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PODCAST

The Dead Pixels Society podcast

News, information and interviews about the photo/imaging business. This is a weekly audio podcast hosted by Gary Pageau, editor of the Dead Pixels Society news site and community.This podcast is for a business-to-business audience of entrepreneurs and companies in the photo/imaging retail, online, wholesale, mobile, and camera hardware/accessory industries.If you are interested in being a guest on the podcast, email host Gary Pageau at gary@thedeadpixelssociety.com. For more information and to sign

business marketing

All Episodes

31:04

How Audio Makes Photo Memories Stick, with Geoffrey...

The Dead Pixels Society podcast ·

2025/10/16

Have an idea or tip? Send us a text! What if your photo books could talk back? Not with another app or QR code maze, but with a small, tactile device that lets you record and play stories, songs, and memories at the press of a button. The Dead Pixels Society sits down with Geoffrey Stern, the founder of Voice Gift and the longtime audio mind behind Build‑A‑Bear’s wildly successful “sounds,” to unpack how voice transforms printed images into living experiences—and why that shift boosts both em...

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33:07

From Prints to Immersive: How Niche AI Reimagines...

The Dead Pixels Society podcast ·

2025/10/09

Have an idea or tip? Send us a text! What if the best photo you take is just the start? The Dead Pixels Society sits down with Heath Lassiter, founder of Niche AI, to explore how volume imaging is transforming from prints and proofs into living, brand‑ready media—think fusion assets mapped to body parts, refined face replacement, and motion‑from‑stills that parents and guests can’t wait to share. Lassiter's roots at Express Digital and deep work across schools, theme parks, events, and cruise...

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27:40

Mistake-Proof Your Small Business, with William Holsten

The Dead Pixels Society podcast ·

2025/10/02

Have an idea or tip? Send us a text! Ever notice how a new boss “fixes” a process that wasn’t broken—and six months later everyone is quietly doing it the old way again? That loop is costly for small businesses, and we sought a more effective approach. William Holsten, a business mistake prevention specialist, author, and former brand leader, will unpack why errors repeat and how to prevent them with simple, durable habits. Holsten starts with the real first step after a leadership change: g...

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34:12

Speed, Reliability, and Innovation: Why Dye-Sub...

The Dead Pixels Society podcast ·

2025/09/25

Have an idea or tip? Send us a text! The physical photograph is making a powerful comeback, and dye sublimation printing technology stands at the forefront of this renaissance. In this eye-opening conversation with Jeff Huang, corporate officer of Taiwan-based HiTi Digital, we explore how this 25-year-old company has positioned itself as a unique force in the printing industry by manufacturing both printers and consumables in-house. What makes dye sublimation printing superior to inkjet for ...

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38:19

Building Emotional Brand Connections, with...

The Dead Pixels Society podcast ·

2025/09/18

Have an idea or tip? Send us a text! Step into the psychology of branding with Jean-Pierre Lacroix, a veteran branding expert and leader of Shikatoni Lacroix Design, whose career spans creating iconic retail concepts like the Kodak Image Center. This eye-opening conversation challenges fundamental assumptions about what makes customers loyal to brands and why even industry giants sometimes catastrophically misunderstand their own value. Lacroix reveals true branding begins far deeper than lo...

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35:12

Reimagining How Parents Shop for School Photos and...

The Dead Pixels Society podcast ·

2025/09/11

Have an idea or tip? Send us a text! The traditional world of school photography is undergoing a remarkable transformation, blending time-honored practices with cutting-edge technology and data-driven marketing approaches. In this revealing conversation, Tim McCain, Chief Evangelist of Captura, and Michelle Federschneider, VP of Commerce, take us behind the scenes of this evolution. McCain shares the fascinating journey of unifying multiple photography platforms (ImageQuix, PhotoLynx, Skylab...

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25:04

Humanizing Your Digital Presence, with Wes Towers,...

The Dead Pixels Society podcast ·

2025/09/04

Have an idea or tip? Send us a text! From construction industry websites to photography businesses, the digital landscape is transforming at breakneck speed – and those who adapt will thrive while others fade away. When Wes Towers received a business valuation three years ago, identifying AI as an existential threat to his company, he faced a pivotal choice: resist or evolve. His decision led to his most profitable year ever. "We're calling it search everywhere optimization," Towers explains...

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27:46

Digital Twins and Virtual Models: The BetterPic...

The Dead Pixels Society podcast ·

2025/08/28

Have an idea or tip? Send us a text! What happens when an entrepreneur with no background in photography or AI sees an opportunity in the headshot market? In this conversation, Ricardo Ghekiere, founder and CEO of BetterPic, reveals how he transformed a small startup he acquired for just $1 into a multimillion-dollar AI imaging company. Ghekiere shares his remarkable journey of growth, from setting what he thought was an ambitious goal of $50,000 monthly revenue to actually reaching $114,000...

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31:48

Your Team Is Holding You Back, But Not In The Way You...

The Dead Pixels Society podcast ·

2025/08/21

Have an idea or tip? Send us a text! What's really holding your business back from reaching its full potential? The answer might surprise you. In this eye-opening conversation with Brandon Pflieger of Capital Growth Partners, we uncover the often-overlooked foundations of business growth and the uncomfortable truth that many entrepreneurs need to hear. Pflieger brings a refreshing perspective shaped by his diverse background spanning retail, marketing, fitness entrepreneurship, and business ...

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28:57

The Louisville Lensman Who Built Two Companies By...

