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PODCAST

Apptivate: App Marketing Explained

Apptivate is a show that explains app marketing, one expert at a time. It"s produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.

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All Episodes

00:25:22

Remerge’s take on mobile marketing in 2026 - Patrick...

Apptivate: App Marketing Explained ·

2026/04/08

DescriptionApptivate hosts and Remerge team members, Patrick Eichmann and Taylor Lobdell, sit down to discuss the outlook for mobile marketing in 2026 and the shifts shaping the industry. The conversation covers the move toward probabilistic attribution, the growing role of AI in campaign execution, and how advertisers are adapting to signal loss. They explore why retargeting strategies are becoming simpler and more holistic, where teams still fall short in testing and budget allocation, and how

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00:25:41

How motion data from phones can inform your growth...

Apptivate: App Marketing Explained ·

2026/03/25

Dieter Rappold, co-founder and CEO of Context SDK, joins Apptivate to explore how motion sensor data and on-device AI are reshaping mobile marketing strategies. He explains how contextual signals from accelerometers, gyroscopes, and other device inputs can help marketers identify the right moment to engage users, optimize conversion timing, and improve monetization without relying on personal data or tracking permissions. The conversation covers the evolution from event-based to moment-based

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00:48:59

How to find the leaks in your app’s marketing funnel...

Apptivate: App Marketing Explained ·

2026/03/11

Bani Malhotra, former head of personalization and site experience for Walmart’s e-commerce platform, joins Apptivate to unpack the real drivers of revenue growth in modern digital products. She explores how recommendation systems, search behavior, ratings and reviews can influence conversion rates across the funnel. She also discusses why many teams misdiagnose the cause of revenue leaks, and how behavioral signals increasingly outperform demographic targeting. Bani also discusses the evolving

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00:32:38

Common LTV mistakes and how to avoid them with...

Apptivate: App Marketing Explained ·

2026/02/25

Artsiom Kazimirchyk, co-founder and CEO of Campaignswell, joins Apptivate to break down predictive LTV modeling, the critical flaws in how teams measure unit economics, and why today's mobile marketers need unified tools that connect profitability analysis across channels. The conversation covers what's broken in traditional LTV reporting, the technical pain points of fragmented data definitions across platforms, and how accurate cohort analysis can unlock smarter budget allocation.Questions

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00:36:58

Dissecting app growth with Louis Tanguay from AGS

Apptivate: App Marketing Explained ·

2026/02/11

Louis Tanguay, founder of App Growth Summit, returns to dissect why user retention is defining success for mobile in 2026. The conversation ranges from in-person event strategy to hands-on UX tactics, with practical lessons for product teams facing an era of AI, off-app payments, and high user expectations. Louis shares what top apps get wrong about onboarding, how to use gamification without gimmicks, and where the next phase of community is headed.Questions addressed in this episode:What does it

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00:32:28

How AI is reshaping trip discovery at booking.com –...

Apptivate: App Marketing Explained ·

2026/01/28

Jyoti Pannu, Product Manager at Booking.com, shares how AI is transforming the way travelers discover, plan, and book their next adventure. From AI trip planners that surface new possibilities to the integration of GenAI and ChatGPT into the core product, Jyoti explains why travel discovery is moving beyond simple search, how user intent is now mapped through nuanced signals, and what the rise of LLMs means for attribution, retention, and the future of app UX. She also dives into cross-vertical

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00:38:20

The new era of rewarded traffic with Lenny Rabin...

Apptivate: App Marketing Explained ·

2026/01/14

Lenny Rabin, founder of direct advertising group Brown Boots and their reward app platform GoKart, joins Taylor Lobdell to dissect the evolution of rewarded user acquisition, focusing on how direct publisher-advertiser relationships can solve long-standing industry inefficiencies. Rabin, with over a decade in rewarded traffic and ad tech, explains why most publishers dislike third-party monetization platforms, how custom tech stacks like GoKart enable deeper, more transparent deals, and what both

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00:46:24

Ask the experts - Top app marketing insights of 2025

Apptivate: App Marketing Explained ·

2025/12/10

This special ‘Best of 2025’ episode compiles standout insights from top mobile marketing leaders who joined Apptivate this year. Across five segments, the show digs into the realities of AI in ad production, growth lessons from global brands, the rise of community-driven retention, loyalty tactics for the holiday season, and the intersection of brand authenticity with performance marketing. Guests include Andre Kempe (Admiral Media), Luca Stefanutti (Adidas Running), Advi Bishnoi (Social Plus), Sue

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00:24:27

From leisure to loyalty - how Kashkick pays for downtime

Apptivate: App Marketing Explained ·

2025/11/26

Lisanne Vera, VP of Growth at KashKick, joins Taylor Lobdell to talk about the incentives economy, a marketplace where leisure becomes an asset. From her early affiliate-marketing roots to leading growth at one of the fastest-growing rewards apps, Lisanne unpacks how KashKick designs offers that respect user time, prevent bait-and-switch dynamics, and build long-term trust. She discusses how micro-earnings sustain engagement, why transparency matters more than flashy payouts, and why being

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00:26:22

Inside Q5 - How shopping apps fight for repeat buyers...

Apptivate: App Marketing Explained ·

2025/11/12

It’s often said that for e-commerce brands, the holiday season is the 5th quarter of the year. Sue Azari, e-commerce industry lead at AppsFlyer, joins Taylor Lobdell for a tactical breakdown of how the smartest e-commerce apps move from Q4 user acquisition to Q5 retention and remarketing. From UK and EMEA trends to global shifts in spend, Sue details why remarketing spend surges fivefold at the end of the year, how loyalty and personalization schemes actually drive a second purchase, and what makes

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00:18:23

Behavioral signals and the art of ethical targeting -...

