School for Startups Minutes

01:30

SFS Minute 1085: Your Customer Doesn't Care About You

School for Startups Minutes ·

2026/10/05

I hope you have seen the lesson from this week that you and your customers think about different things. You're excited about the new colors that you're offering, the new horsepower improvement, and the new gauge that you've introduced into the system, and the customer is excited because it fits into the slot right. You and your customer are not on the same wavelength, and your job is to get on the same wavelength, but there are a lot of things that you and the customer just think differently about

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01:30

SFS Minute 1084: Your Customer Doesn't Care About...

School for Startups Minutes ·

2026/10/05

Welcome to the School for Startups Minute with Jim Beach. Five things your customer doesn't care about has been the topic this week, and I think we've been having some fun pointing out some of the silly things that customers really don't care about. And number one, really, on the list is your technology. No one cares how many horsepower you have. They just want to know if the car looks good and if it has fancy leather interiors. That's the thing that they're going to judge it by. I'll share another

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01:30

SFS Minute 1083: Your Customer Doesn't Care About...

School for Startups Minutes ·

2026/10/05

This week, we are having fun talking about things that your customer just doesn't care about. We've already talked about your logo and your slogan and your company colors, and we've talked about how hard you work. Do the customers care about any of that stuff? It's just not something that they buy based upon. I'll share another one of those things with you right after this. Your customer doesn't care about your technology either. Our revolutionary, proprietary, AI-enabled, cloud-based algorithm uses

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01:30

SFS Minute 1082: Your Customer Doesn't Care How Hard...

School for Startups Minutes ·

2026/10/05

When you're starting a business, there are things that you're just so proud of. You spent so much time on it, and then all of a sudden, you had a light bulb moment in the middle of the night and wrote it down, and it's been working ever since, and you're so proud of it. Well, your customer doesn't care. And as a matter of fact, your love of it may actually scare some of them away. This week, we were talking about this. Five things that your customer doesn't care about. I'll share another one right

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01:30

SFS Minute 1081: Your Customer Doesn't Care About...

School for Startups Minutes ·

2026/10/05

This week, I want to talk about a topic that's a little bit different. Things that your customer doesn't care about. That's right. You may care a lot about them, and they may be really important to you, the entrepreneur, and you may have spent hours on them. But unfortunately, your customer just doesn't care. I'll be back with the 1st thing right after this. One thing that your customer doesn't care about is your logo. They are already there. They're already validating your business with their

EN

01:30

SFS Minute 1080: Tenacity

School for Startups Minutes ·

2026/09/28

Welcome to the School for Startups Minute with Jim Beach. This week, we have been talking about the importance of the great idea. You have to have a great idea to move forward and be a success. No, most entrepreneurs are copying other people's great ideas and having just as good a success. So please, don't get caught up waiting for your great idea. Be proactive and go copy someone else's. It's totally legal. Just don't copy their trademarks, copyrights, or patents. I want to discuss one more thing

EN

01:30

SFS Minute 1079: Execution

School for Startups Minutes ·

2026/09/28

Welcome to the School for Startups Minute with Jim Beach. Oh, to have a great idea. We all love it. In whatever capacity, when we have a great idea about sports, or decorating, or building a garden, or whatever it is, there's nothing that makes us feel better than having a great idea. But in business, there are actually things that can be, as a matter of fact, are more important than a great idea. This week, we've talked about some of them, like distribution, having a customer with cash in hand, and

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01:30

SFS Minute 1078: Distribution

School for Startups Minutes ·

2026/09/28

Welcome to the School for Startups Minute with Jim Beach. I love the topic this week, the idea that there are things better than a great idea. There's nothing worse than sitting on the sofa your entire life saying, when I get my idea, I will. No, you just have to go ahead and get started and take an idea and move forward because there are things more important. I'll show one of those right after this. Distribution is more important than a great idea. Remember the World War II story where soldiers

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01:30

SFS Minute 1077: Good Timing

School for Startups Minutes ·

2026/09/28

Welcome to the School for Startups Minute with Jim Beach. This week, we are talking about great ideas and that there is actually something more important than a great idea. That's right. It seems crazy. It seems counterintuitive, but it is true. There are things better than a great idea. For example, a paying customer, cash in hand, is an even better validation. I'll share another great example that there are things better than great ideas right after this. Great timing is actually more important

EN

01:30

SFS Minute 1076: Customer

School for Startups Minutes ·

2026/09/28

A great idea. A brilliant idea, a life-changing idea. There's nothing better than that, right? That idea. Oh, I've been waiting for years, and finally, I have the great idea. There's nothing better. Well, wait, there is. And this week, I want to talk about it. There are 5 things better than a great idea. I'm going to share one every day this week, and I'll get started right after this. One thing better than a great idea is a paying customer. That's right. Cash in hand. You can ask 1,000 people, do

