PODCAST

The My Wife Quit Her Job Podcast With Steve Chou

Steve Chou

Start An Ecommerce Business, Become Your Own Boss And Spend More Time With Your Loved Ones

business marketing

All Episodes

47:45

633: A Simple Meta Ads Change That Will 10x Your...

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/04/07

In this episode Scott Cunningham and I dive into something that honestly changed everything for me when it comes to Meta ads and getting a real return on ad spend. Scott is the creator of the Storyselling Formula and the moment I came across his work I knew I had to bring him on to break it down properly. Enjoy the episode! What You’ll Learn How To Apply StorySelling To Your Ads Strategy Scott Cunningham’s Tested Ad Setup Hack Quick Steps To Implement And Scale Meta Ads Fast Sponsors

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42:14

632: The $7 Billion App Nobody’s Talking About (But...

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/04/01

In this episode, Toni and I dive into the $7 billion micro drama industry that’s already taken over China and is quietly making its way into American TikTok feeds. We break down the sneaky micropayment business model that gets viewers spending $30 to $40 without even realizing it, and why the same psychology works just as well for selling ecom products as it does for cheesy kung fu movies. What You’ll Learn How these drama apps work How to use this strategy to sell products Why

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46:28

631: Sabrina Ramonov Shares the AI Playbook That Got...

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/03/24

In this episode, I sit down with Sabrina Ramanov, a CS major turned social media entrepreneur who walked away from the traditional career track and built an audience of over a million followers across multiple platforms. We get into her exact strategy for growing from zero, how each platform is different and where you should actually be spending your time, and why she thinks most people are completely wrong about what it takes to build an audience. Then, we go deep on vibe coding nad how the average

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39:48

630: OpenAI Pulls Back. TikTok Reverses Course....

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/03/17

In this episode, Toni and I break down a series of sudden moves that caught a lot of sellers off guard this week. Several major platforms quietly changed direction, and the ripple effects could impact how products are discovered, sold, and fulfilled going forward. Enjoy the episode! What You’ll Learn Why Openai Hit The Brakes Tiktok’s Surprise About-face How Ecommerce Got Chaotic Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past

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43:52

629: Unglamorous Products That Quietly Generate...

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/03/11

In this episode, we’re making the case that boring is actually a strategy. The products we’re covering today have no sex appeal, no social media presence, and almost zero brand loyalty, which means the market is wide open for anyone willing to show up consistently. And it turns out the least exciting shelf in the store is can often be the most profitable one. What You’ll Learn Why Boring Products Can Be Cash Cows How Tiny Margins Can Add Up To Big Profits Simple Strategies To Find

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55:40

628: The Amazon Listing Mistakes That Are Killing...

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/03/04

In this episode, I sit down with Daniela Boltzmann, founder of Mindful Goods, to talk about what actually separates high-converting Amazon listings from the ones that quietly bleed sales. We dig into why repurposing your Shopify creative on Amazon is one of the most common and costly mistakes sellers make, and walk through the exact frameworks Daniela uses to optimize main images, titles, and A+ content for seven and eight-figure brands. What You’ll Learn Why repurposing your Shopify creative

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45:14

627: The Old Ecommerce Playbook Is DEAD (What’s...

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/02/24

In this episode, we’re going to show you why many ecommerce stores are dying right now, and why most store owners have absolutely no idea it’s happening. In the last two years three big shifts completely changed how customers find products, how they decide to buy, and whether you actually get to keep any of the money you make. Here’s the playbook. What You’ll Learn What has fundamentally changed in ecommerce The talks at Sellers Summit 2026 How to adapt in today’s

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47:42

626: The Content Strategies That Will Die In 2026...

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/02/17

In this episode, Toni and I share our bold predictions for what’s coming in the content creation world in 2026 and why the strategies that worked last year might not work anymore. We break down the shifts we’re seeing, the trends that are about to explode, and what you need to start doing now to stay ahead of the competition. What You’ll Learn Why Blogs And Affiliate Marketing Is Dead Why Clickbait Mass-content Won’t Cut It The Future Of AI Driven Content Sponsors SellersSummit.com

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52:58

625: The $1M/Month Brand Strategy That Most Amazon...

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/02/10

In this episode, Janelle Page reveals the brand framework that helped her drive over $475M in ecommerce sales and take clients like Glamnetic from $80K to $3M per month in revenue. She breaks down why getting chosen matters more than getting found, and how to build a brand that makes customers pick you over the competition every time. What You’ll Learn Why getting chosen beats getting found How to make your differentiation crystal clear to buyers How to converting awareness into consistent

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48:31

624: Why I’m Building An E-commerce Community (And...

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/02/04

In this episode I’m sharing a project I’ve been quietly working on behind the scenes building a community for e-commerce entrepreneurs from the ground up. I’ll walk you through why I’m doing this, the vision I have for it, and the biggest challenges I’m trying to solve before launch. What You’ll Learn Why I am deliberately building a private ecommerce community instead of launching another course, newsletter The long term vision for this community The hardest

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46:50

623: Why 90% of TikTok Shop Sellers Fail & How The...

