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PODCAST

REWORK

A podcast by 37signals about the better way to work and run your business. The REWORK podcast features the co-founders of 37signals (the makers of Basecamp and HEY), Jason Fried and David Heinemeier Hansson sharing their unique perspective on business and entrepreneurship along with host Kimberly Rhodes.

business management

All Episodes

31:27

Launch day — a little logistics, a lot of luck

REWORK ·

2026/01/07

Release day always looks smooth from the outside. Behind the scenes, there’s a lot packed into a short window. In this episode, Jason Fried and David Heinemeier Hansson share how 37signals approaches the final stretch of putting a product out into the world, using Fizzy as a recent example. They talk about narrowing features, resisting the urge to hype dates too early, and why steady word of mouth matters more than chasing algorithms. Key Takeaways 00:00 – Introduction00:10 – How Fizzy’s laun...

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25:24

Open Source Outside the Box

REWORK ·

2025/12/17

Open source has always played a big role at 37signals. This week, Jason Fried and David Heinemeier Hansson share why they’re drawn to working in the open, and how that mindset carries into their newest product, Fizzy. Key Takeaways 00:12 – Why open source continues to matter at 37signals05:12 – Sharing work publicly pushes quality higher09:55 – How open source fits into Fizzy’s SaaS setup15:15 – Treating open source as a gift19:41 – Getting direct feedback in unfamiliar but fun ways 22:5...

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17:34

When is enough, enough?

REWORK ·

2025/12/10

There’s a moment in every product where you have to stop tweaking and actually launch. This week, Jason Fried and David Heinemeier Hansson reflect on how 37signals decides when a product is truly ready for its first release. They share how they think about simplifying, sharpening, and ultimately knowing when it’s time to ship. Key Takeaways 00:12 – Recognizing when a product is ready to meet the world02:55 – Strip things back to the essentials first07:32 – Weighing real-world feedback from ea...

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35:12

Picking Pricing

REWORK ·

2025/12/03

How do you land on the right price for a product? This week, 37signals co-founders Jason Fried and David Heinemeier Hansson pull back the curtain on the pricing choices they’ve made over the years, including the options the public never saw. They talk about why chasing giant enterprise deals isn’t for them, and why simple, steady pricing beats clever tricks. Key Takeaways 00:11 – The pricing experiments over the years10:48 – Why 37signals avoids enterprise deals18:05 – How Basecamp’s pricing ...

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29:48

Out of Office, Together

REWORK ·

2025/11/19

Twice a year, the entire 37signals team meets up in person. This week, co-founders Jason Fried and David Heinemeier Hansson talk about how these gatherings work, what they’re really for, and why the structure is intentionally loose. They share how the mix of optional hangouts and focused work sessions helps their fully remote team reconnect, recharge, and solve problems face-to-face. Key Takeaways 00:14 – How 37signals approaches its twice-a-year meetups01:52 – What’s required and what’s opti...

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14:48

Soft openings aren't just for restaurants

REWORK ·

2025/11/12

This week, the team shares a behind-the-scenes look at how they bring in outside beta testers before a product launch. Jason Fried and David Heinemeier Hansson share how they invite early users into the mix, what they’re looking for, and how it all shapes the final version. It’s a rare peek into the “guests are coming over” phase of building Fizzy. Key Takeaways 00:12 – Inside Fizzy’s early access phase02:28 – Selecting beta testers03:05 – Treating early access as a real-world dry run07:11 – ...

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23:08

The itch for a new version

REWORK ·

2025/11/05

In software development, there are updates, and then there are complete overhauls. This week, Jason Fried joins Kimberly Rhodes to talk about how the team decides when it’s time to rebuild from the ground up. They dig into the transition between versions, how customer feedback fits in, and even drop a few hints about what’s coming in Basecamp 5. Key Takeaways 00:10 – A walk through of Basecamp's evolution03:00 – How to recognize when it’s time for a new version05:52 – Pricing considerations11...

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26:36

Fizzy Q's and A's

REWORK ·

2025/10/29

With the launch of Fizzy getting closer, 37signals co-founders Jason Fried and David Heinemeier Hansson use this episode to answer listener questions about the upcoming product. They talk about how Fizzy and Basecamp will coexist, why aesthetic design choices matter, and which AI features are actually worth using. Key Takeaways 00:11 – Fizzy and Basecamp, competitors or complementary?02:00 – Finding the right tools that fit your workflow11:39 – Why aesthetics matter in software18:45 – Not eve...

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16:27

Revisiting the good old days

REWORK ·

2025/10/22

Time has a way of reshaping what we believe, and sometimes, what we’ve published. In this week’s episode, CEO and co-founder Jason Fried chats with Kimberly Rhodes to explore one particular chapter of REWORK that no longer rings true. Jason reflects on their current stance on having multiple products vs. just one, what company's should consider before they expand, and why knowing your limits still matters. Key Takeaways 00:10 – The change in perspective on multiple products03:15 – The team ne...

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30:09

Traditional marketing doesn't work for us

REWORK ·

2025/10/15

For 37signals, flashy ad campaigns and traditional brand promos have never been the way to go. This week, Jason Fried and David Heinemeier Hansson share why traditional marketing methods like billboards, paid social media posts, and keyword ads don’t give them results. They talk about how meaningful marketing comes from genuine support and real connection. Key Takeaways 00:12 – Why marketing ROI looks different for every business10:35 – Spend your marketing budget on companies and people you ...

