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PODCAST

School for Startups Minutes

jim@schoolforstartups.com (Jim Beach)

The short vignettes are taken from School for Startups Radio. We release a quick thought to motivate or educate you about a different facet of entrepreneurship every day.

business business news

All Episodes

01:31

SFS Minute 894: System

School for Startups Minutes ·

2025/12/28

This year, I want you to focus on systems and relationships. All entrepreneurs depend on those two things more than anything else. If your systems are good and your relationships are strong, 2026 will be great.

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01:31

SFS Minute 893: Invoice

School for Startups Minutes ·

2025/12/28

An entrepreneur was really down on his luck, and he was not happy. One thing with the problem was running out of money, but he had invoices that were due that had not been paid. So he sat down and sent out all of his invoices and got everything up to date in terms of his paperwork. Cash started to come in, stress dropped, confidence returned. Everything can change with one simple act of bookkeeping.

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01:31

SFS Minute 892: First Customer

School for Startups Minutes ·

2025/12/28

An entrepreneur only had one customer after the first six months. Instead of panicking, he treated that customer like a king and provided excellent service. In return, the customer told thousands of people about him and stayed with him for 17 years before he retired himself. You don't need to scale at the beginning. You need to take your first relationships seriously and build a strong foundation.

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01:31

SFS Minute 891: Boring

School for Startups Minutes ·

2025/12/28

Joey always wanted to have his own bar, and he said, "When I have five thousand dollars, I'm going to start." He found the dumpiest dive you could imagine and started a bar across the street. Someone spent five million dollars building one of those breweries with the brass equipment and everything. He went out of business after a year and a half, whereas Joey is now in his 20th year running a dive.

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01:31

SFS Minute 890: Patience

School for Startups Minutes ·

2025/12/28

I hope you had a great Christmas week and are now excited for a little bit of time before New Year. You know, of course, that means only one topic that I could talk about: resolutions. I know you are expecting five great episodes talking about resolutions. Well, I've done that before, and I can't do it again this year. I'm going to do something different this year. I'm just going to tell you some stories, five stories, good stories, all totally true. That should help motivate you and excite you. In

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01:31

SFS Minute 889: Santa's Lifetime Value

School for Startups Minutes ·

2025/12/21

Santa realizes that the ultimate customer is one who brings the family in as well and introduces the product or the service to multiple generations. You get one sale and two generations out of it. Hopefully, it's the Disney model, or it used to be, when you build emotional value rather than transactional value. Your customers come back.

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01:31

SFS Minute 888: Santa's Loyalty

School for Startups Minutes ·

2025/12/21

Great companies are great listeners, and Santa is the ultimate listener. He has thousands and millions of letters written to him every year. He knows every one of his customers' innermost thoughts and desires, and deepest wishes. Customer loyalty is earned the way that Santa does it: through presence, gratitude, responsiveness, and memory. Merry Christmas, everyone!

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01:31

SFS Minute 887: Santa's Experience

School for Startups Minutes ·

2025/12/21

Santa didn't build a brand; he built a tradition, year after year, delivering the same joy and happiness generation after generation until it became a tradition. And traditions are the most powerful form of loyalty. Don't obsess over advertising or marketing. Obsess over your experience and the joy that you are offering. When your brand becomes an experience, a tradition, you never have to market it again.

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01:31

SFS Minute 886: Santa's Logistics

School for Startups Minutes ·

2025/12/21

Santa is the master of logistics he puts UPS and FedEx to shame. He understands that what really builds loyalty is not marketing, but delivering on your promises. We all love companies that get things done when they say they will. We brag about businesses that give us great Services. Sansa realizes that we don't need more leads. We need better fulfillment.

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01:31

SFS Minute 885: Santa's Production

School for Startups Minutes ·

2025/12/21

Happy holidays! It is the week of Christmas, and I hope you are all in a festive mood, ready for a great time with your family and friends. This week, I want to talk about the ultimate entrepreneur and what we can learn from him. That's right, Santa. What lessons can we learn? So that is an incredible entrepreneur. He realizes that you must master production before you can scale. He is producing 364 days a year with no chaos, no burnout, no frantic quarter-four scramble. He knows his

EN

01:31

SFS Minute 884: The Snowplow

School for Startups Minutes ·

2025/12/13

The snow plow. They start at two in the morning so that the roads are clear. A great lesson for entrepreneurs: solve the problem before you're asked. Anticipation is worth more than speed. Reach out before the renewal is due. Act like the snow plow.