Apptivate: App Marketing Explained ·

2025/10/29

James Dickins, Team Lead of Technical Support at Gamelight, joins Taylor Lobdell to discuss how rewarded UA and behavioral targeting shape user acquisition in 2025’s privacy-first landscape. From the company’s laser-eyed cat mascot to the mechanics of lookalike models, James explains how his team balances precision with ethics and how algorithms are trained on aggregated behavior data. He also discusses creative testing and when human intuition should override machine logic. He breaks down the real

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00:34:46

Authenticity and performance in a privacy-first world...

Apptivate: App Marketing Explained ·

2025/10/15

Shilpa Reddy, CMO of Down Under School of Yoga and former Marketing VP at Acorns, maps her journey from fintech to wellness and explains why the same principles drive both: make time-tested tools accessible, and build a community that keeps people engaged. She breaks down her three-stage marketing flywheel, and shows why marketers must dismantle the false divide between direct response and brand storytelling. The conversation moves from Acorns’ spare-change investing to Down Under’s community-driven

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00:30:13

AI, segmentation, and deep links: How Babbel powers...

Apptivate: App Marketing Explained ·

2025/10/01

Alejandro Hernandez, Senior CRM Notifications and Lifecycle Specialist at Babbel, explains how AI and human creativity intersect to drive retention in language learning. He shares how Babbel uses ecosystem segmentation, predictive models, and deep links to re-engage millions of learners worldwide. From predicting churn with behavior signals to ensuring that every push notification feels like a supportive nudge rather than spam, Alejandro shares his thoughts on the CRM strategies that lead to habits

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00:40:02

The power of community and why retention means growth...

Apptivate: App Marketing Explained ·

2025/09/17

Questions Advi answered in this episode: What is Social Plus, and how do its in-app social features work?Why is retention ‘the new acquisition’ in 2025?What mistakes do marketers make when they think about retention?How do community features increase CLV across verticals like fitness, travel, and retail?How can first-party data from in-app communities transform marketing and personalization?Who inside a company should ‘own’ retention marketing, product, or success?How can loyalty programs be built

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00:40:58

Behind the scenes of the App Growth Summit – Louis...

Apptivate: App Marketing Explained ·

2025/09/03

Questions Louis answered in this episode:Why Louis started App Growth SummitThe moment AGS’s ‘community first’ format revealed the gap in existing event cultureWhat are mobile marketers missing in custom product page strategy?Where does AI actually help and where does it actively dull critical thinking?Why do marketers keep separating teams and failing to optimize collaboration?How can retargeting go beyond surface-level re-engagement to real value?What separates high-ROI event vendors from the

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00:32:50

Exposing the myth of ‘perfect data’ with Piotr...

Apptivate: App Marketing Explained ·

2025/08/20

Questions Piotr addresses in this episode:What is FORMEL SKIN, and how does it solve dermatology’s bottleneck in Germany?How did Piotr’s career in analytics develop across multiple verticals?Why is ‘perfect data’ a myth in mobile marketing?How do you responsibly track and aggregate users before registration?What’s the difference between front-end and back-end behavioral data?How do device/user mismatches and changes create analytics headaches?What are the new challenges and gray areas in privacy

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00:52:51

Retention over reach – and what data says about...

Apptivate: App Marketing Explained ·

2025/08/06

Questions Seema answered in this episodeWhat is Sensor Tower, and how does it analyze the digital retail economy?What tactics actually drive engagement and conversion for e-commerce apps?How are loyalty programs, membership fees, and incentives engineered to retain users?Why is ‘engagement’ more critical than mere app downloads?What happens when acquisition ad spend dries up (Temu, Shein) and retention isn’t there?How do free shipping, fast returns, and frictionless checkout rewire user habits?What

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00:12:41

The future of rewarded user acquisition – Moshe...

Apptivate: App Marketing Explained ·

2025/07/23

Questions Moshe answered in this episodeWhat is Scrambly, and how does it fit into the rewarded UA landscape?Why is rewarded user acquisition resurgent in gaming, finance and surveys?What distinguishes high-intent, high-quality traffic from traffic that’s likely to churn?How does Scrambly fight ad fraud and guarantee legitimate acquisitionWhat’s the business impact of knowing your customers, and how does it transform retention and campaign targeting?What are the new best practices for brands

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00:27:10

How an airline's app is turning loyalty into currency...

Apptivate: App Marketing Explained ·

2025/07/09

Udhara de Silva, who leads loyalty marketing for Singapore Airlines in Australia, walks through the launch and rapid growth of Kris+, the digital rewards app that enables members to earn and spend miles in restaurants and retail stores – a first for any airline rewards app outside of Singapore. The discussion tracks why Australia was chosen as the testbed, the challenges of localizing a QR-based payment app in a card-centric market, and the dual work of building merchant trust and user habits from

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00:17:50

AI in ad production - Hype, hurdles and human touch -...

Apptivate: App Marketing Explained ·

2025/06/11

Andre Kempe is the CEO of Admiral Media, a performance marketing agency based in Europe. He returns to Apptivate to discuss the role of AI in creative development for mobile app marketing campaigns. Find out what types of apps can leverage AI in their ads, where the human touch still outperforms the machine, and where AI makes the biggest impact from a mobile marketing standpoint.Questions Andre answered in this episode:Tell us about what Admiral Media does and who you serve.As you’re integrating AI

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234 results

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