PODCAST

The My Wife Quit Her Job Podcast With Steve Chou

Steve Chou

Start An Ecommerce Business, Become Your Own Boss And Spend More Time With Your Loved Ones

business marketing

All Episodes

46:50

623: Why 90% of TikTok Shop Sellers Fail & How The...

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/01/28

In this episode I sit down with Ian Page of Bullseye Sellers to uncover the brutal truth about why most TikTok Shop sellers never make it past their first few months. Ian breaks down the exact strategies and mindset shifts that separate the struggling majority from the elite few who are building million-dollar brands on the platform. What You’ll Learn Click Here To Get Help With TikTokShop From Bullseye Sellers Common Mistakes That Sink Most Tiktok Shop Sellers Smart Strategies Top Sellers Use

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51:10

622: Live Selling Strategies Top Sellers Use to...

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/01/22

In this episode Gracey Ryback and I dive into the live selling phenomenon that’s turning ordinary people into 6 and 7 figure sellers on TikTok, Amazon and social media in a matter of months. You’ll learn why this shopping format is exploding right now and show you the strategies top sellers are using to rake in thousands of dollars per stream. What You’ll Learn How live selling boosts customer engagement and trust How to get started with live selling The best platforms for live selling

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44:10

621: How Amazon Sellers Are Still Gaming Reviews...

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/01/13

In this episode Dave Bryant from EcomCrew and I expose how sellers are still flooding Amazon with fake reviews even after the major crackdowns you’ve been hearing about in the news. I’ll show you the exact loopholes they’re exploiting right now and why Amazon’s detection systems keep missing them. What You’ll Learn How Sellers Are Manipulating The Review System Without Penalties How Much Do Reviews Cost? Other Black Hat Strategies Chinese Sellers Are Using Check out

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46:00

620: Our 2026 Business Plan With Toni Herrbach

The My Wife Quit Her Job Podcast With Steve Chou ·

2026/01/04

In this episode, Toni and I break down our plan for 2026 and why it looks very different from this past year. Instead of chasing every new opportunity, we’re focusing on the few decisions that actually move the needle and the tradeoffs we’re making. What You’ll Learn Get The Lowdown On Our Goals For 2026 Toni’s Vision For Growth Steve Plan For The New Year Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years

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44:55

619: Why Most Apparel Brands Fail and How Robin Hall...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/12/18

In this episode, I sit down with Robin Hall, who did the “impossible” by building a thriving sustainable kids clothing brand in the most brutal niche in e-commerce. You’ll hear the full 45-minute story behind her appearance on NPR’s “How I Built This” including the strategies, struggles, and surprising pivots that took her from my wife’s college friend to the founder of Town Hall Co. What You’ll Learn Why The Clothing Market Is Super Competitive And

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50:38

618: AI Tools Are Getting Scary Good – Here’s The...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/12/10

In this episode Toni and I walk through the latest AI updates and what stood out from a packed week of announcements. It’s been nuts with new tools dropping almost every day. We break down the most useful changes and what they mean for creators and ecommerce store owners right now. What You’ll Learn What’s new with AI The sentiment about AI amongst our peers Practical use cases in ecom and content creation Sponsors SellersSummit.com – The Sellers Summit is the ecommerce

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47:31

617: Charles Chakkalo Makes 8 Figures On Amazon Doing...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/12/06

In this episode, I sit down with Charles Chakkalo, a student from my Create a Profitable Online Store course. Most people assume retail arbitrage is a worn out Amazon side hustle that barely covers gas, but Charles never accepted that ceiling. He pushed the same model far past what anyone expected and built an eight figure business with multiple warehouses. What You’ll Learn Does retail arbitrage still work? Where Charles sources his products for arbitrage How to actually make a profit with

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50:26

616: The Black Friday Playbook We’re Using This Year

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/11/24

Most ecommerce sellers panic during Black Friday because they copy whatever the big brands are doing, but that usually crushes margins instead of driving real profit. In this episode, Toni and I break down the exact playbook we’re running this year including the moves that matter and the ones we’re intentionally avoiding. If you want a BFCM strategy built for small teams and strong margins instead of flashy discounts, this is the episode for you. What You’ll Learn Strategies to maximize your

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47:07

615: How Montana Knife Company Hit 8 Figures On...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/11/12

In this episode, I chat with Brandon Harahoe, VP of Montana Knife Company, an 8-figure brand that’s proudly Made in the USA and built entirely on Shopify. If you’ve ever wondered whether it’s still possible to scale a massive ecommerce business without Amazon, Brandon’s story proves it can be done and done profitably. We dive into how his team built a loyal community around American craftsmanship, the marketing tactics that fueled their explosive growth, and what it really takes to win as a DTC

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42:34

614: The Hidden Rules of Brand Deals That Influencers...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/11/07

In this episode, Toni and I unpack the lesser-known realities of brand partnerships. We talk about what actually happens behind the scenes and why some collaborations work while others fall flat. We discuss the unspoken expectations and trade-offs so you can navigate deals more confidently and make better long-term decisions. What You’ll Learn The pros and cons of doing brand deals How to have smoother brand collabs Where and how to get brand deals Sponsors SellersSummit.com – The

