Firm Factor

Today, we're diving into some common misconceptions about legal marketing that can really mess up a law firm's game. We kick things off by discussing how many firms think they need to be on every social media platform to reach clients, but that's not always the way to go. Instead, we talk about focusing on just one or two platforms where your ideal clients actually hang out. We also explore how good branding can lead to charging higher fees and why just having traffic on your website doesn't

Everyone’s talking about AI, but few actually understand how it works.In this episode, we break down what large language models (LLMs) really are, how they function, and why it matters for the legal industry. We explain how these tools aren’t reasoning like humans. They’re predicting text based on patterns in massive datasets. That’s why they can sound confident while still getting things completely wrong. From hallucinations to context windows, we unpack the limits that make AI both powerful and

Consultations can make or break your client intake strategy. In this episode, we explore why charging for them isn’t just about revenue — it’s about setting boundaries, defining your value, and attracting clients who truly respect your time and expertise.We break down how consult fees can filter out tire-kickers, boost conversion rates, and help your team focus on clients ready to engage. You’ll also learn how same-day consultations and strong intake systems can build trust faster and improve

Today, we're diving into some common misconceptions about legal marketing. A key takeaway is that just being on every social media platform isn’t the way to go. We talk about how focusing on one or two platforms where your clients hang out can be way more effective. Plus, we discuss the importance of having a solid website that converts visitors into clients, not just a lot of traffic. We also tackle the idea that more traffic equals more clients, which isn’t always true if your site isn’t set up

We're diving into the world of legal marketing myths today. We're setting the record straight on what actually works and what doesn't in attracting clients. A big takeaway is that many lawyers believe if they’re good, clients will just find them. But that’s not the case. We're exploring common misconceptions and the surprising facts that can really move the needle for law firms. So, if you're ready to bust some myths and get real about your marketing strategy, stick around.Marketing and legal

John and Rebecca dive into the nitty-gritty of legal marketing and the importance of storytelling in connecting with clients. They emphasize that lawyers need to invest time and resources to stay competitive, highlighting the struggles practitioners face in marketing their services effectively. With insights from both sides of the law, they explore how understanding emotional touchpoints can enhance client engagement. The conversation reveals that taking risks and being open to new ideas can lead to