons of doing brand deals How to have smoother brand collabs Where and how to get brand deals Sponsors SellersSummit.com – The

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46:33

613: From Zero To Skincare CEO: How Cristina Brooks...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/10/31

In this episode, I interview a student in my Create A profitable online Store course, Cristina Brooks Potts, on she created her own successful skin care company from complete scratch over at authenticego.com. Her story is truly inspirational. What You’ll Learn How to start a skincare brand from scratch The minimum investment to start a skincare brand How to market a skin care product without paying for ads Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that

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46:06

612: Lessons From the Smartest eCommerce Founders At...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/10/23

In this episode, Toni and I share what we learned at Ecommerce Fuel Live in Bozeman Montana. You’ll learn the most actionable lessons, the surprising themes that kept coming up, and the mindset shifts shared by the smartest operators in the room. What You’ll Learn Insider Tips From Top Ecommerce Minds How To Level Up Your Online Store What happened at ECF Live Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s

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49:22

611: The Shopify Features That Are Exploding Sales...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/10/16

In this episode, I sit down with Kurt Elster, host of The Unofficial Shopify Podcast, to talk about how AI is shaking up ecommerce and changing the way Shopify brands grow. We discuss the new AI tools that are actually moving the needle, boosting conversions, streamlining operations, and increasing average order value. What You’ll Learn The top Shopify features boosting big brands. How to leverage AI for sales growth. How to optimize your store for conversions. Sponsors SellersSummit.com

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55:38

610: How To Use AI To Scale 7 & 8 Figure Ecommerce...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/10/07

In this episode, I chat with Ritu Java, founder of PPC Ninja, about how top ecommerce brands are using AI to scale faster and smarter. We dig into real-world examples of how automation and data-driven tools are transforming ad management, product research, and day-to-day operations. Whether you’re running a seven- or eight-figure store, you’ll learn how to use AI to save time, cut costs, and unlock new growth opportunities. What You’ll Learn Discover how 7 and 8 figure ecommerce brands are

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43:02

609: Forget Apple Podcasts. This Is Where Listeners...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/10/02

In this episode, we’re cutting through the hype around Apple Podcasts and Spotify to talk about where listeners really spend their time, YouTube. I’ll show you why video is quickly becoming the default for podcast consumption and how creators who adapt are pulling ahead. What You’ll Learn Why YouTube has quietly become the number one podcast platform and how it’s reshaping listener habits. Why you are leaving money on the table by sticking to Apple Podcasts or Spotify. Practical steps to grow

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53:01

608: Why Most Amazon Sellers Will Fail In 2025 (And...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/09/24

In this episode, I sit down with Norm Farrar, one of the most respected voices in ecommerce and Amazon selling. We dive into what’s actually working right now, from building brands that command higher prices to avoiding the traps that cause most sellers to fail whether it’s DTC or Amazon. What You’ll Learn Why most sellers crash and burn on Amazon The simple shifts top earners are making right now How to future-proof your Amazon biz in 2025 Sponsors SellersSummit.com – The Sellers Summit

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The My Wife Quit Her Job Podcast With Steve Chou

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