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46:33

613: From Zero To Skincare CEO: How Cristina Brooks...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/10/31

In this episode, I interview a student in my Create A profitable online Store course, Cristina Brooks Potts, on she created her own successful skin care company from complete scratch over at authenticego.com. Her story is truly inspirational. What You’ll Learn How to start a skincare brand from scratch The minimum investment to start a skincare brand How to market a skin care product without paying for ads Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that

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46:06

612: Lessons From the Smartest eCommerce Founders At...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/10/23

In this episode, Toni and I share what we learned at Ecommerce Fuel Live in Bozeman Montana. You’ll learn the most actionable lessons, the surprising themes that kept coming up, and the mindset shifts shared by the smartest operators in the room. What You’ll Learn Insider Tips From Top Ecommerce Minds How To Level Up Your Online Store What happened at ECF Live Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s

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49:22

611: The Shopify Features That Are Exploding Sales...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/10/16

In this episode, I sit down with Kurt Elster, host of The Unofficial Shopify Podcast, to talk about how AI is shaking up ecommerce and changing the way Shopify brands grow. We discuss the new AI tools that are actually moving the needle, boosting conversions, streamlining operations, and increasing average order value. What You’ll Learn The top Shopify features boosting big brands. How to leverage AI for sales growth. How to optimize your store for conversions. Sponsors SellersSummit.com

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55:38

610: How To Use AI To Scale 7 & 8 Figure Ecommerce...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/10/07

In this episode, I chat with Ritu Java, founder of PPC Ninja, about how top ecommerce brands are using AI to scale faster and smarter. We dig into real-world examples of how automation and data-driven tools are transforming ad management, product research, and day-to-day operations. Whether you’re running a seven- or eight-figure store, you’ll learn how to use AI to save time, cut costs, and unlock new growth opportunities. What You’ll Learn Discover how 7 and 8 figure ecommerce brands are

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43:02

609: Forget Apple Podcasts. This Is Where Listeners...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/10/02

In this episode, we’re cutting through the hype around Apple Podcasts and Spotify to talk about where listeners really spend their time, YouTube. I’ll show you why video is quickly becoming the default for podcast consumption and how creators who adapt are pulling ahead. What You’ll Learn Why YouTube has quietly become the number one podcast platform and how it’s reshaping listener habits. Why you are leaving money on the table by sticking to Apple Podcasts or Spotify. Practical steps to grow

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53:01

608: Why Most Amazon Sellers Will Fail In 2025 (And...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/09/24

In this episode, I sit down with Norm Farrar, one of the most respected voices in ecommerce and Amazon selling. We dive into what’s actually working right now, from building brands that command higher prices to avoiding the traps that cause most sellers to fail whether it’s DTC or Amazon. What You’ll Learn Why most sellers crash and burn on Amazon The simple shifts top earners are making right now How to future-proof your Amazon biz in 2025 Sponsors SellersSummit.com – The Sellers Summit

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45:02

607: Will Vibe Coding Replace Shopify Apps? A...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/09/17

In this episode, we’re diving into vibe coding and asking the big question: will you ever need to buy a Shopify app again? Vibe coding lets you build custom features on your store without stacking endless plugins, and it could change the entire Shopify ecosystem. We’ll cover what it is, who it helps, and whether this is the beginning of the end for paid SAAS apps. What You’ll Learn What vibe coding is and how it can replace common Shopify apps. The tradeoffs between lower costs and higher

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53:21

606: Kevin King On The Future Of Ecommerce: Amazon vs...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/09/12

In this episode, I’m joined by Kevin King, a veteran Amazon entrepreneur, mentor, and educator you probably know from the Freedom Ticket course and his two podcasts. Kevin also runs the Billion Dollar Sellers Summit and a popular newsletter where he shares insider strategies with some of the top minds in ecommerce. Today we dive into where Amazon is headed, the future of DTC, and what these shifts mean for anyone selling online. What You’ll Learn The future of Amazon and DTC Is Amazon still

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58:44

605: Why 99% Of Ecommerce Content Fails (And What...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/09/03

In this episode, I’m joined by Chris Shaffer, a long-time friend of the show. Chris is someone who always brings a fresh, no-fluff perspective on what’s working right now and he’s known for getting his hands dirty, testing strategies himself, and sharing insights from the trenches. Today, we’re tackling a hard truth: 99 percent of ecommerce content fails to drive sales or even get noticed. Chris breaks down why most brands get content wrong, the mistakes that are costing them growth, and the

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49:30

604: Amazon In 2025: What It Takes To Sell At Scale...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/08/28

In this episode, we’re going to get real about what it’s like selling on Amazon right now. Everyone loves to brag about screenshots and seven-figure revenue numbers, but the truth is, selling at scale in 2025 is messy. Fees are higher, competition is tougher, and if you’re not careful, Amazon will eat your margins alive. In this episode Bernie shares his AI strategies. What You’ll Learn How Amazon’s landscape looks in 2025 Key strategies for scaling on Amazon How AI is shaking up

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The My Wife Quit Her Job Podcast With Steve Chou

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