Let"s Not Optimize This: A Human-Centered Marketing Podcast

This is a quick one! In this chat, we discuss one of our nonprofit clients whose “easy to edit” website turned out to be anything but.The site was built using Advanced Custom Fields and custom blocks, so even basic layout edits required diving into code. On top of that, the customizations didn’t follow the standard WordPress codebase, making it inefficient and difficult to maintain.We dig into what went wrong, how we rebuilt it in Beaver Builder, and what “easy to edit” should actually mean.

In this episode, we’re busting myths, breaking spells, and turning all those “scary” website questions into confidence. From caching ghosts to cursed shortcuts, we’re unmasking the monsters that make clients feel nervous about their own websites, and showing how we help chase them away.Watch the video here!✨ What’s inside this episode:Boo Who: Breaking the spell of shame around tech questionsEmpowering Enchantment: Turning “I can’t” into “I did”Cache-per the Friendly Ghost: The not-so-scary side of

They’re back—and sneakier than ever. In Part 2 of Scam Whac-A-Mole, we’re diving even deeper into the digital dumpster fire of shady websites, sketchy emails, and suspicious snail mail.Watch the episode for examples of:How bad design choices instantly kill trust (and scream “scam”)The tricks scammers use to get your money—without you realizing it“Helpful” emails that are actually extortion in disguiseWhy some official-looking bills, texts, or calls are anything but legitPractical ways to sniff out

Join us for Episode 3 as we unmask the most persistent grifts lurking in your inbox and mailbox. We’ll cover:Phony Domain Renewal Notices — $10 domains turned into $236 “official” feesFake Business-Registration Scares — pink, red-letter “renewals” costing hundredsBogus Copyright Claims — law-yered warnings demanding payment or face a lawsuitSpoofed Phone & Text Scams — robo-calls and SMS traps that charge your billWatch the episode to see what ridiculous things scammers are doing these

In this episode, we dive headfirst into websites that made us squint, scroll, and question everything. From unreadable space-themed landing pages to local pizza shop checkout disasters, we explore why good design still matters, especially when all you want is carbs.Watch the full episode to see the websites we discuss!We also manage to rant about intrusive ads, clarify why having only one favorite pasta noodle is wrong, and get excited over unicorn poop. You know, typical workday.If you’ve ever

🚀 Introducing: Let’s Not Optimize This - Episode 1: “Button Pushers Anonymous”Ready for a behind-the-scenes look at website maintenance without the corporate jargon? In our debut episode, we dive into the wild, unfiltered world of website care and everything that doesn’t fit neatly into a button press.We were inspired (okay, maybe a little triggered) by a post claiming that agencies “just push buttons.” So we decided to set the record straight: website maintenance is more than one-click updates