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01:30

SFS Minute 1075: Who Said No

School for Startups Minutes ·

2026/09/21

Welcome to the School for Startups Minute with Jim Beach. I hope you have enjoyed this week's topic. It is one of my favorites: five crazy ways to get new customers to grow your business. Remember, there is nothing more important than having a system that produces new customers, whether you are spending time on that or not. And we've gone over some crazy ways, hopefully some alternative-thinking ways, this week. I have one more to share with you right after this. One great way to get new customers

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01:30

SFS Minute 1074: Nobody Else

School for Startups Minutes ·

2026/09/21

Welcome to the School for Startups Minute with Jim Beach. This week is all about alternate ways of thinking. The topic is five weird ways to find new customers. Getting new customers is the lifeblood of your business, and you need a system that does it, whether you're working on it or not. And this week, I have shared some ways to do that. I'll share another one right after this. One crazy way to get new customers is to go where no one else wants to go. I've met several billionaires in my life, and

EN

01:30

SFS Minute 1073: Who Already Has

School for Startups Minutes ·

2026/09/21

Welcome to the School for Startups Minute with Jim Beach. Finding new customers is the lifeblood of your business. And so this week, we are talking about five crazy ways to get new customers. We've already talked about using reviews and also replicating your single best customer. Today I have another customer-based way to find even more customers. I'll explain right after this. Another crazy way to get customers is to find partners that you can share customers with. For example, if you're a painting

EN

01:30

SFS Minute 1072: Best Customer

School for Startups Minutes ·

2026/09/21

Welcome to the School for Startups Minute with Jim Beach. I love the topic this week. Five weird ways to find new customers. Already this week, I've suggested looking at the bad reviews of your competitors and reaching out to those people. In addition, you need to look at the great reviews that you and everyone else are getting and learn from that and understand what the customer sees as important. I'll give you another crazy way to get new customers right after this. Another crazy way to get new

EN

01:30

SFS Minute 1071: Bad Reviews

School for Startups Minutes ·

2026/09/21

Welcome to the School for Startups Minute with Jim Beach. As a business owner, there is nothing more important than finding new customers. You must have some sort of system that does it, whether you're focusing on that or not. This week, I want to talk about 5 weird, crazy ways that you can get new customers. I'll start right after this. One crazy way to get new customers is to look at the bad reviews of your competitors and to reach out to those people. I remember one man was in an hour-long line

EN

01:30

SFS Minute 1070: Scale

School for Startups Minutes ·

2026/09/14

This week, I've tried to give you a 5-step plan to get a business up and running as soon as possible. We've walked through things like finding a problem to solve. People will always pay for a problem to go away. We've talked to potential customers. We've delivered a prototype or an idea of what our sample business will do for customers, and we have asked for their business. And now we have perfected it. What's the next step? I'll tell you right after this. Once you have customers, and once you have

EN

01:30

SFS Minute 1069: Perfect

School for Startups Minutes ·

2026/09/14

This week, we've been talking about the steps to getting a business started. Hopefully, you can use them to actually get something going here in the next week or two. These are easy steps, and if you do them, you won't lose any money. All you can do is gain a new opportunity. We've already talked about the 1st 3 steps, and we're ready for step number four. I'll tell you what it is right after this. Step number four: deliver the product or service yourself. You need to be the one that actually goes

EN

SFS Minute 1068: See If They Will Buy

School for Startups Minutes ·

2026/09/14

This week, we were discussing the 10 steps to become an entrepreneur. We're assuming a $5,000 budget, and we've already talked about 2 of the steps. One is finding a problem, and number 2 is finding a customer. I'll talk about the next step, number three, right after this. Step number three: getting some sales. Now, go back to your potential customers and show them your prototype. Get it up and ready to show them, whether it's a service, a product, no matter what it is. Show them what they're going

EN

01:30

SFS Minute 1067: Find Potential Customers

School for Startups Minutes ·

2026/09/14

This week, we are talking about the 5 steps to starting a business. These are the steps you need to do, in this order, to get something up and running, and we have a budget of only $5,000. We're not going to spend a lot of money. We're trying to make this as realistic as possible. So, step number one, we've already talked about: find a problem. Don't go find a business idea or a product that you love. Find a problem that people hate: doing their taxes or mowing their lawn, or whatever people hate is

EN

01:30

SFS Minute 1066: Find a Problem

School for Startups Minutes ·

2026/09/14

This week, I want to talk about the 5 steps to become an entrepreneur. I'm gonna walk through the entire cycle, and if you do these things, by the end of the week, you could have an idea for a real business. I'll tell you the 1st step right after this. The place we're going to start might surprise you. It's not with a business idea. Instead, we're going to start with a problem. People spend way too much time trying to think of a business. What company should I start? What product should I invent

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