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01:31

SFS Minute 883: The Tailor

School for Startups Minutes ·

2025/12/13

Let's talk about the tailor. Everyone loves a tailor-made suit. It feels better. It actually fits your body, your posture, your personality, and your insecurities, and the tailor sees all of that. We entrepreneurs need to do the exact same thing. We take our product to the market for a generic customer, but we can't do that. We must customize and make the customer feel like we're talking to them.

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01:31

SFS Minute 882: The Shoeshine

School for Startups Minutes ·

2025/12/13

Think about your shoe shine. They work so hard, so ceremonially, with Flair and excitement to get your simple shoes clean. We need to do the same thing for our customers. You can't go past care. You can't scale caring. You must show your customers that you are there for them with Flair, just like the shoe shine.

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01:31

SFS Minute 881: The Lighthouse

School for Startups Minutes ·

2025/12/13

Lighthouses are an important part of American culture, but they don't advertise. They don't talk to their customers. They don't run coupon codes. They don't worry about their pricing. They simply shine and make it safe for the rest of us. There's a powerful lesson here. We entrepreneurs need to serve constantly, even in the dark, especially when no one applauds and no one is listening. That is what true valor is: serving and doing good for others when no one is looking.

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01:31

SFS Minute 880: The Baker

School for Startups Minutes ·

2025/12/13

Happy holidays! I hope you're having a great holiday season so far. This week, I want to talk about some of the heroes that keep us happy and safe, not the police and the firemen. We already know them, and we give them a lot of praise. They deserve more, but this week I want to talk about even more unsung heroes, and I want to talk about the entrepreneurial lesson that we can learn from these heroes. I'll get started right after this. When we wake up and smell the delicious coffee and the fresh

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01:31

SFS Minute 879: One Goal

School for Startups Minutes ·

2025/12/06

Most people set 10 goals and accomplish none. I want you to choose one goal for December with a daily action that goes with it. Something like, "I want to increase my sales and have more customers," then the action is to reach out to 10 prospects a day and do that every day in December. Or if you want a better product, spend more time in the factory working on the product. Pick one thing to improve in December and just try to do it every day. One thing?

EN

01:31

SFS Minute 878: Numbers

School for Startups Minutes ·

2025/12/06

The three numbers you need to know for your personal life and for your business are income, expenses, and profit. Oh, and let's throw in another: pipeline. Does January look good for you? Sit down and make sure you know those numbers. Did I make money? Did I spend less than I made? And how does January look?

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01:31

SFS Minute 877: Relationships

School for Startups Minutes ·

2025/12/06

This is the season of relationships, not necessarily in the holiday party sense, but in the entrepreneur business, personal connections sense. Life and business run on people and your connections, and so as we come upon the end of the year, I want to challenge you to go out and reconnect with some people that matter the most, not necessarily to pitch them or to sell them anything. Ask how they're doing. Thank them for being a friend or a customer in the last year. Wish them success in the upcoming

EN

01:31

SFS Minute 876: Routine

School for Startups Minutes ·

2025/12/06

New Year's resolutions are usually about things you're going to add. Let's focus on one bad habit that you want to change instead. In December, start doing something different, and that is going to be changing your morning routine. Instead of doing your email first, start off by doing 15 minutes on your biggest priority first and then go to your email. Try that in December and see what happens. Get back to me.

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01:31

SFS Minute 875: Loops

School for Startups Minutes ·

2025/12/06

We have a couple of weeks before the holiday silliness totally sets in and we all quit working a hundred percent, so it's still time to get a couple more things done. And this week, I want to talk about those things. What are the things that you can do between now and the New Year that will help get you set for a good New Year? Closing, as in closing your books, or just getting set for a good year personally. Next year, I'll start off with my first recommendation right after this. How many open

EN

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