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27:59

Built on Trust

REWORK ·

2025/10/08

Trust is the foundation of any strong company. In this episode of The REWORK Podcast, 37signals co-founder and CTO David Heinemeier Hansson joins host Kimberly Rhodes to explore what it really means to build a high-trust organization. David shares how trust shapes the culture and success of a team, even when working remotely. Key Takeaways 00:23 – Trust starts as the default at 37signals05:19 – Empowering employees with reasonable spending freedom11:46 – Why one person’s mistake shouldn’t lea...

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24:43

Refining before release

REWORK ·

2025/10/01

As 37signals gets closer to launching their newest product, Fizzy, Jason Fried joins host Kimberly Rhodes to reflect on the final stretch of development. He shares the trade-offs of setting your own deadlines, the importance of onboarding new customers, and the company's process for marketing a product. Key Takeaways 00:11 – What the “11th hour” looks like before a product launch03:50 – How to weigh deadlines against final release decisions05:44 – The importance of customer onboarding11:18 – ...

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21:39

Escaping Workaholism

REWORK ·

2025/09/24

In their book REWORK, 37signals' co-founders Jason Fried and David Heinemeier caution against glorifying nonstop work. In this week's podcast, they tackle a listener's questions related to the chapter Workaholism and dig into employee management including how to measure productivity and how to track progress. They explain why simple conversations often matter more than complex systems. Key Takeaways 00:15 – Judge productivity by paying attention and staying engaged07:50 – Tracking progress do...

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24:12

Finding focus

REWORK ·

2025/09/17

Curious how Jason Fried and David Heinemeier Hansson keep their attention where it counts? In this episode of The REWORK Podcast, the 37signals co-founders join host Kimberly Rhodes to talk about the different ways they approach focus. From procrastination that sometimes pays off to meditation and visualization, Jason and David share their tips for finding and maintaining focus. Key Takeaways 00:44 – What procrastination really tells you05:30 – Traditional and alternative meditation pra...

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17:59

Total transparency

REWORK ·

2025/09/03

37signals' co-founders Jason Fried and David Heinemeier Hansson share more about their business than many founders. In this episode of The REWORK Podcast, they chat with host Kimberly Rhodes about why transparency is important to them. They talk about how sharing openly can double as marketing, the upside of showing work that's still in progress, and why timing matters when deciding what to put out to the public. Key Takeaways 00:13 – Why transparency matters at 37signals03:07 – Everything is...

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24:52

It Started with a Blog

REWORK ·

2025/08/27

37signals' co-founders Jason Fried and David Heinemeier Hansson revisit how their approach to marketing began with a simple blog. They share why writing with authenticity matters, how patience pays off when building an audience, and why staying true to your own voice is important. Key Takeaways: 00:12 – How 37signals' marketing started organically with a blog02:53 – Authenticity is a must when writing07:02 – Patience is key to growing an audience08:18 – Don’t let algorithms dictate your conte...

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25:54

Building with LLMs, Finding a Co-founder & Other...

REWORK ·

2025/08/20

Jason Fried and David Heinemeier Hansson sit down with host Kimberly Rhodes to field a fresh round of listener questions. They share perspectives on when coding assistance makes sense, finding a co-founder to compliment your skills, business succession planning, and more. Key Takeaways: 00:00 – Episode highlights00:17 – When AI coding tools help vs. when they get in the way05:44 – Does start-up success require a co-founder?10:02 – Small business succession planning15:46 – Honing the skill of ...

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25:51

Titles, tenure, and paths don't matter

REWORK ·

2025/08/13

In this episode, 37signals co-founders Jason Fried and David Heinemeier Hansson talk about why résumés, job titles, and career timelines take a back seat to what really matters when hiring — your actual work. They share how real-world examples cut through the noise, and open doors for people who may not have a traditional path. Key Takeaways: 00:00 – Episode highlights00:10 – Why final hiring decisions come down to a candidate’s actual work03:50 – The 37Better redesign project07:27 – How real...

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35:07

BONUS EPISODE: 37signals is moving to Omarchy

REWORK ·

2025/08/08

In this bonus episode of REWORK, 37signals' co-founder and CTO David Heinemeier Hansson shares his exploration into Linux, development of Omarchy, and the company's decision to go all-in. Key Takeaways: 00:43 – David's exploration into Linux and development of Omarchy04:27 – How Omarchy is different, Hyprland, and tiling windows managers11:05 – The joy and excitement in exploring something new13:14 – The recent announcement David shared with the 37signals' team regarding Linux and Omarchy21:2...

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23:50

Software as art

REWORK ·

2025/08/06

This week on The REWORK Podcast, 37signals' co-founders Jason Fried and David Heinemeier Hansson explore a listener question about approaching software as art. They discuss the importance of having a point of view as you're building products. Key Takeaways: 00:15 – Great software helps customers see things from the creator’s perspective07:31 – A company’s worldview comes through in the product14:09 – Your product’s point of view evolves as it takes shape18:35 – The creation process is meant t...

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