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PODCAST

Social Media for Social Impact

Dr. Misha Kouzeh

Welcome to Social Media for Social Impact— the podcast where we explore how clicks, shares, and stories aren’t just shaping culture, but driving real change. I’m your host, Misha Kouzeh, and together we’ll uncover the strategies, tools, and lessons behind campaigns that move people — and move the needle for business too.Now, let’s be honest. Social media can feel like a noisy, crowded place. But when used intentionally, it’s one of the most powerful tools we have for creating impact at scale. From

business marketing

All Episodes

28:04

From Clicks to Cures: How Healthcare Brands Use...

Social Media for Social Impact ·

2026/04/13

What happens when a filmmaker-turned-marketer finds his way into biotech? Francis Ukpolo, Marketing Lead at Amgen and founder of Afro Theory, joins Misha Kouzeh to pull back the curtain on healthcare marketing — the regulatory guardrails, why pharma turns off social media comments, and how a single conference moment can drive patient outcomes.00:00 Introduction & Meet Francis Ukpolo3:39 From Filmmaker to Healthcare Marketer5:28 Inside Omnichannel Marketing at Amgen9:52 The Regulatory Reality of

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36:30

Why Trust Is the Real Currency of Social Media for...

Social Media for Social Impact ·

2026/03/08

In this episode of Social Media for Social Impact, host Dr. Misha Kouzeh interviews Jessica Jackley, founder of Kiva, about how trust, storytelling, and digital platforms can drive social entrepreneurship. Jessica shares how hearing Dr. Muhammad Yunus reframe poverty as a lack of opportunity inspired her to leave her job, travel to East Africa, and help launch Kiva, a platform that allows people to lend directly to entrepreneurs around the world. What began as seven loans totaling $3,000 has grown

en

33:08

How to Land Social Impact Jobs Using LinkedIn and...

Social Media for Social Impact ·

2026/01/20

In this episode of 'Social Media for Social Impact,' host Misha interviews Ben Precourt, LinkedIn's 'Boston Social Impact Guy.' They discuss how LinkedIn and other digital platforms can boost credibility and visibility in the nonprofit and social impact sectors. Ben shares his journey of becoming a key figure in Boston's social impact community through consistent and strategic LinkedIn postings. They explore challenges in the social impact job market, the importance of living wages, and practical

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34:46

Saving Our Home Planet: Inside Patagonia’s Social...

Social Media for Social Impact ·

2025/12/19

In this episode of 'Social Media for Social Impact,' host Misha Ette discusses with Felipe Guzman, Patagonia's Social Media Lead, how the brand uses digital platforms to drive environmental activism and community engagement. The conversation covers Patagonia's mission to save the planet, their innovative campaigns like 'Vote Her' and 'Don't Buy This Jacket,' and their approach to staying authentic and values-driven in social media. Guzman shares insights on balancing brand risks, managing online

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36:55

Purpose-Driven Community Building: Using Social Media...

Social Media for Social Impact ·

2025/12/06

In this episode of Social Media for Social Impact, host Dr. Misha Kouzeh welcomes Tim Parsons, Senior Advisor at Idealist, for an insightful conversation about transforming social media into a space for genuine community and social action. Tim shares his journey from facilitating community service programs to advocating for social impact with a focus on belonging and empathy. They discuss the importance of creating intentional online communities, reducing urgency, and fostering human connections

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35:14

Social Media Agency Secrets: AI Tools, Storytelling...

Social Media for Social Impact ·

2025/11/22

In this episode of 'Social Media for Social Impact,' host Misha interviews Dorien Morin-Van Dam, founder of More in Media and host of Strategy Talks. They discuss the importance of storytelling in social media, especially for purpose-driven brands. Doreen shares her path from stay-at-home mom to strategist for small businesses and nonprofits, and she dives into the practical ways she uses AI for content planning and analytics. She also breaks down smart ad strategies, continuous testing, and the

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34:16

Breaking the Stereotypes: Gen Z’s Drive for Real...

Social Media for Social Impact ·

2025/11/08

In this episode of "Social Media for Social Impact," host Misha Kouzeh talks with Helen Zarayan, a Gen Z leader at UCLA, about how her generation is using social media for real-world change. Helen discusses the importance of accountability online, sharing how Gen Z rejects performative activism in favor of true impact. She addresses stereotypes about Gen Z, explaining how platforms are used for education, social justice, and building community—not just for trends. The conversation also covers the

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36:23

Voices of Impact: How Social Media Helps Nonprofits...

Social Media for Social Impact ·

2025/10/25

In this episode of 'Social Media for Social Impact,' host Misha sits down with Dr. Sommer Jabbar, Director of Advancement at a YA Youth Collective. They dive into the significance of using social media for driving social impact rather than just influence. Dr. Jabbar shares her journey into equity and belonging work, emphasizing the importance of creating inclusive spaces where everyone feels they belong. The conversation covers the strategic use of language in digital communication, the power of

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32:21

Beyond the Likes: Why Popularity Isn’t Real Influence...

Social Media for Social Impact ·

2025/10/10

In this episode, podcast host Dr. Misha Kouzeh and guest Freddy Tran Nager discuss what it really means to have influence on social media, emphasizing trust and connection over follower counts. Freddy shares lessons from his career and analyzes real-world campaigns, pointing to Budweiser’s emotionally resonant Super Bowl ad and Duolingo’s clever use of its owl mascot as examples of brands that connect meaningfully with audiences.The conversation also covers cautionary tales, such as Pepsi’s failed

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10:19

The 5 Biggest Myths About Social Media for Social Impact

Social Media for Social Impact ·

2025/09/26

In this episode of 'Social Media for Social Impact,' Dr. Misha debunks five common myths surrounding social media use and impact. Covering misconceptions such as the decline of social media users, the exclusive association of social impact with nonprofits, the necessity for large budgets and multiple platforms, and the dominance of AI over human teams, Dr. Misha provides real-world examples and strategies to guide organizations toward effective and authentic social media engagement. Each myth is

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0:37

Welcome to Social Media for Social Impact: Trailer

Social Media for Social Impact ·

2025/09/26

Welcome to Social Media for Social Impact— the podcast where we explore how clicks, shares, and stories aren’t just shaping culture, but driving real change. I’m your host, Misha Kouzeh, and together we’ll uncover the strategies, tools, and lessons behind campaigns that move people — and move the needle for business too.Now, let’s be honest. Social media can feel like a noisy, crowded place. But when used intentionally, it’s one of the most powerful tools we have for creating impact at scale. From

en

11 results

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