Mandarin Unpeeled

What if your ex didn’t block you... but endorsed you like a LinkedIn referral?Right now on China’s social apps, women are listing their former boyfriends with full specs — “Emotionally stable, owns an apartment, good with children, breakup due to long-distance, available immediately.”It sounds like satire — but this trend reveals something deeper about Chinese dating culture, trust in the algorithm, and how societies built on referrals are quietly reinventing modern romance.In this episode, we peel

As we close out this investigative journey into Labubu, we’re left with one lingering question: is this all just a fad?Because right now, everything about Pop Mart’s rise points in that direction. The founder claims these wide-eyed figures are “empty vessels” designed to hold your emotions— but what does that really mean? And more importantly, can that idea actually protect the brand’s future?In the finale of our six-part series, we dive into the psychology behind this so-called blank canvas theory,

You might look at Popmart and think: we’ve seen a Chinese brand blow up like this before.Well — not quite. But I think we’re about to.Popmart’s rise — powered by its mischievous little mascot, Labubu — isn’t a fluke. It’s the result of a perfect storm: shifting pride at home, a restless diaspora abroad, and a new wave of creators reshaping what “Made in China” really means.In just a few short years, Popmart’s ambition morphed from China’s Disney to The World’s Popmart.So what made that shift feel

What do Haruki Murakami, burnout, and blind box toys have in common?Pop Mart’s founder once asked: “If you pulled the head off a doll and found a USB stick inside… would you still buy it?” Strange question, right? But hidden in it is the secret to why millions of people are spending billions on toys that… do absolutely nothing.This episode takes us from Murakami’s idea of “small but certain happiness” to China’s hyper-stressed youth, to the psychology of glorious uselessness. And then—Pop Mart’s

Last time, we cracked Pop Mart’s blind boxes wide open. But here’s the bigger mystery: why are millions of twenty-somethings hoarding plush toys like they’re Birkin bags?To find the answer, we have to rewind fifty years. To a sketch of a cat.In this episode, we travel from Hello Kitty’s birth in 1970s Tokyo, through China’s Gen Z explosion, to a half-a-billion-dollar marketplace for cute. And we end on a cryptic question from Pop Mart’s founder that might just hint at the future of this craze.Want

Many say that Pop Mart is “loot-box economics.” Cute toys + gambling mechanics = $$$.But… if it were that simple, every blind box brand would be a billion-dollar hit, right?In this episode, we rewind to Pop Mart’s scrappy mall-vendor days and dig into the hidden forces that catapulted them to global stardom. Spoiler: it wasn’t luck. It was a mash-up of mobile gaming habits, resale hype, and some very clever consumer psychology.The boxes might be blind—but the strategy? Anything but. 📩 Subscribe on→

Headlines say Pop Mart’s Labubu craze is all about clever marketing, blind boxes, and ‘ugly cute’ design. But that’s just scratching the surface…The REAL juicy bits? A layered, cultural, and strategic puzzle that turned a humble Chinese toy brand into one of the most fascinating commercial whodunnits in recent memory.I’m Kelly, a bilingual ex-marketing strategist turned journalist, and I’ve lived through the cultural shifts that made this frenzy possible. Digging deep into both Chinese and English

🎧 Episode 1: Game of Thrones, Chinese Style | The Cycles of PowerRuntime: ~10 minutesWhat if the key to understanding China’s long game—its moves in trade, diplomacy, and power—was hidden in a 14th-century epic?In this premiere of Mandarin Unpeeled, we slice into one of China’s most enduring ideas:“What is long divided must unite. What is long united must divide.”It’s not just poetry—it’s a worldview that still guides decision-making at the highest levels.From Romance of the Three Kingdoms (China’s