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/01/28

In this episode I sit down with Ian Page of Bullseye Sellers to uncover the brutal truth about why most TikTok Shop sellers never make it past their first few months. Ian breaks down the exact strategies and mindset shifts that separate the struggling majority from the elite few who are building million-dollar brands on the platform. What You’ll Learn Click Here To Get Help With TikTokShop From Bullseye Sellers Common Mistakes That Sink Most Tiktok Shop Sellers Smart Strategies Top Sellers Use

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51:10

622: Live Selling Strategies Top Sellers Use to...

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/01/22

In this episode Gracey Ryback and I dive into the live selling phenomenon that’s turning ordinary people into 6 and 7 figure sellers on TikTok, Amazon and social media in a matter of months. You’ll learn why this shopping format is exploding right now and show you the strategies top sellers are using to rake in thousands of dollars per stream. What You’ll Learn How live selling boosts customer engagement and trust How to get started with live selling The best platforms for live selling

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44:10

621: How Amazon Sellers Are Still Gaming Reviews...

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/01/13

In this episode Dave Bryant from EcomCrew and I expose how sellers are still flooding Amazon with fake reviews even after the major crackdowns you’ve been hearing about in the news. I’ll show you the exact loopholes they’re exploiting right now and why Amazon’s detection systems keep missing them. What You’ll Learn How Sellers Are Manipulating The Review System Without Penalties How Much Do Reviews Cost? Other Black Hat Strategies Chinese Sellers Are Using Check out

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46:00

620: Our 2026 Business Plan With Toni Herrbach

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/01/04

In this episode, Toni and I break down our plan for 2026 and why it looks very different from this past year. Instead of chasing every new opportunity, we’re focusing on the few decisions that actually move the needle and the tradeoffs we’re making. What You’ll Learn Get The Lowdown On Our Goals For 2026 Toni’s Vision For Growth Steve Plan For The New Year Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years

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44:55

619: Why Most Apparel Brands Fail and How Robin Hall...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/12/18

In this episode, I sit down with Robin Hall, who did the “impossible” by building a thriving sustainable kids clothing brand in the most brutal niche in e-commerce. You’ll hear the full 45-minute story behind her appearance on NPR’s “How I Built This” including the strategies, struggles, and surprising pivots that took her from my wife’s college friend to the founder of Town Hall Co. What You’ll Learn Why The Clothing Market Is Super Competitive And

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50:38

618: AI Tools Are Getting Scary Good – Here’s The...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/12/10

In this episode Toni and I walk through the latest AI updates and what stood out from a packed week of announcements. It’s been nuts with new tools dropping almost every day. We break down the most useful changes and what they mean for creators and ecommerce store owners right now. What You’ll Learn What’s new with AI The sentiment about AI amongst our peers Practical use cases in ecom and content creation Sponsors SellersSummit.com – The Sellers Summit is the ecommerce

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47:31

617: Charles Chakkalo Makes 8 Figures On Amazon Doing...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/12/06

In this episode, I sit down with Charles Chakkalo, a student from my Create a Profitable Online Store course. Most people assume retail arbitrage is a worn out Amazon side hustle that barely covers gas, but Charles never accepted that ceiling. He pushed the same model far past what anyone expected and built an eight figure business with multiple warehouses. What You’ll Learn Does retail arbitrage still work? Where Charles sources his products for arbitrage How to actually make a profit with

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50:26

616: The Black Friday Playbook We’re Using This Year

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/11/24

Most ecommerce sellers panic during Black Friday because they copy whatever the big brands are doing, but that usually crushes margins instead of driving real profit. In this episode, Toni and I break down the exact playbook we’re running this year including the moves that matter and the ones we’re intentionally avoiding. If you want a BFCM strategy built for small teams and strong margins instead of flashy discounts, this is the episode for you. What You’ll Learn Strategies to maximize your

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47:07

615: How Montana Knife Company Hit 8 Figures On...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/11/12

In this episode, I chat with Brandon Harahoe, VP of Montana Knife Company, an 8-figure brand that’s proudly Made in the USA and built entirely on Shopify. If you’ve ever wondered whether it’s still possible to scale a massive ecommerce business without Amazon, Brandon’s story proves it can be done and done profitably. We dive into how his team built a loyal community around American craftsmanship, the marketing tactics that fueled their explosive growth, and what it really takes to win as a DTC

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42:34

614: The Hidden Rules of Brand Deals That Influencers...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/11/07

In this episode, Toni and I unpack the lesser-known realities of brand partnerships. We talk about what actually happens behind the scenes and why some collaborations work while others fall flat. We discuss the unspoken expectations and trade-offs so you can navigate deals more confidently and make better long-term decisions. What You’ll Learn The pros and cons of doing brand deals How to have smoother brand collabs Where and how to get brand deals Sponsors SellersSummit.com – The

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The My Wife Quit Her Job Podcast With Steve Chou

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