The Dead Pixels Society podcast ·

2025/08/14

Have an idea or tip? Send us a text! Ever wondered how successful entrepreneurs spot untapped market opportunities hiding in plain sight? Carl Armijo's journey from civil engineer to thriving business owner offers a masterclass in customer-focused growth. When COVID-19 disrupted traditional career paths, Armijo pivoted to real estate photography—a choice that perfectly balanced his need for family flexibility with pandemic-era social distancing requirements. Rather than approaching photograp...

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24:48

Stop Treating SEO Like Wizardry and Start Getting...

The Dead Pixels Society podcast ·

2025/08/07

Have an idea or tip? Send us a text! Struggling to make sense of SEO for your photo business? You're not alone. Search engine optimization often feels like arcane wizardry to small business owners—a necessary evil that's either too complex to understand or constantly shifting beneath your feet. Steven Schneider, co-founder of TrioSEO, shatters these misconceptions in this enlightening conversation. "It's not all witchcraft and wizardry," he explains, revealing how quality content and authori...

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25:14

Polar Bears and Piracy: How AI is Challenging...

The Dead Pixels Society podcast ·

2025/07/31

Have an idea or tip? Send us a text! The intersection of copyright law and artificial intelligence represents one of the most challenging legal frontiers of our digital era. In this thought-provoking conversation, Dr. C. Daniel Miller (The Copyright Detective) unpacks the complex world of intellectual property rights when machines can generate content indistinguishable from human creation. From his unique background spanning higher education, NASA projects, and over a decade in copyright cle...

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40:16

AI, Retro Appeal, and Creator Economy: Navigating...

The Dead Pixels Society podcast ·

2025/07/24

Have an idea or tip? Send us a text! In this interview, Hans Hartman describes the seismic shifts in the imaging industry and how the Visual 1st Conference stands at the epicenter of these changes. Moving to KQED's spacious headquarters for its 13th edition, this year's gathering promises an elevated experience with theater-style seating, immersive displays, and the industry's most forward-thinking voices. Visual 1st creates a uniquely candid environment for industry dialogue. Join us Oct. 28...

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31:17

Digital Strategy in the AI Era: Tactics for Photo...

The Dead Pixels Society podcast ·

2025/07/17

Have an idea or tip? Send us a text! The digital marketing landscape has transformed drastically, forcing photo retailers and imaging businesses to rethink their strategies. In this illuminating conversation with Max DesMarais, Director of Strategy at Vital Design, we explore how small photo businesses can effectively compete against industry giants despite limited marketing budgets. DesMarais reveals a significant shift that's reshaping the marketing world: organic search visibility is decl...

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36:30

Abundance Mindsets and the Art of Selling Without...

The Dead Pixels Society podcast ·

2025/07/10

Have an idea or tip? Send us a text! What if everything you've been taught about sales is actually holding you back from extraordinary success? Marc Von Musser, sales expert and founder of Soar and Roar, challenges conventional wisdom with a refreshing perspective that could transform your approach to business. Growing up as the son of a renowned photographer who captured 150 national magazine covers in a single year, Von Musser learned early that success comes not from transactions but from...

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35:40

Emotional Intelligence: The Untapped Resource in Your...

The Dead Pixels Society podcast ·

2025/07/03

Have an idea or tip? Send us a text! The quiet power brokers in your organization aren't always who you think. Michelle J Howe, founder of Empath Evolution, reveals a startling truth on the Dead Pixels Society podcast: Roughly 25% of your workforce consists of highly empathic individuals who dramatically influence your company's energy, culture, and success. As Howe shares her transformation from structured accountant to empathic mentor, she uncovers the hidden dynamics playing out in workpl...

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34:51

Sell Without Selling: The Power of Personal Branding...

The Dead Pixels Society podcast ·

2025/06/26

Have an idea or tip? Send us a text! What's the secret to taking five companies public and raising over $100 million? According to Jorge Olson, it all comes down to personal branding—a philosophy he's refined across decades as an executive marketer, brand expert, and serial entrepreneur. From his earliest days studying influence as a 12-year-old to becoming a VP of Marketing by 27, Olson reveals the counter-intuitive strategies that have fueled his success across multiple industries. His jou...

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30:49

You Can't Hire a Heart: James Robbins on Authentic...

The Dead Pixels Society podcast ·

2025/06/19

Have an idea or tip? Send us a text! What if the secret to unlocking extraordinary business performance isn't found in complex strategies, but in your approach to leadership? That's the compelling premise James Robbins, mountain climber turned leadership expert, explores in this thought-provoking conversation. Robbins takes us on a journey that begins in the Rocky Mountain foothills where he grew up and traces his unexpected path through ministry to business leadership consulting. Along the ...

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28:08

Finding the Expert in You: How Ann Cardin Transforms...

The Dead Pixels Society podcast ·

2025/06/12

Have an idea or tip? Send us a text! What if your greatest business opportunity isn't something new, but something you already possess? In this eye-opening conversation with business growth expert Ann Carden, we explore how entrepreneurs can transform their expertise into thriving, profitable businesses. Cardens journey from teaching neighborhood craft classes at age eight to building and selling five successful companies offers a masterclass in business evolution. Rather than chasing the ne...

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30:32

Social Media Mastery with Less Effort with Katie...

The Dead Pixels Society podcast ·

2025/06/05

Have an idea or tip? Send us a text! Are you exhausted trying to keep up with endless social media demands while running your business? What if you could achieve better results with just four strategic posts? Katie Brinkley, founder of Next Step Social, author, and podcast host, reveals a game-changing approach to social media that's perfect for photo retailers, lab owners, and camera stores who need an effective digital presence without sacrificing their core operations. Having built her ag...

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240 results

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